Blogging as a Wedding Professional
Today i interview Josey Meeker Stafford of Sixpence Events. We talk about getting referrals, networking, SEO and how to get your business known in the community.
Josey Stafford is a Minneapolis based event planner, focusing on weddings for millennials who want a stress-free engagement and a wedding filled with laughter and awkward hand gestures. As a people connector and lover of all types of herbal tea, she works hard to ensure that her clients are educated and the vendors are happy doing their job.
Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.
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Hey, what's up everyone, I'm so excited for this week's episode, the podcast this week, we are interviewing Josie Stafford of sixpence events, she has a lot of really great tips for you guys, if you have a local business or if you just want to get better at networking. So make sure to stick around listen to the podcast to learn more. I wanted to give you guys some updates about the Twin Cities Collective. Make sure to like this podcast and comment on iTunes, give us a review. I would absolutely love to see some reviews on there, that would be so cool. I'm actually gonna talk about that a little bit during our advertisement in the middle of the podcast. Again, if you want to be a sponsor of this podcast, go to our website, we have a lot of information on there. A few updates we are starting in May with monthly themes. So the podcast will actually be switching to a different theme each month. May will be Instagram photography, and I have some awesome people lined up for that. And then next week, we are actually starting an Instagram challenge. So I will have more information about that in the group. Make sure to join our Facebook group if you have not, because all of our information, everything is in that group. So make sure to join that. So those are my updates for this week. So I hope you guys enjoyed the podcast. Welcome to the Twin Cities Collective podcast and we are here today with Josie Stafford and she is a wedding planner and six pence events. Welcome Josie.
Josey Stafford 2:03
Thank you so much, Jenna.
Jenna Redfield 2:05
I'm so excited that you're here we have met once before and it was at Tuesday's together last month. And now we are on the podcast. So can you tell us a little bit about what you do and how you got to where you currently are in your business?
Josey Stafford 2:18
Yes. Okay. I'll try to put it in like a little tiny nutshell. So six months of months of planning is an event planning company based in the Twin Cities focusing on wedding planning for couples who want a stress free engagement and a kick ass day. And I got here kind of haphazardly. I think most small business owners don't grow up wanting to own their small business when they're four years old with their minds IPOs shuffling down the hall. So I was on the pre med path and that totally bombed and I had a little quarterlife crisis, I had a friend who was like, oh, let's start a business. And I was like, why I'm kind of like, I kind of plan stuff a lot. Like maybe we could do something with that. And it just kind of took off from there. I bought her out last year, which was, I think, a really good mutual decision. And now it's just me. And so I always tell my clients, when they are thinking about booking me if you don't like me, don't hire me, because you're going to be stuck with me. And it's me really awkward. And I'm gonna make a lot of jokes. And I don't like it when I know only one laughing. So yeah, that's kind of neat and a little nutshell.
Jenna Redfield 3:25
Awesome. So how did you decide to buy her out? Like, like, why did you want to go solo? What was the reasoning behind that?
Josey Stafford 3:33
Well, like I said, it was super mutual. I think that it wasn't necessarily what she had expected. It was going to be an I do everything like pedal to the metal. So I'm like, let's do this. And then next, and then we can we can invest in this. And we can expand this way. And I think that was just a little overwhelming. And I think, yeah, it just wasn't a good fit for her. And that was fine by me, because I'm an only child. So of course, I am independent with a capital I.
Jenna Redfield 4:01
Yeah, so you're pretty ambitious with your business? What are some of your bigger ideas that you've decided to do over the past year or so?
Josey Stafford 4:08
Yes. Okay. So of course, blogging, I mean, China. Right. Yeah. Right, that and I think two years ago, my husband, I had decided to try being minimalist, and we blogged as an outlet for that to keep us motivated. So I've already been on this kind of track of writing in a consistent manner. So for my business, it just made sense. And then instead of just blogging, right for your own website, I really thought like, why don't I get my blogs on other people's websites and kind of be seen more as like an authority and wedding planning and organizing, and then podcast. So I'm definitely interested in people hearing my voice. I think a lot of what I write is how I say it, and maybe if you don't, if you've never seen me in person or talked with me, it might come out off as like sarcastic, which it is usually, or like pitchy. So I think that's kind of good. If people can just hear my voice, I know, nine times out of time I'm impersonating a valley girl, or making fun of myself, then it sounds a little bit better. Some other stuff, passive income, I think that is something that everyone's looking to expand into. Work smarter, not harder. So some video tutorials for my wedding clients, but then also branching out into stuff for wedding vendors. Since as a planner, I see a lot of wedding vendors and how they run their business, and then how the client is impacted by that.
Jenna Redfield 5:38
Which of those Do you think has had the most success? so far? Do you think the guest blogging has like for bringing you in new business or more money? What is what has been the best way that you found to bring in more money?
Josey Stafford 5:51
I think the guest blogging actually, um, I think an easy way to get started, if you're new to the business is just to reach out to vendors and say, Hey, I'd like to highlight you in a blog post that I'll write and put on my website. And you can share with your followers, I have gotten a couple of hits from like bigger companies who have said, like, Oh, look, we are highlighted on this blog post and their clients. They click on it, and they say, oh, like maybe I want to hire this planner that talked about this company that I'm already using. So it's kind of a roundabout. That's really it's super easy to write. If you find a vendor, like the one vendor, it's a wedding design company. And I love her I love her stuff. So it was really easy to write about it. And I just reached out to her, I said, Hey, can you send me like five to 10 images, so I don't need to create any images I'm not good at. And then she gets us any images that she's most proud of, which kind of sparks a little more inspiration for writing. And then we're both like excited about the outcome. Like, I'm really into that company. And she's really into the stuff that I wrote about. So then I'm course she's going to share, and we're going to hear that excitement. Like
Jenna Redfield 7:04
I think that's a really great know, it's a really great way to get people to share your stuff is if you kind of butter them up and like hey, like I love you. And they are looking for free content. They don't have to pay for it. I mean, it's basically someone saying like writing them a love letter being like, I love you. And they're like, of course,
Josey Stafford 7:21
yeah, it's a reveal. And I think I've been trying to be a little more hesitant my double taps on Instagram. So instead of just double tapping, like, Oh my gosh, I love all this feed, thinking like, okay, maybe let me start commenting. So again, a couple weeks after they see me and see me and see me I can reach out and say hey, like, would you ever want to do a blog post another and all you need to do is provide me images. And I'll write about it, you know, and people are really receptive to.
Jenna Redfield 7:49
I found that recently to on Instagram that people do pay more attention to the comments, get more followers back, if you're actually interacting with them, especially if they're local people that especially like I do a lot from the Twin Cities Collective account, if I want someone to follow us back, then I usually comment, you know, and then I follow back and I look back at them if they still haven't followed. It's like, I just keep commenting. I mean, eventually I'll give up but like, you know, it's like you really want to interact with people and show like, Hey, I'm really supporting you. I'm not like a scam, spam accounts, you know,
Josey Stafford 8:22
Jenna Redfield 8:23
Yeah. Like a lot of times, if you're like cool content, like that, obviously means it's fake. And I never trust those if they actually comment and explain something that has happening in the photo. I feel like I can trust them. And I usually follow them back. Because it's, it's like, oh, they really are interested in my stuff. So I want to, you know, give the love back by following them. So any any comments on that? Or any like suggestions about Instagram?
Josey Stafford 8:46
Yeah, no, yeah, for sure. A lot of Instagram users are starting to ask questions and their comments. So you can just look through the images and comment on the ones that ask the questions. So then they know like, you're legitimately reading, but comment you care. But then on the other side of that, when you are posting Instagram photos, you should be asking questions like, like, this is what I'm doing today. What's your day? Like? Or? I hate it when I spill coffee on the floor? What's your worst spill lately? or whatever it is, you know?
Jenna Redfield 9:16
So for you,
since you're not a photographer, and Instagram is really a photographer's game. I mean, how do you get your images? Do you borrow them from people? Do you take them yourself? How do you get your images for Instagram?
Josey Stafford 9:30
So two sided, I try all the time or three sided I try all the time to take my own pictures, and I fail so bad. Like I I'm okay with failing at something in life, right? So I took some of my own images, I want my Instagram feed to be like really about me and like behind the scenes and not just pretty images. I just feel like a lot of wedding planners, and there's nothing wrong with it. I follow them. They have like gorgeous curated feeds. But that doesn't really tell me about their wedding planning style or their business. It just tells me like, this is what the outcome looks like, which is kind of the same thing, but sometimes different. There's like kind of lacking that personality or a personal, personable part of their business, like, Who am I actually going to talk to her or interact with I don't know, based on feed. So my feed is like a little more kitschy and that way, but I do use images from weddings and from styled shoots. So after weddings, I'll follow up with my clients. But I also follow up with a vendor. And I'll just say, hey, like that was great. I'll give you a one week to review me. And if you review me, I'll review back kind of like, I expect your back you scratch mine. Yeah. And then I'll ask the also just ask like, Is that okay? If I use your images on social media, just kind of juggling social media and my blog. And usually, absolutely, they're fighting it. Usually, they are fine with non watermark images, which is part of my brand, I just think that's a little bit cluttering in images. And that's not the focus. And if they aren't okay with it, then sometimes I just won't use them. Because I want to stay true to my brand, which is about like, I don't know, wearing like the phila sweatshirt, so everyone knows that you're a sweatshirt, you know, like I want to be more like, Oh, this is a really pretty image. And this is what I get from this and pitch and not necessarily the brand, I still credit them, take them and then put their hashtag or whatever it is on Instagram, Facebook, I take them and then on my blog, I put a link to the website, but I just want it to be a little cleaner.
Jenna Redfield 11:48
Awesome. So do you. So how long have you been doing wedding planning for? Like, how long have you been doing it?
Josey Stafford 11:57
Yeah, so my business is just coming up to two years old. And then before that, I really hadn't done a lot of weddings. It was really more in high school and college just
events, so much school
Like jazz, Alice galas, however you want to say fundraisers, charity events, a lot of other extraneous events. And then of course, I played my own wedding for like three years, and my husband proposed. So it's all planned. And I just really like planning stuff. And I don't necessarily think that there has to be such a huge difference between planning a non wedding event and planning a wedding. But the reason why I like whining so much is because I really love love. And I'm really obsessed with my husband. And I really want people to be able to focus on that relationship that they're forming, instead of all the details instead of all the questions. So all the contracts. So if I can just kind of beat that buffer, where they're still getting a good result for their wedding, but they're also liking themselves and each other during the process. That's really kind of what motivates me. That was more than what ya know.
Jenna Redfield 13:12
So do you prefer weddings over events? Correct?
Josey Stafford 13:18
Yeah, I mean, it's hard. It's not hard. It's just it's a different realm. Most people when they plan an event, don't need an event planner, their budgets smaller, they have less vendors, they're doing a lot of stuff DIY. So you really have to have, like a high budget event to justify hiring a planner. Gotcha. So that's just that's just kind of how it goes. But I do like weddings better. Okay, well.
Jenna Redfield 13:49
So how do you get your name out? Besides social media? like do I know you do a lot of networking, and I was going to bring this up? And so you do a lot of networking. But do you do any advertising? What How do you advertise your services, so
Josey Stafford 14:02
I advertise with Twin Cities wedding Association, okay. And they produce the perfect wedding guide. booklet. And that goes into like David's bridal is that the wedding fairs which are at the Minneapolis Convention Center, I think coming up on the Sunday is their next one. And so they they have I have like ads with them. And then I also do a blog for them on the perfect wedding Guide, which is the National portion and that's head over heels. Aside from that. Last year, I tried a lot of marketing, wedding chicks. Ray likes weddings forever bride. And I just and I did a lot of fairs to smaller fairs like Eagan Community Center, Plymouth Creek center, silver would prayer through three rivers, parks. So tried a lot of stuff, big fake wedding. And I just found that I really want to have a referral based business. So for me, it really is about networking, and making those connections and relationships and really respecting that, and saying, saying, Yes, more opportunities to just, like, hang out with people, and get to know them so they can get to know me, and my style of communication, my work ethic, and say no more to the traditional forms of marketing.
Jenna Redfield 15:30
Yeah. Because I think that there's a lot of questions, especially if you're new to any industry, how do I get my name out there? So you've done a lot of networking for free? Like, there's a lot of free events out there, way. And you wrote recently a post on rising tide societies website, and how and about how to, like, act at a networking event? So can you share some of those tips that you have?
Josey Stafford 15:54
Yeah, so I think that and I just was talking to my husband about this. So I think there are different personalities that go into the way that you market your business. So I really want to like be respectful of that. If you're super introverted, and social interaction, just produces too much anxiety, I'm not saying like, too bad, you have to get out there, you got to do it, you know, maybe then the more traditional sources of marketing are appropriate for you doing more online advertising or advertise through like Minnesota bride, or Minneapolis magazines, a call magazine, or whatever that is, maybe that's more your drive, right. So if you are a person that wants to like network more, it doesn't count to just show up, you know, that's basically the process of post is that just showing up is not going to get you anywhere. There's Twin Cities wedding and event professionals, networking group that a lot of people go to one time and go to it. And then they say, Well, I didn't get any business from that. So I'm not going to go again. And that just doesn't make any sense whatsoever, right. So you have to go to it more than once. And not only do you have to go to it more than once you have to talk to people while you're there. You know, the post basically just says, you know, any nerves that you might have, you really have to get over it, because everyone else is nervous, too. They don't know, then they have their their that in the same boat. They're like, I forgot my business cards. I don't even know what to say like, who do I talk to? I don't know, anyone, everyone's in, like tight knit groups, how do I just walk up and you just have to get over it. Go up, say hi, I'd be like, I'm new here. And I'm nervous. And I want to be like, Oh my gosh, like your body. Like, tell us about your business. And then some of the other things that are in that post, taking notes and sending that out, which I attempted to do while I was listening to this morning's meeting, and everyone was talking over each other, so I failed. And then following up. So if you take like a group picture, and then have people take themselves, then you can start find them on social media. If you collect business cards, and you can just add them on Facebook, so you can start following them in your feed. If you connect with them on a talk about a project that they're doing, maybe sending them like recommendations or offering to help for free in a project. So specifically, if someone's saying, Hey, I'm going to start shoot next weekend, this is the theme and we don't have a photographer yet. Well, if you're a photographer, you can be like, I'd love to help already have a vendor in your category, or aren't really looking for a like a hole to fill. You could just say, Oh, I'd love to just come in and be your assistant. You know, like there's no reason to think while my own business, so I can't be someone else's assistant. You know, it's not about that. It's just about helping other people. And then hopefully in return, they want to help you. Yeah, kind of mutual.
Jenna Redfield 18:50
Have you? Have you found? Have you found that has been helpful? Have you found that that's worked for you for growing your business is cheering and helping? Yep,
Josey Stafford 18:59
yeah, I'd done maybe three or four, or five styled shoots. And one of them. I had originally said no to that I could not help. And just felt like, oh, that maybe I could help because I was going on vacation. So it kind of just helped get the ball rolling. And then every once awhile, just pitch in like, Okay, cool. Like, I'll collect some of the images and post my blog posts for you guys, or whatever it is. But even doing little things like that so far this year, I think I've gotten, like, maybe 20% of my inquiries have been nine referrals. So I think that's really is successful. And as a person wanting to have a referral based business, I think that that's where I'm headed because of the actions I've taken to form relationships, and to show people how I do what I do. So they know.
Jenna Redfield 19:51
So can you talk a little bit more about what So you said that 80% is referrals? And then 20%? What where does that come from? Was that from the advertising? Is that from social media? Is that what is? Where is that from?
Josey Stafford 20:03
Yeah, so I guess that would be more than advertising thing. But they're free. So wedding wire, you can have a free listing, you're on like the 18 million page that matters, certain clients and depends on who your ideal client is. But certain clients will click keep clicking and go all the way through. And you have to think about as like a consumer, they don't necessarily know what premier or top tier, they don't know what those terms mean, they don't they don't get why you don't have a picture. But this person has a picture. So I always suggest have a free listing. Yeah, um, the other one was through Google. So that's also free. And I always really stress that you should put your business on Google Maps, you should have a location, you don't have to use your personal home address, you can just have it be listed as like your city. And it'll be a dot kind of where you're located with a big radius around it. They don't have to put your address. But I think it's important if I'm doing a Google search for florists in, I don't know, Northfield, like, if you're not on Google Maps, like you're not going to pop up, it doesn't matter that you are located there, or that you list your website or your address on your website, you saw them pop up. So I think that's a really missed opportunity. And clearly, because that's I get inquiries all the time. And I recently moved, we bought a house. And so I like clicked moved to a new location. And it's still like this big, red ugly thing on my listing, and people still contact me. So it doesn't really inhibit them from finding me. And then from saying like, Okay, this legit business, they just moved, or whatever.
Jenna Redfield 21:44
Yeah, so I know that we a lot of people are curious about SEO. And I don't know if you know much about that. So any other SEO tips on how to get found on Google? I know, we're probably going to talk to some SEO experts in the future episodes, but like, just from someone who has a Google account, who has a website, how do you get like, does there any tips that you have?
Josey Stafford 22:04
Yeah, I do have tips. So it's really hard. I think that people think, oh, SEO is a one and done just like that. So if I can just put my name on every page of my website, then that's going to get me to the first page of Google. And it's just there's so much content, there's so many web pages, like the internet is so saturated, but that is not how it works now. So a couple of tips. I'll be like specific to WordPress and to Squarespace. But if you have a different view, like wicks, X words, or give us your custom domain, website, whatever. I'm not sure how that works. But I'm Squarespace. So I do have like a descriptions of all the web pages. So that will pop up when someone is searching your specific page or whatever. And then all my images from my blog, I rename all of them. So there's like the name of the image. And I changed that that's usually pops up when someone right clicks on an image and goes to save it to their computer. So sometimes that's like an added bonus for people are taking images off your website. But that will be crawled by Google, I believe. And then the other thing is the alternate text that will pop up on both WordPress and Squarespace little the alternate text, you should also rename that. And I'm not sure which one Pinterest polls, I think it might be the ultimate text. Yeah, I think at least
Jenna Redfield 23:37
on Squarespace, you can look when you're adding it, you could like click the little pencil button and then you can rewrite it that's at least for me what works on Pinterest for my photos.
Josey Stafford 23:48
That's why I always do that. Especially. I mean, if people are saved pinning images from your website, you should be giving if it's not your, your age, you should be given a question preferred credit, because now that's out and interface are numbered, but Google will call it to and they'll see that. And then this is a big one. So if you're writing a blog post, let's say it's entitled 10 engagement rings to make your jaw drop. So you'll want that title up above. But then also within like the first movie lines or paragraph, you want to say that title again. And it doesn't necessarily have to be the same conjugating verbs. So you could say something like, these jaw dropping rings, you know, and that will that will help reinforce your page. And then I did here recently, and I correct me if I'm wrong, that linking to other one does increase your liability on Google. And so you get a little bit higher.
Jenna Redfield 24:50
So actually, what, what helps I used to work in an SEO company. So I learned a lot about this. But um, if other websites link to you, it really helps. So that's why guys blog posting is so important, because then you get a link from a reliable source to your website, and it helps improve your SEO results. But yeah, linking out is good, too. But you want to make sure to click open a new window. Otherwise, you're losing link juice, which is where it's like all of a sudden, yeah, because otherwise, they'll just leave your website and then never come back. So you want to make sure it opens in a new window. So that's a really, really helpful tip. I written about that before on a CEO posted it. But yeah, so that's huge. And you can do that on WordPress, Squarespace, just click the little box, it says open a new window, if it's within your site, which Another thing you should do is link to other blog posts within your site, Julia,
oh, I already wrote about this.
Here's the link, you can have them switch to that one and not have it open in a new window. So they can just move to other pages on your site. Because that also helps with Google with with how long with the bounce rate and how many pages you actually go to. So I always recommend doing that. And then also at the bottom of the blog post to have, like similar posts, you can do that very easily. Yeah. So on Squarespace, it's very, very easy to have like, within the same category, you can have like a like a summary block and say, Here's other posts that you might be interested in. And they could have like 10, you can have as many as you want and gallery posts or whatever. So yeah, so that's really good. I haven't talked about this at any of the podcast yet. But I do have a lot of experience in like SEO and how it works. And I know a lot of people do blog for both businesses and their own blog. So this is really important information. And it's not really talked about a lot, you know, and all these tips.
Josey Stafford 26:32
It's kind of like there. There's tons of tips, but they're spread out. Yes, you have to go out in the field him like yeah, they're 11 Yeah. So instead, it's like, it's all on this podcast.
Jenna Redfield 26:43
Yeah. What is what is like a big mistake that you see on what, like, fellow vendors websites that you have like, like you see something you're like, Oh, that's that's a mistake. Like, what, what are some things that you find really, like, they shouldn't be doing that?
Josey Stafford 26:56
I have a long list. Okay, so one is
not spell checking. So menial, like you have to you have to revise what you write. And I don't always do this. But a good suggestion is just to read out loud. If I write something, and I'm reading through it, and I'm kind of having a hard time reading through it, I'll just start talking out loud. And I'll be like, Oh, my gosh, this sounds atrocious. Or maybe you're missing some punctuation, maybe and run on sentences. Maybe it's on purpose. And that I do that all the time. But just I think that's good. Or to have a second set of eyes. My best friend, we're craft, boys, my posts, and she'll tell me if I've broken links, which is really nice. So I'm super appreciative to her. And then another one is not having your where your business is located on your website. A lot of people think well, then someone from California won't hire me if I live in Oklahoma. And I think that's wrong. That's wrong. But if I don't know where you are, and I'm looking for a special civic service and my pony on Pay travel fees, I don't know where you are, I don't worry. So I can't refer them. Because I don't want to refer something that's unreliable. And a couple other things. This is the biggest one that keeps saying really lengthy and not, not very useful bio pages. So just having a bio page that has a picture of you. And then, like 18 paragraphs of information. And I just I think that falls short of what people are actually looking for me the final page. Not only that, but the more words you have on a page, the less people are going to read. Yeah, actually. So maybe doing a little editing and taking out like the best have like your spouse, or your best friend read it and be like, what do you think? And they'll be like, Oh my gosh, why are you talking about yourself? so much? Like this is so boring? Yeah. I think that kind of is a turnoff. My favorite ones are the ones that are like Jenna Kutcher inspired writing, and they're like, this is who I am. This. These are things I like, this is my favorite food. This is something quirky, bent.
Jenna Redfield 29:12
Yeah, I like that. Is that easier, easier like that? Or you're
Josey Stafford 29:17
short? two paragraphs? And yeah, I don't even remember what it says I change every once while to, like, go through my stuff and say I actually like I am not vegetarian.
Jenna Redfield 29:30
That's not put that right there any local businesses that you think are doing a really good job?
Josey Stafford 29:36
Well, if I just googled really quick, I would say yes, I really like roadtrip and I bring up a lot actually, when I'm talking about website.
Inspired by their one's name for my own. I think that the image on their homepage is amazing. Or just a image I meant to say video. Um, I think that's it.
They're kind of like clickable and separated. I usually make a lot of
photographer websites. So like Jenny Morris, I really like her website. And Jeff loves Jessica, I love their bio page. I'm pretty sure they're local. Ashley lol has a new website. That's adorable. And she puts her prices on her website, which is great. I like transparency. Oh, and the other thing was a contact form, but doesn't reiterate how they can contact you. So it just has the form and it doesn't list anywhere your email? Yeah, no good. Yeah. So as a vendor, I don't I'm not looking to hire you necessarily. I just want to send you an email. And I think that's a missed opportunity to only have the contact form. Like, like, nevermind. And not listening your email either on Google or on the suck.
Jenna Redfield 31:01
Yeah, that's that's some really good tip. So
we quickly interrupt this interview for a quick word from our sponsors. Hey, whats up, guys. So this week's episode of the podcast is brought to you by Lakeside creative studios, which is actually my new business that I'm launching, it's actually a local videography. I'm very excited about it, it's actually a spin off of my business generate the designs, I wanted to have something that was specifically focused on local businesses. So it's now has its own name and website. If you go to Lakeside creative studios. com. It's brand new, I'm still working on a little bit. But I'm really excited because I wanted to do a giveaway of a free promo video. So if you guys are interested, there's going to be some information as well as a giveaway, raffle on there. So if you sign up, you will be entered in to win and then next week, I will pick a winner, you have to make sure that you have an actual business. There's a few things that you have to have in order to qualify. But it's gonna be really awesome. I'm really excited to have someone win this and have it be something they could put on their website, they can share it on social media. And it's a good way for me to get started with the community. So that is my sponsor this week. And I hope you guys go to Lakeside creative studios. com forward slash giveaway to learn more. Thanks, guys.
So you moved here you don't you're not a born and raised in Minnesota. So why did you decide to move to Minnesota?
Josey Stafford 32:30
It's so easy. And I grew up in Washington State. I went to University of North Dakota, where I met my husband, my husband is a huge mama's boy and the best way possible. And so our options were to move back to Bloomington which is where he is from, or Bloomington and so we picked Bloomington. So that's and that's fine, because I'm actually totally her favorite
mind saying it.
Jenna Redfield 32:57
Yeah. So what are your favorite things do around town that you know that how long have you lived here now?
Josey Stafford 33:04
I'm 2010. So almost seven years in the fall. And is that right? Yeah.
Seven years. Yeah. And I don't know I love love love Minnesota. I like obviously I'm not there. Right now I'm in Arizona on vacation, but that's because I love traveling. And I really like Bloomington so I like mugshots, which is a cute local coffee shop. They have kombucha, which is always for me. And then there's really great parks like Highland Park may have like the big ski job that they practice on. And then there's a really great like 20 mile long Park that's paved. They have like music in the summer at the Norman Dale lake in Shell. That's free in movies there. right across the street is Parma 1800 witches. Oh, I can't remember. Right now. Anyways, it's part of a chain. And they have I think it's Benny Weinberger Penny, something like that. freely and
fully tapped name, raving about it, obviously.
Jenna Redfield 34:22
So um, do you have any last tips for anyone that is starting a business either locally or non locally? Because like, my not my clients are local. So it's harder for me to like, get my name out. I have to obviously network locally, and then maybe they'll talk about me online, you know? So is there any other tips you have for like networking, getting your name out there? Especially if it's if it's like a blogger who doesn't even have a business? Like how do you get your blog, like noticed?
Josey Stafford 34:49
Why think for sure. This is something that you would say I'm a rising tide society is joining some Facebook? Yes, yes. So rising tide has a really good one. But then they also Bible local chapter, you can just search on Facebook, like your city, and then networking, search that go to meetup. com or LinkedIn, sometimes you can find them on there. I'm like the Google queen. So I just searched stuff. And you type in words, if something doesn't come up on the first page, change a couple of the words. But really, I think reaching out to other vendors and saying, Hey, I'm new, like, would you ever like go for a coffee date? So I can talk about like my business? Or would you be like, do you have any suggestions on where I should look or where I should go or who I should talk to? I know when I first started out, I had seen Twin ses wedding Association. So they contacted me about advertising. And Nicki Houser was actually super, super helpful, and saying, hey, like, why don't you reach out to this planner, she's always willing to, like, give advice to new people. And so I did. And that's actually but it was simply elegant, choose the best mentor ever, kind of saying, like, I made these mistakes, so don't make them. And one of them was don't have a business partner. So I think that's super ironic. But it was really helpful. Just to start talking to people and then following up, so if you get a suggestion, you should probably follow through on it. Yeah, not just me, but and say, Oh, I know, but I don't want it.
Jenna Redfield 36:25
That's awesome. Well, thank you so much, Josie for joining me today on the Twin Cities Collective podcast, you can find her in our group and she is everywhere online. So can you give us some of your handles and so we can follow you on social media?
Josey Stafford 36:38
Yeah, Instagram and Facebook. I'm six pence events MN I think on Pinterest, I'm just six pence and and, and then my website, six Pence, events MN. com slash blog for the blog. And I would totally be willing to talk to anyone looking to start out in their business, and to see what we can do for like Bob hanger, or best Yeah, or whatever it is.
Jenna Redfield 37:03
I think you're really good resource. I've only met you once. But I feel like we're already like we were like Facebook friends for a while I think before even so it's just it's kind of how it works in like the social media world. It's like your friends or someone's like a year. There's there's a few people who have never met, but like I've been friends with them on Facebook for over two years. And I'm just like, I still haven't met you. Our paths haven't collided yet. Yeah. Yeah. Awesome. Well, thank you so much. Thank you everyone for listening. And I'll talk to you guys next week. Thank you so much for listening to the Twin Cities Collective podcast conversations with creatives. If you like this podcast, make sure to give us a review on iTunes and let us know how we're doing. If you're interested in becoming a sponsor, or a guest on the podcast, please go to Twin Cities Collective calm to learn more. Thanks again to Alan Murray design for creating our cover art, and for Nikolai headless for the use of the song in the intro intro. Thanks again for listening to conversations with creatives.