Managing multiple jobs & organizations with copywriter & community leader @wandermn

Managing multiple jobs & organizations with copywriter & community leader @wandermn

Today I interview Jennie Tacheny! 

Jennie's Bio:

Background in print journalism, copywriter by default. I've worked for national brands like Best Buy, Room & Board, Target, Hand Made Modern and Kid Made Modern. And I've been lucky enough to work at the local level too, with brands like Bespoke and other small business owners. I'm also a volunteer copywriter with the Ad2 event/social committee, run an online vintage furniture/decor shop on the side and volunteer with local dog rescues and pet orgs like Secondhand Hounds. Live in St. Paul with my husband and our two literary-named dogs, Austen & Emma.


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Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Hey, guys, welcome to transition

to podcast. I'm your host Jen Redfield. And I'm really excited to have my guest today. Jenny, do you want to introduce yourself? Sure, I am Jenny abattoirs. I am a copywriter, both in my day job for a big retailer locally. And then also on the I freelance and do some brand work, too. Yeah. So we met at women's work, which is a group that you run. Do you want to talk a little bit about that? Yeah, so women's work is just something I started probably I think it's close to two years now. It was just I was kind of looking into doing a side business, kind of starting up a little online vintage shop and just kind of wondered like, how do I do this? I know other people have done this, how do I just sort of find those people. So it kind of started out with like a couple of friends, friends of friends. And then it kind of just grew from there. Yeah, but it's really just kind of, we like to call it like a small business support group. So it's like not super structured. But we meet you know, once a month, sometimes a couple times a month and just kind of like get together talk about what we're working on what we're doing. And everybody kind of like helps each other out. And yeah, it's just been a really fun kind of way to meet other people who are kind of doing the same thing locally. Yeah. And they have a Facebook group. And that's how I found out about it. I'm trying to remember I think it was through Amanda. Oh, sure. Yeah, um, who felt men who I known for a few years, and she was mentioning it at an event and I'm like, I've never heard of this. And so I joined and then I went into I think I've only been to one event though, which is weird. I feel like I've been to more because I've seen you what

I was gonna say. overlapping a lot of others. Yeah.

Cuz that you've come to this together. And that's where

Yeah, I was just gonna say, so many groups. Like we're kind of like a little kept secret, which is nice. Yeah, pretty small. True. But there's so many groups locally, like between us. Yeah, this girl uses the most laid back of all. Yeah. That's like half intentional. Yeah, sort of like, okay, I like that we can just kind of come people break off into little side combos, you can kind of just talk about whatever's on. Yeah. And then part of it is just laziness. Like, I just don't have time to structure the way. Yeah, if somebody really wants to kind of put time and attention into so a trend of just sort of, it's very on the fly. Yes. And how do you decide like, where to meet and when to meet? Like, what, what's your criteria, um, so a lot of it is just kind of pretty casual. So we like places where people can get food, people can get drained, people can just kind of hang out. We don't usually do like more formal settings. Like we don't do a lot of like conference rooms or office settings or things like that. It's kind of just more casual. Almost like a happy hour. It is because I think the one I went to was a happy hour. It was at a sushi place. Yeah, yeah. Yeah. And we do a lot of like, happy hour to do some like brunches in the morning, just for people who, you know, maybe can't make the happy hour thing work. But it's just more of like that casual setting. Like we're not coming in with an agenda for the most part. Yeah. It's just kind of getting to know other people are doing things similar to you. Yeah. So what has been like the best thing that you've gotten out of that? I think one of the best things is one of the really early people was the sister of one of my friends that he's worked with at Target. And so we kind of started on like the exact same path. So she was looking into like launcher jewelry business at the same time that I was looking to do kind of this vintage shop. And so we were literally accountability partners from like day one by default. So like, we would set deadlines for each other, we would say I'm going to do this, I'm going to do that. And it just kind of was really cool to go through that with someone and evolve it together and then have someone else kind of bounce ideas off of and just see each other's businesses grow. And we're

yeah with that. So she's like your accountability partner.

Yeah, it's Chris Everett. Oh, yeah. I was gonna say I was thinking it was Chris, but I wasn't sure. Yeah, definitely Chris. So she has amazing jewelry. And it's just kind of fun to bounce a bunch of ideas off each other, we have totally different things. But from the business perspective, marketing, and social and all the questions you have is as you're starting, like that, that aren't your area of background or expertise. It's really cool to kind of have somebody to lean on it. Yeah, that's really cool. Because I found that with a few people locally to that are more like the designers, right? I have a few designers that I feel like I kind of get because they do similar things to what I do. And so I feel like I can talk to them about certain things. I'm not really a like a web designer or brand designer, but I feel like those people really inspire me, right? Because I want to be better at design. And that is something that I incorporate with my business is, you know, doing that kind of design. So it's funny how you kind of find these like minded p roles, and you probably would have never found them otherwise, if you hadn't met them at an event. No. And I think that's one of the best things about those groups, both women's work and girl creative and all those other types is that you're sort of just connected with all these people who whether it's like their day job, their side job, even just a hobby, they somebody in the group knows something that you're interested in or have a question about. So like, this weekend, I want to know more about branding this week. I want to know more about marketing this week. It's like, Oh, my gosh, tax season. Yeah, I do. And there's always somebody in the group for whatever reason, like has that skill and experience. And so you're just not having to reinvent the wheel every time and really just getting really good, like solid advice and experience for other people who've done it. Yeah, I think it's funny how everyone in the Twin Cities knows someone who knows someone who knows someone who does that. Or if you add everyone up together, they can do everything that makes sense. It's like you kind of might be specialized. But then you know, someone like for example, I met my lawyer when he was on the podcast, I met her at a like a sort of creative event, because she's a creative lawyer. Yeah. And so it was just kind of funny how you find these people, and then they introduce them to your friends. And it just becomes this kind of weird network thing of people that you all know. And that's kind of what I twins collective divas, Oh, absolutely get people to know each other. And that's because when I was getting started in the whole social media blogging world that I knew no one and I went to one event, I remember it very specifically, I met so many people who told me about so many things. And that's how I got plugged in. So right. And it's just that one event that really can change things. I think it's super helpful, too. Because one of the things like a lot of the people I know in these groups, like they somebody, sometimes they still have a day job, you know, and they're working to build something on the side, or you're doing something on the side that turns into your day job, and not just sort of starts to take over your life, because small business is not like a one person show. And as always, I love that these groups, they're a resource, but they also like get you out of that. Yeah, like you might be super busy. But you can make time for this. Because you're like, kind of working and kind of learning from people, people who are like like minded, they understand what you're going through and what you're doing. And so this is really cool combination of like social and professional and all of that, that I think you just can't Yeah. And so speaking of that, so tell us a little bit more about what you do for your day job, because you have like a few different businesses on the side. So you do a lot of side hustle. So can you talk about like your day job, which is a copywriter, and then also like what you do on the side? Sure. So my day job, I'm a copywriter, I work for target local retailer, and I work on their own brands. So target basically has a whole portfolio of brands that they develop and build in house. So whether that's like a threshold and the home brand, and market, pantry, and food, all of that we really work on all of those brands, whether it's like launching new ones, which just happened we have like the Yeah, yes. Tell me about

that. Because I was so cool.

Yeah. So we've I mean, Target has just super invested in all of their brands, and they're continuing to do so. So we've had like four or five brands come out in the last year. So some of those already out and announce I product 62 I got to work on heart than hand, which is going to be is really cool partnership with Magnolia. Which is just an awesome brand. I mean to get to work on that scale and to build and to do the copy for all Yeah, and all of that. Just a really cool experience. I really wanted to talk to you about the comeback, because that's such a it when I think it went viral like like we had so many millions of views when they announced it like were you did you get to meet them? Um, no. So I never actually got to meet them in person. They come to headquarters. Okay, all that. But it's it's pretty good behind the scenes. Yeah, pretty quiet. You know, they've got their life, they got their thing going on their meeting with kind of people who are involved in developing the product. And that's really where we're at is working really close with that. And then the brands they're involved in, but it's just a little bit different process. How did you come up with the name because I know you named? Yeah, so naming, there's just kind of a newer thing. So that's, I had actually gone to another team within target about a year ago, came back to the team I'm on now. And this was like a new kind of adventure that we had taken off. So I've named this one I named the new Halloween brand that's in store now to cool actually really fun. But it's like this crazy process of just like persistence, and then like kind of random strikes of creativity. Interesting. So we've got like, so many weeks to name a brand. That one actually we only had like three weeks and it was over Thanksgiving. Oh, wow. So it's like a lot of like just digging through archives of Wikipedia digging through history of farmhouse, like for this particular brand gotcha digging through their lives to try to find things that are like relevant to them. And then it's just kind of like mashing all that up in a way that feels like really good to the brand really true to target. really true to the product and like will resonate with a guest. So it's really just started this like magic slash science of like, what is the perfect thing for this? Yeah, and you kind of know when you hit it, how do you

like First of all, how long did that take?

Second off? How many drafts does it go through?

Jennie Tacheny 9:37

Oh my gosh, I'm so Halloween, we finally landed on the name Hi, Nick boutique, which is like in store now. That one was a pretty long process I would say was probably like two and a half months from start to finish of like first brainstorms where you're literally just like, think about Halloween makes you feel think about things associated with Halloween. So you're digging into like old fairy tales, you're digging into like Edgar Allan Poe cool, you're kind of going for like the certain vibe of like, kind of old kind of cool, like all ages, like you sort of have like this idea in your head of what you're trying to hit. And then it's really just digging and digging and digging and kind of just like, I kind of see our job is like, we're going to go out into the world and we're going to find all the things that could possibly come to life for this brand isn't a weather in like, a pun, like, you know, so we're doing plays on peekaboo, like he could blue or like just like little workplace, things like that. And then you're just kind of digging into, you know, historical references in like the farmhouse brand case or things like that, like who invented the silo that's really important to them. And you come up with this thing. We're like, Fred hatch invented the silo in, you know, 1842. And so you come up with a name that plays on like hatch, or you come up with different things like that. So it's a lot of like digging and research, which is really fun for me, like going back to like, I'm a journalism major. I love to like dig and play with language. But then it's also like, leadership approvals, its approvals. It doesn't work with the design women work on package, if I just say, Hey, this is the so and so brand, I got it at Target. Does that sound right? Or is it like too heavy? Or? There's a lot of different ways you can evaluate? Yeah, but it's really just sort of like comes down to sort of like a gut reaction, and then getting leaders and everyone else at Target to kind of like, yeah, and like it to

Jenna Redfield 11:15

like, how many people does it have to approve of it?

Jennie Tacheny 11:20

I would say upwards of 20

Jenna Redfield 11:22

Oh, really? Wow. Okay, and

Jennie Tacheny 11:23

it's going all the way to like the top. Okay. Wow. So you're getting you know, approvals from like the chief marketing officer, the chief merchandising officer, things like that, like you're going all the way up there. But there's a lot of creative approvals partner approvals like that all the way up.

Jenna Redfield 11:39

Yeah, they have to agree the people that you're working with have to agree,

Jennie Tacheny 11:42

right? So it's really just, I mean, you think about it, like this goes out to like every target guest you're trying to get as many opinions as much feedback. I mean, we have like, you know, groups that you run it against from like a legal perspective. You also have to go at the end of the day and trademark though. Yeah, that's true. So like, you're looking for white space and places where like, a lot of people got their first. So sometimes, like the trickiest part of naming is just getting somewhere that nobody else got. Yeah, yeah. So like little things like heightened eek, like the fact that we spell hide, like Jekyll and Hyde. And then you have, he can sort of like Hide and Seek like, the when you start to sort of twist things that come up with your own takes, legally, it's a better place to be, versus if you're just like, oh, farmhouse, you know, find houses the brand name? That's true. A lot of balance, I feel like it's gonna be harder and harder. But yes, like, the more time that people come up with things, it absolutely is, I think, you know, the people who invented you know, made well, like 100 years ago, like the original brand made well, like that was an easier place to name a brand then later in 2017. That's true, because you just have so many more retailers and players, and you have at the Yeah, these individual independent makers and things like that, too, who just like got there? Well, cuz that's something I also want to talk about was like copyright on Etsy, because that's something that has been an issue where somebody's like, Oh, I copyrighted this or trademark this phrase, and you can't use it on your shirt that you made for like a toddler, right? Like, right, people are like, well, that's not fair. Like you trademark the number one, like, how is that possible? Right? Like, it's just like, there's all these, I've seen a lot of issues, being a seller on Etsy. And I know you write a lot of product descriptions to so how does like how does that happen? Like, how do you describe a product? Right? So there's a lot of different ways. I mean, there's stuff like product names, where it's like, whether it's gonna be super basic, like you have your potato chips, right, like, that is the basic product. Yeah. And then there's stuff where, for some of the brands that we do, and some of the brands they do on the side, you're coming up with, like, what we think of more of like a fanciful name. So if you have something for like a craft brand that you're doing like little puns, instead of just like calling this an art kit, you call it a, you know, some arts and crafts case or something like that, like you're coming up a few things like that, like, that's different trademark territory. And yeah, Tori, then like the table, yeah, everybody can use potato chips. True. So there's a reason that brands try to develop new things and try to protect them is because it sort of makes you look unique. And something that that other people can't duplicate, it makes your different product descriptions is a little different. Because you have regulations, you have all kinds of stuff. So like anything that appears on a package shelf, like you have rules and regulations, and it just gets really dry and kind of like boring. Interesting, but you're sort of just playing against like creative legal trademark, like there's a kind of a lot of really having

Jenna Redfield 14:17

don't really think about that.

No, I think that's where, you know, a lot of small business owners like they're really kind of set up to not be super successful is if you don't know that stuff. You know, I never knew any of that until I worked for a larger company were like that was really important to protect. Yeah. And so you really start to see how like the property or the things that you invent, especially creatively. Like you really want to protect that and finding a creative lawyer or finding a trademark lawyer or something like that is super important. Yeah. So what did you do before target? Like, what was your kind of project to direct to directory?

career trajectory? hard word? Yeah.

Jennie Tacheny 14:55

So I was a journalism major, like I said, I kind of graduated, worked at like a small community newspaper for a couple of months. And it just was really hard and really small, and it just did not seem like something that I was gonna want to do for a long time now. So I thought I started kind of as a copywriter. My first job as a copywriter for like a small little startup that did like resorts in hotel properties, like writing stuff like that. From there, I went to like this little furniture retailer, kind of the same thing writing furniture catalog, so a lot of like product stuff for like descriptions, stuff like that. I worked at BestBuy for a little bit, did more of like user experience copywriting. And that was kind of interesting. Yeah. And then when I was kind of looking from there, it was like, Okay, I want to do something else. But I don't really know what I want to do. And room and board had this freelance roll pop up with like, their catalog and their digital and all of that for like their new collection. So I didn't work there for a couple months. And then that's kind of where I landed that target. Okay, looking from there cool. Been a little more like fold. Yeah, and all of that. And how long have you been there? target? It'll be five years in January. It's awesome. Yeah, congratulation. Thank you. It feels like forever. And then sometimes it feels like yeah, a day. Yeah, for sure. Because I feel like I don't even know how to even get connected to that kind of world. You know, because I feel like most people that work at Target, they started out of college or, you know, they somehow got in right away. Yeah, how that works. Like they definitely have a super robust intern program. Yeah, like people come in. They're going out and finding people they're pulling them in. And there's a lot of people who've been there like since right out of college. Yeah. And then honestly, the reason I worked there is I had met this woman in my role at BestBuy I'd like interviewed had met with her and she remembered me when to hire someone. And it was kind of just word of mouth type thing, which I feel like is a lot of that happens nowadays is just somebody else. Somebody Yeah, that's how I've gotten a lot of jobs. And just being able to like vouch for people, you know, having had to, like look at hiring and candidates and things like that now, like, have a totally different world. So it's really nice to have a referral. And you can see how that would make. Yes, I totally agree with that. Because I, when I was in college, I did not understand what people networked because I thought it was like asking people for jobs that Yeah, no, I was like, What is that? Like? What I, it took me until I actually started doing it, what it actually is, right? It's not just like handshakes and names, yes. Which is why I always pictured most, I would say 50% of my friends I've met networking. Like they're like, might like most of my business friends I met at a networking event, right? Or they told me I went I met someone at a networking event that says you should meet this person. And I met them for coffee. Yeah, I wouldn't say speed refer. Yeah. So it's funny because I have so many people that I know. And I try to keep up with everyone. But it's like, there's definitely people that keep up with more than others. But then there's also people that it's like, I haven't seen you in two years. But yet we still talk like remember everything about each other about their business, because that's kind of like what we talked about. That's what I think is so fun to about like these groups like that is like you get to sort of like organically network in a way that doesn't feel icky. Or like you're asking for things or like favors, like really like like minded people. Everyone's trying to look out for each other. Everybody knows somebody who needs this or could use that. And like, just find those things. Yeah, that's

Jenna Redfield 18:04

really, and I think our group tends to skew a bit younger than some of the networking groups that I've looked at, because I'm like, I feel kind of uncomfortable at some of them. Because I'm like, these people have been in business for like, 20 years. And I'm like, you know, I'm in my, like, mid 20s, right. So it's just kind of it was like a little intimidating. I went to a job search Group A few years ago, and I was like, youngest person, and I was probably like, 23, and I was right out of college. And I was like, looking for a job. And I was like, I don't know, anyone. It was very over. And now I feel like I'm in a very different place. But it's just kind of funny. Like, when you first get started, it's so overwhelming. And there's so much to learn. But the more you do it, the more you learn. And the more you meet people. I was just here, upstairs and I overheard a name of someone and I was like, wait, I know her like somebody who had been here to record a different podcast. Oh my gosh, I know that person anyways,

Jennie Tacheny 18:55

it is such a small world.

Jenna Redfield 18:56

Yeah, it is. Oh, man, Minnesota is definitely not the largest city, you know, la la, it's the Twin Cities isn't that big. So especially if you're in an industry like social media, which is what I would consider like my group, right Social Media Group. It's cool, because like Instagram, you know, copywriting is kind of part of that. It's all kind of part of that digital space. And that's kind of where I feel like, I know people, right? So but I've also realizing, I don't know a lot of people in like the entrepreneur space, which is very similar, but it's like, the have their own businesses, which is like different than being like a solo printer, where they're just very creative. I'm learning that it's just like, oh, there's this whole other group that I don't know what I need to, because because being working here at Studio co work, I feel like I need to kind of find those people and just totally hit this thing. And I need to figure out what kind of people want to work at a co working space, because I feel like I'm realizing that other co working spaces have a lot of tech people. And so I'm just trying to figure out like where our spaces, it's very much content based. It's very much like creative, like video photo podcast, like content.


yeah. So basically, that's kind of what I'm trying to figure out. And so that's just something that's new to me. But yes, I want to talk to you a little bit more about like you do some stuff on the side, do you have like a vintage shop of furniture?

Jennie Tacheny 20:20

Yep. So I have, that's kind of what started the whole women's work. And all of that is I was just looking to I kind of collected vintage furniture, just kind of on the side for fun. Like I love old stuff. I love old furniture decor, things like that. And so I've always sort of been the Craigslist, Ashley market flash hoarder, like, constantly bring new stuff into my house and just swap it out yet. And then it sort of got to this place where it's like, well, and I have a house and I haven't added all of that stuff. And I don't really need new things all the time. And I don't really need to bring it all into my house. But I really enjoy doing this. I really enjoy other vintage collectors talking to people about it. So how do I sort of make that into less of a hoarding situation and more of something that could be sort of like a side business? Yeah, I lost that it's called wander about two years ago now. And that was really when women's work and everything else took off is because I didn't know how to do any of the things that I need to do to like, make them real, I knew how to write product descriptions. And I knew how to find vintage things. And that was a I didn't know how to build a website, I didn't know how to do my taxes or keep track of all that or those things. So that's really interesting that you decided to make a networking group because you just wanted to learn how to do all that. It was. It was like I met with my friend who had a jewelry business at the time. This is not Chris. It's like a totally. And she had just launched a website for jewelry. And I was like, please have coffee with me, please tell me what you did. I like have these books about Etsy, you know, from the library, but like, I just don't want to read my way through this. I want to talk to people and I want to like understand what you did. Yeah. And so that was like one and then like, the next time, you know, one more person came and the next time two more people came and I kind of just usually I would just sort of like do this all quietly behind the scenes. And then I hope it turned out well, yeah. But it was one of those things where it was so out of my element and not knowing what to do that I was like, the more people that know about this, the better it's going to be again, we're gonna like connect me with more things that I need. And it kind of just snowballed from there. It went from like three to five people to like, I think the group was like 300, or Yeah, and Facebook's awesome, smaller in person, but like, really, really helpful to like, understand along the way really cool. What do people do? Yeah, because I feel like it's definitely more of a mastermind than some of the networking I've been to where it's more of just like, here's my name and like, talk and there's like some sort of activity, I feel like yours is very much just sitting and chatting with right? Yeah, it's definitely more like relationship based. Like I would say that there's like a core like 10 to 12 people yeah, who are pretty regularly we see them almost every other time and they're people who like, you know, will not do well like meet up for other events or you have a pop up those people show up like everyone is super supportive of each other and knows kind of the ins and outs and just sort of has this like circle of people. Like if you're thinking of this, you can call in this person. If you're thinking interior design, you call on clean thinking like wellness and self care. You call it Amy like Yeah, everybody has kind of their thing and what they're known for. Yeah, super nice. Everyone is so different. Yeah. Amy's gonna be on the podcast. Oh, awesome. She'll be great.

Jenna Redfield 23:08

Yeah. So like, it's funny, because I like your name. Yeah, like people. I'm like, I know.

It's kind of funny. So yeah, so kind of how do you balance all this? Because you also do freelance writing on our side too. So hot, like you got women's work, right? wander, you've got your freelance, and you've got target, like, how does it all fit?

Jennie Tacheny 23:24

Um, honestly, sometimes it doesn't. Like, it's one of those things that you sort of like Evan flow, like, I'm the person who, when I did all this, I like wanted to do all of it all the time. Even the consistently, every single month, every day looks the same. And like, that just doesn't happen. Yeah, like, there are times where I wonder I haven't posted all summer, because I leave on the weekend. And I go to the cabin, and I don't work. Yeah, like my time off. Yep. Mike, I'm really, really specific about what is my time off, and like making sure there's time for that, and friends and family and like my dogs and my husband and all that. And then there's times where it's like, no, I really do go to work. And then I come home and I work on my freelance. Yeah. And then I try to kind of wander a little bit, or like, I'll have women's work tomorrow. So I go to that. And then I don't do any other work after. Yeah, like, it's really just kind of the balance that you sort of find, and it doesn't look the same schedule. There's no like, I'm always going to do it this way. I don't have children, like, you know, like, it's a totally different game when you have cash or other people like you're accountable to Yeah, I can be kind of selfish and pick my time. And yeah, I want and that makes it easier.

Jenna Redfield 24:24

I found it very difficult to figure out, especially since I've taken this job. What, I can't fit it all in, right. And so it's figuring out what's going to go wrong, because it can be frustrating. And it can be really having not had to do all the things I used to do. Yeah, I think for me, I have to figure out what's the priority. For me, it's obviously making money because I need to survive. Supercell also, like, I think I put above everything else, my friends, which I think a lot of people don't they put their work life, their their business first I'm like, No, I put my friends first I put my family first. Right? And then if I want to make more money, and do what I love that comes after that. So it's kind of like for me, I'm trying to figure that out. Because I it's like, yeah, I hang out with my friends. And then it's like, I don't have to hang out with them all the time. Right? So it's like trying to figure out okay, during the other times that I'm not with my friends, or what am I gonna work on? Am I going to do video and whatever, you know, like, it's just trying to figure out? Yeah, because my business like Jennifer designs has three different elements, which is stock photos, custom photos and video. Right? So it's like, even within that looks like different jobs it is and so and then I have twins this collective I got this. Yeah. And then I have, I mean, the podcast is kind of part of both. So it's just kind of like being here. I don't know, it's just a lot. It is a lot. And so I've actually been neglecting like my general designs, Instagram because I every day I post on Tuesdays collective Instagram every morning, but it's nice because it's curated. I don't have to like actually take the photos, I just, you know, it takes me like, sometimes it takes me up to 20 minutes to find a photo, which is really sad. But like guys, like I really put a lot of I put a lot of effort into making sure it looks good in the scheme of things as well as it's not. I try to also figure out like who I've posted recently, right because I trying to like change up who I'm like, pulling from if that makes sense. Because I'm like if I had done this person within the last two months, I'm probably not gonna pick them. Right?

Jennie Tacheny 26:18

Cuz I just trying to be really thoughtful.

Jenna Redfield 26:20

Yeah, I'm very, it's very much it's a lot harder than people think about what when I think about what I'm doing and I don't I don't ever pre plan it. I do it the morning of I don't I don't like I sometimes put it in my I have an app called preview. I mentioned it on my other show where I can kind of see what what the grid looks like. So that helps me so sometimes I'm if I'm like, I don't know if this look good. I pop it in there. That's like the only planning I do. Yeah. So it's just kind of it's very organic. I don't like think I always try to post it between eight and 9am. Because I've got a little structure. I do have structure, timing, but it's like now that I have this job. It's like sometimes I might get in the car between eight or nine. So I'm like, Oh gosh, I gotta figure out like, it's usually great when I get to work them. I used to be like when I was in the bathroom is kind of a you know Instagrams


Yeah, it's just, it's people don't always think about that. Because they're like, Oh, it's probably so easy to just like post other people's photos. I'm like, no, it's very much as like a strategic right way of doing it. And it's also grant the caption, which I'm not very good at. It's just like, I'm like, oh, what do I need to promote right now? What like, random can thing? Can I say that's fun and right, like, unique to Minnesota or unique to this group? Right? I don't know. It's interesting. Because like, again, this top this topic is writing. And I struggle so much with writing because I feel that I look at a blank page. And I think oh my gosh, what am I gonna do? Yeah, cuz there's so many options. It is an art to it. Because it's you can go in any direction. And the same with photography is the same with music. You can you start with a blank sheet and go, what am I going to do?

Jennie Tacheny 27:52

Right? There's definitely like a freedom with that. But there's also like a mass intimidation. And like, I don't think I've ever met a writer who would tell you like, this is the Yeah, like, I think writing is easier for me and always has been because I like to read so much. But writing is not easy. Like Yeah, even writing, I would say it is easier for other people. So like when I'm working for a client, I'm working for another brand. I'm working for another voice that is like one of the easiest because there's like a thing you're trying to hit. You're not overthinking it. You're not in any of that. Yeah. When I started trying to talk about myself as like a freelance writer, or when I started trying to build that business or even just wander trying to write about, like, this is my brand. This is my thing. Yeah, I would just like stare at like the blank screen, or I would stare at the WordPress or I would say whatever it was I was working on because there's like intimidation factor that I think writing has, but unnecessarily like, I know so many people like Amy posted the other day about like being you know, unsure about writing or like intimidated by writing and like your captions. And all of that are like, great. So I think people just have this level of like, not if it's not your strength, or it's not your thing that you define yourself as good at, it's something that's really easy to be like, this is hard, or I don't know what I'm doing or I don't have to do this. I think my biggest issue is I don't read enough, right? I think I very like if you've ever been to my blog, you'll see that I have very short blog post because I am more about like, I usually post a video and then write nothing.

Jenna Redfield 29:15

Okay, like the room other content.

Yeah, like that's the thing is I'm more of a visual person and photo video and stuff. So I'm like, I want that to speak for it and not the words, but at the same time. Like I know, Google loves like, right when there's like actual text. So it like knows what to like, but some of the stuff like for example, I do a monthly vlog of my life. And I don't need that to like rank No. So I literally post a blog post that literally just has a video like I don't I just say this is July, right? Like really, cuz I just think I don't really care. I don't need to describe what's going to happen in the video because people just need to watch it and get it. So it's just kind of funny how I just kind of don't really care, but I'm like, crap, I shouldn't care. What I was thinking like, I don't really want to write this unlike take forever, and then have to like, write it for everything. Even when it come up. The hardest thing for me is coming up with the writing for the podcast episodes. I'm always like, well, we said everything in the episode, so I need to write it out. hit play. Well, yeah, cuz I but I know I need to, like put the links and stuff but like, right. So that's why I think I actually asked you to write a bio, because I'm just probably going to copy and paste the words that you've written. And I don't have to write it down. Like I'm editing and doing all that promotion and stuff. I don't have the time to sit down and write out all the description of this episode. No. And honestly, it's funny because like you said the word video and I like the idea. Video for me, like, mind blowing. Like, I don't want to I don't want to be in the video. I don't know how to do it. I don't know. Like, that's one of those things. I don't Yeah, because I'm right. So I feel like everybody has their own way of communicating. And whatever that is like you lean into it. And you use that and you don't need to be 100% and everything. Like I don't need video, I don't need to do those things. That's why I invite people on the podcast, because I'm like, they're really good at what they know. And I'm not like this at this. I probably think of all the months that I've done a theme. This is the one I know the least about was writing. I mean, maybe the finance month to that was kind of like I don't know anything about like, budgeting or anything. So some of those people were really great. Like, yeah, and it's just but I I've met these people and I'm and I think oh my gosh, you are so good at this, and I am not. And so that's why I want your opinions, because you spend your whole day doing right. And I spend maybe 20 minutes a month on this.

Jennie Tacheny 31:31

Yeah. I mean, honestly, like, that's really what it comes down to, like I've spent the last, you know how many years of my life doing this, like I wrote stories as a little kid, I read books, I read other people's writing, I went to school for writing, I've been writing since I graduated college, like I do this all day, and then sometimes all night, and sometimes on the weekend and all of that, and I don't do a lot of other things. And I don't do a lot of other things as well, because I'm sure like you put your time into it. And you see that sort of turnout. Yeah, it has something that they do that with

Jenna Redfield 32:01

Yeah, cuz I, I've like for the longest time probably since I started my business, I considered like hiring a copywriter because I just want I don't want to deal with it anymore. Like I want to write it once and then it'd be good. You know, I can I was like tweak something if I need to change, like a price or something. But it's definitely on my list of like things I eventually want to hire someone else to do. Right? You know, and that's where you talked about, like one of the ways that I think we all get the things done that we need to get done is I prioritize the things that I want to get done. And I'm good at it. Because there's no way that I'm going to do something I'm not good at and don't want to do better or faster than somebody else who's good at it and knows how to do it. So like I'm gonna focus on what I can do and what I can bring to it, which might be the writing or whatever. And then someone else I can hire or bring in and they're going to do that. And they're going to do it better. Yes. And that's why I love when people come to me for whatever it is I do like photos or whatever I said yes, like, right, and you'll have something really good that you'll be proud of. And I think it'll I think it'll bring some professionalism, two things that you don't know as well, which is whatever the product is that you're making, right. Like I had a client that did you remember, like, there's so many I've had, I've had that I just was like, oh, wow, they like baby clothes, right? Like they didn't know how to photograph them. So I go, Oh, I can do that. You know. The hardest thing to photograph is shirts, or even Okay, so I just had a client, like a few months ago had shirts, I ended up buying one of those mannequin things. I was like, otherwise they were flat on the floor. And it looks really weird because it got wrinkled, it's white. So I bought one was mannequins, but they didn't like the mannequin. So I'm like, Well, I can use it in the future by someone who likes. But it's just kind of funny how I was I hadn't. And it's also very large, a lot of the product photos, I do a very small products like scales total. Yeah, so I didn't have a backdrop that was big enough for sure. Because it was a very large shirt, like a T shirt that like went junk, like jolted the word like jolted out a little bit. I don't know lots of random Sorry, I got really I know. But it's just like interesting how people, like they don't know that about me is that I do like more smaller products like, right, it's just like, that's my forte is doing products like under the size of like a microwave.

Jennie Tacheny 34:09

So and she will do the same thing. Like people think that like, oh, you're going to do this. And so like, this is like doing that too. Yeah. And it's like, there's definitely stuff with like writing and we're like, I would not even pretend to be able to write certain types of things like I don't really do I do my own social media posts. Yeah, businesses. But I would not try to do that for somebody else. Because I don't know social media, I don't pay attention enough. I am not the expert. Like I am not the person to hire for that. I'm not the person to hire for your manual, because I'm not good with like the super edit detail, stuff like that, like I just don't work in those spaces. Do you do a lot of blog posts? Or is it more just like shorter description type thing, it's more shorter. So okay, I used to do a lot longer editorial content I used to when I first launched wander, like the side shop, I did like all of the page content for that I did blogs, I did all kinds of stuff. And I really think with like social media, especially Instagram, and like the way people blog, the way people sort of like bring content daily has changed a lot. It's more photo driven. It's more visuals. Yeah. And copy is still important. But it's not necessarily necessary to write these like huge long things. If that's not what you're good at or don't want to I find Well, I don't know if you've read this article, but they talked about how Instagram is the new blogging and how people are writing like blog posts in their in their Instagrams? Yeah, I think it will just won't maintain both anymore. I are they're like, Instagram is the shortened version. So like a lot of experts are like celebrities even that I've seen with like, target cell partners or something like that, like they'll write a blog. And then they'll shorten it into like a mini description. And that's their Instagram post. And it's a different photo. But do you do they try to send people to the blog post still? Yeah, so it's like kind of the teaser if I

like, but it's sort of like

short content, long content, where it's like sample this. And if you want more go, but you also got sort of like the synopsis here. Yeah. Which I feel like a lot of people do. Maura is like how much time do you have let people dig in where they want to and let them just sort of like move on and get the point. Like when they

Jenna Redfield 35:58

Yeah, I burn tells me how, like in my industry, like the video industry, it's like, you gotta do like a one minute teaser video and then put the actual video I'm like, Well, what if you want to watch the whole video on your Facebook? So I put it but you know, I think there's different ways to do things. It's always changing. I don't know, I saw this rumor today online that they're going to change Instagram to be for photos across instead of very interesting. And I was like, Where did this come from? Like, was anyone asking for that? Like, it was just like, How do I know? And it's so funny because I wasn't really off of Snapchat for like a year like I Oh, and but then I like bunch of my friends. They weren't on Instagram, but they're only a snapchats I like was added yo and and so then I do kind of like a group message every day. But I was thinking to myself, how did I get back into Snapchat? Now I have yet another thing to update. I have to like man, you know, and so I actually do post on there because it's always the stupid stuff I don't really like I have I think maybe 12 followers on Snapchat as people like I see.

to disappear. Yeah,

well, it's like I sometimes I post it first Instagram stories that I posted on Snapchat, or I posted personal Snapchat that I posted on my personal Instagram story. It's like, I just people always kind of make fun of me because they are they're like 10 cents on our phone. I'm like that's because I'm posting on like 12 different

media platforms.

I have to re edit the content for like, Oh, I actually just bought an app yesterday because I was so like sick of having these horizontal photos that I couldn't upload to my story. So there's an app that's literally called resize for a story. Now it was $2. And I said this solves everything I've been looking for. And it literally only does that it just lets you upload, like photos that are not vertical. Because otherwise, it turns them sideways, right, which is really annoying. So I was I was looking for a basic app that would just make it like be right in the middle. So you can see the whole photo in a story size. And I was like, I usually do it. If I'm online. I do it on Canada and I just resize it. But I'm like if I'm on my phone and my on the go, and I really want to upload something to Snapchat. There was no good app for that. And I had literally had to like search the App Store been like, like story Instagram, like recently, and I found it it was just it was $2. And I bought it and I was like resized for story. It's all it does. Someone has it. And of course it's just called that. Yeah. And I'm like surprised that there's no not more apps like free apps that do this, you know, right, as I just was thinking, Oh my gosh, everyone's doing a story these days. Right?

Why? Why? Why is that funny? Like the problem? Yeah,

I know. And it's like my part. It's like my problems that like no one else has. But somebody

else had it though, because there's an app.

Exactly. Somebody else did this. Yeah. I don't know. So all right. So let's finish up because we're coming up to our sort of time that I try to stay between but um, so where can we find you online? I know, you probably have a lot of handles. Yeah. It kind of depends what you're looking for. Let's do it. Let's do like Instagram and Twitter or like the Mainland's like

Jennie Tacheny 38:56

Okay, so I'm gonna go ahead and say right now that I'm really bad at social media, I'm I only choose to, okay, slightly pretend the other ones don't exist. Okay. So I have been anti Twitter for absolutely no, really, okay. I've never had a personal account, I had one for work one time and two posts, don't find it not worth it. So I have Instagram, I'm Instagram for my shop. It's at shop, Wonder mn. I have a Facebook for my shop. It's slash wander. And then. And then I have a personal Instagram, which is more of just kind of like, my fun stuff, my brand stuff and more of that. And that is at j Austin 512. And you will get a lot of dog pictures, you will get some writing and some brands and some side stuff working on which is kind of fun to mix in. But that's actually one of my goals coming up. It's just like, I need to kind of focus on some sort of like branded writing Instagram or comments, because I do so much of it for everyone else that I've ever really pulled my own act together and gotten that Yeah, like what I do is I have a very personal Instagram that I just posted, like selfies and my friends, and I only have about 180 people falling that which is like literally just people I know, right? And then I have German for designs, which is my business, right? So I mean, I don't know, I find it easier, because I know what goes on what, right. And then I can sometimes throw in a personal picture to into my brains, but but I really, and I actually that one's public. And then my personal is private. So I mean, it just depends on how you want to do it. I for the longest time I like got rid of my my private and I was like I'm just going to do my business. And I'm going to throw in personal stuff. But I was like, there's so many photos that I want to share on Instagram that like I would be just posting a lot of personal photos on my business, like better so like tease them apart. So I really like so I relaunched my personal line, and it's literally like once or twice a week, like right Max, like, it's very rarely I put up a photo on there. It's maybe like twice a month. So I mean, if you I guess it just depends on how you want to do things. I know people who say the opposite where it's like you just need one and that's like your business and your personal brand. But for me a lot of the reasons people are following my business because they want to see the pretty pictures they don't want

Jenna Redfield 40:57

they don't care about they're there for a reason. Yeah, they're

cuz I, I've actually been losing followers because first of all, I don't post on there as much, also because I feel like I kind of went away from my core vision, which was like posting those beautiful sorrows. And so I feel like less relevant. Yeah. So I'm like, crap, I need to start with just posting stock photos. And now getting my followers back. I know what to do. Yeah. So I know what I need to do. I just haven't done it. And so it's just kind of interesting that way. So

Jennie Tacheny 41:19

it's actually really funny. So one of the reasons I haven't actually done this for myself is that I want to come up with So eventually I would like to do like more freelance work a little more like formally, yes, it's sort of in the back of my head for a while now that like, I need to come up with a name. Yeah, I don't want to use my name. And I want to be able to, like have designers that I freelance with and like kind of like this little collective of people you can go to for branding. But I don't have a name. Yeah, and that sounds like such a silly thing for me to say about like my own business, but I just can't I have lots of names. Yeah, I have like an entire word doc of names. I need a name. So it's kind of just been like my one Hold up. Like I need a name. And then I can get a handle and that I can get a website. But it's like this weird blah. I think you should do something that like sounds good wander right lady. That's like my head. Yeah. Do you make it sort of like you should? Because then it would be like I own blank and wander. So it's like something? Yeah, because then it also sounds like like, like, if it's called like, winter so I know something right? Which in wander like I have these two different businesses, right? Different, but they sound great together. Right? Well, and the nice thing is, is like that's an example of like the branding and the thing that I can do. So you should spend some time. I know just look at words that sound good with wander in your business. I have some ideas related to that. I've gone down that path. I think I just need to like, do it. Okay, okay. All right. Well, thanks, guys for listening to this episode of trends to select the podcast. I will see you guys next week. Our next topic next month in October is social media, which is awesome. If you guys are not going to social media. Sorry, the blogger conference. You should check that out too, because that is coming up the second week of October. I will not be there. I have a retreat that weekend. But I have been in the past and it's amazing and it's going to be a good time. So I hope you guys enjoy that and we'll talk to you next week. Thanks again for listening to the this collective podcast conversations with creatives with your host Jenna Redfield. Make sure to head on over to iTunes to subscribe to this podcast so you don't miss a single episode. New episodes come out every Monday. Make sure to also leave us a review to let us know how we're doing as well as helping us grow our subscriber count. We also want to let you know that we have a website Wednesday's collective calm where you can learn more about us. Join our online directory learn more about events as well as join our Facebook community. Shout out again to Allison burns, who created all of our artwork as well as our logo, as well as Nicola whitelist for the use of the song and intro. I also want to say thanks to the studio cork for letting us use the podcast studio that they have on site. Make sure to go to studio co worker calm to learn more about how you can start podcasting too. Thanks again for listening and I'll talk to you guys next week.