10 Mistakes Bloggers Make that Hurt SEO
MANY BLOGGERS DON'T REALIZE THAT THEY HAVE MANY SEO MISTAKES
Don't do any of the following and your organic SEO will be awesome!
1. LOSING LINK JUICE AND BROKEN LINKS
This is the biggest lesson I've learned since learning about SEO. Although linking to other videos, articles, pins, etc.. is really great, if the reader does decide to click the hyperlink that you have added to the story, you are sending them away from your blog post. Make sure instead, when you are adding the hyperlink to add the "Open Link In New Window", which will open a new window for them to read that article. Then when they are done, they will close that tab, see your blog post still sitting there and continue to read it. To read more about link juice, click here. (See it opens a new link on browsers!) In addition, having broken links on your website is making it seem untrustworthy as well as a loss of traffic to one of your posts or social media sites. You can use a Chrome Extension tool like LinkMiner to catch when you are sending your readers to something that doesn't work.
2. NOT LINKING TO YOUR OWN CONTENT
Now that you know the best way to link to content outside your blog, many bloggers miss the opportunity to send readers to other blog posts in their blog (you don't need to add open in new window to these unless you really want to). If you are talking about another blog post, put in a hyperlink. They may be more interested and find more use out of a similar blog post. Find whatever excuse you can to include 2-3 of your blog posts into the one you are writing (For example, I have lots of additional blogging tips in my last blog post)
3. NOT HAVING A GOOD TITLE
In Google Search, the title is the most important for the search engine. Have something dynamic or interesting in the title and you will get more people to click on it. Make sure it is full of quality words that are searchable. There are many websites out there that help with this; my favorite is the Co-Schedule Headline Analyzer. Put your title in there and it tells you what to change!
4. NOT USING HEADER TAGS
Header tags are important for your blog if you want to split up your content as well as tell google what you find important. Also, make sure you never put an H2 (header 2) before an H1 (header 1) in the document. I also use a horizontal line to split up each checklist item. For more info on header tags, check out this post.
5. NOT HAVING ENOUGH OR TOO MANY WORDS (AVOID KEYWORD STUFFING)
The average blog post length should be around 1600 characters. However, it might depend on whether or not there are videos and imagery. Basically this length allows for great keywords in your post. If you only have 200 words, Google won't pick up much (sense it cannot use images in it's web crawling). I'd shoot for at least 1000 and no more than 2000.
Blogs and YouTube have a huge keyword stuffing problem recently. On YouTube, many people would put lots of random keywords in the description of the video (not in the designated tagging area) and YouTube (which is owned by Google, or Alphabet to be technical, but that's beside the point) has been taking their videos down. This is not a good practice, as it looks spammy. Use good keywords when you can but don't use them too much.
6. NOT ADDING A META DESCRIPTION
Before you write your next blog post, download Yoast for Wordpress (not sure if they are available for blogger). This is the best tool for creating a meta description, which is what comes after the headline in Google. You have 156 characters to let a reader know what your article or post will be about.
7. CHANGING YOUR PERMALINK OR YOUR WEBSITE URL
SEO works like wine; the older a site it is, the better. If you have a brand new website and don't understand why it's not showing up very high in the SERP (Search Engine Results Page), it's because you don't have as much credibility as other sites that have more links to them and a longer history at that url. (Google is wary of new sites, as many can be spammy, until they see them as credible. This takes time). If you change your permalink for a specific blog post a year after you wrote it because you changed the title, you are throwing away backlinks (which will be broken) as well as starting from scratch in the SERP. Don't change your permalinks or URL if you can help it!
8. NOT RESHARING YOUR CONTENT
This is something that many people forget to do and it really impacts their traffic (traffic helps Google know if something is popular or not). Once you write a blog post, make sure you reshare it! On Social Media, most people use the 80/20 rule: 80% of what you share should be other peoples content and 20% should be yours. If you have more of your content you need to share, make sure you share lots of other peoples stuff as well! Use a free scheduler like Buffer to help!
9. NOT TAGGING PEOPLE YOU'VE WRITTEN ABOUT IN YOUR BLOGS
Whether it's an influencer or another blogger within your niche, make sure to either send them the link or tweet at them. Bloggers LOVE when others write about them because it gives them authority, credibility and backlinks to their site, which helps their own SEO! Since I haven't quoted anyone in this post, I won't tag them, but if I do I will tag them on either twitter or Google +.
10. NOT USING ANALYTICS TO TRACK TRAFFIC
This one is crazy to me, as I check every few hours how my blog is doing, both on wordpress analytics and google analytics. The two things I look at is #1. Page views. Which pages are getting the most hits and also #2. where the views are coming from (the source of the traffic). This let me know when someone links to my blog and is sending traffic my way. I make sure to thank them.
The other day, an old blog post of mine called "40 Smartphone Apps Every 20 Something Should Have" out of the blue started getting 50-70 views. I was puzzled, but remembered reading a Buzzfeed article earlier in the day of something similar. I realized people started googling looking for that article and found mine. Thank you Buzzfeed for the traffic on a post I wrote 6 months ago!