Marketing products on social to a niche market

Marketing products on social to a niche market

Alex's Bio

Creating mutually beneficial relationships is what drives Alex to help create connections through social media. Alex is proud to be a Bennie and always has St. Joe Meat Market brats in her freezer. On a normal day, you can find her exploring Minneapolis, cooking, or listening to MPR and myTalk 107.1. She lives by the motto, “plan well, flex well.” Alex is a maker of lists, a proud cat lady, Minnesota State Fair baker, sassy local blogger, and enthusiastic foodie. She is described as, "Reliable and disciplined, always ready to dive into detail and consistently go above and beyond expectations. Her never-stop-learning mentality keeps her on top of the latest developments in the digital space."

Coolibar: @Coolibar

Twitter: @alexandrahaider

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Welcome to the Twin Cities collector podcast. My name is Jenna. And we have our very first guest for the October month. I guess it depends on when this is going up. And that is Alex. So the one Introduce yourself, Alex. Hi, I'm Alex hater. I'm the

Alex Haider 0:59

social media strategist for cool bar. We're a local company and we sell some protective clothing.

Jenna Redfield 1:05

Yeah. So how did you come across that position?

Alex Haider 1:09

So I was working at a place where I was handling multiple clients, anywhere from eight to 13 clients. And I decided I wanted to be on one brand. And so I went out there looking for brands, when you're a social media strategist, you have to find a brand that works for you. You have to be in line with the mission and the goals of the brand. And cool bar really hit it out of the park for me.

Jenna Redfield 1:32

Yeah, so can you talk a little bit more about the brand. So

Alex Haider 1:34

yeah, so cool bar, we sell some protective clothing. And that just means that everything is up 50 plus, which is something that most people have never heard of people have heard of SPF before. But UPF is actually the rating for clothing. And SPF is the rating for like lotions and things like that. They're rated completely differently. So ups 50 plus means that blacks 98% of both UVA and UVB rays, SPF only accounts for the UVB rays. So the burning rays. So it helps you not get burned, but it doesn't protect you, unless it's a broad spectrum from UVA rays. So clothing is meant to be worn so that it just protects you from the sun. A lot of people who use our product have some sort of like medical condition where they it's necessary for them to wear the product in order to be outside and enjoy their life safely. In the sun.

Jenna Redfield 2:35

Yeah, that's really cool. Because it's interesting, because being in Minnesota, you can even get burnt in the winter.

Alex Haider 2:40

Yes. People don't realize that sun protection is needed. Yeah. The UV be rays, which are the burning rays, they become less in the winter. But typically, the UVA rays stay the same year round. It is. So that's the one that no one really talks about. Its aging, right? Yeah. And so that can affect you year round. I like so what really drew you to this company, when you were looking at all the different companies I know, you probably had, like your fill of all these different options. Why this company? There's so many. Usually when you're a social media strategist, you have a lot of options, brands that you're looking at. This one drew me and because of the mission, so the mission was to provide sun protection to those who need it and to help prevent any sort of disorders for anyone who lives their life in the sun. For sure. Yeah. So the mission is kind of what drew me in and I love our community, I get to talk to people every day, who their life has been changed by wearing the clothing, or they're just coming across us for the first time and saying I had

Jenna Redfield 3:49

no idea this existed.

Yeah. So So where do you sell mostly

Alex Haider 3:54

Is it like in we're an e commerce business. So obviously all but we do have some wholesale accounts. If you're in town, Big Island, who is has a store I believe in one of the suburbs in in a lake town and super cute. But they're just coming into the Galleria with location. So they're opening a new location really. And they they sell cool part. It really makes sense. People who are shopping they're getting outside on the lake enjoying the time outside. It just makes sense to have some production in your clothing.

Jenna Redfield 4:32

Yeah, just kind of an added benefit. Yeah, for sure. Because I don't I got really burned the summer river tubing. And it's funny because I got my legs. Which is weird because I put so much sunscreen on my top half because I knew was gonna burn but then it completely forgot about my legs and I was laying on my back and I got really burnt my legs. Yes, pretty bad people

Alex Haider 4:52

tend to forget certain parts of the top of the years is a common Oh, yeah. And top of my head. Yeah. And and on the head. And and those are very common sites for melanoma or skin cancer. I know not a super fun time. I kind of live in it all the time. So I'm talking about this stuff. And it's it's, it's, it's the normal for me. So yeah, I understand how it can be a little off putting someone who's not

Jenna Redfield 5:22

Yeah, I mean, I guess it just, it's something that people think they're invincible from, I guess. And I'm sure that they're not.

Alex Haider 5:31

Yeah, we see a lot of people after they've been to their dermatologist. And their dermatologist has said, hey, let's check out this spot a little bit further. And they're like, Oh, my gosh, I need to protect myself. And that's usually when we see people for is interesting is when when they realize, yeah, I need to make life change. Yeah, dermatologist recommend us a lot because it's high compliance, which means for them a doctor's term, which means we're is that when someone puts on the rash guard, it's easy, they don't have to worry about being burned. Whereas with sunscreen, you're reapplying, gosh, all the time, and people tend to forget to reapply, which is a normal human behavior.

Jenna Redfield 6:13

Yeah. So what is your day to day look like with social media marketing for this company?

Alex Haider 6:20

Every day is different. But most days, I'm coming into the office. Well, first I wake up, and then I'm looking at my phone to see, hey, Has anything happened over the night? Who do I need to respond to? Does anyone have any questions? Who do I need to interact with, and then I go into the office, I usually sit in quite a few meetings a day with our brand team and our team as a whole, just to see where we're going, what we have up and coming and, and what we need to stay on top of and then planning future campaigns, or anything that we're doing brand wise. And then I usually finished the last half of my day by going back and doing more planning on the social media side of things. So that's usually a typical day, but any day could be anything. If we're really busy, I may have to take an hour and go in the back in pack packages. Or I may be sitting down and having a meeting with someone who's come in who who's an influencer, who wants to talk to me about their skin cancer journey and, and that kind of thing. So every day is every day is different. I think that's the beauty of being a social media.

Jenna Redfield 7:39

Yeah. So what I kind of want to talk since this month's topic is social media, what is like what has been the best platforms for you guys for advertising and marketing.

Alex Haider 7:50

So I'm on a unique brand. Most brands now our are targeted towards younger people. Our brand is 55 plus women. So we have a really sweet spot on Facebook. Yeah. Know your audience know, or you need to go our audiences on Facebook right now. So it's been really successful for us. One thing that I always suggest for people is what works for one does not work for all the brands that I'm on is very different from most brands, we have a mission, we have a purpose, we're there for a reason. And it lets us put out content that no one else can put out. We put out a lot of content with words, facts and stats, and things that typically wouldn't do well in a news feed. Yeah, that's true. What most people are like us faces. Yeah, you know, the more that you can kind of interact on a personal level usually is very effective for us happens to be these facts and stats. It's because our community feels very strongly about what we're talking about. And they want to share and tell other people, what the facts and stats are so that they can prevent skin cancer or melanoma and someone else, they feel very strongly about that most of them have gone through it, and they don't want anyone else to go through it. So it's been way more successful for us then what I thought,

Jenna Redfield 9:22

yeah, I wonder. So do you do a lot of paid ads? Yes, a lot of paid paid advertising. And

Alex Haider 9:30

organic is down for everyone. Right. So that's not a not a, it's common. Don't feel like when you're putting out a piece of content that everyone who likes their page should see it. That's just not the world that we live in now. And so using money to boost and get in front of people can be very effective. And it honestly doesn't cost that much money. If you have good content, and you know, your community, you know, who you're putting in front of, you can do kind of really targeted, really inexpensive ad spends, that will gain you a whole lot.

Jenna Redfield 10:12

Do you target certain parts of the country that have more like beaches and stuff? Is that kind of how do you do that? Like, how do you decide on what what the audiences?

Alex Haider 10:22

Yeah, so um, different parts of the country have higher rates of skin cancers and melanoma. And so that's definitely something that we look at. And we target because those people are definitely the ones who need some protective clothing, other places that are sunny year round, where people understand more about some protection, they, they are great places to target as well. But we also target around the world. Australia is very into sun protection, obviously, because they've had huge rates, increases in rates of cancer, skin, cancer, and melanoma. And so that's a great place for us as well. So we kind of use the targeting in many, many different ways.

Jenna Redfield 11:08

Do you so you ship everything from your offices? Yes. Oh, yeah.

Alex Haider 11:12

So we're here based in Minnesota, in Minneapolis. And everything comes out of here. We hear frequently. Oh my gosh, a son protective clothing company in Minnesota?

Jenna Redfield 11:23

Yeah. We're like that was the first thought ya

Alex Haider 11:27

know, we always tell people, we have really great summers.

People boat a lot around here. We have lakes. And it is a problem here. We do have a lot of skin cancer and melanoma here in Minnesota. So do you would you say that your you do have like a busy season? Is it like June

Jenna Redfield 11:46

probably or like early summer when like, I guess it might depend on where you're selling in the world?

Alex Haider 11:51

Yeah, we have busy seasons. The summer in the United States is our busy season. May, which is skin cancer awareness month, is also very big for us because people are making everyone aware of what's either happened to them, or happened to someone that they know, and then helping people prevent it in themselves.

Jenna Redfield 12:13

Yeah, so I guess I don't know if this is a weird question. But what are the warning signs of skin cancer? Just I don't know if you have to talk about that on? Oh, that's something that you share about?

Alex Haider 12:22

Yeah, yes, we talk a lot about how to prevent skin cancer and what to look for. And I highly suggest going out there and looking at the AD which is the American Academy of Dermatology, they have some really great tools to spot skin cancer, any of the the MRF which is the melanoma Research Foundation, they have great resources for that.

And get a skin check every single year.

Jenna Redfield 12:52

Is that is that usually with the dermatologist or can you deal with a doctor

Alex Haider 12:55

with a dermatologist, we recommend going to see your dermatologist or it's just, it's a it's a good thing to get in the habit of doing and they do a very thorough skin check. And they'll check out your moles and see if anything has changed. And if they're concerned about anything, they'll let you know and, and move forward that way.

Jenna Redfield 13:13

That's really good to know. Like a PSA. Go to your doctor. That's our PSA A Yeah, cuz I feel like, it's cool that you guys are really trying to help people whether or not it's by selling clothing or just telling people to go to the doctor,

Alex Haider 13:28

you know? Yeah, our goal. Our mission is to try to get rid of skin cancer. So we would be happy if people everywhere went to their doctor or use sunscreen, we sell sunscreen as well. We're not anti sunscreen, we know that that's an important part of the sun protection toolkit. So there's many ways to protect yourself from the sun. It's just like, figure out the way that works best for you. And then do that.

Jenna Redfield 13:59

Yeah. So how did you end up in this position? Like what what did you go to school for? And how did you like decide to become a social media strategist? Yeah.

Alex Haider 14:08

Um, so I went to St. Ben's. So I, there's no social media degree.

Jenna Redfield 14:15

Maybe there's now. Like, I feel like schools are now starting to have them maybe not St. Ben's, or? Yeah, I think might be you might I don't know.

Alex Haider 14:21

Yeah. St. Ben's is a liberal arts school. So it really prepared me for kind of any Yeah, I started off going into teaching and decided, hey, that's not really for me. Interesting.

Jenna Redfield 14:33

I didn't know that.

Alex Haider 14:35

Yeah. So that's where I started out. And then I decided to major in English and communications, and theatre. I had a lot of credits coming. Yeah, I took all the classes that I possibly could. Um, so that's kind of like I loved writing I've loved just kind of creating and being part of teams and and that kind of thing. So after I graduated, I had jobs in all different fields. I right when I graduated, it was in 2009. So I took a job with AmeriCorps I wanted Yeah, and I, I would highly recommend AmeriCorps. For anyone who is a recent college grad, it was amazing. It opened my eyes. I absolutely loved it, and did two years with AmeriCorps. And then I went into insurance.

Jenna Redfield 15:28

Weird, interesting.

Alex Haider 15:29

Yeah. And I love that too. You know, I'm a learner. So I thought that was really interesting. I got to learn all about health insurance, I got to learn all about investing and all that and love that job. But I knew that there was something missing. And while I was in that job, I started writing my own blog. And through that, I was reached out to by a local group, and that said, you should be doing social media. And so I started doing social media, took some training in it, and then just kind of use my blog as a tool. And then I started doing some strategy for local companies. And eventually, it was hired on by another local company to kind of be one of the people who works with all their clients who are doing advertising and work with them doing social media. And that gave me so much experience. Yeah, when you're working with a lot of different clients, it really puts you out there and, and makes you learn all the things you need to learn. And so after getting that experience, I knew I wanted to try to tackle one brand. And so that's where I went on my search to kind of see where I aligned.

Jenna Redfield 16:45

Because I remember you told me a few, like probably like a year or two ago that you are kind of burnt out from all the different ones is that kind of what happened? Oh, it's

Alex Haider 16:53

very, I mean, that's very common first, media people were on 24. Seven, typically, you kind of have to manage your own brand. And so when you're doing that, you burnout is easy, especially if you're handling, handling multiple brands. And you know, sometimes you don't have backup, the best thing about my current job is that I have a customer service team, that is the best customer service team. They, I know I can send anyone to them. And they're going to take care of them and the best way. And so when you have that backup, it makes your job so much easier. But sometimes, when you're doing social media, that's not the case. You are you're your own person, you're out there. Yeah, by yourself.

Jenna Redfield 17:41

What what I guess that then My question goes to the people that are listening to this and are maybe they have their own brand. And they're trying to figure out social media, like what advice would you give them about even starting in social media marketing their own, you know, whether it's a blog or an online business? What What is some advice that you have?

Alex Haider 17:59

sticks, what you know, okay, I wouldn't try to expand too much right away.

I see that a lot

Jenna Redfield 18:07

like, on every platform,

Alex Haider 18:10

every single platform, yeah, it's hard to do every single platform really, really well. When you're just starting out true. So maybe choose a platform that you already feel comfortable in, or where you know, your community is going to be. And then start building that up. Once you feel like you get that and you've built that up, you know, your brand story. You know what you're talking about, you know, what content works with them, then branch out to maybe your next platform? And and go with trends? I mean, not today. Yeah, I know your audience. If your audiences, older women, Facebook may be the best place for you. If you're working with millennials, or are creating a product for millennials, maybe Instagram or Snapchat.

Something that kind of fits what you do.

Jenna Redfield 19:02

Yeah, because I feel like people, I was at a mastermind one time, and I go, who's your target audience? And they're like, women from 1865. I'm like,

it's a little broad.

You know, like, I just feel like you need to kind of figure out your target audience, like, how do you think people can do that?

Alex Haider 19:19

Find out what makes them tick? Well,

if you have a brand or product, you kind of already I mean, if you're listening, you should kind of already know what they want, or what they're looking for. Why you create, there has to be some some reason behind what you're doing in order to, to kind of figure that out. Yeah. You can have an audience that's women 18 to 64. But maybe they're they love a specific thing. Maybe they love knitting. Yeah, there you go. And then you just kind of focus in on that. What do you what does that community want to talk about? And what do they really like? And once you figure that out, you tailor the content, it? It's really not that hard.

Jenna Redfield 20:04

Yeah. I feel like the niche finds itself if that makes sense.

Alex Haider 20:07

Yeah. brands that are unsuccessful, or people who don't, or brands that don't know who they are. And don't know what their community is

Jenna Redfield 20:17

do do a lot of market research on like what people are buying and all that stuff in the in the sort of skincare world? I guess I don't know if that's something that you guys,

Alex Haider 20:27

yeah, yeah, we do. We do a lot of research, we ask people who have purchased from us before we do surveys, that kind of thing. But when you take over a brand, and you're working on a brand, if you're interacting with people all day, every day, kind of get this innate feeling and you kind of know what to expect after a while or kind of know what they're going to say. We're always coming out with new products. And I can tell you probably, before we even have that product in my head and how it's going to do. I'm just because I know what our community likes online. Mm hmm.

Jenna Redfield 21:07

That's interesting. How do you so how does I guess this is probably not something you do. But how do you guys like come up with ideas for the new products? Is it based on customer feedback?

Alex Haider 21:16

Yes, 100% based on customer feedback, or where we see trends going. So we get feedback all the time. We're releasing a skirt, a maxi skirt, Oh, cool. Which is something we haven't had for years. But we've had a bunch of feedback that said, we really want a long skirt. I love wearing skirts, but I need something that covers my full leg. For some protection. Yeah, it makes sense. It makes sense for us. Yeah. And so that's kind of where we get we get people tell us people will people want to tell us how they feel about the product selection that we have and what we're missing. So it makes it pretty easy. I feel like we have such a engaged community that I don't have to do much to find out that information from

Jenna Redfield 22:09

you. That's nice. Because sometimes you have to like dig like, it's so funny. Because with twins this collective I feel like I put out surveys, but maybe like five people answer and I'm like, I need more voices than this. So it's just kind of funny. Like usually I have to ask people in person. Yeah, that's just what I found is kind of the best way because then they'll give you their honest opinion, see your face

Alex Haider 22:29

that you call people we call dermatologists we Yeah, having direct contact with people is amazing, especially with products that are very specific. So we do have some products that are for certain activities or sports. We have golf polos, and things like that. So we try to have actual people golfers, professional or semi professional, try them out to see.

Jenna Redfield 22:56

Yeah, how they work to like, I was curious, like, do you you ever do like collaborations with like other companies or like influencers? You mentioned influencers earlier? Like how does that work?

Alex Haider 23:06

Yeah, so we are so lucky. We

have a really good group of influencers. Only because they all kind of fit under the same thing. They feel very passionate about skin, cancer and melanoma and want to talk about it. And already typically like our product, they know us already. So us reaching out to them isn't out of the blue, they already know us, they want to work with us. So it makes it really kind of a great relationship, it's mutually beneficial. for both of us. They're talking about a product that they love, that they already use, and that helps protect other people from the sun. And they're also spreading their message about being safe in the sun. And yeah,

Jenna Redfield 23:55

how did how do most people originally find you? Is it like word of mouth? Or is it Google? Or how do they like stumble upon you guys several different ways.

Alex Haider 24:04

Yeah, search is great for us. And also dermatologists, if they're going in and they we work a lot with dermatologists, if they go in, have a spot looked at are they find out that they have some form of skin cancer, it's very typical that their dermatologist says you really need to take care of your skin, make sure you're wearing this, it makes it so much easier. When you're out on the boat or swimming. You don't have to worry about reapplying, you don't have to worry about all these things. So that has been great for us. Also word of mouth. So certain communities, we have we're very big in the lupus community, because any UV rays can give them flare ups, which can be very painful, and manifest in many different ways. And so everyone tells everyone about how they, you know, try to prevent those flare ups. So

Jenna Redfield 25:08

that's Yeah, that's really interesting, because I feel like you guys already have everything set up for you once. So how, like, do you guys have competitors? Is it like, is there other people that do this? Or is it just you guys?

Alex Haider 25:20

Yeah, we had definitely have competitors. We, we kind of more view them as if if they rise we rise. True. It's good to know, because well, some protective clothing. Isn't that normal? It's not something that people really know of parents are the ones who are stumbling upon it more often. Just because they're seeing it in stores like Target or Columbia. And they want to put their kids in it because it's so much easier than putting green on Wigley to.

Jenna Redfield 25:54

Do you have a lot of children stuff? Yes. Okay. Yeah, that's interesting.

Alex Haider 25:57

Yeah. So that's kind of one of the places that

Jenna Redfield 26:00

Hmm, that people

Alex Haider 26:01

stumble upon us. So it's just not, it's not that common. So as they rise as we rise, they rise also, the one thing that I can say about our brand, and why I wanted to come on with this brand is I feel really good about the product itself. We test our stuff in multiple different ways. And we test Australian standards. There aren't any standards in the US for ups clothing. So yeah, yeah, and not necessarily a bad thing or good thing. It's just, we just don't have them. So we just, we would, you know, we have ratings for some screens, like SPS, that are regulated up up in clothing is just not regulated here in the US. But that doesn't mean that the companies aren't doing it on their own. Gotcha. We rigorously tested everything. And we do it in every dialogue and every bolt of fabric, it is extensive. And that's why people who have the medical conditions choose us and why dermatologists recommend us is because we do we are so careful and cautious about our fabrics and and our clothing. So to make sure that it does block the 98% of UVA and UVB. Yeah.

Jenna Redfield 27:25

Cool. So you said you mentioned you blog for your website, for your business? What kind of content do you write?

Alex Haider 27:35

It really varies. We just recently put out a post on how to pick a dermatologist. Cuz we were all sitting around the table one day, and we were discussing this internally, just at a personal level. Because we were all talking about, oh, I need to get my skin check. Where should I go? How to how do I pick out a dermatologist. So we kind of we, we talked to a dermatologist did an interview with one and they they gave us some really good helpful tips on what to look for.

That a dermatologist should be

should know how to do it, a body scan and that it should take about 10 minutes. And this is what you should expect kind of thing. So yeah, I, I'm, I'm always learning something. So I think that's where most of the blog posts come from, like, What don't I know? And what do I need to know? And and what are other people going to want to learn about?

Jenna Redfield 28:39

Yeah, that's, that's so good to know. Because I think blog content for businesses can be kind of intimidating. Is there like what do I even say? Yep, you know, I think, here at Studio co work, I'm always like, Okay, what? I just started the blogs, I'm like, I have so many options. It's like, what route Do I go down? But yeah, it's definitely a interesting thing to do.

Alex Haider 29:00

Yeah, answer the questions. Yeah, that's true. So think about what questions people have asked you about the business or

questions that you still have, or you're exploring. That's kind of the best place to go when you're doing business content.

Jenna Redfield 29:16

Yes. Yeah, I realized for for my business, Jennifer designs, like people ask me things, and then I write a blog post about it. Instead of like answering them, I'm like, I'll just write a blog post. So then everyone will know that

Alex Haider 29:27

everyone can only

Jenna Redfield 29:28

Yeah, because otherwise, I don't know if you get this before where people like messaging me, like, Can I take you out to take out to coffee and pick your brain? Which is like, basically, I want free information. I don't know what you say to that. Yes, I get that frequent. What do you say? Um, it depends. Okay. Because I'm the person maybe? Yeah, yeah. I mean, it's good right away. But I feel like the more people do it, the more you feel used, because you could be, you know, consulting, giving that information out for a cost. I guess that's something that you've thought about, or,

Alex Haider 30:00

oh, I've done consulting. Yeah, yeah. Um, so it always depends. What are they trying to get out of it? What are their questions? If it's a simple question, like, yeah, how do I set up a Facebook ad? Yeah. And it's a business that clearly needs help. More. Gotcha. You know, I'll definitely meet with the owner and say, Hey, this is how you do it.

It's pretty simple. But I then won't take over and

Jenna Redfield 30:30

don't give them too much.

Alex Haider 30:32

Well, no, I give I give them enough really good information, but I'm not going to then help them place all of their.

You, there's a line you have to draw.

Jenna Redfield 30:43

Because what I found is instead of going out to coffee, or whatever, I asked them what specifically they want to know and then heard a blog post about it, because then it's like giving me content. And then I'm still answering their question, but I'm doing it in a way that also benefits me because a lot of times it doesn't benefit you if you're just sharing all your information. Like what are you get onto that? You know,

Alex Haider 31:01

yeah, it always depends. I mean,

I feel like when I've been reached out to people are very, like, kind of getting

Oh, yes. And that you kind of get to know. Yeah, business or something that Yeah, you don't know you didn't know before.

Jenna Redfield 31:18

Yeah, I think it depends on Yeah, what their ulterior motive is, because, like, if someone's like, Can I just meet you and like, go to coffee? I'm like, sure. But it's like if they just want all my information for free. That's when I get a little bit like, yeah, I listened to the podcast, everything I'm podcast. That's kind of why I created it, because I was like, I can't be a networker. 24 seven, meeting with people individually, you know. So I feel like by coming up with a broad content that people can like, listen to, I think that, for me is a better way to serve more people. And that's good. I love I love telling people information, but it's like, how much do I focus on one specific person over like,

Alex Haider 31:56

the hundreds of people that listen to podcasts? I think one thing that you do various successfully

with this group is that if you know someone has a particular expertise, and I do yes, you include them and you have you hook someone up with someone else who who knows what they're getting. Who knows that topic? Yeah.

Jenna Redfield 32:14

Cuz I one of my strengths. I don't know if it is a strength but connector or something. It's like one of them. It's like, I don't know if it's on a Strength Finders or whatever. But it's like, I know, it's one of my strengths is connecting people to each other because it's like, I meet someone, and then I meet another person, and I go, Oh, this person needs that person. So then I'm like, connecting it. I love it. Yes. And it makes me feel good. Yeah,

Alex Haider 32:33

I love doing that. I love I also secretly love getting people jobs. Oh, yeah.

So if anybody is looking for a job or a job, it doesn't matter what industry or anything. I just I love talking to people I love saying oh, this came across my feed. Maybe I just in this that kind of thing.

Jenna Redfield 32:51

Yeah, I love because I feel like you're very well connected in the social media world. And you might know of a lot of people and then like maybe I'm where do you see that? Is it mostly like on Facebook? LinkedIn, kind of LinkedIn? Yeah,

Alex Haider 33:02

yeah. I I talked to a lot of recruiters. I'm hooked up with recruiters. I mean, the social media industry is growing. It definitely

Jenna Redfield 33:10

is a lot. I think there's like more jobs now than there is people to fill it. That's true. There is it was the opposite when I got out of college, because I was looking at all it was was like internships and like unpaid work. And I was like, or it was like, you have to be in it for seven years. Yes.

Alex Haider 33:27

That was like the two jobs. And I was like, Where's like the beginner, like one to two year positions. And now I feel like there are a lot more. Yeah, um, I still liked. If you haven't had any experience in social media before other than doing it for yourself or for your own brand, you're probably going to have to do either some sort of training, or some sort of internship or something to get some experience under your belt. But once you have that it's easy to transfer that over to another brand.

Jenna Redfield 33:54

Yeah, I think it's easier once you've had a position to find another one. I agree. Yeah, I agree. But it's getting that first one right out of college is such a hard, it was so hard for me, because my major was more film. And I was like I didn't even like, like I was kind of a communications media person in college. But I was like, I don't really have any skills in social media, even though that's what I want to do. But I actually am going to have Jennifer Radke. On this month, she runs the National Institute of Social Media. So she'll talk about all the like, things you can do to get certified in social media, which is super cool. And it's also great because they have like online courses. And like in person, it's based out of Minnesota, so you can go and take classes there. So

Alex Haider 34:31

she's she's going to be on I think, in October. So I highly suggest doing something like that if you are truly interested in being social

media strategist or

Jenna Redfield 34:41

social media manager, or even for your own brand. Like do you think that it's worth it to just like, learn about the social media stuff? If you're just trying to market yourself?

Alex Haider 34:51

Yes, for sure. And even if you are in a higher level position where you're managing

someone who is doing social media,

it's so different from

how traditional media where ad buys are really different. The return the ROI, and, and what to expect from that is very different. So I think anyone can benefit from from doing

doing Yeah, of course.

Jenna Redfield 35:17

Yeah. And there's some I did a free one. I did an inbound marketing course on HubSpot. Like there's some free ones. And then there's like Google, as a Google AdWords like certification to write down all those. There's a lot of free ones out there. But there's also some good online paid ones that I've looked at and just haven't had time to do. But I know they're available.

Alex Haider 35:35

Yeah. And all the platforms like Twitter, Facebook, Instagram, they all have like training programs built into them. So Twitter has the flight school.

Oh, yeah. cast their program as well.

Jenna Redfield 35:47

So yes, I've seen it Facebook blueprint. I think it was called. Yeah, I looked into that. I should probably retake that because I'm, we're just starting Facebook ads here. So I'm like, I'm really, it's fun. Yeah, I like it so far. But I'm like, I am a fish out of like fish out of water. Because I'm like, I have not been all organic, most most of my like social media, like career, I guess, because a lot of the companies I work for have very limited budgets. So they didn't even have budget for like ads. I'm like, okay, we need to put a budget. We can actually do ads here, which is nice. But it's just figuring out, like was my target? What what are they searching for? Like, that kind of stuff is like such a new thing for me that I need to figure out?

Alex Haider 36:27

Yeah, targeting is super powerful.

Yeah, there's so many things. And Facebook is always updating and changing their ad platform. So I could go into it tomorrow. And there is another Yeah, I can do with it. Yeah. Well, which is which is fun and awesome. But overwhelming. If you're just starting true.

Jenna Redfield 36:48

Yes, I think I think that was one of the most intimidating things. For me. It was Facebook ads. I think everything else for me was like, I got this like Instagram, whatever, you know, but now it's like, this is like dealing with money. You know, it's like how much money should I spend all that stuff? Yeah, like overwhelming for me. Yes.

Alex Haider 37:03

Oh, we always make sure you set your max budget. Yes. That's Uh, yeah, that, hey, you're a newbie, Social Media Manager. All these matters what you're gonna

Jenna Redfield 37:13

mess what we're going to end with, with our advice for you. But yeah, well, we're coming to the end of the conversation. Thank you so much, Alex, for being here. So we're having Yeah, where can we find you? And obviously cool bar too.

Alex Haider 37:25

Yes, you can find cool bar at Kula bar, which is COLIBAR. On all the different platforms. We're out there. And then you can find me on Twitter. I'm at Alexandra Hyder.

Jenna Redfield 37:39

Cool. And I will link that so awesome. Well, thanks for joining us today, and I'll talk to you guys next week. Thanks again for listening to the 20th collective podcast conversations with creatives with your host Jenna Redfield. Make sure to head on over to iTunes to subscribe to this podcast so you don't miss a single episode. New episodes come out every Monday. Make sure to also leave us a review let us know how doing as well as helping us grow our subscriber count. We also want to let you know that we have a website Twin Cities collective com where you can learn more about us. Join our online directory learn more about events as well as join our Facebook community. Shout out again to Allison burns, who created all of our artwork as well as our logo, as well as Nicoli Heidlas for the use of the song in the intro. I also want to say thanks to studio cork for letting us use the podcast studio that they have on site. Make sure to go to studio co worker calm to learn more about how you can start podcasting too. Thanks again for listening and I'll talk to you guys next week.