Running local groups, digital marketing & the importance of networking with @carolinneapolis

Running local groups, digital marketing & the importance of networking with @carolinneapolis

A conversation with Carolyn Lane (Reginato), social media manager and local community volunteer. We talked about why Twitter isn't dead, how to network and plan events and the importance of having a strong presence online, especially if you work in the wedding industry!

You can find Caroline at https://twitter.com/carolinneapolis https://www.instagram.com/carolinneapolis/

Full Transcription: https://www.twincitiescollective.com/conversations-with-creatives-podcast/2017/3/13/episode-03-an-interview-with-caroline-reginato-social-media-manager-at-smart-base-solutions

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives. She is a well known speaker, educator & social media strategist. You can work with her one on one with coaching and content creation (photo/video) services

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Carolyn Reginato 0:33

Hey, everyone,

Jenna Redfield 0:35

this is Jenna coming in real quick with some updates about the Twin Cities Collective. I decided I'm going to do this every podcast just to give you guys a few updates about the group. If you haven't joined our Facebook group, go to facebook.com forward slash groups forward slash Twin Cities Collective. This week we are starting masterminds. So last week, I announced that that was starting up. So we're going to be doing local small groups just to get to know each other and it all location based. So wherever you live in the city, that's where your group is going to be. If you're interested in becoming a leader, there's some information on the website, we still need a few. And we have a separate Facebook groups for each one. And then also on March 21. We have our event with lead pages, which is very exciting. So if you are listening to this podcast after that has happened, I'm sorry, but we will have events every month. So make sure to subscribe to learn more here at the podcast. Also make sure to check our Facebook group. That's where we do all of our events stuff and also on Instagram. So just wanted

to say those real

quick before we get started with the podcast. This week's episode is with Carolyn Donato. She's a good friend of mine. And we talked a little bit about Twitter about event planning and about her upcoming wedding. So we're very excited to be on the podcast with her. I do have to say the last podcast, this podcast and the next podcast are all about social media managers. So I apologize if there's a bunch right in a row, but we will start mixing it up after next week. So that will have some designers will have some people that do other things have small businesses. So very excited about that. And let's just get started with our conversation with Carolyn. Hey, everyone, welcome to the Twin Cities Collective podcast, Episode Three with conversations with creatives. I am here today with Carolyn Renato. And she is a friend of mine who I met. I don't remember when we met but a few like a year ago or so. Probably at the blogger conference, and we met on Twitter. So Carolyn is the marketing manager at smart based solutions and welcome Carolyn to the podcast.

Carolyn Reginato 2:31

Thanks so much for having me, Jenna. Better to be here.

Jenna Redfield 2:34

Yeah. So do you kind of want to

introduce yourself and what you do on a day to day basis?

Carolyn Reginato 2:39

Sure. So I worked for smart bass. I worked there for about two years. And I do a lot of things there. Because we're such a small company. I feel like a lot of people can relate to wearing so many hats, especially small business owners. Um, so I do a lot of sales enablement. I create collateral I run your website, I do their social.

Kind of a jack of all trades there.

Jenna Redfield 3:07

Yeah.

And, and so you kind of run everything, basically.

Carolyn Reginato 3:13

Yeah, I'm definitely a one woman marketing team. Yeah. I don't have anybody else to kind of bounce ideas off of which is why I love this community and other marketing communities, because I think it helps when you can, for sure. Yeah, when you can kind of get that feedback from somebody else on what they're doing their best practices and how they're not you.

Jenna Redfield 3:39

So I know something about you is that you love Twitter. And we talked about this the other day that like

there's not that many people that are like really into

Twitter anymore. And so I'm curious why that's still your favorite medium for social media?

Carolyn Reginato 3:53

Yeah, so anytime somebody says Twitter's dead, I'm like, No, it's

not. It'll be you forever. At least I'll keep it alive.

Jenna Redfield 4:04

Yeah. one woman show right.

Carolyn Reginato 4:08

I love Twitter, because I've actually, I think it's where you've had the most conversations on social. And a lot of a lot of other social platforms are for posting and engaging. But I think Twitter is more like, like short conversations. I've met so many people in Minneapolis from Twitter, especially participating in Twitter chats where you're frantically trying to keep up with everything, posting and trying to answer questions or get your own. Get your own tweet tweet out there.

So yeah, I just think it's a great place to connect with people.

Jenna Redfield 4:48

And do you have any like crazy stories about like meeting someone from Twitter? I know we met first on Twitter and them in real life. But is there something where you met someone and you're like, Oh, my gosh, this is not how I thought this person was going to I don't know if that's ever happened to you?

Carolyn Reginato 5:03

I can't think of a situation but there's so I know that we both go to social media. Yeah. And there are plenty of times when I see somebody that I recognized from Twitter. Yeah, I've probably followed them for years. I never met them in person. This just happened. A couple social media breakfast ago, I turned around and I was like, Hi.

I'm Carolyn. Yeah. bliss, like, Oh, yeah.

I think I was there when that happened. Yeah, you are. Okay. That's so funny following you for time,

which sounds creepy, but so nice to meet you in person. So I think that happens a lot. Yeah.

Jenna Redfield 5:43

Well, it's also funny because you think they look exactly like their profile picture, because that's the only picture that you have of them. And so if it's like a three or four year old picture, you're like, Oh, that's not what you look like.

Carolyn Reginato 5:53

Yeah, exactly.

Jenna Redfield 5:54

So so that's awesome. So how did you originally get your job? This is something I've asked a few other people on the podcasts was how did you network and market your way into your job that you currently have?

Carolyn Reginato 6:06

Well, actually, so I didn't study marketing. Me neither. Neither.

It's It's surprising to some people, but I think that it's evolving. So even if you didn't study it, it, it's not like, it doesn't matter. But I think that with all the resources out there, you can really learn a lot without actually having formal education. True. True. Um, so after college, it was the height of the recession. 2009. And I could not find a job to save my life. And so I decided to take a couple years and travel. How long? Yeah, so I went to Spain for a year, wow. And then I came home and worked three jobs. I could afford to go to Australia for a year. And then when I got back, the economy was a little bit better. And so on, I started looking for jobs and actually found my first job.

Oh, really?

Yes, I did. Apply for this job. And it was social media marketing. And I think back then I thought I use social media. So I should be good at social media marketing. And I've come to realize that that's not totally true. Yeah, that's very true. Yeah, even like, so I think a lot of people, a lot of young people now are really savvy on social. So they think that that translates, which in some cases, they need that they skills. But I think that there's a lot more that goes into it than people think. And I'm now like, maybe five years later, after that first social media job now I'm finally starting to understand how you actually use social media marketing.

Jenna Redfield 7:47

Yeah. And that's so that's the same, almost the exact same story with me, because I, I think I found my first job on Craigslist, too. So like, and that was only like, maybe three years ago. So like, it's still a place to find them. I wouldn't always recommend it, though. Because it wasn't exactly what it said it was going to be. And I ended up quitting. It was awful. But anyways, so yeah, so you've been doing that. And so what is the biggest lessons you've learned just about social media marketing? I know, we didn't really want to talk about that as much on this episode, I count on get into some more event stuff, and I'm volunteering. But what like, what is your biggest takeaway from social media marketing that you didn't realize when you first started?

Carolyn Reginato 8:29

Sure. So there's, I mean, there's a lot of stuff that I still don't know, I would say, probably the analytics and the training and all that stuff, and still don't have a very good grasp on. Okay. But I think the community part of social media marketing, knowing who you follow a merging with them personally, yeah, I think that really makes a big difference. So whether you're like me, like a part of a corporate marketing type role, whether you have your own business, and it gets really important to really know. Yeah,

Jenna Redfield 9:01

I think a lot of people just automate everything, and they don't even they just push, push, push things out, but they don't actually talk with their followers. So I think that's super important. Okay, so I'm going to transition a little bit. So you, I know you volunteer, and you're the head of a bunch of different committees and organizations. So how did you get in? I know you worked with a Women's Club and then you also do BMA. So how did you get into both of those? And if there's any others? I don't know about?

Carolyn Reginato 9:25

Sir. So I think it was maybe three years ago, I felt like I was really disconnected from community. I was going to my job every day coming home, and I wasn't really doing much. And I actually the one of the first things I did to get involved was back in 2014, I bought my house, which is really exciting now. And we have a community garden. That's right next door. So literally, I walk out, walk out my back door and go garden, which is so fun and therapeutic. But I thought it was a way to kind of get to know some of my neighbors and some of the people in the community. And I loved it so much that I just decided to keep keep looking for opportunities to get involved. So the actually the CEO of my company that I currently work for she is the president of the woman's club of Minneapolis. So those of you who don't know, the woman's club is has been around for 110 years this year. Wow. Exciting. Yeah. It's located in Loring Park, and they're all about they're all about helping women and children in the community. And they've been doing that for like, the last hundred and 10 years. So my, the CEO of my company is the president, like I said, and she wanted me to get more involved and help them do social because they wanted to reach a younger audience and bring in more more like age women, Asian 30 to 45. That's really going to be the next generation of the members of the club. And I thought, you know, the perfect way to do that is through social media and building that community. So I started there. And then at the same time, I was a part of the BMA as just a member, the BMA is a Business Marketing Association, specifically for business to business marketers, and then sada. So I, I started there just as a member and was going to events and really liked it. And then I had this woman who was I worked with previously and was sort of like a mentor, or almost even like a mom. And there was an opportunity that came up to lead the young professionals group. And I was like, I don't know if I'm ready for that. And I don't know if I have the time for that. And she said, You know what, you just need to do this, you need to say yes, and I know that you can do it. And so yeah, the rest is kind of history, I started leading that group a year and a half ago. And last year was our full first year of programming, which was essentially me and my committee, trying to find venues speaker, take care of food, beverages, manage a budget. And those were a lot of things that I had never done before. So I think through the what is called MDMA, I've gotten a lot of experience doing event planning, figuring out really how to network and how to make better connections to to help people,

I guess, spread the value that they have to other people.

Jenna Redfield 12:47

Yeah. And that's so cool, because that's kind of what I'm trying to do, too. And I've learned I'm not the best at event planning. And it's I think it's because I don't have any experience in it. I think, over time, have you What have you learned from event planning? Like, what are the things that like, at the beginning, you're like, I was awful, and I've definitely improved upon I know, it's obviously networking, but like, what, what else like maybe organizing, telling people delegating all that stuff, what what have you kind of learned about?

Carolyn Reginato 13:11

So I think the delegating thing is funny because I am a little bit of a control. And I like to have my hands and everything. So this is the first time I've ever lead a team. So understanding, you know, you have to as as a leader, I think you have to trust that the people are going to get done, what you have the responsibilities that you've given them. So that was kind of hard, because not that they don't do a great job because they do. But just that that idea that somebody else is going to do it versus me doing it all myself. I think that's really key to to keeping sane. While event planning. Another thing I learned is that people are so willing to help, like, when reaching out for speakers is for venues or for food and beverage people are, are extremely willing to help you. And if they don't if they don't know or if they can't help you, they know somebody who can talk to you. So I think that really took me by surprise. I didn't, I didn't really think that people would be so forth, right? With their health and their time. But they happen and it's a really cool, yeah.

Jenna Redfield 14:25

So what has been like, the best thing that's come out of that, have you had a really good experience? Have you made some friends? Like I don't know what like, I know that you've had a couple of events would be amazed. There's something that like people come to you and said something great about it, or what what kind of have you gotten out of doing that?

Carolyn Reginato 14:43

Sure. So my network has grown like crazy. And I think one of the reasons why and actually one of the reasons why it makes it so easy to reach out to people is because when you are putting on events, and you need speakers reaching out to somebody say, Hey, I noticed that you're doing XYZ, I would really love for you to speak at my event, it kind of strokes their ego a little bit and makes them feel good. So that's a lot easier than if I didn't have a purpose behind reaching out to people.

But also, so my network has really expanded.

I also think that in the beginning, it was like, Hey, friends of mine, Hey, will you come and fill seats? At my event? Yeah, look for an overtime time. I mean, everything takes time. So last year, it's been more and more people who are actually interested in coming to the event, versus people that and recruiting mastery events. So that's been exciting to I think, for me being able to connect people and to give other people value is really the big when for me so far.

Jenna Redfield 16:03

And so with that, like how have you grown it like with I know that you said that you've done Twitter and Facebook, but and obviously word of mouth. But is there any advice that you have for someone, maybe that's starting a business?

And they and they need to like if they're having events? How did they spread? The How do you spread the word?

Carolyn Reginato 16:21

Sure, so we've tried a couple different things, we've, we've always put an event up on Facebook. So create an event for Facebook, one thing that we're starting that I'm going to start doing for the next event is actually creating the event event bright and then hacking it to Facebook. Because then every time somebody buys a ticket, it automatically RSVP them on Facebook. Okay, which is really cool. Awesome. So that's the tactic I'm going to try next. Because then we use Facebook as a way to keep people updated here a little bit about the speakers, here's a teaser about the vendor or the food and beverage. So that's that's one way. But my my personal. My personal goal, and my personal way is to find people on LinkedIn or through my network that I think would love the event. And then I go or reach out to them and say, you know, maybe I reached out to them to ask if they want to speak, if I reach out to them just to say, Hey, I noticed that you work at 3am. Like, I'd love to learn more about what you do there. And then we go out for coffee. And I talked to them a little bit about the BMA. And so many people have responded so well to that, that I think like I said before making that really personal connection, conduct totally make a difference. Like in the last event that we had, I think we had about 45 people there, which is the biggest event we've had so far. And I saw so many faces there people that I hadn't reached out to personally. And once coffee was, then they learn more about my events, and then they showed up. So I think it's really about investing in, in your audience in the people who you want to do business with or your guess what would be your target audience? Yeah. And then they'll invest in you and researcher.

Jenna Redfield 18:16

So is there any speakers that you're like dying to have like your dream speaker from like the Twin Cities.

Carolyn Reginato 18:24

So I'm trying to put together an event right now that is all about video.

And I know you're a big

kill it on video. So one of the the way that the event is I hope to be structured is to talk about produced video. And so you know, working with somebody like Erica Hannah, from puke Rainbows, yeah. She does a lot of produce video versus livestreaming. Versus now this whole concept of like immersive video 360 video. Yep. Virtual Reality type thing. So I'm really excited for that. And I hope it I hope it pans out. Yeah,

that's awesome. Yeah, there are so many smart people in the cities.

There's so many cool people doing so many cool things that I feel like every day, I reach out to somebody or find somebody new that can speak on a new topic in a different way. And so it kind of seems like the pool of speakers right now is unlimited.

Jenna Redfield 19:28

Yeah. And that's the same with me in this podcast. I'm like, there's so many people that I want to interview and it's like, I don't even know how I'm gonna have enough time to do it, all of them. But that's so cool. So we're going to take a really quick two minute break and we'll be right back. Do you struggle coming up with brand photography and video for your business? Don't worry Jenna read for designs has your back using over 10 years of experience. Janet creates beautiful brand photography and styled stock photography for your business as well as beautiful branded video content. If you're interested in learning more about this unique process, please go to generate for designs. com using props and backdrops. Jenna creates beautiful desktop style doc scenes for you very custom and can't be seen anywhere else. It's so easy. You just select which props you want in the photo, which backdrops. And that's it. She'll take the photos and you'll get beautiful custom imagery for your Instagram or blog. In addition, Jenna also has 10 years of experience in video editing and can help you with any type of video project that you have. Make sure to learn more at General designs. com. Let's get back to the podcast. Alright, we are back with Carolyn and we are transitioning a little bit over to a different topic. So account just got engaged. Congratulations.

Can you tell us about your proposal? I know that you've told me the story that was so cute. And I just want to hear a little little like

Carolyn Reginato 20:48

miniature version of it. Sure. So my fiance is super into hockey, and we decided to take a road trip to Winnipeg, to see the New York Islanders play the winner jets. And he kept like the whole weekend. He kept joking about, you know, people were like, Oh, are you going to propose this weekend? Don't propose that the game. Just just talking about proposals. And I was like, Okay, this is weird. So we ended up actually playing hockey because you know, as we do in Canada, and then we we took a skate down the river that cuts would have had kind of like the river that cuts on Minneapolis and St. Paul. And it was really pretty. And we came back up and he was like what's going on this bridge? I was like, Okay, and so we got on the bridge and it was full of lights. And there was like a similar to I think the ice castles. There was sort of a festival type thing going on. And I actually getting up on the bridge I had fallen down because I'm not the best. And so I had snow all over my knee. And he was like, oh, like I think he ripped your pants. I'm like, No, are you kidding? I was so mad. And so I like bent over and was looking at it and he had kind of crouched down. And then all of a sudden I look up at him and he's got a ring intan Oh, yeah, it was it was super cute. And of course we were on ice skates with hockey. Yeah, so like, it was probably his drink.

Jenna Redfield 22:27

Yeah. That's awesome. So now you are planning your wedding. And I know you're probably looking at all the vendors in the Twin Cities. So when you go to vendors website what is something that like stands out to what what makes you click that Contact Us link when you were going to any type of vendor food wedding dresses anything what what is

Carolyn Reginato 22:50

so I'm I'm more of a budget bride versus like, you know, spend money on whatever I want to so for me being so price conscious and definitely love to see prices on wedding websites, vendor websites. If I don't see a price I probably won't contact. But that's that's just because, you know, I'm so I'm so tight on my budget. I also think that beautiful images really help. And if you have an Instagram, like brides these days, yeah, I had like on Instagram. That's where they do their wedding planning for sure. So I think that's a huge social network to show. show what you've got. Show your beautiful pictures. Um,

yeah, I actually I'm so I got engaged a year ago. And I am still figuring out.

Fun, you can just let it go as long as you can, you know?

Exactly. There are some things that I won't look for as far as wedding vendors. My fiancee is a graphic designer. So he will designer invitations. Gotcha, do some that kind of thing. But I'm also huge into DIY. So if there is, and I think a lot of people do, like have a blog. And so anything that you can have any content that can help me do it myself. Hmm. I think that's also really helpful.

Jenna Redfield 24:25

What are your favorite like wedding websites that you look on? Like, do you go to the not? Or do you go to like, sell me pretty, where it's more like a blog?

Carolyn Reginato 24:33

I'm actually I do a lot of Pinterest. Okay, um, I'm finding a lot of things on there.

What would be more helpful for me right now, especially we're trying to decide on colors. I haven't really found beyond, like, beyond set color palettes that people have already that people have already styled on Pinterest. I haven't really found a place where you can kind of create your color or kind of more of a tool to see how those colors will look together. Okay.

Jenna Redfield 25:07

Yeah, I know, I've done. I mean, I'm trying to think if there's any that I know of, I mean, I know a brand guideline website. But that's about it. Like it's not for like a wedding specific. But yeah, I mean, good idea. Maybe for like an entrepreneur that wants to start something to help you coordinate your colors, because that I mean, that's a huge part. And, and the wedding entire really goes around those colors. I mean, once you pick them, the bridesmaid dresses and the flowers, and everything kind of goes around those colors. And it's weddings are such a big design. Like, that's like the most important part. I think, personally, because I'm a very much like a design oriented person. It's like, you want to make it look consistent. Just like when you're designing a website or designing a brand. It's like when you're designing your wedding. It's like it has to look good. And so like when you search on Pinterest, you search the terms like Minnesota, or like how do you fight like, like, say like you're looking for like a venue or something or something? Is that kind of is it more just just the general ideas or the actual specific vendors that you're looking for on Pinterest?

Carolyn Reginato 26:03

And Pinterest? I'm looking more for general idea. Okay. color schemes, flower arrangements and pieces. Okay, that kind of thing. I also do a lot of looking for DIY. Okay. All right. But in terms of other in terms of local vendors, and I always look at the Minnesota based hashtags, like Minneapolis like or wedding photographer, Minnesota, or those kind of things. I think that those are, those are big for sure.

Jenna Redfield 26:34

So what is the biggest takeaway that you found from planning a wedding that will help you in your event planning as well, because you're planning your own wedding, but you're also planning events for BMA for Women's Club? Like how do they all kind of tie together? And what have you learned from doing research and stuff for your wedding that also kind of go into that?

Carolyn Reginato 26:54

So if I'm not planning something, specifically for myself, is a lot harder than trying to plan something with content for other people. Yeah, um, which is kind of interesting. And maybe that just shows my my indecisive news. But yeah, I think making that making the decisions has been the hardest part. Surprisingly, the the easiest decision I made so far is finding my dress, which I thought would be the hardest part, for sure. But you know, they say you have a feeling and yeah, it's it's definitely different. I haven't really been thinking a lot about the experience of the guests at my wedding. Versus I think a lot about the experience when I'm hosting an event for the BMA for the woman's club. Gotcha. So sorry, wedding. Yeah. But for for my wedding, we're working with like a band, which I haven't never done before. But a lot of a lot of things do overlap, like working with a cater to determine how much food or how much alcohol? No, you need for a certain number of people. And I think it's easier to get people to come to my wedding versus to have people come to an event.

Jenna Redfield 28:19

That's true. Yeah.

Carolyn Reginato 28:21

There's not that pressure there. Right. Yeah, it will show up.

Jenna Redfield 28:24

True. It's it. I mean, it is a bigger deal than a networking event. I'm just Yeah. But

that's so that's so cool. Because I I'm just curious, cuz I'm not married. So I've never been through that whole like search thing. And when I used to work in weddings, and so I had no idea what the brides were looking for on my website, am I gonna know? So it's really interesting to see it from a bride's perspective. And I know that there are probably wedding vendors listening to this, there's probably not wedding vendors Listen to this. And they're like, why are you talking about weddings, but I think it also impacts any small business owner, just to make the client experience really good, at least, because you're the client. And they're the vendor. They're trying to get your money and your your, your business. And so I feel like a lot of this stuff I want to talk about on this podcast can impact everyone and not just, and even bloggers like, yeah, so if you're a wedding blogger, or if you blog about things that people are searching for, like how was the best way to get their attention? So you How long have you lived in the Twin Cities? Have you lived here your whole life besides those traveling years?

Carolyn Reginato 29:25

So I grew up in Brooklyn Park. Okay. So I moved to Minneapolis in 2012. So, five years. And I've lived in so I first lived in Uptown, right by, like, kind of by Lake County, by all those bars and restaurants, which was fun. And now I live in Whittier, which by eat Street, which is a difficult Street to live by. Because there are many delicious restaurants. That's true. What is your favorite? And that maybe I'm street? Oh my gosh, there are so many. So first of all, there's so many different kinds of restaurants from all different countries. So that's pretty awesome. I really love Vietnamese food. And there are too many to pick from on eat straight. Or have you ever had the pizza down?

Jenna Redfield 30:22

I'm not really a foodie. I wish I was more of like a foodie, but I need to go

Carolyn Reginato 30:26

places. It's probably the most random place to get good food. Okay, um, but I've had Suffolk downs, the arcade bar. Okay, town. And they have the only thing that they serve is pizza. Hmm. And like, it is so good.

Jenna Redfield 30:42

I'll have to go there. I've heard of that place. Now that now that you're saying what it is? I think my brother's been there. But yeah, that's so cool. And then what's your favorite area to like? Go to like, do you like uptown? I know. You said you live there. Is that like your favorite spot?

Carolyn Reginato 30:56

I'm I'm slowly becoming more of North loop. Northeast kind of person. Yeah. Which is kind of hard. Because then you have to, you know, Uber, yeah. But there's so many good breweries in northeast. And now they're becoming more popular to, to have distilleries. So going to like, Oh, yeah, Denard. Yeah. Okay, that's awesome.

Jenna Redfield 31:23

So if you were to, if somebody were to come to Minneapolis for one day, what would you tell them to do?

And like, I know, everyone's gonna say, like, the Mall of America. And like, I don't even know like, I would. I don't know. I don't know what I would say. But I mean, I would probably go to like Lake Harriet, like Calhoun area. Well, I don't know what you would tell them what to do. I don't know.

Carolyn Reginato 31:45

Yeah, I'm a I'm a huge fan of walking around. Like, I guess obviously, it would depend on what season they true.

Jenna Redfield 31:52

Well, I mean, even in winter, I mean, yeah,

Carolyn Reginato 31:54

I haven't been over there. Yeah. But walking around Lee Calhoun.

I would probably take us probably take them to northeast. Yeah. Just because there are lots of good breweries, lots of patios. Good food over there. And then me Well, I will you to stoners, right? Yeah.

Jenna Redfield 32:15

I was gonna say that. Yeah. Nick. Yeah. I had a friend who literally came here for like a day. And we brought her down there. And so that was kind of fun. It was the summer so it was a little warmer, but

Carolyn Reginato 32:25

and that whole St. Anthony me. Yeah, area is super cute. Yeah. Really cute cafes.

Jenna Redfield 32:34

Yeah, I really like that. Me too. All right, well, we are wrapping up. So um, any last words of advice to the Twin Cities Collective, anyone listening, how to maybe get connected on either social media or offline and need advice?

Carolyn Reginato 32:50

Yeah, so I do a couple of things. I usually trawl through LinkedIn. and search for companies that I'm interested in, or titles that I'm interested in, of, you know, jobs. And then I will reach out, I noticed that LinkedIn, you no longer have to know their email address, or, you know, share a group or something, they used to have all these restrictions on who you can talk to. And now you just connect with anybody. And I always make sure to add a note to say, Hey, this is, you know, this is a little bit about me, I'd love to know more about you. And I usually get a pretty high response rate on those. And then just setting up a time to meet to go get a cup of coffee, or go to lunch. I've met a lot of people that way. And then I think the most important part of networking is the follow up, for sure. So I will typically send them an email, I know that I've met with people that are super cute and send a handwritten card,

which is awesome, but my hand raise sucks. So same here, same here.

That would be pretty organized for the person.

But yeah, definitely following up is absolutely key. And then trying to keep them top of mind when you're going through your day to day. So if you see an article, or seeing an event that might interest them based on something we talked about sending a little note or saying, Hey, I set up that blog posts that you wrote on your blog, really love dead, like, Let's catch up soon, just to try and keep in touch with those people. Yeah, I used to kind of wonder how people did that. Like, how do you keep track of all that. But I noticed that if I continually reach out to people in LinkedIn, it'll have all of their messages. When you go into the message. Yeah, it'll have all their message messages on the left hand side. So I essentially we'll go down the list and say like, Oh, I haven't talked to that person. And so everybody, too, we'll be in there are almost anybody I've talked to. And then I can go back and reference conversations, we had to then follow up again to say, how's it going?

Jenna Redfield 35:11

And how many people do you do that with? I'm like, I'm trying to think of them, like so many people that like have to remember.

Carolyn Reginato 35:18

So I typically I've made it my goal this year to reach out to or go to coffee with three new people a week. Which Wow, kind of crazy. Yeah, it's a lie. And I've been finding out that it is a lot. But it's kind of like going to the gym. So if you make the effort to get up and every now and go to the gym, it's kind of the same thing, get up a little bit earlier, go grab coffee with somebody for half an hour, and just make that connection. And always, always from that connection breeds other connections. Oh, you are interested in XYZ. I know somebody else you should talk to. And so I kind of is expand my network like that. That's awesome.

Jenna Redfield 36:03

So if somebody wanted to get in touch with you, and maybe have coffee with you, what are your Instagram, Twitter, Facebook? How do we get in touch with you? What are your handles and such?

Carolyn Reginato 36:13

Sure. So my Instagram and Twitter handle is Carolyn Minneapolis, because and it's kind of funny story about my name. So Oh, yeah,

Jenna Redfield 36:27

I was gonna ask you about that.

Carolyn Reginato 36:29

Yeah. So when my parents named me they spelled it KKBCO that car OLINE. So it's spelled with Caroline. But it said Carolyn, so my, my whole life, I guess up until the internet, it was fine. Because everyone said my name versus seeing and reading. But then in the internet era and social media. Every time somebody sees my name written Caroline, they think that that's how you would say it. So slowly. I've been transitioning all my social accounts. And essentially, in every area of my life, transitioning the spelling of my name to Carolyn LYN. Yeah, and when I get married in October, I'm actually legally changed it to Li n to eliminate lifelong confusion. Yeah,

Jenna Redfield 37:22

that's so cool. That's it's funny because my, my grandpa and all of his siblings changed their name. First Name. Oh, really? Yeah. Cuz they, they had like nicknames and they all change it to their nickname. So it was just kind of funny. Because it's again, because they, they like the the shorter variation or something. So but yeah, so that's really cool that because I think I was confused. I first met you too, because I was like, I thought it was Carolyn, but like, it looks like Caroline.

So it's like I was like Lila. Alright, so awesome.

Well, thank you so much, Carolyn, for joining us today. And I will talk to you all next week, we have a new speaker. And just make sure to subscribe to the podcast and give us like on iTunes or comment or whatever, all that stuff. So thank you guys so much. And I'll see you next week. Thank you so much for listening to the Twin Cities Collective podcast conversations with creatives. If you like this podcast, make sure to give us a review on iTunes and let us know how we're doing. If you're interested in becoming a sponsor, or a guest on the podcast, please go to Twin Cities Collective calm to learn more. Thanks again to Alan Murray design for creating our cover art and for Nikolai headless for the use of the song in the intro intro. Thanks again for listening to conversations with creatives.