A big update announcement for TCC
I share some big TCC announcements in my first ever video/audio podcast!
Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.
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Make sure to subscribe and review us on iTunes and just sit back relax and enjoy this episode. I hope to see you guys there. Hey, what's up guys is Jenna here at Twin Cities collective. I am so excited to be coming to you today with some really big exciting announcements. There's so many to talk about and I don't even know where to start. But this is going to be my first ever video.
Video and audio podcast and I'm really excited about it. I just decided to do this on my phone real quick because my camera was dead. But it should be a really good time. So what I wanted to talk to you guys today is my big announcement that I have been posting about and talking about on my personal social media channels for about two weeks now, a lot of people are really curious to what is happening with my business. And so I thought I would make a podcast episode about it on this collective podcast as well as making a video about it, because I promise I'd make a video so without further ado, let's just get started. So, my big announcement is I am closing my business. What What does that mean? Jenna, what does that mean? Basically what that means is I have decided that I am going to be doing Twin Cities collective full time and I have decided to disband my design business. So well how did I get to this decision? Why is what what
Why is this happening? You know, it's a successful business. I believe that it was a successful business. Why did I decide to change it and transition to a different business? There's a lot of reasons. The first one, I can kind of get going back to last week, I had a
personal Lifestyle coaching session with Katie Lee, who was on the podcast few weeks ago. And we were talking about what really brought me joy in my business. And I honestly believe that
that the work that I was doing with Jenna for designs wasn't bringing me any joy. I was extremely stressed out, dealing with clients that were not local. Now.
Most online businesses deal with people from all across the world. And that's true that you can get way more business that way. But I'm a person who likes to be a people person, which means I like to have people in public with me.
I like to be in personal communication, I want to see their face. And that is something that I wasn't able to do with General for design, I was creating stock photos, custom stock photos and video editing for clients I'd never met in my life and probably will never meet in person. And for someone like me who needs to be in person with people and to be next to them. As I mentioned before, and I know a lot of people are sick of me talking about it, but I am an empath, which means I can sense the emotions of people around me. When I'm doing it digitally. It's extremely hard for me to understand the emotions that people around me, but when I'm in person with them, I feel like I have a much better sense of that. So I've decided that I'm going to be ending all of my client work. I'm going to be stopping all my video editing and custom stock photography services, and transition my business full time into local and into Twin Cities collective. So what does that look like? That is the question of the hour in my opinion.
So we were talking, I was talking to Katie, we were kind of going over some ideas. And one of the ideas I had, that actually she had was to move all of my stock photos over to Twin Cities collective as a resource. So that is what I'm going to be doing. I'm going to be transitioning the name brand of generative design into Twin Cities collective. And I'm just going to be doing stuff there. So ending I'm a client services, moving my stock shop over the Twin Cities collective. And I'm going to be adding a few new services on the Twin Cities collective, which I'm probably going to talk about at a future time. But what I'm really excited about is the fact that I can focus now on one business instead of two, which was my biggest issue. I was so stressed about not only this job here at Studio cork, but also my business, also to Wednesday's collective, which was my passion and much bigger passion than even my own business. And I realized that in order to grow that and to keep expanding that I need to start monetizing Twin Cities
Collective. And in order to do that, I need to balance that with my own business. And I was like, Why? Why am I doing both? It doesn't make any sense to me. So what am I going to be doing with Jenna Redfield? Creative calm, I have had two years worth of growing that business. And what I've decided to do instead is to switch it to my personal brand, if you will go to generate phil.com right now, it's actually not generate for designs com anymore. I've actually decided to switch it 100% over to just my name Jenna Redfield calm, you will see that I have a lot less services listed on there. I've completely switched over my Instagram to my name. And I've decided I want to grow a personal brand. For myself, because people know me locally. I want to build that bigger so that all the people that are following me are people that I know and love. I realized I was talking to my friend Christina, who lives in San Antonio, and she's done the same thing with her business. She's kind of transitioned it from an online service based business to just
A locally based business, still digital, and I was talking to her and I realized that so many people that were watching my stories were people I knew. So the people that really cared about my business were the people that actually knew me in real life. And I thought, why am I focus so much on trying to find these people all across the world when I have such a large community here in the Twin Cities, I've already focused so much on growing that why on earth would I want to keep finding these leads that I don't even know. So that is why I'm really excited that I will be focusing only on Jenna Redfield, and only on today's collective with general field also be blogging, I'll still be putting up YouTube videos. I just won't be working with clients and I won't be working with especially clients across the board. I will however keep a few clients that I currently have that I love working with but I'm not going to be pursuing any new ones. And then with twins this collective I'm really excited to start offering more services, Michael it with Twin Cities class.
is to start offering online courses, ebooks, things people can buy and download more products, as well as adding some consulting services locally. Because I honestly love helping people with their business when it when it comes to video, or podcasting, or things that I know how to do. I would love to be able to be a consultant and help the Twin Cities collective members with that and just have that as almost like a another side business, I guess. And then I will list my services on the Twin Cities collective website. So a lot of people are like, wait, it was this client of yours? Is that something that you own? Yes, it is. I have the LLC for it. I made it as a business knowing that potentially in the future, it could be a full time business. I knew in my heart of hearts, that this could be something that I pursue as a job. And it's something that I know could sustain me, the more I grew it so the last year I've been kind of just growing it growing it with the podcast. I've been trying to figure out different ways. And now that I've just decided, you know what I need to let go of my business.
The one that I've been growing just as hard as Twin Cities collective, because I know that my heart is with twins this collective and my heart is with the local community. And that is what I want to focus on starting in 2018. And that it's a scary jump, because I haven't made a lot of money which is collective. And I have made more money with Jenna for designs that I think is the scariest part is the money aspect. But I'm just I just know in my heart of hearts, that I can do it and that I've already I've already proven that I can grow this community. I just have to now prove that I can
make enough money for myself to have this be like a side business. The nice thing is I do have a job and that job is actually a really good tie in the Twin Cities collective. Being able to record the podcast here having our events here at Studio co work. I'm just so so grateful that this job is allowing me to grow this community and also grow studio co work we've already had a few co workers come in that are part of Twin Cities collective, and it's just like so great that this can be a hub for the creative
community in the western suburbs, which there really isn't one in the suburbs. So I'm really excited about studio co work. So this podcast probably won't be very long. I just wanted to kind of share what's been going on with me and what's been going on with my business. But I also wanted to talk a little bit about what everything is that's changing.
A lot of you guys probably don't even care, the fact that I'm going full time in places like that, I'm sure you guys are all excited about that. But it is hard. I'm grieving the loss of my business. And I'm just trying to figure out like how I've put so much work into it, that it's like, how do I transition? How do I slowly get rid of things that I've kind of built up from my email address to you know, URLs and rethinking everything back to general com? How do I deal with the fact that I have two YouTube channels, one that I'm probably going to get rid of, and then also how am I going to grow the Twin Cities collective ones? Am I going to add a YouTube channel for Twin Cities collective? What am I going to do with that? So for me, it
It's more about how do I transition? How do I decide what I want to keep and what I don't want to keep, and all that. So that is something that I'm working on still, I am some I'm really excited about this you guys though I know a lot of you guys are probably like, what, but I'm so excited about it, you don't understand I, I have such a passion for Twin Cities collective, you can tell that by my posting by my Instagram stories. I just love being able to help the local community. And I know a lot of you guys really do appreciate it. So I really want to thank everyone. Without the community, I wouldn't be doing this honestly, it's something that I've wanted for so long is to have a successful business where I feel like I'm connected to it. with Jennifer designs, I felt like I was trying to distance myself and be myself but also have a separate business. Even though it had my name in it. It was very hard for me to kind of figure out how to distance that's why I had to Instagram's to YouTube channels. Like for a while I have two websites I generate for comedy for designs, kind of combine them together. It's just it was
chaos, trying to separate my personal life and my business life. And now that I'm just going to be me, but in a more professional curated way, I think it'll be the best of both worlds. So that is my announcement for this week.
As I said, so I decided that this is going to be the last podcast episode of 2017. Because I need to kind of regroup, figure out what the podcast how I'm going to monetize it. If I'm going to bring on sponsors. I know a lot of you guys would be interested in sponsoring. So that's great. And so honestly, let me know, I think that it would be a really great way to support not only yourself, but also Twin Cities collective to keep growing and keep providing services. So if you know of anyone that is interested in sponsoring us, let me know I will be very willing to talk about them. I just like to get to know the businesses before I promote them. And so let me know about that. I know that a lot of you guys are listening to this and I was looking at the analytics and the episodes where it's just me talking
about stuff, I actually get way more listens than just the interviews. But honestly, I love interviewing people. And I think that a lot of you guys need to know about all the creatives locally. So I will kind of try to mix it up and maybe do a few more of just me solo. Because I'm realizing a lot of people just want to listen to that. And I'm like, that's easier for me to do. So I'm really excited about this announcement. And I'm really excited that this is something that's going to be changing a lot of my life. But I think it is all for the best, I think that I'm going to be able to be way more focused, I'm going to be able to be not as stressed and distracted by having to run two businesses in addition to having a job. So I hope that you guys are excited for me and excited for today's collective. For all my friends who are not local, they're probably feeling sad that they can't participate. But I mean, I'll still be online guys, don't worry about it. I I will still look to you guys as resources, friends, mentors, and I think that would be really cool. I'll try to stay up with all of this stuff happening in the online marketing space. And I hope that
You guys are excited about it. So thanks guys so much for listening to this week's episode. It's a really short one. But I hope that you guys enjoyed also watching it. Check it out on our Facebook page and Facebook group page and I hope that you guys have an awesome day.
Thanks again for listening to the 20th collective podcast conversations with creatives with your host Jenna Redfield. Make sure to head on over to iTunes to subscribe to this podcast so you don't miss a single episode. New episodes come out every Monday. Make sure to also leave us a review to let us know how we're doing as well as helping us grow our subscriber count. We also want to let you know that we have a website Twin Cities collective calm where you can learn more about us join our online directory learn more about events as well as join our Facebook community. Shout out again to Allison burns who created all of our artwork as well as our logo, as well as Nicola whitelist for the use of the song in the intro. I also want to say thanks to studio cork for letting us use the podcast studio that they have on site. Make sure to go to studio co worker calm to learn more about how you can start podcasting