Launching a Boutique with Ethical Fashion

Launching a Boutique with Ethical Fashion

In this episode, I talk with Hazel & Rose founder Emma on sustainable clothing, the meaning behind the name, finding the space & raising capital to launch her boutique.

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Website: https://www.shophazelandrose.com/

Instagram: https://www.instagram.com/shophazelandrose/

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Hey, everyone, I'm here with Emma from Hazel and Rose. It's a shop in North East and I'm very excited to introduce to the podcast. Welcome, Emma.

Emma Rose 1:25

Hi, thanks for having me.

Jenna Redfield 1:27

Yeah, I'm very excited for you to be here you are I first I believe first, at least at the time of this recording. You're the first shop owner that we've interviewed. Everyone else has had like a service based company. So I'm very excited to talk to you today about your business. So do you want to maybe introduce exactly what you do?

Emma Rose 1:46

Sure. So I am the owner of Hazel and Rose, it's a women's clothing boutique that is dedicated to sustainable and ethical fashion.

Jenna Redfield 1:56

Awesome. And how did you get started on this business? What's your background? And how did you even get into this line of work?

Emma Rose 2:02

Yeah, um, excuse me. I've been in retail for my entire career. I started working at for a corporate retailer. Just out of college, I was there for about six years and spent some time in which was quitting, as well as in buying and have always just really loved the industry and fashion.

And about, let me think, four years ago now, three years ago, four years ago,

I started becoming more aware of

excuse me where my clothing was coming from who was making it How was being made and the ethics behind that. And the more I thought about it, the more I wanted to change my own shopping behaviors and found that it was difficult to shop in person for sustainable and ethical fashion that I really loved. If I didn't want to shop secondhand, which I love vintage shopping, I I love shopping. But I also really love finding something new and supporting designers who are doing a really fantastic job. And then at the same time, I had always wanted to have my own boutique one day. So it just kind of clicked that this was a way I could build my business and offer something new to the area that I thought was missing. And I hope other people thought that was missing as well. And that was it's been open now for a year the spring.

Jenna Redfield 3:26

Oh, that's awesome. Congratulations. Yeah, yeah. So I guess I kind of want to get into like how you got this started? Where did the inspiration for the name come from all that stuff. So when you're actually launching a business, you had this idea that you want a boutique, but then what was like the trigger that's like, I'm going to do this, I'm going to open the store.

Emma Rose 3:44

Yeah, I think for me, like, like I said, I wanted to have a boutique for a long time, it was this dream that I'd have my own business one day, and I'd be able to kind of curate my own shop. But what I wasn't sure of for a while, how it set myself apart from other boutiques. Because I didn't, I wanted to make sure that I had a really clear point of view. And there are a lot of really amazing boutiques in 20 years already. And I want to make sure that I was really offering something different. And the light bulb moment for me was actually at my old job, I went to q amp a session with different companies who were really challenging their industries to be better. So it was companies like Burt's Bees, and Mehsud and Honest Company, big brands that are getting bigger because they recognize that people were starting to care more about what was in their product and where it came from, and the sustainability. And I was really inspired by how they were challenging existing big industries to be better, and thought that that was something I could do with the fashion industry. Because as I was researching sustainable fashion, it was getting kind of depressing, because it's a pretty wasteful industry. And a lot of especially in fast fashion, they don't treat them workers by wallet can actually cost them their lives in extreme cases. And I wasn't, I felt less and less comfortable being a part of that industry and supporting it. But then I saw that this was a way that I could make it better. So that was that was kind of the aha moment for me to start working towards building this specific business. And then in terms of where the name came from, it's actually two of my great grandmother's were named Hazel and grows. And it it was a long time to kind of figure out what I wanted the name sort of be I wanted to be distinctive, I want to be memorable, I wanted it to be. I'm like, I didn't want it to be super obvious that it was a clothing boutique, I guess if that makes sense. But I still wanted to be like, classic and easy. And then I wanted to be personal. So it just kind of clicked to have it be names that are my family.

Jenna Redfield 5:52

That's awesome. So how did you get started with raising money for this? How did you get started on finding the little just like the whole like all that like logistics, which I have no idea

Emma Rose 6:04

about? It was a long process? Well, I mean, it feels like it was long, but actually in hindsight, it probably was.

Jenna Redfield 6:13

But I

Emma Rose 6:14

so the idea that I had had it came up. And I think one was that it was probably summer of 2014. I'm doing that timeline, right. And then it was right around the New Year of 2015. I had been thinking about it for a while. And I finally talked to my husband and talk to my family. And I was like, Okay, this is the year I want to quit my job. Start my boutique. And I had like the bones of a business plan built. But not a ton beyond that. So I really started researching, I was going to score seminars, here locally, just to get the basics of starting a business and writing a business plan. I was checking out books from the library constantly, just to read up on different like experiences from other business founders. And just kind of like things to look out for. And then I think the biggest thing for me was my husband and I started putting my salary completely into savings for a solid six months. For two reasons, one, so that I could save a chunk of cash to put towards the business but too, so that we can get used to living on a much tighter budget, because I'm starting a business obviously requires a lot of money. And I'm still not paying myself yet. So we had to significantly change our lifestyle to make this work. Unfortunately, he's been been and is still very supportive. So that helped us kind of adjust the way we were living, save a bunch of money to put towards the business. And six months after I had that conversation with my family, I quit my job to focus full time on building a business. And when I had quit my job I had landing page for a website had already reached out to some designers. So I had a point of view on what the aesthetic of my shop would be. I had about half of my financials lined up. And I had my business plan, like fully developed and had been vetted by some of my mentors. So I felt really good leaving, I also had a part time job so that I could still have some sort of income in the meantime, um, but it felt like a nice moment to walk away. And since I had that landing page, when I sent my farewell email, I sent them a link to a website. And that was how I was able to start building my newsletter list, my email list. And I had a group of people who are already kind of looking out for it, but when it was going to open. So that was like kind of the beginnings of it. For financials, I had sort of an interesting road to funding. My initial plan was to do a crowdfunding campaign, or to raise money for the shop. And I thought it would be a good exercise for me to really know how to market myself, and the business and test if I made like people are willing to buy and I'm selling essentially. And then it would be this great way to get some funding that wouldn't cost me money in terms of interest, it would be hopefully more reliable. And then I would already have this established market like really, really good reasons behind it. But what I ultimately found I spent a ton of time researching crowdfunding campaigns, what makes them successful, why they don't work, sometimes, what goes into a good one versus a not so good one. And some of the details that I found that I just hadn't thought of before is one largely the rewards that you give people for pledging to your campaign or should be things that you make, and I'm not a maker, I'm a business owner and I work and I curate with other makers, but me myself, I don't make a specific product. So that was a challenge, because then I was going to have to think about Okay, do I want to make up some t shirts or some tote bags and some things I had some swag to give people.

And at the higher end, I thought, Okay, well I could do like a dinner or some sort of like, really great experience with those higher pledges. But that sweet spot for Kickstarter is like 20 $25. And it was hard for me to figure out like what would feel authentic to the brand I was trying to build, that would be worth it. And at the end of the day, it felt weird to give like a T shirt or a tote bag to my brain, if I didn't see myself selling that in my store, my store was open. So that was one hurdle. The second one is, I didn't think it was going to be realistic to to raise all the funds I needed with Kickstarter, it was really just going to be a portion to kind of subsidize the cash that I already had. Which isn't a bad thing. But to me, it felt like I couldn't be fully transparent about what I was using the money for if it was only a small portion. So I didn't love how that felt. And then finally, the time commitment to do a successful crowdfunding campaign is huge. If it's going to be successful, and I wasn't necessarily I didn't have an issue with spending a lot of time on something because I'm building a business like that's I'm going to be spending every moment I have on it. But specifically, the more time I invested in it, the longer was going to push everything else back. And ultimately, it just didn't feel like the right move for me for the beginning. So that was a really long way of saying I didn't do half my campaign. Instead, I started researching alternative methods, I started to look at getting a small business loan, which is a really great option, it's again takes a lot of time, there's a lot of paperwork, it's really competitive. But for the amount of money that I needed, I was able to save some personal assets, I was also able to leverage my retirement plan and borrow against that, which some people do like when they're buying a home, they'll borrow against the 401k. You to do it to start a business, the catch is you can only borrow half, and you have to pay back regularly with interest, or you pay a ton in taxes because it shows that you're taking out your money and not paying it back way ahead of time. Those two things, my personal assets in that loan against my 401k got me like 75% of the way there. So it didn't make sense for me and I talked to bankers about this, they said for the amount that you need remaining, it doesn't make sense for you to pursue a loan because it's just not going to be worth your time or the bank's time, it'd be better to go down the road of unsecured financing, which is essentially business credit cards. So that was like that was kind of how I combined the assets that I needed to open up the business, which was first few months and rent the build out. And the biggest trunk by far is that initial inventory by to buy a product to build store. But I learned a lot about kind of what goes into the financing, and what's worked, there are certainly things I would do differently. Um, one of the things that I learned is, and people told me this, but I still was like, I think I'll be fine. Um, you want to make sure that you're able to get more money than you need. Because once you're in business, it is very difficult to get more as a new business, if not impossible, to be quite honest. So there's this window of opportunity to get funding when you're in this true startup mode before your businesses opened. And then you can get funding again as a small business after usually two years. So in between starting in that two year mark is very, very difficult to get cash from a traditional source, even from some of the non traditional like peer to peer lending is a lot of them require at least two years already in business. So that's something that if I can go back, I probably would have had is my startup funds a little bit more just to be in a little bit more comfortable position, and would of risk taking on additional debt, perhaps the beginning so that I could pay myself sooner, make sure that I was in a good spot with everything. But I'm still overall, like, the large amount of the debt that I have, and I started was for my own 401k. So that interest that I'm paying and paying it back to myself, which is great. Um, but that's, that's kind of the overview. Interesting.

Jenna Redfield 14:43

That's so fascinating to me, because I you know, I don't I've never been through that. And I'm sure a lot of people haven't. So I was kind of taking notes. So when you were like researching what were some books that you read, that really helped you.

Unknown Speaker 14:56

Whoa,

Unknown Speaker 14:59

there were some that were Barry.

Emma Rose 15:03

I don't know what the right word is on the nose, I guess like I literally read a book by entrepreneur that just said how to start a business. And everyone knows how to write a business plan nice, very, uh, just specific about what I needed. And then I also read books, like the one hour business plan, which was all about doing a minimum viable product is tested out, which didn't help as much for a boutique but still had some general premises that were really valuable. Um, I also read books by female entrepreneurs like girlboss. And I read this book called the glitter plan, which was written by the founders and Juicy Couture that was really interesting to hear how their business had kind of pivoted and shifted over the years. But, um, I read a book called, oh my gosh, what was that one called? Remember, this was a while ago, but it was about like, basically the importance of failing fast and learning from it. So like different kind of subjects, somewhere specific to opening a business somewhere specific to opening up a retail business. But I found that it was difficult to find books specifically opening a retail business that wasn't literally boutique ownership for Dummies. And also some more nuanced things about like failing and general business practices and, and kind of memoirs from business owners.

Jenna Redfield 16:29

Yeah, awesome. Alright, so the next question, What? How did you find your space? And why did you choose a location for your business?

Emma Rose 16:39

Yeah, um, I had some neighborhoods in mind when I first started looking, I knew I wanted to be in Minneapolis. My first thought was North loop. Because the North loop, there's lots of really great shops, I feel felt like my customer, my ideal customer was in that neighborhood already. But then I was also looking at like, what about uptown? What about, like, over by Hiawatha, what about northeast, so I looked at different neighborhoods in different pockets of the city, to see what felt like a good fit and ultimately narrowed down to the northeast and in North loop. North loop, as you probably guessed, is very expensive. And there aren't a lot of spaces available, at least there weren't in the size that I wanted to, I was looking for something that was under, ideally under 1500 square feet. And last thing I wanted to do is get a space that was way too big. But I'd have to buy more inventory than I really needed or wanted. And I talked about and paying more in rent. So I wanted to start smaller if possible. And didn't work with a broker I really just kind of comb through Craigslist and other online listings for a few weeks, and found that it was actually more beneficial for me to just drive through neighborhoods that I really liked and look to see if there were a set of spaces available. And that was how I found space I'm in now I went to Northern grade. That fall which was just down the street as at the the child was building, I think that the solar arts building and love the neighborhood and drove around it and saw the building I'm in which is worse by house and 600 yards, I knew the building saw a really great spot right off of Tyler street that seemed to be vacant, they had a space available sign. Unfortunately, that space had just been rented, they just went moved in. Yeah, that's why it was still empty. Also, it was enormous. It was like 3000 number be, that was no good. But when I call, they said we do have this other space, that's about 1600 square feet, that could be a good fit, if you're interested in looking at it. And that's the space that I'm in now. So it it's definitely not what I initially expected. Because it's fully enclosed inside the building, I don't have any street access. So a challenge for me is if you don't already know about my store, and you're not inside the building, you won't know that I'm there. Fortunately, what sold me on it was there were four beautiful skylights in the space. So got a lot of great natural light, despite having no side windows. And when I looked at it, it was like 11 o'clock on a Tuesday in November, and I could barely find a parking spot. So I was like, Oh, this building is always busy. And it is it's always busy. So I'm it because it was fully enclosed, it was more affordable for a space of that size. And I had anticipated. So I was willing to go a little bit above the size that I had in mind. And it's been a really great fit, because that building is full of such amazing fellow business owners, bro, she stellar hair, spy house six minute to like everyone in there is really collaborative. And it just felt like a good way to have kind of a network right off the bat as a new business that I know that I wouldn't have if I was just a standalone storefront, at least not to this degree. And so that was that was that I found it in November. I started looking for spaces in September, and I found this one in November, it was a pretty quick, like quicker than usual, I think turnaround for finding and locking down the space.

Jenna Redfield 20:25

For sure. Yeah. So are you gonna continue to be there? Are you going to look to move the location anytime soon? I'm just curious how it's going for that space? Yeah, um, I mean, I'm certainly always,

Emma Rose 20:38

if something were to come along, that was a good fit. And it felt like it would be a better opportunity. I wouldn't say no to it. Um, but this space, like now that I've been here for a year, I feel like more and more people know that I'm there now, which is great. And I I do like having that like guaranteed traffic from Justin, fellow businesses in the building. Now that said, a street access would be better, and I would be very happy. That's read access. Um, but it would have to be the right. the right space, the right opportunity.

Jenna Redfield 21:12

Yeah, so who is like your target demographic for in terms of like customers? in the area?

Emma Rose 21:19

Yeah, um, it's really, I mean, it's generally women in their 20s 30s was who I initially had in mind, now that I've been open, the store has definitely appeal to women who are in their 40s 50s 60s as well. But it's, it's someone who is mindful of how they shop. But is still, like fashionable. Like they they have a distinct sense of style. They know what their personal style is. And they appreciate quality. I'm trying to think of the right the right way to phrase it. But it's, it's when I was like writing my business plan and kind of labeling out my ideal customers, like, Oh, she listens to NPR and like, she lives in Minneapolis. But um, but I found that it's what I really liked about it is it's not just people who come to seek me out because I'm sustainable and ethical. I do get some customers who, who find my source specifically for that reason, which I love. But it's also just largely women who appreciate great quality clothing and accessories. And they may be just stumble upon me because they're in the building. And they're like, Oh, my gosh, I had no idea this was here. I love. I love what you're doing. And then the fact that it's sustainable, and of course, kind of a bonus. And that was important to me, because I didn't ever want people to feel like they had to compromise their style in order to shop sustainably and ethically, because then why would anyone do it, you want to still be able to buy things you really love that look right and feel great. And, and I feel like people are recognizing that with the shot, which is awesome.

Jenna Redfield 23:09

So how did you find the designers that you end up buying the clothes from? Did you like what was that process? Like?

Emma Rose 23:17

I initially it was just a lot of like internet on the internet. But I there were some blogs that it was already following who were covering sustainable and ethical fashion. And I would kind of look at what brands they were recommending if they had shopping lists of brandless. And then once I kind of had a baseline lyst in mind, it was just a lot of like Instagram radical diving. So I was a designer inside. Okay, so do they follow? Right? Do they follow and just built up a list and that first few weeks after I quit my job, I started emailing them and introduce myself. And it was really just to put on feelers as he was interested. I wasn't ready to order anything. So I didn't even have a location yet. But it was just to say, here's who I am. Here's what I'm trying to do really love what you do. And I'd love for you to be part of it. Are you interested? And what's really fantastic about the designers that I work with is every single one of them gave me an answer. And it was all positive. I was really nervous putting myself out there that people would just ignore me. Because fashion is a big industry. There's things happening all the time. And if they don't know me at all, what incentive do they have to reach out or to reply. But it was overwhelmingly positive feedback from designers. And the majority of those designers I reached out to at the beginning are the designers that I still carry in the shop today. And I just been adding more since then. So since that initial outreach, I go to trade shows in New York twice a year, to interact with current designers and see their new collections and also see if I can find new designers, which is always really, really fun. I mean, I love both parts equally, I always love seeing the new collections from the designers I work for today. And it's also just good to catch up with them, since none of them most of them don't live here. But then it is also just so exciting to find a new designer that I didn't know about yet and kind of discover, discover what they're doing. Um, the other piece that is it was important to me at the beginning is I wanted to bring new designers to the Twin Cities. Because like I said, there are so many great boutiques in the area. I didn't want to have too much or I tried to avoid any overlap with them. I don't I don't think that's helping anybody if we over saturate the market with specific designers. So I wanted to make sure I was setting myself apart that I was still able to thrive with the other boutique owners and that I was giving us new designers, designers a new market.

Jenna Redfield 25:57

That's really cool. Because Yeah, you know, think about that when you're you know, shopping around that, oh, this might be an exclusive to Minnesota or this. This boutique has exclusive line. That's so cool. So how do you have employees at your shop? Or is it just you?

Emma Rose 26:13

I have a few part time employees right now I have four. They are they mostly work on the weekends. I'm excuse me, because it gets busier on the weekends. But also, if I have to be out of town, like weddings and things the first summer I was open, my sister got married in Seattle. So I had to be gone for weeks. I was like, Well, I guess I better hire

me. So it's mostly just be there during the week. And then on the weekends, I have some help.

And eventually, I'd like to help during the weekdays too, so I can spend more time doing office things that I try to do while I'm at the store. But it's difficult to stay focused when after you buy for a customer at any moment and kind of walk away and attend to them.

But that's still a little way so uh huh.

Jenna Redfield 27:01

Yeah, that's cool. Cuz I you know, I don't know anything about hiring employees either. So, you said you grew up in the Twin Cities area?

Emma Rose 27:10

Correct. I grew up in Southern Miss. Okay, no, gotcha.

Jenna Redfield 27:14

Okay, so not too far. Yeah. And so what, why, why, why Minnesota? Why did Didn't you move to New York and start a female boutique somewhere else? Like, why did you decide to stay in Minnesota?

Emma Rose 27:27

I it's funny, you say that, because I actually had no intention of coming back to.

I went to college outside of Chicago. And I was not necessarily looking to save Chicago. But I did not see myself going back to Minnesota, I plan to go to like New York or LA or Seattle or one of the coasts to do to work for designer or a retailer out there. And got an internship here in Minneapolis. And it was an really that summer was the first time that I really explored Minneapolis because even though I grew up in Minnesota, and I lived in the suburbs a little bit before we moved to New all, I've never really spent time in Minneapolis, I was too young. And so I didn't know anything about the city. And that summer, I just totally fell in love with the city. And that internship turned into a full time job offer. So I and this was also in 2009, when it was very rare to have a full time job offer coming out of college. So I was for a job and ended up being just so so excited to come back to Minneapolis because I liked it so much. And even then I was like, Okay, I'm going to spend a couple years here, get some experience, then I'm going to jet off somewhere else. And I had a lot of friends who ended up in New York after college and I would, I can still see the email or the text messages where I was like, Guys, we're gonna be out there within a year, like I'm gonna leave, I'm gonna move. And, um, but I just, I just, I just loved it here. So my wife and I was really loving my job. And I was loving my neighborhood. And as always, my friends, and my family's still relatively local. And then by the time I was ready to leave my job, and seriously considering opening up the boutique, I was like, Well, does it make sense for me to go to a totally new place and try and open up a business if I don't know anything about it? And I know, not that I certainly don't know everything about Minneapolis, but I feel like I know enough that I can say with confidence, I think this will be a success, and certainly more so than if I were to go cold into a brand new city. So that made it easier to stay here too. For

Jenna Redfield 29:42

sure. So what um, what do you do in your free time around town? Like what do you restaurants things to do?

Emma Rose 29:48

Yeah, um, when it's nice out, I really like just spending time at the lakes. I live in a town. So I'm not that far from the Calhoun. And I actually prefer like the aisles, like I said earlier.

And just like walking around

with my husband and my dogs, although they usually don't make it a full lap around the lake because they're little, they get tired, end up carrying them. That's something I love doing or just like going for a bike ride. And I met this one I also really love going to see live music, we don't see it as much as we used to. But love grabbing shows kind of wherever we can find them. Lately, we've been really puzzle rooms, which is kind of nerdy.

Like really into that.

Jenna Redfield 30:38

I just heard about that, like my future roommate was telling me about she was she was invited to that. What is that? Like? Can you?

Emma Rose 30:47

Yeah, you basically there's this room that's been set up. And there's like props and things everywhere. And you have to stop all the series of clues are riddles to basically unlock yourself from the room, you have an hour to do it. You figure it out. And a lot of times their theme so maybe one is like an old doctor's office or one is someone's apartment building or one is it a library. And you just have to solve all these quizzes to get out. And I've heard people when I mentioned that you're locked in this room for an hour. They're like, Oh, that sounds terrible. You can get out if you need to look at that number to say they will let you out. But um, but we Yeah, it's just so fun to kind of challenge your thinking a little bit. And I they've caught on really quickly, like you're everywhere. We went to Europe a couple summers ago for vacation. And we did too, while we were there. They're everywhere. And now in Minneapolis and St. Paul, they've been blowing up so that's

Jenna Redfield 31:47

I think kind of like my life. I did kind of like escape rooms but not scary. Yeah. Okay. So it's like, oh, yeah, it's more like smart, like puzzles. I don't do

Emma Rose 31:56

the scary ones. I like every time they do Groupon or something. For those that have the zombie, my husband will show them to me. And I'm like, that's not but that is my literal nightmare. And I don't want to

Jenna Redfield 32:08

Yeah, see, like, I didn't know, like until like, literally, like a week ago, I'd never heard of that. And that sounds like such my thing. Because I love like solving things. And that's so cool. So, um, is there any advice that you would give to someone who is starting a business that is at a physical location like a store? What is your advice that you would give them?

Unknown Speaker 32:31

Um,

Emma Rose 32:32

oh, it's hard to think of just one thing, I have a couple things. Okay. One, I would talk to people, like reach out to other shop owners to get their experience, to learn from their experience and talk to them about it. That was something I forgot to mention, while I was researching everything I did reach out to other shop owners in the area, just just hear about how they got started. And what did they learned and what surprised them and what I love about it, where they hate about it. And it's not the same for everyone, like everyone has a different experience, that's so helpful for me to get a feel for like what to expect. And it also kind of helped me begin a new network since my, my professional network revolved around my corporate job. I was worried about leaving, because I thought I'm gonna have to start from scratch. But just having that initial outreach, helped make connections and this new part of my career that I didn't really know what to expect. So that's one thing is like, do research. And part of that is asking around and, and trying to learn the experiences of those who have done it. And I would talk to also those who have done it and are thriving. And also if you know someone who did it and isn't doing it anymore, it would be great to talk to them and learn from Germany, I was going to say mistakes, that's not always the case. But other experience that and the other thing I would say like this is super specific. But the there are days where you won't have any customers, not just like you won't have you won't buy anything, there are literal days where just no one comes into a shop. And those days are hard. It's not every day. But it's not only do those things exist, which is something that like I didn't I mean, of course, in hindsight, oh, yeah. Like, there will be days where it's really quiet. And it's maybe the weather is really bad or something else is going on, and no one will come in. But um, but it's incredible, at least in my experience, how quickly things change. Like you can do, especially from my background, I have like a strong analytics background, especially when it comes to retail, and spent a lot of time at my job. And I'll know sales trends and traffic patterns to kind of anticipate what's going to happen in the future. And it is very difficult that when you just have one location as an independent business, which I was not, I just didn't expect that. So I'm the emotional roller coaster of having like an amazing sales day and then happy and like zero people. And that can literally be today and tomorrow. Hmm. take some getting used. Yeah, but I think everyone has that, especially in the first year. Sure. So you just, it's it's important to keep working. Especially when it comes to like social media and marketing, it can feel like you're talking to no one or you're just shouting like a cave. But all that consistent work will absolutely pay off. You have to keep at it every day. And it's gonna be hard when they're those days that it's really slow. And on the flip side, it's hard on those days when you're killing it, because they're like,

Jenna Redfield 36:01

Why so hard? Because like,

Emma Rose 36:02

Here I am, I'm succeeding. And it's all happening the way I wanted to. Because it changes. So yeah, so you have to like keep, keep working.

Jenna Redfield 36:12

Yeah, that's really good advice. Because when you have your business there are lots of ups and downs. And yeah, a lot of people coming from like, either the corporate world or just having steady income. It's It's a hard thing to swallow sometimes, you know, but you got to keep working and, and do if you if it's your dream and your passion you got to keep keep going. So how do we find you and what days are you shop open? And what's the address of the shop?

Emma Rose 36:38

Yeah, so the shop is located at 945 Broadway Street Northeast, Suite 220. So as I mentioned, I'm not exposed to the street. It's the corner of Broadway in central where spy house coffee is brow chic is their stellar haircare. I'm right across the hallway from Russia. So if you're a spy house, and you have you've got to pass the shop. And the hours are Tuesday through Friday 11 to seven, Saturday is 10 to five and then right now on closed Sundays and Mondays. Eventually I'd like to be open seven days a week, but since it's mostly just me there, I need I need a day to see my family and then I need a day to do errands and get everything else done. So currently closed Sundays and Mondays. And then you can find the shop online at shop Hazel and Rose calm. And then my Instagram is at CHOP Hazel and Rose. My Facebook is Rose, my Twitter is at Hazel and Rose because they have a character. And I'm on Snapchat as Hazel rose. But I since Instagram Stories came out and I'm pretty much never post a Snapchat. So yeah.

Jenna Redfield 37:54

And now Facebook stories, which is like just came out? I don't know.

Emma Rose 38:00

I actually I'm probably one of the few people of my age who almost never goes on Facebook on my phone. I am

always on my desktop. Hmm. I never use it on my phone. And so I haven't really paid attention to the story as much as I think it's a mobile only. Yeah, it is.

Jenna Redfield 38:20

It's funny because I have a lot of friends on Facebook that are not tech savvy. Like they're like college friends and like high school friends and people that aren't in the social media like world. And so I know they'll never post on there ever. But it's like all my social media friends that are on the Facebook stories, which I think it's really funny. They're the ones that are also on. Yeah, I don't know. But it's like it's like yet another thing to have to do that. For me. That's what I felt. I'm like, already, I'm already doing Instagram stories, which is like, I quit. I quit Snapchat because I'm like, I don't see a need for this. And like it was wasting a lot of my time I felt more than anything. So I don't know, it's interesting to see where it'll go and how it will even help businesses. I don't know, if businesses are like doing

Emma Rose 39:03

like now that Facebook owns Instagram, to see how the two are like merging. Yeah. And closer to each other.

Unknown Speaker 39:12

Yeah, it's weird.

Emma Rose 39:15

Instagram, Instagram is definitely where I spend most of my time. Yeah, for the shop. But also just personally, I love Instagram. And yeah, when stories came out, I was like, Okay, I built up this following on Instagram. That's a couple thousand that I'm really happy with. And they're pretty engaged. And it's not trying to have like, 50 people.

Unknown Speaker 39:34

Yeah, that's the thing. Yeah.

Jenna Redfield 39:37

Yeah, it doesn't make any sense from a business perspective. Awesome. Well, thank you so much for talking to me today. I'm I know people will be really excited to go shopping at your store. Yeah, and it was great chatting. Yeah, it was really great. All right, I'll talk to you all next week. Thank you guys so much for listening to the conversations with creatives podcast from the Twin Cities Collective. Make sure head over to iTunes to subscribe to this podcast so you won't miss an episode. New episodes come out every single Monday. And also make sure to give us a review so that we can get more people listening and so that we can give you even more episodes of the podcast. Make sure to also check out our website Twin Cities Collective com where you can learn more about us join our Facebook group join our online business and blogger directories as well as learn more about events that are coming up that we host every single month. Thank you so much again to Allison hall for creating our awesome podcast cover photo as well as Nicola high less for the use of the song in the intro and outros. Thanks again guys for listening and I'll see you next week. Bye.