Creating brand design for small biz full of heart

Creating brand design for small biz full of heart

An interview with TCC brand designer Allison Burns, where we talk about the design & branding process as well as overall brand importance.

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Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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back to the Twin Cities Collective podcast conversations with creatives. I'm very excited to have my good friend, Allison burns here. She is the brand designer at LM redesign, so make sure to follow her at her website, and she'll tell you a bit more about herself. So welcome, Allie to the podcast.

Allie Marie 2:42

Hi, Jenna. Thanks so much for having me. I'm so excited to be here.

Jenna Redfield 2:45

Yeah, I'm excited. We've known each other for over a year. I'm not sure exactly how long but it's been over a year.

Allie Marie 2:53

And we met I think

Jenna Redfield 2:55

through like a Facebook group. And then we found out that each other was local. So we met up for coffee, and then we've just become good friends because we do similar things. And I know I've referred clients to you and you refer clients to me. So it's been kind of a great relationship there because we do similar things, but not the same, which is nice. But can you talk a little bit about what you do on a day to day basis for your business?

Allie Marie 3:16

Sure. Um, well, Ellie Marie design, like I, like Jenna said, is my business. And I specialize in visual branding and print collateral for small businesses with big hearts. So I love working with people who have an emotional connection to their business, who are very passionate about what they do, and have a vision in their head for what they want, or at least kind of a feeling and mood. And they really know what they want visually for their brand, but they want to collaborate with somebody to make that come to life, I offer a lot of guidance to to my clients as well. Of course, when you work with a professional designer, that's kind of what you're paying for. But yeah, I love working and collaborating with people who, who just are very driven and excited about what they're doing. As far as day to day. You know, I'm working with clients with brand new clients all the time. And I also have a couple recurring clients, they do more marketing communications pieces for, which definitely keeps me busy, too.

Jenna Redfield 4:11

Awesome. So how did you get into this? I know you went to school to be a designer, but how did your kind of journey start?

Allie Marie 4:18

Yeah, I went to the University of Minnesota, and I graduated with a journalism degree and the graphic design degree, took me forever. But after I graduated, I was a little burnt out from design school. To be honest, I was feeling a little defeated. And I think some designers just feel that way. I'm like, Well, I feel like I should maybe do more of the communications or out. So I had a couple in house design slash communications, marketing positions in the cities, and I started taking on freelance projects during that time. And that's kind of how I found my love for working a one on one with people and really developing that relationship with people who are in need of a designer. And I kind of more even more than a designer, a partner kind of in crime in terms of their in terms of their marketing and really building that trust up. So yes, I kind of made some job changes. I went to work for my mom for a couple years. She owns a bookkeeping and business management. small firm and White Bear Lake. So I worked with her for a couple years learn how to do my books. Yeah, it wasn't my forte, but I learned it's good to know, though, because that's actually

Jenna Redfield 5:26

our topic next month is, you know, accounting bookkeeping, and so maybe you'll have your mom on the podcast.

Unknown Speaker 5:33

Cuz cuz I

Unknown Speaker 5:35

go ahead. Yeah, I

Jenna Redfield 5:36

was gonna say that's just something I don't know much about. And so I'm like, I don't even know who does that.

Allie Marie 5:42

There are people that have been waiting for it. And she is one of them. And her wonderful staff is one of them. Yeah. So if anyone's looking for a bookkeeper who specializes in small businesses, let me know. Yeah. Um, but yes, I worked for her for a couple years. And she very graciously allowed me to kind of be flexible and kind of go down and hours with her and days of the week that I was they're, as I built my business and my client base. So that was really awesome. And yeah, when I went, I said, I started my business in 2012, kind of went through those phases and transition. And then two years ago, I went full time. So I've been working for myself, since 2015. That's awesome. So cool.

Jenna Redfield 6:18

So how did you decide to go full time from your job? What what point did you take the leap?

Allie Marie 6:25

That's a good question. Um, like I said, I was very lucky to have it be a gradual process, not everyone is, is that fortunate, I'm, I feel very blessed that I have that opportunity. So it wasn't so stressful. But I would say, you know, I did get a couple referring clients or recurring projects every month, I took on like a social media and newsletter creation, kind of like a marketing consultant sort of session with one of my design clients who was looking for more help in that area. Not my expertise, but I knew more than their nonprofit, very small volunteer company. So I knew enough to be able to help them and feel like what I was giving them was valuable. So I took that on, and that monthly income really helped me gain more consistency financially. Yeah, I'm also a dance teacher in the evening, I, I teach at a couple different local dance studios. And so I actually took on more hours there, which helped offset any kind of nerves I had about about design projects coming in. And you know, from there, of course, that's evolved, we're only teaching, you know, limited hours. Now, just because I have so many projects during the day, and you can only keep your energy up for so long. So it's kind of a meld of things, I got that consistent design, I guess, marketing client contract. And then also, the teaching really helped me too.

Jenna Redfield 7:44

So we were talking before the podcast started rolling, but you said that you have kind of figured out your niche within the branding world? How did you come across that? And can you maybe explain a little bit about what exactly you do? And kind of how you to this particular type of design? Sure.

Allie Marie 8:04

Yeah, you know, and I really very much started in more of the marketing, like the print design, so designing, you know, brochures for people. And, you know, if they had an event come up, I would kind of brand quote, unquote, the event and you know, create a little event logo or water, our watermark word Mark whenever, and then kind of create a little campaign for them to market their event. So that's, that's kind of where I started. And that's where my expertise lies. And then, and then as things went on, I was like, I love creating these bigger, bigger picture design. So not just a brochure, but also, you know, building that out and creating all these different elements. And that's kind of where I fell into the more branding world. And of course, when your designer, lots of family, and friends and acquaintances are like, Oh, can you design my logo for me. And so I just kind of started taking on even those smaller jobs. And that's kind of how I fell into that. So what I do now, and I've, you know, over the course of time have very much honed my process and Holmlund, what kind of client I want to work with. And, you know, all designers are very different in their process. There might be some overlap, of course, some consistencies, but I really love the collaboration part. So I love working with people, like I said earlier, who really have a vision and feel like they want their voice heard and the process and so we're really meeting, you know, each other, where I meet them where they're at, and we kind of go from there. So what I do is I kind of bring them through my brand discovery process first and kind of hone in on who they are, what their Why is, what, you know, what makes them unique, who their competitors are, you know, who are they? Who are they comparing themselves against? And how are they unique from them. So we can set them apart, what their style is all that sort of things, I bring them to that brand discovery process first. And then from there, you know, we kind of go on created a visual direction with a mood board and color palette, and then I create a full brand styling for them. Not only just a logo, but logo variations and watermarks and sub marks, you know, patterns and textures, and any program marks or web icons you need. So I try to personalize the experience as much as possible. But I do, I have found a process that I believe works really well across the board. But I do remain flexible as needed so that I can really make the experience personable and that they come out of it having exactly what they need to be successful.

Jenna Redfield 10:29

Yeah. And so I don't I don't think I've mentioned that yet on the podcast, but you did the Twin Cities, Collective branding was super fun to work with you, I learned a lot just about the client experience on me being a client, you know? And so do you maybe want to walk through specifically what we did to get to the place where we had our brand set? Do you kind of want to walk through each step along the way?

Allie Marie 10:52

Yeah, absolutely. Um, so like I mentioned before, I kind of give an overview. But the first thing is I have you gather inspiration. So I had you collect inspiration on Pinterest, visuals that not just other logos necessarily. I mean, that was a part of it. But you know typography, fonts, color palettes, pictures that really embody the mood that you're going for, and the feeling you're going for. And perhaps and also how you're going to connect to your to your members and the situation. So I had to click those. And then I had you also fill out a branding workbook. It's like a five page workbook that I give all clients and like I said earlier, kind of goes through your why your uniqueness, your competitors, your goals for the next one, 510 years, perhaps. And your overall style and feeling. So I really go into detail with that. And some clients are like, Oh, my gosh, this is so much work. I wasn't anticipating this up front. But really it has become the most important part of the process, because I have done projects without that part. And it is not nearly as successful and well rounded and authentic to them if we don't start there

Jenna Redfield 11:59

yet, for sure. So that's

Allie Marie 12:00

a really good step. Because I had never done that before with all the questions. And it really helped me think about like, what is the goal behind the brand? And why the why and I think a lot of people, when they go into a business, they don't think about the Y they just want pretty images are pretty logo. And so there's so much more to that to make everything cohesive. Is that also what you found with that part? Absolutely. Yes. So when you think about it, I know we've had a lot of conversations about this, Jenna, but a logo is not your brand, your brand is kind of this overarching umbrella, if you think of it that way. And then your visuals are underneath that you're you know, copywriting is underneath that and your brand voice and you know, your personality and how you communicate with people in person, you know, there's all these different things that that embody your brand. So what I like to do with the visuals is, is get all that out first, like let's talk about the big picture, and then design as a part of that. So then let's hone in on that. But I need to know all those things. Because I I really want to make sure that your brand is is as authentic and true to you and is also going to attract the right people, because you can put a pretty logo together. But if it doesn't mean anything and isn't attracting the right people, then what's the point? You know? Um, yeah, so yeah, that's kind of how I started, why start with that with that part of the process. And then I move on to the logo design. So what I typically do is give people two to three concepts depending on what package they choose. And I build a right you know, design a logo, I mean, primary logo, and then I do a watermark, and maybe a sub mark or logo variation, just to kind of show how each concept would kind of build out into those different marks. So then I give I give people two to three, like I said, different concepts like that to choose from. And then once they choose what they like, we will move forward with that direction, sometimes there's a little bit of mix and matching, we want to be careful with that. Because, you know, there's a reason why I put together the cons of each concept, the way I did, you know, we don't want to be mixing and matching unnecessarily or things just don't fit together. That's where I kind of come in and to be able to guide guide us through that. So once we choose the direction, though, then I kind of build out the rest of the brand, which includes you know, patterns and textures, depending on what's best for your business and how you'll be using those elements, web icons, all of that sort of stuff. So we kind of build, build out all the styling. And then from there, that's when we start creating, you know, your business cards and your web imagery, your social media imagery, and then eventually your website if the client is working with me on a square space site. So I'd like to get all of those images, and imagery, and this kind of a library of design elements actually is how I view it, I like to get all of that set first, and then you build out everything else. So people go to the website right away, which sometimes you just got to do as a small business owner. But when you're working with a designer, it's kind of nice, because you can you really build from the top down,

Jenna Redfield 15:01

for sure. And I think that that's something that when I first launched my website, I just made the website first without really thinking about all of the design and I've learned so much from you about design and and and the process. And so now I've kind of incorporated that with my clients to I asked them like, what are your colors? What's your purpose behind making these images? What's your, for both video and photo. And so that's definitely helped me know what their style is. Because I don't I mean, a lot of times they have their brands already made, which is nice, because they already have other fonts, they already have all of their, all of their colors with the the color numbers and everything. So I can just plug that in and go. So it's really helpful for me. So if you're working with someone in the future, and when you have that brand, completely done, it's awesome.

Allie Marie 15:47

Right, and it helps you and I know Michael, at least I'll speak for myself, but my goal is to have my clients walk away and feel confident that they can keep the consistency and the rest of their business and you know, the different facets of they're brand. So like he's like if they brought on you, for example, after they worked with me, you would be set to go and I would be a much smoother process. And there'd be less questions, it would be very clear. Yes. The visual brand messaging is very clear.

Jenna Redfield 16:13

Yeah. So for those who are like just starting their business, what is kind of your advice to them? Like what point? Like I know, a lot of people can't afford a brand designer right away. So they do it themselves? At what At what point? Should they hire someone to do that for them?

Allie Marie 16:29

That's a really good question. Because I think it's different for everybody. And you just kind of have to know where you're at. I mean, of course, financially, because it definitely is an investment. And I will say that there are very many, there are different levels of designers. And you can if you need a logo to get you by, you know what I mean? You can go and have somebody just create a logo, or you could go on Etsy and have a logo with a pre made logo done for you know, 50 bucks, or, you know, whatever. And I'm not I don't I'm not against that at all, I never say don't do that, because everyone is at a different point in their business. And if you can't afford it, you can't afford it. Or if you're not quite ready for it, I think it is it is a difference between financially not being able to do it. And then also just not quite having a sense of self yet, in order to feel good about investing. I think that that's really important. And it's not unheard of to rebrand, you know, a few years into your business. There's nothing wrong with that either. I mean, I think you just kind of have to go with the flow of things, and everyone's different. But I will say I feel like before you invest, especially if it's you're going with a more professional, more experienced designer, knowing who you are, and having a good sense of self and feeling confident, saying yes, this is my business, this is what I do. Here's who I serve, and this is not going to change. While at least I feel like that's a good moment to say, Okay, I think I should be considering this. Does that make sense? Yeah.

Jenna Redfield 17:54

And how often have you rebranded your own stuff? Have you had the same logo? I'm just curious, because I know you could do it. I was just gonna say there's someone that I know who rebrand all the time, she's like a designer, and I'm like, I'm like, Girl, you need to like stick with something for more than like two months. Because I think she's like, once I don't she wants to prove that she can do it. But I'm like, you know, I felt like I feel like every time I see she has a new website name. I know. I'm just like, Well, I know who you are. And no, I don't think you need to change it so much every time. It's like a brand new website. And I'm like, Whoa, too much?

Allie Marie 18:28

Yeah, you know, it's funny. There's a there's an agency marketing or design agency in the cities called space 150. And their thing is they rebrand themselves every hundred and 50 days. It's like their thing. So people go to them, and they like, look for that. You know what I mean? It's really interesting. That just popped into my mind. But you know, I think that as a, as a small business owner, I can't imagine rebranding myself all the time, because I don't even have time to write a blog post. Yeah. redo my site. But I will say, you know, when I first started, it was in 2012, when I was just doing stuff on the side, I just kind of I created a logo. And it was actually a take off of what I created for kind of a little logo for my senior portfolio in college. So I kind of went off of that, which was nice, because it just gave me a starting point. Especially I wasn't really doing branding at that point. So I just needed something that represented me and I think it was fine as purple and like a kind of a all of the green color. And I'm honey now I'm like that. So not me. You know, it worked out for at the time. So I use that to start I just started getting pictures of my work up there and on my website. And then it's funny because I feel like my business grew slowly, which I'm very happy with. That's very much. I'm a huge advocate for that as well. Everyone's different. But I that was really great for me to just do it slowly but surely. But I wouldn't, but I think I waited way too long. to redo my site and read you my brand. I it's funny how your clients, my clients just come first. And you know, I say my branding designer, and then I was like, I can't believe my website looks like that. Now. It's kind of one of those things that it was a long time coming, but I did rebrand. Oh gosh, I think it was like a year and a half ago, maybe two years. year and a half ago. Two years ago. It must have been two years ago, at least two and a half. Okay, now I don't. Anyway, one that once I started really gaining momentum and gaining more branding clients, I really did a huge overhaul. And then and then again last year I didn't rebrand but I did kind of a brand refresh where I had new photo photography taken of me and and just kind of some other branding photography taken by a photographer and then and then I also worked with Kayla Hollis on my copy. Yeah. Which been amazing. I have gained so many people are mean to me from Google. It's unbelievable. My SEO is just increased so much. It's been great. So I kind of did a refresh then and I you know changed up a font and a just little things. And it really I feel like I'm very much me on my website. Now. It really looks like me and feels like me and represents what I do. And it's really, I felt that way right away. But it's reaffirming to know, because there's I'm getting a lot of people coming to me now in business. Is this is good. It's doing something. Yeah, I did. I guess I've done you know, I branded myself once originally, and then I did it again. Or I'm sorry. I did kind of a big overhaul. And then I did a little bit of a refresh and I don't really think I'm going to be changing it for a while because it really does feel right to me.

Jenna Redfield 21:36

Yeah, that's that's good because I recently sort of did like a refresh and I had some people locally help me Melanie and Sarah Hines to the middle ago. So yeah, so it was fine to have people locally help me and you've kind of helped me a little bit too just along the way just with like Twin Cities Collective to as more kind of what you've helped me with which is awesome. But so how So speaking of that, like have you lived in the Twin Cities your whole life what is like what is your favorite thing about living in the Twin Cities?

Allie Marie 22:05

Yeah, I grew up in Stillwater so I've lived in the area but since I went to school at the U I've lived in Minneapolis St. Paul, you know surrounding areas. I love the city's lot. I I really am kind of a St. Paul girl at heart. I think I'm I love Minneapolis too. Don't get me wrong, and I'm living in Minneapolis right now. But I lived in Highland Park for three years before I got married and I just loved Highland Park. So I guess I kind of like this small town feel that St Paul can have especially in certain neighborhoods. So I love Greg likes Grand Avenue and you know there's so many cute boutiques and restaurants and fun fun places to visit and it just kind of calm and relaxed and kind of slower paced. Um, so I love that I also am a huge I like I mentioned I teach dance and I'm a huge leader person's I love all the theater that the Twin Cities has to offer and I love going see the small productions and going to Ordway or the Orpheum when big shows come to town and everything so yeah, so those are

Jenna Redfield 23:14

Yeah, for sure. And I it's funny, because I just moved last week to South Park. And so I'm a lot closer to the cities, which is nice. And so I need to get out there I went stone arch bridge like couple weeks ago with our Twin Cities Collective meetup, which is super fun. And I'm just like, I need to get out more. So I'm excited for the summer to I get so much going on. It's super fun. So, so going back to a little bit more about branding. How did you have you always known you want to be a designer? since you were young? or How did like where did this stem from?

Allie Marie 23:51

Going DDU? No, no, I have not always known. Although in retrospect, I everything is 2020 right. But I feel like I should have known the signs are there I loved when I was little scrapbooking was my jam. Like I love to scrap half I love like arranging, like doing layout basically is what I would call it now but kind of arranging pictures and you know, dealing with color and doing hand lettering and stuff like that. love doing that. So that was kind of my little artistic side. I was never really an illustrator or anything. But you know, I liked photography. I like doing the scrapbooking stuff. But in school in high school, like I was on newspaper, so I kind of journalism route first? Yeah, because I was told I was a good writer, which I don't think is necessarily supernatural compared to other people that kind of went that direction and then realized I didn't really want to make that as a career. Like I enjoyed writing to a certain extent, but not something I wanted to do long term. So I hope I think back on the big decisions I've made like, like adding my design major and starting my business or like studying abroad. You know, when I look back at all those big decisions I made in my life, I think I just like really trusted my gut and I went with what felt right to me. So no, I didn't always know. But it just kind of seemed right. Like when I looked into the design program, and what potential careers could come out of that owning my business wasn't. That sounds like it really fits me. You know, and it fits. It fits my personality, it fits what will creatively fill me up, I think. And I just kind of went for it. So it's kind of I know, I've been reflecting on that a lot of things, I decided to do that. It just felt right. And I think I've tried to really integrate that into my business. Now too is when you're being as everyone knows, when your online business owner, you're being pulled in all these different directions, and I should be doing this and I should be doing this. And I should be on this marketing platform or this social media platform and activity blogging this many times a week, I just kind of have gone with what felt good. And then I've had times where it's been super, we're hard. And it's very tempting to, to kind of fall into the trap of I need to be everywhere and do everything for everybody. But I think that looking back, it's been it's like, okay, I feel like I've been doing a pretty good job adjusting all you know, I have my moments. And that's kind of a tangent. But

Jenna Redfield 26:18

yeah, that makes sense. Because for me, it's always Is this a hobby? Is this a career? And I read Big Magic, which I don't know if you've read but there is a though I think the thing that stood out the most to me in that book, which I mean, the book is kind of there's parts I didn't really like like as much there's certain parts where I was like, Oh, yeah, I totally, I totally get it. But the part that for me that really stuck out and Big Magic, which is by Elizabeth Gilbert, if you haven't read it, I would recommend it to those who are creative, artsy types. But she said, they don't make your hobby, your sole source of income, because you might hate it. So like, just be aware that it might become a burden. Just because you are you can be kind of like your escape goat, if you're not doing well. And it's like it almost like takes away some of that passion. So it's really important that if it does become your full time that you have other hobbies and other passions on the side that you can kind of also be creative. And also be artsy, if you are an artist or a creative full time. And I don't know, what are your thoughts on that?

Allie Marie 27:22

I totally agree. I mean, I think you do have to be really careful and keep yourself in check and be really reflective on the decisions you're making and how it's impacting you not well, not just impacting your business, but impacting yourself and how you're living your life. Now, that sounds really cheesy, probably. But being really in tune with yourself. I think it's really important. As far as I you know, as far as I go, I I have danced, teach teaching dance, but I do on the side, I danced, you know, through college and early in my 20s to, or I mean late in my 20s. And I think that was a really good outlet, but it did become became a little bit too involved. So I really had to take a step back, because I thought this is kind of my hobby. And I mean, I get paid to teach and it's wonderful. But I have to keep that in check still because it's like a kind of like a passion project almost that I do on the side of my business. And I have to make sure I keep that in check. As far as design goes, I think I've always kind of looked at it as, as a career, to be honest with you. I don't think it's ever been something that has been just a hobby, I've always it's always been a part of, you know, the jobs I have before I before I started my business, and then it just kind of flowed into it. So I do consider it my career. But I it fills me up so much. Yeah, I know, we all probably struggle with this to a certain degree, but I identify it with it so closely, that part of me is the way that I have to be careful with that too.

Jenna Redfield 28:47

Yeah, I feel that way about video. I've always loved video and that and so like this whole design thing is new. And it's not something I've always ever thought I was going to do. I've always loved like home decor and stuff and just as a interior stuff. And that's kind of how my stock shop came to be was I just like taking pictures of like, like stuff that I which is like really honestly what I do. And it's kind of like blows my mind that people pay me to take photos of my own products. But it's just like, and then like, it's been awesome, but it's just like not something I ever thought I would do. I never ever thought out own my own business ever. I only literally the moment I graduated, and it was hard for me to find a job right out of college was when I was I just said to myself, I'm going to start my own business. So then I couldn't do it myself. That's honestly how it started. And I was a wedding videographer before, which I learned very quickly did not enjoy. But it's good to try those things. So how So you mentioned earlier a little bit about like marketing, how do you market your business? And how do you get your clients to find you?

Allie Marie 29:47

Well, um, that has definitely evolved. Um, I think at first I really relied on word of mouth and referrals. And that's still a huge thing for me, you know, I'm a firm believer in giving your clients really positive, wonderful, like, you know, I can't be perfect, but as near perfect examples as we can. And then that will that will pay off in the end and plus, I mean, of course I have a huge heart for them. And I always I usually come out you know, with a new friend work with somebody but but I think that it you know, it goes a long way to make sure to go above and beyond to make sure they're having a good experience. So they will they will tell others about it. But beyond that, I mean I my website of course And like I mentioned earlier I can't sing enough praises to Kayla, the wonderful copy because you know it's one thing to write or design for others it's another to like bring somebody in to help you you'll feel more grounded and who you are and kind of solidify all that so my website is a huge huge thing for just I mean just traffic obviously with bringing people to my site. I have a an opt in my branding workbook that I talked about earlier that I give my clients I have kind of a more version of that available on my site so I haven't opted and have a newsletter that I communicate with people lately I just got married

my my newsletter I haven't reached out to them and

Unknown Speaker 31:15

got crap

Allie Marie 31:16

but I'm hoping to get back on the bandwagon this summer. Um, yeah, it looks social media. I love love love Instagram obviously it's been such a visual person it's a good outlet for me to reach out to people that way and have people reach out to me on facebook you know no no the deal with Facebook but I love connecting with others and Facebook group for the my business page the Facebook groups has been really helpful to just create enrolled people just including you you do such a good job of creating a community of people and I find that your traditional methods of networking thing excellent I'm not comfortable with it but these online communities that turned into outside you know real life I've events in my life you know communities is really is really rewarding. And I gained such great friends and it becomes a good mood now system. I get clients that way. They don't very much role like sincere way. You know what I mean?

Jenna Redfield 32:13

Yeah. are most of your clients local? Or do you have most clients like not local?

Allie Marie 32:18

Um, I wouldn't say most of them are local. I it's kind of a good split, I guess. Um, I think a lot of local business owners again, since I have new copy on my site and my sites kind of wonderful. So I'm really lucky. Wonderful. Kayla, Kayla, Kayla, Kayla Kayla Anyway, um, but I feel like now that I'm at this point, I am getting a lot of people that are local, because they that's what they Google, they say like Twin Cities or Minneapolis. Yeah, graphic design, or strategic brand designer or whatever, they they flow, and I'm coming up for them. So I am feeding more local clients actually now that I ever have. Um, but I mean, I think it's kind of split. I mean, I just work with somebody in Switzerland, which was the coolest experience ever is, I you know, I got to design stuff in German, which probably sounds really nerdy, but I'm like, this is so cool. And I'm learning so much. And we had to like create a different size envelope and different size letter. Because the standard US size. So yeah, so anyway, I love learning about different different fields and people from different areas of the world. And I hope I get to do more, more of that sure to.

Jenna Redfield 33:33

That's so cool. Well, the time has come for us to end this interview. It's been super fun. I would probably talk in front of our but but i think that i think it's awesome. And I think that you're such a good person to be in the Twin Cities and like a really good resource. You have a lot of like blog posts about branding. So I definitely want you to promote so what Where can we find you online? What are your handles? How do we connect with you?

Allie Marie 33:58

Absolutely. So my website is Ali Marie design. com. So it's ALLIE, Marie design. com. And then I am most active on Instagram and my handle there is Miss Allison Murray so MSALLISON Marie. And then on Facebook, I am just Allie Marie design. My Facebook page I'm on. I'm on Twitter, I'm on Pinterest as well. But I would say I'm most active on Instagram and Facebook and Facebook groups. Yeah.

Jenna Redfield 34:26

Awesome. Well, thanks so much, Elliot for joining me today. And I hope that you guys have enjoyed this interview. And I hope that you learn more about the branding process and why branding is so important. I've learned that over the past two years. So I hope that you guys do too. So I'll talk to you guys next week. And I'll see you later. Thank you guys so much for listening to the conversations with creators podcast from the Twin Cities Collective. Make sure to head over to iTunes to subscribe to this podcast so you won't miss an episode. New episodes come out every single Monday. And also make sure to give us a review so that we can get more people listening and so we can give you even more episodes of the podcast. Make sure to also check out our website Twin Cities Collective com where you could learn more about us join our Facebook group join our online business and blogger directories as well as learn more about events that are coming up that we host every single month. Thank you so much again to Allison hall for creating our awesome podcast cover photo as well as Nicola hi les for the use of the song in the intro and altro. Thanks again guys for listening and I'll see you next week. Bye.