Lights I use for my videos
Want to learn more about video?
Check out my blog post about types of videos for your business
Join my free teachable course on creating video!
Meal planning doesn't have to be a huge chore or an all-or-nothing activity. Committing to an achievable meal planning goal each week will help save time and money, along with improving your health and reducing stress. Healthy, delicious meals don't have to be time consuming or complicated!
Sign up for my free email course to master your meal planning at www.malisalieserplanning.com/subscribe.
Katie Lee is an author and daily life coach who helps perpetually busy women design better days for themselves, because she knows that how you live your everyday is how you life your whole life.
What is your favorite social media platform?
Instagram (Facebook is a close second)
What is one of your goals either personal or professional for 2017?
2017 has been full of transition. My goal has been to navigate it with intention and tune in to what matters. With the rest of this year I'm finalizing bigger changes to my life and business so that I can be more in-the-flow in 2018.
Local Questions: Favorite Local Restaurant or Coffee Shop?
I love Penny's and Quixotic for coffee shops and J Selby's for food.
What is your favorite social media platform?
The gram. Love interacting on Instagram!
Personal goal for 2017/2018?
Since 2017 is already almost gone, I share a little about 2018.
One of my personal goals for 2018 is to launch a soul sisterhood rooted in faith. I'm so excited about this! My professional goal for 2017 is to do more motivational speaking & workshops for groups & organizations.
Local Questions: Favorite Local Restaurant or Coffee Shop?
Phenomenal question! I'm a huge Mexican food love so I would say my favorite go to mexican is by far Boca Chica & Burrito Mercado which are both in St.Paul. They are my favorite little hot spots for authentic mexican! As for coffee, I love all the coffee! The One on One bike shop in Minneapolis has the best Americanos I've ever tasted and the barista, Carna is such a sweetheart! And the coffee shop I love with the best atmosphere would be Nina's in St.Paul.
What do you want to share with our community?
Have the courage to fail each and every day! This helps you grow, take risks, and realize what you are truly capable of!
In this interview, I talk with local entrepreneur & acupunturist Amy Kuretsky as we talk about self care, acupunture and other holistic treatments for anxiety and stress as well as how to prevent burnout.
Recorded at Studio Cowork, Coworking space in Golden Valley
Creating mutually beneficial relationships is what drives Alex to help create connections through social media. Alex is proud to be a Bennie and always has St. Joe Meat Market brats in her freezer. On a normal day, you can find her exploring Minneapolis, cooking, or listening to MPR and myTalk 107.1. She lives by the motto, “plan well, flex well.” Alex is a maker of lists, a proud cat lady, Minnesota State Fair baker, sassy local blogger, and enthusiastic foodie. She is described as, "Reliable and disciplined, always ready to dive into detail and consistently go above and beyond expectations. Her never-stop-learning mentality keeps her on top of the latest developments in the digital space."
Today I interview Jennie Tacheny!
Background in print journalism, copywriter by default. I've worked for national brands like Best Buy, Room & Board, Target, Hand Made Modern and Kid Made Modern. And I've been lucky enough to work at the local level too, with brands like Bespoke and other small business owners. I'm also a volunteer copywriter with the Ad2 event/social committee, run an online vintage furniture/decor shop on the side and volunteer with local dog rescues and pet orgs like Secondhand Hounds. Live in St. Paul with my husband and our two literary-named dogs, Austen & Emma.
Insta: instagram.com/jausten512 ; instagram.com/shopwandermn
Today I interviewed Jordan Turgeon, Senior Contributor Editor at HuffPost & Content Editor at Still Kickin.
We talk about many things, including our new space at www.studiocowork.com
Follow Jordan at www.instagram.com/jturg
Hello, Twin Cities Collective! My name is Jordan Turgeon. I’m a senior contributors editor at HuffPost and editorial director for Still Kickin.
This month’s theme is content and writing. I wasn’t able to get too specific in the podcast about the ins and outs/behind the scenes at HuffPost but wanted to flesh out some of the topics we did discuss (and add some I forgot to mention).
Content creation is an expansive topic, and I won’t pretend to be an expert on all of it -- I’m always learning! But in my time at HuffPost and Still Kickin, I’ve learned a few things that could be helpful to others. (And naturally, I put them in listicle form. Because the listicle doesn’t appear to be going anywhere anytime fast.)
1. Work with what you know.
There is so much pressure these days for content creators to be experts at everything. It’s as if we need to be one-man or one-woman bands in order to succeed in this competitive industry.
My opinion? This mindset can be pretty toxic. Trying to be everything to everyone will affect your confidence (and could potentially confuse your audience).
Instead of trying to conquer it all, pick one or two key areas you have a voice in or experience with and focus on those topics. Maybe you’re a self-taught videographer. Maybe you’re a DIY-er. Maybe you’re a stay-at-home parent with a side hustle. Maybe you take gorgeous photos of rocks. Whatever you’re an “expert” in (and I use the word “expert” loosely, because it carries a connotation of perfection but simply means you can speak to a particular topic), work with that. Create content around that topic. Don’t worry about the rest. Because if you try to focus on too many different areas, you’re going to spread yourself too thin. You may even come off as disingenuous.
Niches can be your friend. Find yours!
2. Produce regular content (but not too regular).
There seems to be a magic formula when it comes to post frequency. You want to engage with your audience... but not bombard them. You want to sell your products and services… but not annoy people in the process.
Confession: I don’t really know what that magic formula is. Does anyone?
Here’s what I do know: Since taking over Still Kickin’s social media accounts a year ago, I’ve spent time observing how people interact with our content. We’re a non-profit organization, so a loss of followers could potentially translate into fewer donations and sales. Not good.
I started by looking at my personal social media feeds. Was I ever annoyed by how frequently a person/company was posting? If so, what about it bothered me? Sometimes, it was because the message or images were repetitive -- if I’ve seen one, I’ve seen ‘em all. Sometimes, it was because they were aggressively soliciting my business -- almost as if they wouldn’t take no for an answer. I try to apply these lessons to Still Kickin’s posts as best I can. Emphasis on “try.” I’m always learning!
Think about your own social media feeds. Have you ever unfollowed someone? If so, why did you? Don’t commit those same social media “sins.” Put yourself in your audience’s shoes.
3. Don’t worry so much about what others are creating (but do get inspired by their creations).
We all know or follow someone who seems to be 100 percent totally killing the content creation game. Maybe their small business is a financial success. Maybe they’ve been able to turn their side hustle into their primary source of income. Maybe they’ve gotten to work with a dream client.
The two best things you can do for yourself (and your sanity) is 1., not compare yourself to these people, and 2., support the heck out of them.
I have some incredible, badass journalist colleagues at HuffPost. They’ve gotten book deals. Their articles go viral on the regular. They are stellar writers. They inspire the heck out of me. But I try to not let myself fall down that comparison rabbit hole. My career will never be like theirs, because we are not the same people. Our achievements can’t be the same, because we have different goals. I’m only compromising my own success when I compare myself to them.
People get jealous. We’re human. Once it passes, learn what you can from your peers. We all accomplish more when we lift each other up.
4. Community matters.
Content is key. But so is community.
If people are posting about you/your company on social media, acknowledge that! Re-share that content on your own platforms (while crediting the original source, of course). It shows you have reach and, in my opinion, is one of the best testimonials you can earn. Some of Still Kickin’s most well-received content wasn’t even created or produced by us. It was first posted by other people. People who like our mission and our products enough to share with others.
5. Rejection sucks. No way around it.
Something I didn’t mention in the podcast: I’m also a fiction writer. An unpublished fiction writer. I’ve written (and shelved) a handful of manuscripts the past several years -- which means I’ve also received hundreds of rejection emails. And in my job at HuffPost, I can’t accept every submission I receive. So I’ve been on both sides of things: I’ve felt the sting of rejection, and I’ve had to deliver it.
You’re going to get rejected. You probably already have at least once. And it’s the worst. The best advice I can give? Let yourself wallow. Let yourself feel devastated. Only then can you pick yourself up and send out that next pitch.
6. Get yourself (at least one) critique partner for your writing.
The best way to hone your writing skills is to have other writers tear it apart (gently and constructively, of course). My journalism school professors taught me a lot, but I would argue I’ve learned just as much from having other writers review my work. It can be incredibly scary to hand over your writing to someone else for criticism, but that’s when you grow.
Of course, you’re probably not going to have a critique partner review every single Tumblr post or Instagram caption you craft, but for the larger, more extensive pieces? It can be a gamechanger.
That’s all I have for now! If you have additional questions, feel free to reach out!
with both stores the code will be "tccollective". At Northern Glasses it will give 15% off and at VOICE it will give free shipping.
Hey everyone! This week is a very brief mini-episode on a few different softwares.
I highly recommend checking out dubsado for service based companies!
This week will be more about me writing/saying a few thoughts and adding it to the podcast
Bookkeeping & Accounting can be confusing, but with software there's so many options!
I currently use an all in one CRM Dubsado and talk about it in the podcast!
Here's a few popular ones!
Quickbooks. Check out our interview earlier this month with Kayla on Quickbooks! It's the industry standard for bookkeeping software
Xero Another popular online option
Wave A free online invoicing and bookkeeping option
GoDaddy Bookkeeping an online option with multiple source options
All in One CRMs
My personal favorite Dubsado
Connect in their facebook group
Here are a few of Dubsado's features (from their website!)
SEND AND SIGN CONTRACTS
EASY TO-DO LISTS
ACCEPT CREDIT CARDS AND E-CHECKS
SEND QUESTIONNAIRES AND FORMS
LEAD CAPTURE FORMS
NO BRAINER BOOKKEEPING
MULTI REDUNDANCY BACKUPS
BRANDING TO YOU
Let me know if you try Dubsado and your thoughts!
From Pageant Queen to Financial Advisor & Domestic Violence Victim Advocate, Kailee Ogden is a one of a kind woman with an amazing heart for helping others succeed financially.
After experiencing domestic violence herself, Kailee took her platform in the pageant world and used it for good by advocating & sharing about female victims during her pageant experience and now not only educates but gives saved money back to victims of domestic violence. She works with small businesses and entrepreneurs to understand their spending and creating financial goals. We talked about all kinds of things, including cash flow as well as creating a "budget" & working with money as a small business owner.
You can connect with Kailee at Kailee.Ogden@nm.com or on kaileeogden.nm.com
A conversation about a difficult topic-insurance, with a very easy to talk to person, David Morse, insurance agent for Creatives
In this episode, I talk to David about why you need insurance, what insurance covers, as well as the importance of finding people who are looking out for the best interest of your business. It's a really great episode that went in directions I didn't expect.