Color Theory on Instagram
The importance of color & design in your instagram strategy & photography with @emmirocreative
Episode Notes from Emily:
Save your Instagram Stories (photo & video) to your camera roll: Settings>Story Settings> turn on "Save Shared Photos"
Learning about color psychology from Fiona Humberstone: http://thebrand-stylist.com/the-absolute-essentials-of-colour-psychology/
My favorite follows on IG: @lauren_krysti @thriftstylist @delusciousbites @ereyayouknowme @mother_pukka
Episode notes from Jenna
Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives. She is a well known speaker, educator & social media strategist. You can work with her one on one with coaching and content creation (photo/video) services
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Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
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I'm here with Emily Bernard of me row. welcome any and you want to introduce yourself.
Emmi Ro 2:30
Hi, thank you so much for having me. So yes, I am Emily, I'm the founder of any row creative. So what I do in a sort of nutshell, I work with people and companies to help them build their brand presence online, primarily, but also in real life. So I do everything from social media strategies to website design to creative direction and styling. So a lot of things that under that creative umbrella,
Jenna Redfield 3:00
for sure. And do you specialize in anything in particular?
Emmi Ro 3:06
Lately, I've been doing a lot of social media. Um, I find that I work mostly with small businesses, either solo brewers or businesses with less than 20 employees and people are busy running their businesses, but they understand social media is important. So they need just kind of a strategy laid out or something to execute. They don't know where to begin. They don't know what they're doing wrong. So I've been doing a lot of social media lately. For sure. And is that
Jenna Redfield 3:37
particularly Instagram? Or is it Twitter, Facebook, everything online?
Emmi Ro 3:42
Yeah, so Instagram is definitely the hot platform. So everyone is interested in Instagram, and then Facebook, um, I would say is the number two priority for most of my clients, they realize that for all intents and purposes, everyone, so they realize that that is a necessity. But I think people are a lot more excited about Instagram,
Jenna Redfield 4:07
for sure. And what have you found are the biggest struggles that people have with Instagram? Why do they outsource it? And why do they need a strategist?
Emmi Ro 4:16
Yeah, well, I think many of them are aware of this. But the biggest opportunity I find is the visuals. Instagram is obviously a visual based platform, which people inherently understand. But they don't necessarily translate that to their own Instagram usage. So they know that they like looking at pretty pictures, but they don't really, it's hard to drive home the fact that like, your visuals are not pretty. So that's one hurdle that I have to kind of get people over is that, first and foremost, before you do anything else, you have to get really on brand very pretty pictures. This is kind of the cost of entry.
Jenna Redfield 5:03
So do you outsource photographers, guys? Or do you do that yourself? Or how does that work?
Emmi Ro 5:08
Yeah, so, um, I do a little I have a very small kind of like staging area that I can set up in my own house. And I do have one client in particular that I created a lot of her content, um, I just got a new iPhone seven plus, because I was doing photos I had a Canon camera I was using before but I love using my phone now. It's amazing. I mean, the images are so much better. It was definitely an investment but for me because I use it for work so much it was completely worthwhile. So I do some of that I also have a handful of photographers who are my go to, um especially if we're doing headshots or humanity I don't typically take that on myself because I'm that's not my area of expertise. I'm better with like flat leaves in product and imagery. side of hand photographers here in the Twin Cities that are my go tues who I just love working with you amazing work. And they're, they're my on call,
Jenna Redfield 6:09
folks, for sure. So I just also got an iPhone seven plus, because of the same reasons. I do use the SLR for most of my stuff. But it's nice to have it because I don't really like to carry that around. Do you have any like tips or tricks that you found with the iPhone seven plus? Because I think a lot of people should invest in that if they were trying to get some good photography and they don't like want to use it the SLR Do you have any tips that you found using like an iPhone?
Emmi Ro 6:34
Yeah, so the new seven plus I'm sure everyone is are aware of maybe not it has this new portrait feature, where it will create a really nice blurred Boca background. And I found that really nice for image shots actually, because I can really find to where I'm focusing in. Um, so I use that a lot. But I also I just think it takes it really nice, this crisp images. So I mean, obviously I'm sure everyone is listening to this knows natural light is also so important. So if I can capture something with natural light, the iPhone seven, I mean, the images are so huge that I can get a really faraway shot in zoom into like a fifth of the MH. And it's still really great quality musical for social media. So I just like that, I think that much more detailed shots at those really nice like blurred shots,
Unknown Speaker 7:31
for sure. Do you use any lighting in addition to that?
Emmi Ro 7:36
So I haven't got that sophisticated yet, I am lucky that I have some pretty nice windows in my house. So I could get really nice natural light. But I haven't played around with lighting yet. Because one
Jenna Redfield 7:49
thing that I have invested in is like a ring light from my iPhone. I don't know if you've ever used that. And yeah, so I know it's a it's actually great for like if you're shooting videos on your phone. So like green lights or something where it's big circle. And a lot of people use it with their DSL, ours, but you can get a detachable one for your iPhone. And it's like 10 bucks on Amazon. And so that's something that a lot of people can use, especially if you're doing like a selfie or a picture of yourself. I think it works really great. So that's just a random tip that I have for lighting,
Emmi Ro 8:20
a little product, shout out what the grandkids are? Well, man,
Jenna Redfield 8:25
I think there's a lot of all I can do, what I'll do is I'll put the link in the description of this podcast. So if you want to buy it, I can have the link to the Amazon one that I have. And there's a few if you just type in iPhone, ring light and Amazon, there's like 10 of them. And they're all just look at the ratings and stuff. They're all about 10 bucks. But that's what I use. And I know you can buy iPhone cases that have the lighting. I know like Kim Kardashian had one. And I saw them at the Apple Store recently when I was buying my iPhone seven plus they have an iPhone that has like lightning around it. And it's supposed to help with like the way that you look. So I thought that was interesting. Yeah, for sure. Um, so now, so then you do a lot of those. And then what do you use for like editing the photo on your iPhone? Do you use any particular apps? Or do you edit on your computer? What do you do with that?
Emmi Ro 9:20
Yeah, so I have a very strong opinion here. I don't edit it on my computer, because it's just too time consuming transparent back and forth, I find it much easier just to import my photos to bestow on my phone. So for anyone who's not familiar, it's spelled BS co pronounced this Oh. And I have changed my settings on Biscoe so that I only have three or four presets or filters that show up so I can be really consistent with the filters I use. And then I also for anyone who use that here uses disco here, it's like a 301 advanced tip, go into your settings, and you can actually switch around the individual edit. So like exposure, break this crop thing, you can order those so that the ones you use most often are at the front that top of the editing list. So I always crop my photos. So I have that one. First, I always change the contrast and the exposure. So those are my second and third editing features. And then my favorite preset is IB, too. So it's not part of the built in presets, you have to go purchase it. It's like 99 cents, but I love high fees too. So I always use that. So I'm really consistent with how I edit my photos. Um, and that's something I recommend a lot of people use the Instagram, there's totally fine. Um, there are some good Instagram filters just be really consistent with the ones you use and hide the ones you don't use so that your you're not getting overwhelmed or confused because it's darker month. So they all have weird names. So it's hard,
Jenna Redfield 11:07
for sure, do you? And then Well, one thing I talked about last week on the podcast was not using graphics, just because I feel like Instagram is more of a photography kind of space. Do you ever use graphics? When do you use them?
Emmi Ro 11:24
So no, only. Sometimes I'll add text overlay photo, okay. And only very, very patiently live stock photography, okay, there is some good stock photography out there. But I try and only use it like, maybe once every 15 posts, I like to use my own photography as much as I can. So I'll overlay text, but I agree with you, especially when you're talking about a business that's brand new, or even if you are your personal brand. It's really hard to do imagery that is brand. So I agree with you. People want to sweat her, it's of you. And obviously, everybody this isn't obvious. But photos with humanity, whether it's a face or a hand, are much more popular on Instagram, there's research that shown that they get more engagement. So you can take those yourself, it's even if you find her really or take a really kind of ambiguous or really focused in on type crop image, or photograph rather than an image I'd say definitely do that over in history. Um, what do you I'm interested what you use for creating images or text overlay Jenna,
Jenna Redfield 12:44
well, I use the app over. What I've done is that I don't use graphics very much. But since I do a lot of stock photos, I do add text, the my computer just because I use light room, and I take them on my de SLR because my DSR has a Wi Fi, so I can send it straight to my my computer via Wi Fi. And I can also send them straight to my phone via Wi Fi and then edit it there. Um, one thing that I recently learned from our friend was that light room has its own iPhone app. So I've he taught me to actually take the photo in light room using the light room camera. So like don't even take it with your regular camera on your iPhone, but to take it with the light room camera. So it's a free app that you can download. I didn't know this until recently. So I've started to try that there's so many apps out there that do this like snap seed. And there's just so many different filter apps, there's light room presets within light room itself. So you could take the photo put in your computer, there's just so many options. Why did you pick the SEO and why do you stick with that one?
Emmi Ro 13:55
Well, I might be switching the light room now.
So I like this go because I just start I started using it a long time ago and got used to it. I love honestly probably the height piece to preset is the reason I'm still using disco because I love that filter so much. And it's now what my feed looks like. So just for consistency purposes, I played deep enough into it now that I really liked that preset. So I think that's why I've been using disco. But to be quite honest, I just I feel like I'm an abuser of disco, I just use it for the filters and then export my photos. I don't care about my disco feed, I don't really look at other people's photos, Invesco. So, to be quite honest, I'm just really invested in that one preset greatly to have really beautiful presets. So if if someone is looking for something just to edit, like the lighting and the color of their photos, I think this girl has some really great success, but I'm definitely checking
Jenna Redfield 14:56
out late room. Yeah, I didn't know about it, because I do pay for light room, my computer just because I use it a lot. But um, so how do you decide on a filter? Because I know, there's a lot of photographers out there that are very dark and kind of moody. And there's some that are super bright. So if you're if you're meeting with a client, and then how do you decide for them? What filters to use? Like how do you decide what their brand mood is going to be?
Emmi Ro 15:23
Yeah, so I'm also I do a lot of styling, I'm very into fashion. So I take cues from the client themselves in their personal life. So I'm, what they're wearing, what their hair looks like, what their office looks like, because I think that says a lot about a person. Um, I've been really into seasonal colors, psychology. So I'm, you know, have cumbers phone, if anyone in here she has really great information about color psychology. So, for example, I'm a winter I like things really minimal. I like a lot of black start punch fast. In my own personal life, that's the way I dress. That's the way I supposed to be a computer screens, diapers. So that translates into my brand, because that's what feels comfortable and genuine for me. So I keep those cues from my clients and then I do move forward. So we will operate to create a mood board. Based on we use just Pinterest simple, you pinning images to a secret word and then I create a mood board from it. You can learn a lot people may not be able to vocalize what they like or what their preferences in terms of color or food or lighting are. But when they see it, they know it. So I use those visuals started in Pinterest to kind of figure out what feels right for them. And based on that helps us filters. I'm that kind of married with that.
Unknown Speaker 17:00
Really good tip. And I have the number stones book.
Jenna Redfield 17:06
It's all about branding your business and how to sell your brand. That's what's called How to sell their brand. And so can you like, I guess I'm curious about that then. So for people that are doing their own Instagram, how do they figure out what is the best route for them to take, like if you're doing it themselves? Yeah,
Emmi Ro 17:27
do that start at the same place start pinning images. And they have you have anything they can be a landscape, they can be an outfit you love, they can be a pair of shoes that can be assigned a font that you like just or anything that pops into your head, pin it to one board. So have like your good board, your brand good board on Pinterest, you can make it secret if you want and start there, pin a whole bunch of images, and then leave it for like two or three days and come back to it. And you will start once you give yourself a mental break, you'll start to see some patterns. Like oh, I really like I'm jewel tones, or Oh, I really like minimal images that have only one thing in them or whatever it is, you'll start to see patterns. And I think you can work from that piano. Humber stone has an ebook on her website and you can link that below to but so pin your board and then in the meantime, while you're taking a break from it, go get her information about seasonal color psychology, and probably something cuz she hasn't an example. style guides on there something will pop out to you like oh, I'm definitely an autumn or a little bit of spring him a little bit of summer and me. So then I think using her ebook and your Pinterest board together, it will become a little more obvious to you for sure.
Jenna Redfield 18:56
I think that's actually going to be now as I think about it be a fun activity do in the Twin Cities collective group. And to have everyone do that and then like link their board so we can see everyone's mood boards on can do that though we so far. I'll definitely do that next month during our during our main Instagram month. That's so cool. So what is your so what is your color psychology born? And what and what is what does yours look like?
Emmi Ro 19:23
Yes, I've learned a lot about it actually. Um, so I'm winter, which means I like minimalist things, you think of cool colors like purples, blues, those are the colors that resonate with me, I like a lot of black, Great White stark contrast. But I've also learned that there's this room in my house that I really hate, it's like just makes me angry every time I walk into it. And he started looking around, and I'm like, Well, everything in here is too warm, the there's a lot of wood that's too warm, there's a brown couch that's really like comfy. Whereas I would prefer to have a great couch that's really sleek and thin. And I'm kind of like 90 degree angles. So I'm starting to see and more aspects of my life that I really need beauty is one of my values. And I really need things to to match that kind of inter minimalist feel. Otherwise, it just doesn't. It's like my mind is too overwhelmed or too distracted by things to really perform where I need it to which sounds I mean, it's actually kind of a big thing that I realized this and I'm now seeing it all over the place. So does that
Unknown Speaker 20:36
impact the way you dress as well? So as a kind of go together?
Emmi Ro 20:41
Yeah, for sure. Um, any kind, I just I noticed, like kind of pay attention to these things. But I'm most comfortable wearing black, it makes me feel confident. So I started wearing or building more things in my wardrobe that are flak, and things that are warm colors like yellow and orange I've just gotten rid of because they just my closet before, whereas now they're like out of the way. They don't have to take up my mind space. So yes, it's it's definitely impacted all aspects of my life. And I think one other thing that's really helpful as Fiona Humber stone also laid out, like, that may feel right to you based on your seasonal color psychology. So if anyone's thinking about like a rebrand or just kind of evolving or refining their brand. There's a lot of information about that. So I love it. I mean, can we talk about her a little bit? Yeah,
Jenna Redfield 21:37
that's fine. Yeah, I read, I read her book, and I recommend it, but they don't have it at the library, which sucks. So I had to buy it. Because I really wanted to read it. And it's all about how to brand your business and how to style it and how to decide again, like the science, she did talk a little bit about the so color psychology in the book as well. But it was a lot about how to, you know, yeah, do a mood board and all that stuff. And I don't think a lot people do that when they're first starting a business. Unless they hire someone to do it, they don't really think about it, they just kind of like and I never did it until I actually had someone help me with it. Because it really helped me decide, like, my brand is more pink and girly. And that's just who I am. And I I do like bring a lot of black and white though. But I also like wearing pink. So my entire wardrobe is black, white and like pink. So it's kind of funny that it's like either black and white or pink. But it's interesting how people you can tell by a person from her Instagram feed based on like, what their the it looks like, especially a good photographer, or they're very into styling, their Instagram feed, I feel like when I need them, I already know who they are. And so how does that? Does that impact the way that you've changed thinking about yourself from your style? And it kind of how you portray yourself?
Emmi Ro 22:52
Yeah, um, it has. And I think it's really interesting, too, because we need a lot of people through Instagram before we that was really, um, so yes, it definitely has, I have actually try. So I think it's kind of cyclical, like I've tried to make my Instagram match my real life more. But I've also tried to make my real life match my Instagram more because this kind of like the best of ourselves. And I don't know, this may sound a bit conceited or materialistic, but Instagram is kind of my own Instagram is kind of, in some ways, my aspirational self at times. I mean, it is very real Maya, my Instagram, I try and be very authentic. But I'll be like, oh, I'll look back at a photo. And I'm like, Oh, that was really cool. I want to do more of that project, or I really loved that outfit I wore, I want to, like wear more stuff like that, almost in a way like inspiring myself. I think everyone should like don't think of it as a bad thing. But if that is the best of your slope, then think about what it is that you like about that and do more of it. So use it kind of to inspire yourself rather than that sort of really toxic keeping up with the Joneses thing. I think Instagram really can be a positive thing. And And on that note, I know this isn't why you asked. But on that note, I also going through and cleaned up the people I follow through. Because I was following a couple people for a really long time that made me feel bad about myself. And I thought about why I was following them. I was not getting anything valuable out of following them. It was just making me sad every time I saw them in my feed. I just unfollow them. And it's been such a good thing for me. So if there's anyone in your social media on any platform that is like that, think about why you're calling them and just unfollow don't think. Just do it.
Jenna Redfield 24:53
Yeah, I recently went through. And I talked about this last week's episode, I just kind of unfollow people. What I've realized is I need to follow people that Yeah, to inspire me. And don't make me feel jealous. I think that might be maybe what that feeling might be it's like all they have their life together. They're, you know, they have all this stuff. So definitely follow people that are maybe at your level too, so that you're not so then you can maybe feel I hate to say it, but like you feel a little bit better about your Instagram, because you're doing better than this other version. I don't know if that's good advice or not. But at least it shows that you can it's like you're not like at the bottom of the heap. You Yeah, but there's people to aspire to. And then there's people that maybe can learn from you is kind of
Emmi Ro 25:40
Yeah, I think that's a great, a great piece of advice. And I actually follow a couple people who are doing really horribly on Instagram because not to make myself feel better. But it's a good reminder, when I see things they do, I'm like, Oh, am I starting to fall into that trap? And then I'll kind of correct no till like, we all need to do well. But um, yeah, I think it is good to follow people who are at different paces and someone who's doing amazingly well. Remember that they may be a year or two farther into it and you are so don't get into that comparison.
Jenna Redfield 26:15
Yeah, and the people that are behind you might be a year or two behind you. So it's like I think what I like seeing is like before and afters to have like this is what my photography used to look like. And now this is what it looks like. I see that a lot of Facebook group. We're taking a brief break from our podcast to hear word from this week's sponsor. Excelsior camera company was born of the belief that the right fragrance can make everyday moments feel extraordinary. All our candles are batch made and Excelsior, Minnesota using 100% soy and essential oils. You'll fall in love with Excelsior candle co at first light. Heidi at Excelsior candle has been creating unique gifts and crafts for over 10 years, starting with jewelry and culminating with Excelsior Candle Company one year ago. Initially, she wanted to make special guess for family friends and maybe sell a few to continue funding her hobby. Until recently she was melting wax and pots on her stove with bottles of sense scattered everywhere. All the burners occupied with small pictures of soy based wax slowly melting while she prepped any and all variety of containers, a lot of trial and error. A lot of spilled wax incense occasionally and accidentally flavoring whatever food item might have been close finally led her to getting a 65 pound wax smelter and setting up a studio. Everything from applying the labels to packing and shipping is done right and Excelsior, Minnesota and by hand. There are no shortcuts and there is no automation. It's an old world process that calls for patients commitment. The candles are environmentally friendly, as is the process and she absolutely loves doing it. So thank you so much Heidi for sponsoring this week's podcast. And I hope you guys check them out. I have one at home. It smells amazing. Now let's get back to the podcast. So one one thing that I want to talk about which I mentioned in the podcast last episode, but I didn't really go into it was scheduling and planning out your Instagram feed? Is there a particular app that you use? Or is there a particular sort of template that you use for your Instagram?
Emmi Ro 28:10
Yeah, so there are two that I use for myself and for clients. Um, the first is later Hmm, and the second is scheduled Graham, okay. If you provide links to those later, I like a lot because it's free. You up to 30 posts a month for free, you can manage multiple accounts, you can Bulk Upload Media, so like photos, I found the best success was rather than video with a certain objects. And then it'll show you which ones you've used and which ones you haven't. But the thing I really, really like about later is that it will play preview all of your plan posts, you can see what your squares local next to each player was for someone who is heavily focused on visuals, it's really nice to see a few years a lot of backgrounds, for example, you can picture editing, that the whites are a similar color fight and that they look at next to each other. So I really like that feature. But later, however, it does not post for you and send you a notification on your phone and you post. It's super easy though, it's just a couple clicks, because already typed in your caption, you just have to make sure if you're logged into Instagram, and it literally is like three different click or tax. And Graham is a paid service. But it's really expensive. And I like schedule grand because they actually do posts for you. And I envision that it's like a person in Australia Post before I do it or not. But I like that you can schedule your posts and post they will post for you. You don't have to do anything. It just happens I use them for a couple of different clients. And I haven't really run into any like kinks or hiccups. So I like sketch it ground however, you cannot create the post right now they don't have the city set up. Which I think if you're heavily visually focused, that is kind of a key thing. So pros and cons of both, but those are the two that I've been using and have the most experience with.
Jenna Redfield 30:19
Okay, cool, because I was using plans with two n's. But what's annoying is I paid for the app. And then when I got my new phone, it like, forgot that I paid for it, and then set me upside to pay monthly. I'm like because it was a one time cost and I could use it. So then yesterday, I actually found this new app that somebody told me about, it's called preview, which I never heard of. And it's a lot like later, and it can kind of show your preview of your Instagram. And I think that you can schedule it too. So that one I'm going to start trying to figure out how to use I just discovered it yesterday. So I haven't had that much experience. But so far, it seems to seems to be pretty good. What do you recommend for um, like, when you do plan? How far in advance? Do you plan out your Instagram?
Emmi Ro 31:09
In part, I think that's personal preference. I like to plan out two or three weeks at a time. Um, and I don't recommend scheduling and planning every single post because you lose some of that authenticity. And there's a lot of things that happened in the moment, like I find it fashion week I'm on right now. And I've got a couple of events. So I've planned out my posts using those events. But then I actually post from the events real time. So I recommend planning out meet depending on the person anywhere from like 50 to 75% of your posts. And then knowing in your mind, like oh, on Monday I need to go into this thing. So I'm not going to plan anything for that day. But I think planning out 50 to 75 is a good number one. One reason I really like doing nothing is because you can plan the best times to post busy, you can still post at peak time. And I'm a firm believer in using hashtags in a strategic way, which are going to do in the moment, you may off the top of your head only be able to think of five or six. Um, I when you can plan them out, you can do a little more research, maybe you have them lists in a Word document, they just copy and paste over. That's another reason I like planning.
Jenna Redfield 32:31
For sure. So do you. So going back to like things that happen in real time? Do you use Instagram stories? And what do you use it for? And how to use that? And what what do you put on there versus putting on your main feed?
Emmi Ro 32:45
Yeah, so I don't use Instagram stories as much as I probably could I do use it. Every once in a while especially I learned that people follow me and are interested in learning about events for me. So that's one thing I try and use Instagram stories for is when I'm going to an event I'll talk about like what I'm wearing when I'm getting dressed for the event or what I'm who I'm excited to see or what I'm planning to do at the event and then I'll try and post at least a couple videos when I'm at the event. So that's one thing I found people really engage with on my feet. So I use stories in that way. Um, one thing I always try and tell people though, is when you do stories, every single video Boomerang image that you post on your story needs to capture people because remember, they're only seeing one at a time. And if you don't like the one they're seeing, they're going to flip past even if you have five really, really good ones after that. If they don't like the first one, they're going to flip past you. So I think that's one thing that's kind of like the danger of stories, though, if you're gonna make a good, um, otherwise people don't give you more than like a second or too.
Jenna Redfield 34:00
Yeah, cuz I do I have seen where if I have like three stories up, like a lot of people see the first one. And then like half of people drop off after that, which is interesting to me. Because I'm like, What did I do wrong? I don't know. Yeah, cuz I feel like an even like, I'm not I never I've used Instagram Live like once. I just personally don't like the fact that you can't save it. Just because it's to me, I that's why I don't use Snapchat because I'm like, I'm more of a content person. So if the fact that I have to, like put something out there, and then it goes away, just bugs the heck out of me. Do you use Instagram Live at all?
Emmi Ro 34:39
I do use Instagram Live. And I'm pretty sure you can say, Okay, well,
Jenna Redfield 34:45
I haven't tried it enough then.
Emmi Ro 34:47
So I'll, I'll look at my I'll have to figure out how to do it. But I know I was at a workshop a couple weeks ago. And I Instagram Live a panel of speakers and I believe they're safe to my camera roll. Right? So let's look into it. Maybe we can leave that in the comments too. But, um, yeah, that's one thing that I also kind of struggled with at first, like, do I save something on my camera roll and then upload it? Do I save it? Or do I film it like actually in Instagram, and I have my settings set up so that everything I do an Instagram story is saved to my camera roll. And then I can just delete it later. But if I don't want to, but just when I'm in the moment, I try and not be on my phone as much as possible and actually be present. So I found that it's more efficient for me to just do it on Instagram posted immediately, rather than having to record it, upload it, post it, because that just takes longer. And then later when I have the free time, I'll go back and decide what I want to keep it not.
Unknown Speaker 35:43
That makes sense.
Jenna Redfield 35:45
Um, so moving forward. Um, so you do go to a lot of events locally, what are some of your favorites that you like to go to?
Emmi Ro 35:54
Well, right now it's top of mind. It's the middle of Fashion Week right now. And I had I participated in a couple events. So one was a runway show and brunch event on Sunday called I Am fabulous. And then I just went to a fashion group international events on Tuesday. So I like those events a lot, because I'm inspired by fashion. And I think our creative community here in the Twin Cities is just so amazing. And everyone gets kind of like a bring their best to those events. So I really love those events. I'm also part of a couple sort of networking or social groups, if you will. So a rising tide society and grow creative
are a couple that I like to go outside of everything you're doing, gentlemen.
Um, so I like those events, because they're just really they're low pressure low key, and I found the most amazing people through those events. So those are some of my favorites. I also have two little kids so we do a lot of kids stuff to
Jenna Redfield 37:09
do you me a lot like moms through that and like fellow people that you hang out with after that, Fred those kids events?
Emmi Ro 37:15
For sure. Yeah, I think there's there's actually a lot of overlap between the creative community and like the community. I don't know if we just have a lot of babies in Minnesota. What melons, but there's some I've got some pretty cool moms.
Jenna Redfield 37:32
You know, cuz like for me, it's I don't have any kids. So I don't go to those. But that's, that's interesting to think about it, and maybe some potential clients to you know, know,
Emmi Ro 37:40
for sure i a lot of my businesses, word of mouth and referrals, which I think is pretty common, especially in cities.
Jenna Redfield 37:48
Yeah. Because I feel like here, people trust when you say that you like someone else, like you. A lot of people don't want to spend the time researching and finding the people. And it's sometimes it's hard, because they might not have a website, they might not have like the social media, but yet they're out there. And somebody might know of them. And then you sort of shared like, Oh, you should use this person, I use them. And I feel like in at least in the Midwest that like needs a lot. It's like, Oh, well this person needs it. So they're obviously good. You know, I don't know if that trust factor is like something that happens on the east and west coast where everyone's a little bit more skeptical of everyone. But I think here in the in the in the Midwest, I feel people like are very trusting that way. Yeah.
Emmi Ro 38:32
I agree. I agree. And I there are a couple actually Instagram accounts I follow because I feel like they're always introducing me to new people. So one of them is Lauren Christie, she's a photographer, okay. Look, see, and she's always posting Instagram Stories from shoots that she's on. So I've been just kind of introduced quote unquote, introduced to a lot of people through her Instagram in, I found is that, um, people especially influencers, there's so much more approachable than you think they might be. There, people are so open to you reaching out, definitely, if you can find their email address, that's preferable, but if you have direct messaged them on Instagram, people are really responsive to collaborating or whatever. So I found a lot of people just through other people on Instagram. That's such a good point. Because
Jenna Redfield 39:27
sometimes I go to events how much I follow her on Instagram, like, should I go up to her, but at the same time, it's like you see them and they're like, they're human, just like me, they might have more followers, but they're still like a person. And they started probably from the same spot I was five years ago. So I think it is easier if anything.
Emmi Ro 39:44
Yeah. Out of maybe 30 times of doing that awkward high volume on Instagram. Only once or twice. have I gotten a really unpleasant response. I'm like, Okay, cool. You later. Well, most of the time, people are so sweet. They're just as happy to talk to you as you are to them. So if you're like thinking Should I shouldn't I mean, yes, you should produce yourself.
Jenna Redfield 40:09
Yeah. And it's funny, because what I realized also is a lot of people don't know what I look like, because, you know, running sponsors collective. I don't post a lot pictures of myself on the feed. So I'm trying to do more like Instagram stories and be like, Hey, this is what I look like. So if you do see me, like, come up to me and talk to me, because I like really love to meet you. And that has happened once where I was, like, Oh, are you the girl that runs towards this collective? I was like, Oh, my God. Like I like it makes my day because it makes me feel like someone knows who I am. And that's that's happened to you before, but I was just like, Oh my gosh, somebody is like paying attention. I love that. Yeah. So what do you like to do around town? Besides going to events? Do you go to restaurants? Like what's your favorite thing to do? Like on an average week, night or week day?
Emmi Ro 40:51
Yeah, um, well, my life is changed since having kids unfortunately, don't get out as much as I used to. But I do love rush drugs and food. So I try and get to a lot of new places. I just checked out Augustine's and St. Paul.
So, that's going to one of my things. Um, what else do
Jenna Redfield 41:21
I don't know. Do you like to? So where do you live right now, like what part of city
Emmi Ro 41:26
I live in the long Colonia behind. So really close to the river. I'm in Minneapolis really close to St. Paul, I'm supposed to before. So St. Paul is kind of like my go to now if I am looking for like a restaurant to go to or have to run to the grocery store. I'll often go to St. Paul now rather than Minneapolis. But I work out of a co working space in Minneapolis. So I still
Jenna Redfield 41:52
I split my time between the two cities. So which one do you work out?
Emmi Ro 41:56
I work out a space called block. Mom. It's a little less. They're known. But it's your eat street on First Avenue, and it's a co working space just for creative. And when I went to visit, I was totally sold on it because they decorated everything with like thrift it or second and fine. So there's a lot of vintage stuff, but it's really cool space. So yeah, that's where I forgot I've been there a couple times a week.
Jenna Redfield 42:26
Cool. But I've, I've always wanted to go to some of those places. I've never been to some of them. And I just think it's such a cool thing that people have and that do you get inspired by the people that are working around you? Or do you ever collaborate with those people?
Emmi Ro 42:39
Yeah, for sure. Definitely. I get inspired by them. I feel I am more productive when I'm there.
Jenna Redfield 42:46
But I feel a sense of accountability when
Emmi Ro 42:48
I'm there because everyone else is working so hard. I'm like, Oh, yeah, I need to be too. Um, so that's one reason I like it. I have collaborated with a couple of them a few times. And that's what one other really nice thing about coworking spaces, you sort of have a built in set of people that you can turn to for questions. Or if you want to bring someone into the fold on a project, you have a really nice base of sort of like minded people that you can reach out to. And there's really good coffee. So
Jenna Redfield 43:21
awesome. Well, I think we're going to wrap up just because we've had kind of my usual time of ending the podcast, but this has been so great. I want to keep talking, but I know we got to finish it up. So if you want to share how we can find you on social media, what are your handles? And how do we get in contact with you?
Emmi Ro 43:38
Yeah, have you wrote creative EMMIRO creative? Is my handle if anyone wants to email me, I'm Emily at me ro creative. And I'll definitely send out some links to some of the follow ups that we talked about, too,
Jenna Redfield 43:54
for sure. Because I I will, I think we talked more about like a lot of external things than I have in most podcast, I'll make sure to put some of the stuff in the notes. I'll have to re listen to the podcast and and make sure and you might have to send me some of the links if I don't have them. But yeah, we'll definitely do that. And if you want to follow me she's really passionate about fashion and now she goes a lot of the Fashion Week stuff is that how long is that going? Is that till next week or? nationally known and brother 2929. Okay, I was gonna say the podcasters on Monday. Fashion Week.
Jenna Redfield 44:25
Oh, there you go twice a year. So there you go. And I I haven't been to anything at Fashion Week. I feel like I'm not very fashionable. So I feel like I gotta win. Like, I don't even know.
Emmi Ro 44:37
Yeah, come with me to an event. You don't have to be fashionable. Just go for the inspiration and the positive energy for sure.
Jenna Redfield 44:44
I'll definitely consider it because it's some other networking thing. And I don't run a networking event. So there you go. Awesome. Well, thank you so much, me for joining me today and I hope to catch you guys next week.
Jenna Redfield 44:59
Thank you so much for listening to the Twin Cities collective podcast conversations with creatives. If you liked this podcast, make sure to give us a review on iTunes and let us know how we're doing. If you're interested in becoming a sponsor, or a guest on the podcast, please go to Twin Cities collective calm to learn more. Thanks again to Alan Murray design for creating our cover art and for the glide less for the use of the song in the intro intro. Thanks again for listening to conversations with creatives.