Video: Networking Tips for Business + Tips for Introverts & Shy People

I'm really excited to be coming to you today with a brand new video, I want to talk about the importance of networking in your business. This is something that I am super passionate about and something that has helped me so much in my career. And it's just something I wanted to talk a little bit about, and some tips and tools that I have. So let's get started. So a little bit of backstory. So about three years ago, I graduated from college, and I decided that I wanted to start my own business, I was a wedding videographer, and I decided to join the wedding industry, just kind of because I just wanted to see what it was like to own my own business. And I had no plans on owning a business. But when this opportunity came about, I was like, you know, it sounds cool. I'm gonna try it. I'm one of those people that likes to just jump headfirst into things. And one, the things I realized quickly is referrals are so important. And that is something that I learned super, super quickly, I started going to a free event called the Twin Cities wedding and event professionals. And I met some people through that. But when I decided that I decided not to be in the wedding industry anymore. I was kind of stuck because I thought oh man, I don't have I don't have any other networking groups that I know of. But it wasn't until the spring of 2015 that all of a sudden I was on Facebook one day, and I just thought Hmm, you know, I had a blog going and i and i had started my YouTube channel. But I was just looking around and I was on Facebook, and I clicked the button that said Minnesota bloggers and I thought Hmm, like there's a there's a Facebook group for this. So I joined that, I found out that there was an event the next night that was being hosted by a group. And so I decided to go to that. And it was the first time I met a lot of people that I currently am still friends with. And from there, I learned about other events I learned about a social media breakfast event. And then from there I learned about other events. And honestly, the snowballing has not stopped to since two and a half years ago. And I've started going to events on a weekly basis. And I have met so many people through it. And it's just something that I have learned a lot about, and it's just gotten super, super easy for me to do. Now a lot of you are watching this might be wondering, you know, I'm really shy and introverted. And honestly, I was to At first, I didn't know that many people. And it was just something where I go to an event and I don't know anyone, but what I would recommend is, you know, finding someone and just buddying up with them for the night. If you're nervous, you know, at least making one friend is good at first, or, you know, being brave and walking up to two people that are talking, maybe if there's a lull in the conversation, you just go Hi, like, I'm, you know, this isn't who I am. And this is my business. And it's honestly, the reason that you're there. And the reason they're there too. So it's not like you're going to be making them, you know, uncomfortable or anything. They're, they're literally there to meet people too. And so you never know until you actually go up to someone and, and if it's awkward, and I've had that happen to where all of a sudden, I'm talking to someone, I'm like, this person is either really rude, really vague, or surface level, or something, I just kind of go Okay, well, it's really nice to meet you, and then you know, move on. But if it's a great conversation, you can keep talking to them. So that's something that I would recommend is, you know, having an exit plan having, but then also having enough things to try to talk to them about. And I know a lot of people like to trade business cards, but honestly getting their Instagram to me, or getting like a link to their website is kind of our new version of business cards. I don't even really bring business cards anymore. I just say, hey, follow me on Instagram, you'll know who I am. And, and that's how you can stay in touch. Because sometimes people lose business cards a lot people throw them away. So I mean, it's good to have them. But I recommend just you know, saying, here's my Instagram, please follow me and then like, have them do it in front of you and say, here's my link, follow me. Don't be too pushy. And if they don't want to, don't force them to but obviously if if you seem to be getting along, they're probably more than willing to follow you back. Another thing is do your research on networking groups. For me, I run one called the Twin Cities collective, we've got so many people in it, we do a lot of events. But I also list a lot of the other networking groups on our website, so that people can find out about other events that are happening around town and more and more and more people and more and more and more towns are having more events for makers, for creatives, entrepreneurs, small business owners, bloggers, Instagram, Murs, even YouTubers and podcasters, because I just went to my first ever podcasting event. It's really fun. So I want to talk a little bit about how that has affected my business. Now, what's interesting is that most of my business is not local. So sometimes it's a little bit tricky for me to actually get some business online. And that means a lot of posting and Facebook or, and doing that kind of thing and Instagram. But if I ever find a local person who wants to work with me, I get so excited, because that means that I can see them in person and actually talk to them and all that stuff. So if your business is local, this is the number one best way to spend your marketing dollars is networking. Especially if you don't have any marketing dollars here, money is worth time. And your time is worth money. So I'd recommend going to a networking event and trying to get some new contacts, making sure to follow all the people that were there, if they have a list online. Sometimes you can do that. Sometimes I do that ahead of time. So then I know who the people are. And then I go up to them and say, Hey, I just started following you. What are the odds? You know, we're both here. You can keep a little white lie for that one. But yeah, so there's so many different ways that networking helps you. When I first was coming out of college, I had no idea what networking was at all. It was definitely something I think it was you walking up to someone saying, here's my business, what's your business? That's it and like, I want something from you and and or do you trade or something. And I never realized how much I was would be affected personally on an everyday level from these networks. I know you help people, they helped me back. I've gotten so many amazing things from including free headshots. I've gotten, you know, my website redone just from knowing people and just by saying, hey, like, I'll shout you out whenever I can, and exchange for something. And while I do think that people need to be paid for their work, it's also sometimes really good to get your voice and name out there by doing trades and doing just helping someone and that really shows your, your true value is the fact that you're a good person and that you are willing to step up and help someone with something. And that goes a long way, sometimes more than even your talent. So I don't know, there's a lot of different ways that you can use networking in your business. Some typical online networking, what I do is I just add a lot of people on Facebook, if they're in my industry in the creative entrepreneur industry and they seem that we have a lot of mutual friends. I just add them because the more that they see your face on there's done their thing the more they'll you know, maybe be interested in you or learn more about you. And then trust you when when your name gets brought up in a in a conversation and say oh yeah, like that girl seems really cool. I always share stuff from my business page to my personal page. And so then people can see that on their newsfeed so that's another tip is just started sharing stuff because you're technically not supposed to on Facebook share your business stuff on your newsfeed but what you can do is share it to your business page and then share that post to newsfeed that's how I kind of hack and make sure that it's not illegal I guess. So those are just some quick tips on networking and how it can be utilized in your business. I've had so many great experiences networking, and it's honestly made me a lot of really good friends not just business connections but real friends that I've gone you know kayaking with and and gone on trips with and stuff so it's, it's as valuable as anything in business including money. I think it's more valuable than money and so it's just something that I would recommend trying out if you haven't yet so hope they guys have enjoyed these quick tips on my business channel and I'll talk to you soon

Video: Networking Tips for Business + Tips for Introverts & Shy People