Writing & Editing remotely for the Huffington Post

Writing & Editing remotely for the Huffington Post

Today I interviewed Jordan Turgeon, Senior Contributor Editor at HuffPost & Content Editor at Still Kickin. 

We talk about many things, including our new space at www.studiocowork.com

Follow Jordan at www.instagram.com/jturg


Hello, Twin Cities Collective! My name is Jordan Turgeon. I’m a senior contributors editor at HuffPost and editorial director for Still Kickin.

This month’s theme is content and writing. I wasn’t able to get too specific in the podcast about the ins and outs/behind the scenes at HuffPost but wanted to flesh out some of the topics we did discuss (and add some I forgot to mention).

Content creation is an expansive topic, and I won’t pretend to be an expert on all of it -- I’m always learning! But in my time at HuffPost and Still Kickin, I’ve learned a few things that could be helpful to others. (And naturally, I put them in listicle form. Because the listicle doesn’t appear to be going anywhere anytime fast.) 


1. Work with what you know.

There is so much pressure these days for content creators to be experts at everything. It’s as if we need to be one-man or one-woman bands in order to succeed in this competitive industry. 

My opinion? This mindset can be pretty toxic. Trying to be everything to everyone will affect your confidence (and could potentially confuse your audience).

Instead of trying to conquer it all, pick one or two key areas you have a voice in or experience with and focus on those topics. Maybe you’re a self-taught videographer. Maybe you’re a DIY-er. Maybe you’re a stay-at-home parent with a side hustle. Maybe you take gorgeous photos of rocks. Whatever you’re an “expert” in (and I use the word “expert” loosely, because it carries a connotation of perfection but simply means you can speak to a particular topic), work with that. Create content around that topic. Don’t worry about the rest. Because if you try to focus on too many different areas, you’re going to spread yourself too thin. You may even come off as disingenuous.

Niches can be your friend. Find yours!

2. Produce regular content (but not too regular). 

There seems to be a magic formula when it comes to post frequency. You want to engage with your audience... but not bombard them. You want to sell your products and services… but not annoy people in the process.

Confession: I don’t really know what that magic formula is. Does anyone?

Here’s what I do know: Since taking over Still Kickin’s social media accounts a year ago, I’ve spent time observing how people interact with our content. We’re a non-profit organization, so a loss of followers could potentially translate into fewer donations and sales. Not good.

I started by looking at my personal social media feeds. Was I ever annoyed by how frequently a person/company was posting? If so, what about it bothered me? Sometimes, it was because the message or images were repetitive -- if I’ve seen one, I’ve seen ‘em all. Sometimes, it was because they were aggressively soliciting my business -- almost as if they wouldn’t take no for an answer. I try to apply these lessons to Still Kickin’s posts as best I can. Emphasis on “try.” I’m always learning!

Think about your own social media feeds. Have you ever unfollowed someone? If so, why did you? Don’t commit those same social media “sins.” Put yourself in your audience’s shoes.

3. Don’t worry so much about what others are creating (but do get inspired by their creations). 

We all know or follow someone who seems to be 100 percent totally killing the content creation game. Maybe their small business is a financial success. Maybe they’ve been able to turn their side hustle into their primary source of income. Maybe they’ve gotten to work with a dream client.

The two best things you can do for yourself (and your sanity) is 1., not compare yourself to these people, and 2., support the heck out of them.

I have some incredible, badass journalist colleagues at HuffPost. They’ve gotten book deals. Their articles go viral on the regular. They are stellar writers. They inspire the heck out of me. But I try to not let myself fall down that comparison rabbit hole. My career will never be like theirs, because we are not the same people. Our achievements can’t be the same, because we have different goals. I’m only compromising my own success when I compare myself to them.

People get jealous. We’re human. Once it passes, learn what you can from your peers. We all accomplish more when we lift each other up.

4. Community matters.

Content is key. But so is community.

If people are posting about you/your company on social media, acknowledge that! Re-share that content on your own platforms (while crediting the original source, of course). It shows you have reach and, in my opinion, is one of the best testimonials you can earn. Some of Still Kickin’s most well-received content wasn’t even created or produced by us. It was first posted by other people. People who like our mission and our products enough to share with others.


5. Rejection sucks. No way around it.

Something I didn’t mention in the podcast: I’m also a fiction writer. An unpublished fiction writer. I’ve written (and shelved) a handful of manuscripts the past several years -- which means I’ve also received hundreds of rejection emails. And in my job at HuffPost, I can’t accept every submission I receive. So I’ve been on both sides of things: I’ve felt the sting of rejection, and I’ve had to deliver it.

You’re going to get rejected. You probably already have at least once. And it’s the worst. The best advice I can give? Let yourself wallow. Let yourself feel devastated. Only then can you pick yourself up and send out that next pitch.

6. Get yourself (at least one) critique partner for your writing.

The best way to hone your writing skills is to have other writers tear it apart (gently and constructively, of course). My journalism school professors taught me a lot, but I would argue I’ve learned just as much from having other writers review my work. It can be incredibly scary to hand over your writing to someone else for criticism, but that’s when you grow.

Of course, you’re probably not going to have a critique partner review every single Tumblr post or Instagram caption you craft, but for the larger, more extensive pieces? It can be a gamechanger.


That’s all I have for now! If you have additional questions, feel free to reach out!

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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So this episode is with Jordan, she is a editor at the Huffington Post. We weren't able to talk about too much in depth, I actually had to cut some of this out just because of privacy reasons for the company. But I still got a good sense of kind of what she does. And basically how you can write a good article that may potentially be picked up by the Huffington Post. So I hope that you guys enjoy this this month. The theme is blogging and writing. So I want to get some people on who are really good at blogging, writing and all of that stuff. So Jordan was a really good person to talk to. The Huffington Post is a huge organization online, and it's one of the first digital platforms that was really a big strong news component. So hope you guys liked this episode. And I hope that you guys like that audio because it sounds amazing. So talk to get all right. Hi, everyone. Welcome to the Twin Cities Collective podcast conversations with creatives. I'm host Jen Redfield, and this week, we are at a brand new studio at Studio co work which is where I know work and I'm really excited because they have a professional podcasting booth and setup and so I have my first guinea pig with me today. So Jordan, you want to introduce yourself? Hi. This is very very fancy. I really like this talk. Yes, I feel like we're at an actual like a location Yeah, we have if you can't see us but we have headphones and like we each have our own mic. And it's really this actually used to be the home of like Radio Disney and cake urs and like some of the old stations used to be here so just makes me very nostalgic. Yeah, I know. I think I want to put up like a like a timeline of like what used to be here on the walls and see like what this used to be because now it's a co working space and I feel like people can see Oh wow, this used to be Radio Disney which I think 90s nostalgia is like at an all time high so so Oh, I was supposed to introduce myself all right, sorry. I'm we got like already taught me

Jordan Turgeon 3:06

this whole podcast ever. Yeah. My name is Jordan Turgeon. I am a senior contributors editor for Huff Post. And I am also the editorial director for still kickin, which is a nonprofit organization based here in the Twin Cities, which was really cool.

Jenna Redfield 3:21

And I enjoy learning about silk again, and we actually did a fundraiser for still kickin, like six or seven months ago when we did the hot bar event. Oh, and all of the money went towards still kickin.

Jordan Turgeon 3:32

Yeah, it's a really, really great organization. I've been with them for a little over a year. And it's just been really exciting to see how far we've come in the past year since we've had more people helping out.

Jenna Redfield 3:44

Yeah. So how did you get involved with that?

Unknown Speaker 3:46

was still kickin, so I.

Jordan Turgeon 3:50

So basically, I was living in Chicago, up until last summer. And before that, I was living in New York, and I became friends with Nora McInerney, the founder of still kickin through a cousin of mine. And my cousin was like, you know, you guys are both writers, I think you guys would get along. And we did. And I basically said to her, you know, I would be more than willing to help out with whatever you need for still, again, because still kickin is based up of all volunteer staff. So like, we all have day jobs. And then this is like our side hustle that gives back. And she said, Yes, I need all of the help. Yeah, so that was about a year ago. And I kind of took over writing all of our monthly hero stories. I took over all of our social media accounts. And I've been working on that for about a year. And it so it was just kind of a very organic. I met Nora, I met everyone else involved in the organization. I offered to help I started helping, I'm still helping. Yeah,

Jenna Redfield 4:51

and I know there's a couple people that help how many are on the team now. Oh, gosh, our board of directors, I want to say

Jordan Turgeon 5:00

probably should have like, fans. Like I think there's like nine or 10 people, Lord, and then there's a few staff like community or community committee members, which I'm included in that group. Okay. And then we also have a couple of photographers and videographers who are based here in the Twin Cities who also volunteer their time and their services.

Jenna Redfield 5:18

Yeah. So how does that work with like, where does the actual money go? That is donated like do you have a like, specific like, research group? Because I know it's cancer funds like what how does that work?

Jordan Turgeon 5:29

Well, it started with cancer. Okay, so Aaron per mort, Nora's late husband, he kind of had the idea for still kicking, still kickin, was this T shirt, which I'm wearing right now. He had this like green thrift store t shirt that he got in high school with this like random still kickin phrase on it. He didn't know where it came from. And he continued wearing that shirt during his cancer treatment. And it kind of became him and his family's mantra that kind of got them through tough times. He wanted to start an organization or something big, around the idea of still kicking butt he unfortunately passed away. So Nora and her friend Lindsay, kind of took it up in his stead and started the organization. So the first month, and the first couple of months, they were looking at, you know, helping out people who had cancer because that's what they do. But as we expanded, basically what happens is every month, we pick somebody, not necessarily from the Twin Cities area, we've started expanding nationally as well. We pick someone who's going through a tough financial situation, that could be cancer, it could be another illness or injury, it could be homelessness. We've also helped a few organizations such as avenues for homeless youth here in the Twin Cities. And they are like a host Home program for LGBT q youth. So we, every month we pick someone to help. And then all of the sales that we get that month from merchandise sales. We also do donation based workouts around the Twin Cities, and also just straight donations. Every month we give what we've earned or not what we've earned what we've raised in we give it to that person. So that's what makes it cool about being an all volunteer organization is that we're able to give so much away, because we're not taking it Yeah. So every month, we just basically give that person or that organization a check and say here you go us,

Unknown Speaker 7:18

like do with it what you need it for. It's awesome, because like, it's not even a nonprofit is just like volunteers out there just giving them money.

Jordan Turgeon 7:24

Yeah, we're very like, unique, nonprofit organization. And we've just been kind of figuring it out as we go.

Jenna Redfield 7:31

It's done really well. Because like I know everyone, at least in the creative community, a lot of people know about it. So you guys are doing really

Jordan Turgeon 7:38

good job marketing. And Aaron was in the creative community. So he was very well known. Some of his most famous designs, we still sell to this day, he has this had this really great feminist design with like the M and the end in the middle of like a Minnesota feminist. So he designed that shirt long before he died. And we still continue to sell that shirt and donate the proceeds. So it's he was in the great of space. Yeah. And his legacy, so to speak, I think he would probably roll over in his

Jenna Redfield 8:14

grave if he heard us use the word legacy, but it really has lived on for sure. And I think that's really cool that you know, even when you're gone, you still have that. That power to

Jordan Turgeon 8:25

Yeah, and and the creative community has really kind of rallied around this organization as well. We have videographers, photographers, graphic designers who volunteer their services to help make the organization what it is. Yeah. So it's really been a creative endeavor.

Jenna Redfield 8:40

So how do you split your time between that and then your biggest your day job, which is working for huff post, I'm not that great at it.

Jordan Turgeon 8:50

It's actually I was actually listening to one of these podcasts the other day and can't remember who it was they were talking about how they'd handle work life balance with like, their day job, and then side hustle. And I was like taking notes. I'm still kind of figuring that out. Because during the day, I'm, I'm committed to huff post that it's, you know, the news cycle is never stopping, it's constantly going. So that is my focus during the day, a lot of my still kickin stuff I work on in the evenings. I for social media, I tend to schedule stuff out on Sunday nights or Monday nights when I'm like sitting around watching TV, so that I don't have to worry as much about the social media stuff during the week. It's already scheduled. And I can change the scheduling as needed. But it's a lot of night and weekend work. And of course, we also have events that require time as well. So I'm, I'm honestly like not an expert on work life balance I'm really working on getting better about, it can be hard to know when to stop? Well, because I've been employed full time in my business for the last nine months. And now I just got this job. So I'm like, now I'm like, Oh my God, that's how what am I gonna have to give up? Right? It's a constant adjustment. And I'm fortunate in that like, I don't have not fortunate but I don't have a family and children right now. I can't imagine I know. So I look at like working moms or even stay at home moms who are juggling all these things, and then a side project here and there. And I was just amazed because I can barely hold it together.

Jenna Redfield 10:20

No, I totally get what you mean. Because now that I because I haven't had a full time job where I've gone to somewhere because I always have had jobs at home. Like even my last full time job. I was at home. And it was like it was like remote. And like I was at home. And now I'm like, Oh, I can't even like work on anything here, right? Because I need my stuff there to work on it. So I'm like I literally can't do anything but working

Jordan Turgeon 10:41

well. And I've definitely experienced that too. Because when I started at huff post, I was living in New York and I started in our New York newsroom. So it's was a very exciting bustling environment, just like it seems like it would be Yeah. And it was almost easier than because even though you you need to be on to top of what's happening all the time, and you're checking your email and you're checking breaking news updates. When you're not in the office, there was a little bit more separation. Now that I'm working completely remote. I'm like the sole member of the Midwest Bureau, I guess. It can be harder to know when to call quitting time. Because it's like, well, if I'm just going to be watching TV or something, I might as well open up the laptop and get something done. And so I'm trying to be better about really giving myself downtime. Hmm.

Jenna Redfield 11:29

Are you on a salary? Yeah. Okay, so we'll make sure I wasn't sure if I was like, really, cuz I'm like, no

Jordan Turgeon 11:34

salary and also huff post is part of the Writers Guild of America east. So we're unionized. Okay. And that happened just within the past year. So yeah, I'm a salaried employee.

Jenna Redfield 11:44

Wow. That's crazy. Because I feel like, like you would never picture someone working in at home doing that.

Jordan Turgeon 11:49

Right? You know, it's a very, yeah, my experience is very, probably weird, a unique it's, it's, yeah, it's not the norm,

Jenna Redfield 11:58

like, what is your day a day look like? Because I know, you told me before, but I want the audience to know

Jordan Turgeon 12:03

what your job is. So because I'm operating on central time, and my entire team is working on East Coast time, I get up a little earlier than I probably would if my whole company was on time. So I usually try to be online by 8am. And that's kind of when I will look at all of the contributions we've gotten from our bloggers or contributors, we call them. And I kind of dole out to my team, some of the more timely pieces. So for example, this week, Hurricane Harvey has obviously been the big story. So we've had a lot of folks who are either from Houston or are familiar who experienced Hurricane Katrina, and who can comment on how they're doing after that, and how they can commiserate with the folks who are going through all that devastation and as part of Hurricane Harvey, so readers put their eyes on it.

Jenna Redfield 12:58

Yeah. So how do tell a good article from a bad like, how do you distinguish, like, do you have like red flags right away? And you like, yep, note like, do you just like I be curious about that, like, sorting through all these, like submitted articles?

Jordan Turgeon 13:12

Sure. Well, something I always look at first is who wrote the piece. A lot of the stuff that we've gotten in response to Hurricane Harvey has come from organizations who are directly involved with those kinds of relief efforts, or from people who are there and have experienced it, for example, after Charlottesville, we had people who were who had, who were from that area, who had maybe even been there, and they're writing about their experiences. So I'm always looking for a personal narrative. Just because I think we're living in a time where people are looking for connections, people are looking for someone who is just like them, people are looking for stories like that. And so personal narratives of I was there, this is my experience, it doesn't even have to be a breaking news thing. Like I was in Charlottesville. This is what I experienced it can be. I am a single mom who relies on Obamacare, this is my experience. personal narratives are my favorite pieces to read, just because it gives me a glimpse into someone else's life and that I feel like makes me a better human. So I think those pieces do really well. But we do look at like, who wrote the piece to make sure they're, they're credible to be saying what they are saying. And usually we just kind of do a sniff test, it's usually pretty easy for us to figure out if someone is being honest about what they're saying. Yeah,

Unknown Speaker 14:33

for sure. It's like there's no magic formula.

Jordan Turgeon 14:35

You just kind of know that's true,

Jenna Redfield 14:37

because I feel like you don't always have the time to fact check everything. Right, right. Do you ever like look them up the people like on social media See? Okay, just, I'm just curious about Yeah, sure. So

Jordan Turgeon 14:49

like, for example, I have a mommy blog, I would love to submit my piece on being like being a stay at home mom writing about having a kid who has peanut allergies, for example, this is my experience. And so we kind of look at those. And if it's like, yeah, this looks great. There's no reason to not put it up on the site. We want to offer this to everybody,

Jenna Redfield 15:12

how then. So there's a lot of people listening to this podcast, who probably have blogs, and they like to rate so how like, what do you look for in a piece from someone? Like what grabs your attention? And like, how can somebody locally can like just make a good article that would probably potentially get featured?

Jordan Turgeon 15:27

I think, speaking to what, you know, I think people can sometimes get in this rut of feeling like they need to be someone they're not, or they need to be an expert on something they're not an expert on. Just speak to what you know, if you're an expert in graphic design, right about that. Yeah, like if, if you're so if you're a social media expert, right about that, if you're not a social media expert, don't feel like you have to be someone or don't feel like you have to pretend like you are. I think that's important. I and again, I love reading personal narratives, I'm not a person who wouldn't necessarily write my personal narrative and put it out on the internet. But if that's something that you're good at, and that you're comfortable with, those pieces can really resonate with people. And how, you know, local people can get more involved. I think a lot of it is what I said, sticking to what you know, like, and don't be so concerned about building a huge audience right off the bat, a lot of that stuff happens organically, and don't stress out so much about it, because you're going to burn out and your own creative process is going to be harmed as a result.

Jenna Redfield 16:33

I think people think if they write a blog, or they start an Instagram, it'll like, be right away that they'll get success. Yeah, I think their stuff is good, but it's not true. You have to build that following. And I found that especially like, with Twin Cities Collective, it's, you know, we, you could look at us now and I'm like, Oh, we have like, what, 7000 Instagram followers, but I'm like, which is great. I know. But it's like, I've been posting every single day for like, a year. And we started I think with like, 800. So like, it's not like that was overnight like it took like, over a year yeah, to build. And it's not even that high compared to like, someone who has 100,000 or a million followers, like we have 7000 that's like a pretty good number, but it's not, you know, it's like I didn't get that. First of all, I didn't get it overnight, which some people do some right now some people there might be they somehow go viral. And they you know, they hit the Instagram. Exactly like like the Alex from Target. I don't know why that I pop out that. You know, like that guy. Like the strangest thing goes viral? Yeah, strangest. And it's like, it's like he didn't even earn, I felt like some of those people don't even earn it. They just kind of like, oh, what what just happened? Like, I may not even want it. Exactly. Yeah. And so I just feel like, for some people that when they're starting out, they just think they give up is what I was trying to say is they give up because like, Oh, this isn't working. But honestly, the way that people come successful is being consistent and actually posting regularly by, you know, not giving up yet in the first year.

Jordan Turgeon 17:50

And I'm going to, I think it's important to see the value in the people who are in your community, you might not have a million followers, but do those million followers really care about your work anyway, if you have, if you have 50 followers on your Instagram, but every time you post something, they're interacting with your work, and you're really building a community, I think, I think that's getting lost a little bit in this social media world. And so I think just taking value and the little community you have made is important. It's not all about scale. Hmm.

Jenna Redfield 18:26

And honestly, if you have 50 followers, and and they're super dedicated, and they'll all buy your stuff, then right? That's better than having a million followers were like two of them will buy your stuff, you know, right.

Jordan Turgeon 18:36

And like, for example, you and I met at an event, like a month or so. And we had great conversation, and we met other people at events who were also part of Twin Cities Collective and who had, you know, seen your work that matters, like that's more important than being like I have a million followers, in my opinion. That's just my opinion, I think that those personal connections are more important. I think it's very easy to get stressed out about having all this scale and all of this growth.

Jenna Redfield 19:05

Yeah, I think sometimes it looks like when you have like zero followers, like say you start a new account, like for example, like I just took over this student co work account, we have like less than 200 followers. So like, I look at that more as like an exciting challenge than like an overwhelming sense of like, Oh my gosh, how am I going to like build this up? But now you kind of have to look at it. Certainly it's like know, if I be consistent. I know a girl the followers I know that will be successful eventually. It's just it's it's going to take some time. Yeah, and especially organic followers, which a lot of people try to cheat the system and they pay for followers, which I think is the worst idea ever. I don't even know how that works. Be on it.

Jordan Turgeon 19:37

I, you know, I always get those that are like here, like get your followers by clicking this link. It's all

Jenna Redfield 19:45

like fake accounts that they like, created that I don't know how it works. But it's all from like other countries too. So like, you look. So this actually happened where I looked at someone's account, they had 10,000 followers, and I was like, Wow, I've never heard of this person before. You know, and then I start looking at their posts. And it's like one to two likes per photo. Yeah. Which is really, really bad for someone who has 10,000 like, well, it just doesn't ratio. Logic does not does not make like, like she didn't even put like descriptions or captions on the photos. She just posted a photo and have nothing, no hashtags, nothing. It was just like the photo. And I was like, What the heck.

Jordan Turgeon 20:18

And if the whole point is like building community network, then

Jenna Redfield 20:22

she was just probably trying to, like, show off and be like, I have 10,000 followers, like that's like how, you know, like, if she was trying to, like, sell herself to someone else and say, like, oh, like, I'm super popular, but like, I don't you know, it's like, it's like I can literally go and disprove that right away and be like, know, look at all these fake followers.

Jordan Turgeon 20:38

And I just think that the organic stuff is what matters. And maybe I'm just being like too much of a purist and too much of a like, you know, touchy feely community and I'll be friends. But I just think that's way

Jenna Redfield 20:51

more. Yeah, exactly. Cuz I feel like for me, like, I don't see the point of having a lot of followers if they're not actual people. Yeah, that you actually could connect with because I've actually got, it's really, really talking about this, but I've been like recognize because I've been on like, Instagram stories. People are like, Oh, I know who you are so modest. Well, he's just like, weird, cuz I'm like, I've never been like recognize, like in a cult, like, it's usually at like a creative and I recognize you

Unknown Speaker 21:17

number. Yeah, yeah. Like, are you?

Jenna Redfield 21:20

It was it's weird, because I'm like, but the, but the people that are that know me are not just random people The street is people that follow the account, right? It's people that are like, invested. And so they're the ones that are watching the stories and actually, like, interested. So it's like for me anytime you actually have

Unknown Speaker 21:34

a meaningful? Imagine Exactly.

Jenna Redfield 21:36

That's why I like to build the online community first. And then so then you connect with each other, you start fighting each other on Instagram, like, I've been to way more events than I can tell you, when I hear someone go, Oh, I'm already following you on Instagram. I know exactly who you are. But I just didn't know what you look like. Right? So it's like you already have those connections. And one of my biggest strengths is connecting others to each other. And so that's kind of what the Yeah, exactly. So and like, I love promoting small businesses, because sometimes they don't always have a platform. And they don't always know how to get their voice out there. If they are Oh, sure, you know, not like marketing experts, because the thing about small businesses is you're going into business, because you love what you do with that business. Unless it's a marketing business, like sure, you know, you don't probably know how to market yourself, especially if it's a local business. Your only customers are local. And so that's why that's one of the reasons I started this podcast, because it was like, there's so many people that I know that I want to get their voice heard. And I want people to know about them. And so if you listen to any of the past podcast episode, all those people I chose for a reason, because I thought that they had something good to share. And yeah, that's why I was like, these people deserve what they have gotten. And I think they deserve more. And there's not really a lot of platforms locally that do that. I mean, radio stations don't interview like, right, you know, a copywriter or something? I don't know, right? Most people would not want to listen to this conversation, they would be totally bored already and like to now but for the community that is going

Jordan Turgeon 23:02

to listen, that's that's the only one that matters. For the purpose of

Jenna Redfield 23:06

this. And people don't always understand when I tell them, they're like, what's the creative, like, they don't understand that there is one and I feel like when people join it, they're like, this is what I've been looking for. Because it's people that are either self employed people that work in the digital space that they don't really have, like, I don't know, like, organization, or even like a, or like a union or something where like they like can be part of something where they go to events. And so for a lot of like bloggers like this is the only thing that they found, right? where they can talk without other. Yeah. Otherwise, you have to just spend hours on Instagram looking for people that are also bloggers and then maybe reach out to them. They might not they might be kind of sketched out, or you don't know you?

Unknown Speaker 23:46

I don't know. So we're looking for genuine

Jenna Redfield 23:49

exactly unity. Because I think that the whole community over competition, which I know rising tide kind of has taken over that hashtag, but they are really, it's a good slogan, because I feel like a lot of people get competitive with each other. And even I sometimes get like jealous of other, whether it's another community group or something. But I've actually friended most of the people that run groups like this, like Rachel from MN community, and like people like oh, creative, Kylie and all them over there. I love Kylie. Yeah, I know. So yeah. So like, I just have, like, friend, all those people, because I'm like, we're doing something similar to each other. But why would we want to like compete like, right? Like, I've done collaborations with both of those groups. So it's like, we can kind of help each other. It's not like so competitive. It's like, yeah, we are just trying to support each other.

Jordan Turgeon 24:33

I agree. And I tend to fall into that, like, Let's all be friends, but it's like, let's lift each other up. And like all do well. And all succeed. Yeah, for sure. Just

Jenna Redfield 24:43

that's the way Yeah, it is. And I feel like that has changed. Because I'd say like, 10 years ago, like before, like Facebook, and all that became like the way that people connect. I feel like there was no way to find those people. And there's no way to create a community besides like going to physical events. Yeah, it was all any way you could do it.

Jordan Turgeon 25:00

Right. And that can be really intimidating. When, like, at least for example, I met you at that event. I knew a little bit about you. So it made and I am more of an introvert. So at those events, I tend to like sweat a lot. And like it really nervous. I

Jenna Redfield 25:15

didn't tell it, I can tell.

Jordan Turgeon 25:18

I was okay. But it then you have like an open door, you have a stepping stone to a conversation. But it's really important to all still foster those relationships in real life.

Jenna Redfield 25:29

It's funny, because some of the people I've met, like I have known in my past lives, like I went to high school with like, I've had so the last podcast was with Mitch who was went to my college so like, It's weird. Yeah, so so like, as people that I like, like, either gotten away from or like was never good friends with to begin with. But then like now that they're in the same space as me, I can reconnect. Yeah, and we have that shared experience. And so it's like, you kind of connect through that. There's, I know there's a few people in our, in our group that like went to my high school and I went to coffee with them was like, Hey, I haven't seen you since high school. Now you're in this space, too. So I would love to like reconnect. But it's hard to keep up with everyone because I feel like I know everyone now but I can never one ball. Yeah, if you like to try to keep up with everything is just going to make you crazy. The more people you meet, the more people you have to come up with. So but then but then you also can kind of figure out who within the people that you've met, you actually hang out with on a more regular basis. And I've definitely found those people too. And so it's funny, because the people that I originally met, when I sort like joined the like blogging community, a lot of those people I don't see anymore. So it's interesting, like the original friends, I had kind of either have stopped coming to events, or they just kind of have stopped blogging, which is interesting. So

Jordan Turgeon 26:39

I'm still friends with them, like on Facebook, but I just don't see them. And now there's a whole kind of new crop of people that I'm connecting with. So it's, it's very interesting. Well, and sometimes people just burn out, or they, you know, their interest change, or their the amount of time they have to dedicate to different product products, projects changes. True. I mean, I'm, I feel like I'm constantly, constantly but regularly changing my focus, just like, you know, if it's a really busy time for still kicking, I'm going to I'm going to sacrifice a lot of my evening and weekend hours to work on that. It's, you know, priorities change.

Jenna Redfield 27:14

Yeah, for sure. Yeah. And for me, it's gonna be interesting with this new job, trying to figure out what this and I mean, I want to collaborate with the Twin Cities Collective with this space, because I feel like this is the perfect space to meet at, you know, for events and like, we're just trying to kind of build up awareness about the space. And so I feel like being able to balance all of that, as well as like, I have a previous business which I still have it as a my video editing and stock photos and stuff. That's like, like my right, I still do it. So I'm like trying to figure out like, I still have clients there, I still need to figure out like how,

Jordan Turgeon 27:46

and you'll figure it out. Yeah, I think and, of course, this is really easy for me to say because I need to look in the mirror when I'm saying a lot of these things. Because I still struggle with work life balance. But I think it's great to have a community where people can commiserate about that. Because I think also as women, it can be very difficult to know when to say no and when to stop, because we just want to succeed and conquer for sure world.

Jenna Redfield 28:11

I agree with that. And I know probably people listening probably agree. And I think that's why we all can connect as we have those similar stories. Yeah. So one, maybe one or two final questions. Sure. Why did you end up moving back here? Because you New York, I guess we're talking about community and I felt like maybe you didn't like have one. There's that kind of like so it's

Jordan Turgeon 28:33

so after I got my master's degree in journalism from Northwestern University, and I finished in December 2010, January 2011. So like, a few weeks later, I did the cliche, like pack three suitcases in a dream and move to New York. And like sublet an apartment with like a Twin bed. And so I did all that. I moved out there because I wanted to get into journalism. And I felt that, like the ratio of jobs available, was good out there. And it worked out. I've been at huff post pretty much since I graduated grad school I had I did it like a brief stint in PR, but even then, the people at the PR agency they knew that writing was my was my focus. So they kind of threw all those jobs at me. And were very gracious about giving an intern, a lot of responsibility. So I was in New York for a few years. And I just kind of felt like I had I done the New York thing. It's a very exciting city, but I'm also more of a homebody introvert. So I just was kind of feeling exhausted, and burned out. Yeah. And at the time, we had a Chicago office. And I had gone to grad school at Northwestern University, which is in Evanston. And we had a newsroom in Chicago. So I was familiar with Chicago, I love the city of Chicago. And I was like, I just needed change. So I moved to Chicago. And then two years after that, I was like, I need to change again. And I'm from the Twin Cities area, I'm from the western suburbs, and I just wanted to be back with family. I had just turned 30, which I don't really subscribe to the whole, like, ages as landmarks and that kind of thing. But I was just I was ready to come home. So I was in Chicago for two years. And I was just ready to come home and be with family. And I just, I love the Twin Cities community. And even though I was giving up an office, and I was you know, I was giving up the community of coworkers, you know, having them in person. I just I just felt like I was ready. Ready to come back. Yeah.

Unknown Speaker 30:43


Jordan Turgeon 30:45

there's no other real way to explain it. I just wanted to come home.

Jenna Redfield 30:48

Yeah, that makes

Jordan Turgeon 30:50

sense. And it's been, it's been great. I mean, shortly after that I got involved with still kickin, and that has been a really fulfilling, really rewarding experience. And if I hadn't come back, I wouldn't have that. And I would be very sad if I didn't, yeah,

Jenna Redfield 31:02

that's so true. Because I feel like, for me, like running Twin Cities Collective is kind of similar,

Jordan Turgeon 31:08

where it's like, just a feeling that you're helping other people. It just feels good. And like, sometimes that's really the best reason you can have for doing something, it makes you feel good.

Jenna Redfield 31:19

Yeah. And honestly, like, that's one another reason I took this job was because I could still focus on that, and not have to worry about paying the bills, you know, like I could still, like work with entrepreneurs here. And that was like, what really appealed to me about this job was like, this could be a space that people can come and I can meet them here, right? Like, people always asked me for coffee. And I'm always like, I'm so busy. I'm like, if you come here and meet me, then I can show you the space. And like, you know, and I'm like, that way I feel like I'm actually like, like connected with people. And I'll have the time.

Jordan Turgeon 31:50

So yeah, I think, you know, grabbing coffee and or happy hour and meeting elsewhere is a great thing. But I think having an office to meet at is incredibly helpful. Because otherwise you're spending a lot of time in your car driving around, or on the bus or on the subway driving. So I think having kind of a landing spot is great. For sure.

Unknown Speaker 32:11

Yeah. And I'm really excited about this whole thing, because we have professional podcast now. Which is actually the sounds good. Sounds good.

Jordan Turgeon 32:21

Sounds good to my ears. Yeah.

Jenna Redfield 32:23

This is a trial run. So we'll see how the actual I'm sure I can like change it and post to which I'm not an actual audio engineer or anything. But yeah, so I guess that is our podcast, we usually try to be under 40 minutes. And so we're at about 38 so

Jordan Turgeon 32:37

Oh, gosh, I talked a lot so

Jenna Redfield 32:39

all right. No, it's okay, that was totally good. And I feel like it kind of went and I see that's the thing I love about podcasting and going whatever direction it like naturally flows and that's why I never have an agenda. So where can we find you online? That's what I always like to

Jordan Turgeon 32:53

ask. I'm I'm super boring, but so on Instagram, I am at JT which is JTURG I'm I not very exciting there. I'm way more exciting at still kickin, which is at still kickin co okay. That's probably the best place on Twitter, but I don't really use it as much. It's just not my

Jenna Redfield 33:18

thing because you like to write. Yeah, it's

Jordan Turgeon 33:23

it's kind of in part of this whole like, work life balance thing. It's like some things have to give if I'm going to maintain my sanity. I also have a Tumblr. It's not that exciting, but it's just Jordan. calm. Is that like your main website, though? It is. I don't use it like a whole lot.

Jenna Redfield 33:40

Yeah. Um, but yeah, it is. It exists. It's I know, like Tumblr. I love Tumblr, but at the same time, I like don't like share it with people. It's almost like

Jordan Turgeon 33:50

private, but you will see me re blog. Yeah. Like quotes about writing and okay. And like Harry Potter means, you know,

Jenna Redfield 33:59

did you Okay, today we are recording on September 1. Yeah, I know. I posted on Facebook today cuz I totally like forgot about that. But that was like this year, even if

Jordan Turgeon 34:09

it's such an important day.

Jenna Redfield 34:10

Yeah. So I'm glad we mentioned it because we should have some butter beer or something. Have you been to the Harry Potter World thing? No. Because I used to live in LA. And they were building it when I was there. The LA one. And so I was like, I'm not going to come back until to LA until that's built because I want to go there. And now it's built. So now I'm like, Oh, crap. I need to get out there because I miss LA. Yeah, I don't miss living there. But I miss like just being there. Yeah, like that's kind of what I learned about la was like, same probably same with New York. It's like sounds very similar. It's just like, it's too busy. I'm also an empath, which I need to like do an episode on because it's insane. Oh, for sure. You should. Yeah, because I am very I'm very like empathic and I. One thing I learned about being an empath, which I have it on my blog post if you want to, I'll link the blog posts about being an empath. But one thing that I learned is people like don't like crowds, like a lot of people don't like, like, so that's when I was in LA, I just felt so claustrophobic because there's people everywhere. And so the only time that's why I like living in the suburbs. That's why I don't live in the office. I live in the suburbs, like I live in sales Park. And I just need like, I need parking spaces I need you know, places where I can just be and not have to worry about the stress fullness of like, parking and, and going and elevators all the time. I know. Yeah. And so super interesting.

Jordan Turgeon 35:17

I feel like we could do an entire podcast on like moving away and coming home. And that has nothing to do with like, working as, but, but like, I think a lot of people in the Twin Cities who have lived elsewhere and come back to the Motherland, I think would have a lot of similar things and similar experiences.

Jenna Redfield 35:35

I've also heard interesting things from people who aren't from here who moved here to which would be another interesting episode. Like I've heard a lot like I have a friend who says like, like, the 10 cities is like kind of like, we get everything secondhand like New York and LA. They're like on the trendy thing like everyone knows what's up. And then it takes a long time for to trickle into vote. Even when I lived in New York.

Jordan Turgeon 35:57

I was not on trend. Yeah, I think it was very clear. I was from the Midwest. Yeah, I was living there.

Jenna Redfield 36:08

It's funny. Cuz in LA. I mean, it might be different. I'm not sure. But in LA, like everyone's a transplant, like everyone is from somewhere else. Oh, yeah. So it was interesting. Like the people that probably like grew up in LA, they're just used to like, all these different cultures, because that's where people are from everywhere. So they're probably don't even have like a culture because it's just filled with people from all over the place. So they're like, Yeah, true melting pot. Yeah. And so I feel like Minnesota is not really a melting pot. Like, I mean, if you live here, you understand what I mean? Like a lot of people lived here for a long time. And it's not like a place people move to very often. Sure. So when somebody moves here from another state, you're like,

Jordan Turgeon 36:42

it's like, fascinated it is I want to put you in a jar I

Jenna Redfield 36:44

study I remember, like an elementary school, we only get like one or two new students a year, like and it was, especially ones like sometimes they're just from other district or something. But like when they're from another state, like it was such a big deal. It was fascinating, because it's like, wait, this I remember there was a girl from Pennsylvania now and I What, what is Pennsylvania? Like? Like, like, what do you do there? Like, like, what is it? I never been there. So it was just interesting. Like, why would you move here? Like, why are you here? Like, what Why'd you come to this elementary school? You know, that could be like a whole nother podcast. I know. That's why I'm really excited to be in the studio, because I feel like I have so hold you accountable. Yeah, I'll be able to like record more, because I'll be here all the time. And I'll just be like, people come over and record and people want more. I know that the people that. So the people that actually run this place space, they just want people here and they want people to know about it. So like people should come here and just talk to me. I'll get you you know, a free pass to come for like a week or something. Even if you just want to try on these fancy phones and talking to this fancy mic. I feel like I'm in a museum or something.

Jordan Turgeon 37:42

I've kind of feel like I'm on a school field trip. And I'm like,

Jenna Redfield 37:45

oh, wow, like a fake one. Yeah, like you're pretending you're on the radio.

Unknown Speaker 37:49

Yes. Like I feel like I'm yeah, this for me. This is

Jenna Redfield 37:51

my first time too. So I'm new to the whole like headphone long armed. I said this to you before we started. I have never felt cooler in my entire life. Right now. For me, because I feel like I feel like I'm like a shock jock. Like when it was up in the morning. In the morning, yeah. Oh my gosh, I should get those people. Oh, yeah. Cuz I'm actually friends with Fallon on Facebook now. Oh, so I feel like I want to get Fallon. So Fallon if you're listening, please

Jordan Turgeon 38:19

come on the pot, you're probably not listening. If you

Jenna Redfield 38:21

are, you have a lot of followers and you have too much going on. But I was gonna say if you're listening, we love you. And you should come on the podcast and get all of your other radio people friends, because you're probably really good talking. But everyone else we love you too. True. Yeah. I don't really listen to the radio. Just kind of, but I know who she is. Because I mean, KB is like a classic. Oh, yeah. I mean, this used to be radio, Disney. By the way. I think we already mentioned that in the podcast, but I'm like, Yeah, it's pretty cool. I don't know what this room was for. Because there's a bunch of different studios here. And most of that was on upstairs. I'm not sure what this was for. But we had like padded walls. I probably should have shut the door. To make it more soundproof. I'm not sure if the amateur

Jordan Turgeon 38:55

hour over here. I know. This is like,

Jenna Redfield 38:59

recorded because it's just like we're just talking about stuff. We can probably edit out the last 15 minutes or whatever. No, I like I like an edited I love listening to podcasts that they're just like a stream of consciousness where they just talk about random stuff. Like, do you what do you listen to podcast? I do. One of my favorites is Julian podcaster. Jenna Marbles. She's on YouTube. I know. She is she and her boyfriend have a podcast. It's my favorite. They are so funny. They like every episode has like a theme. But they just kind of go off on random tangents. And it's all great. I don't know, I love podcast. And that's why I want to record one. So that's why this is happening. Right? You can you can make your dreams come true. I know. It is a

Jordan Turgeon 39:35

little co working.

Jenna Redfield 39:36

Yeah, and you guys can also rent the space for $60 an hour. So if you want to use it thrown in a little ad Yeah, sorry. I think studio Coke is going to become our official sponsor of the podcast, I'm hoping because they let us use this for free which is awesome. So instead of paying us till then they basically are exactly so I'm like instead of paying us that we just get the space for free is kind of what I'm thinking so I need to shout them out as much as possible.

Unknown Speaker 39:58

Cuz they're really cool. Is this is sort of

Unknown Speaker 40:01

an ad.

Jenna Redfield 40:02

Yeah. It's like It's like have you ever listened to podcasts where maybe really good Okay, that's the other thing about the john Julian podcast is they do really good transitions into the ads that they have to

Jordan Turgeon 40:11

talk about. I think the best podcasts are the ones that like try to do really good transitions into their ads and fail and they know they failed and it just become it's really a comedy because then I definitely go and check out the product because yes like such a fail but on such a

Jenna Redfield 40:26

well there's a lot of products that are like always on podcasts like me undies and like I'm trying to get something that was like Blue Apron Casper. Oh yeah Casper mattress like there's, they become like well known as being like a podcast. Squarespace Squarespace Yeah. I'm trying to think of some other ones but there's a lot that are Oh, there's a lot of like fab fun. I've listened to a lot of Bachelor podcasts. Oh, to my to my co workers have one.

Unknown Speaker 40:51

Which one here to make friends?

Unknown Speaker 40:54

Oh, yeah. Oh, yeah.

Jenna Redfield 40:59

I listened to that. Yeah, not as much anymore. I listened to more the people that were on The Bachelor like I listened to like Ashley and Ben's. Oh, yes. So it's like people I also listened to on wells. He just came out with a podcast with Brandi Cyrus, who's Miley Cyrus's sister. And my I have a kind of a long history of Nashville. So like, I'm like, Oh, cool. Nashville people. And I started listening at one and so I like it. So they do a lot of like interviews with people that were on the cast. Yeah. And so I just, I don't know, I brought that up. But like that those are the kind of

Jordan Turgeon 41:26

tangent. Well, yeah, but

Jenna Redfield 41:28

but but bathroom Paradise is on right now. And so I've been listening to like, people their opinions and then they had like, people come on about about that show, which is kind of a crazy show that I don't know, I watch but it's, it's entertaining. And do any of us know why we watch? No, no. I mean, honestly, I I'm a big pop culture junkie. If you haven't noticed, I love TV. And that's why I went to film school. Honestly, I was like, I just want to like make movies. And hey, you still have time? Yeah, I mean, I still do editing on you know, that's what my businesses but I would like if I could like do pop culture or something.

Jordan Turgeon 41:58

I'm still kind of jealous. Maybe well, you can just turn this into a pop,

Jenna Redfield 42:01

you know, I really considered it I there is this new platform called anchor and if you've heard about it, but it basically it's like a podcast app that you can use your phone to record episodes, and they're like five minutes max. And so you can do like almost like mini episodes. And then you can stitch them together to be like a bigger episode. And people can call in. I like considered but it's kind of like two weeks ago, it like hit its peak. And all of a sudden, like people stopped using it. But basically, I did like two days in a row where I just talked about like pop culture news. Like it was the week that like Chris Pratt and on affairs broke up. That's I talked about that. And I was like, I'm frowning. You can't see it. Yeah, but like I was talking about that. And I was talking about, like, how I kind of saw it coming because I follow both of them on on social and I just kind of listen to her podcast, too. So I just kind of I just kind of tell it, there's something off. And so that's literally the whole like five episodes me just being like, speculating on like, what actually happened and stuff. But I'm like, I don't know how I can incorporate that into this podcast. But if I could, and not everyone's to a million pounds podcasts

Unknown Speaker 43:00


Jenna Redfield 43:00

Like, like, there's times where I'm like, Oh, I should do a podcast for my business. And now I'm like, should I do a podcast for studio co work? Should I do like, like, I just love talking. And so I'm like, and I have a lot of like, random knowledge in my brain. So I was gonna say, wasn't this supposed to be under 40 minutes?

Unknown Speaker 43:14

We've got

Jenna Redfield 43:15

I think we're there's like a big section. We can cut out those. So I'm gonna it's gonna be like 45 weeks out now, but it doesn't matter. I mean, people will probably it's a holiday weekend. That's true. Coming out. It's coming out. I guess I can put this out on Monday. I can put I usually put it out on Monday. But since it's a holiday, take a break this weekend. Don't remember. overwork yourself.

Unknown Speaker 43:34

We're talking about work life balance. True. Maybe give yourself a day off.

Jenna Redfield 43:37

Yeah, cuz I'm not coming in on Monday because we don't have

Jordan Turgeon 43:41

you heard it here, folks.

Jenna Redfield 43:43

To take it. Yeah, I'm trying to think if I'm even doing anything on Monday, I don't think I'm staying in. like everyone's probably going out of town. I'm leaving. I'm staying here. I'm going to the fair. already went. I went on last Sunday. Yeah, it was fun. And I was like, I'm not but again, empath thing. I don't like crowds. You know, I don't like being there for more than like a day, because somebody actually asked me if I could go tomorrow for something. And I was like, No. I've had my film. I'm done. Yes. And so yeah. All right. Well, this sounds like a

Unknown Speaker 44:14

fun fair, everyone. Everyone if this podcast comes

Jordan Turgeon 44:17

out on Monday, everyone get mad at Yes, that means that she worked over the holiday weekend.

Jenna Redfield 44:22

Yeah. Okay. That sounds good. I'll put it on Tuesday. Because I I feel like I need to figure out what I'm at two because it's gonna be at my parents house is where edit. Give yourself a break. Okay. And I will give I will give myself a break. Okay. Give yourself a break. All right. That sounds good. I don't know. Alright. Thanks, everyone for listening. And make sure to subscribe and rate us and like us on iTunes. I don't know if it's read or like. Like it's bold. It's like we're follow Yeah. Subscribe. Subscribe. Subscribe, Subscribe, subscribe and, and comment and rate. I think you can rate up to five stars. So please be honest, I think we only have one review. Because we I know we have a couple of your listeners. I

Jordan Turgeon 44:58

didn't even know it was on iTunes until just now. I'm really gonna go on there. Yeah,

Jenna Redfield 45:01

it is. I use another app to listen. But yeah, it's nice because it goes straight to iTunes every time I use Squarespace, which again, not sponsored, but like I use Squarespace and that and I just upload the audio and then publish and it automatically goes straight to iTunes instantly. Okay, awesome. Sometimes it takes up to a day for you to like search for it the actual episode, but it automatically goes and but if you subscribe, then you know exactly, exactly it. If you're subscribed automatically comes to your subscriptions. Within like, like probably under 10 minutes is great. And so I do it

Jordan Turgeon 45:31

right now.

Jenna Redfield 45:32

Yeah, you should definitely subscribe. And I actually use an app called overcast from my podcast, which I don't know why I don't use iTunes one. But like years ago, I read an article it must been like on Yahoo or something where they're like, Oh, these are the best podcast apps. And so I've literally been using it ever since. So I don't know, I should just go on iTunes. I'm actually opening up my phone and subscribe right now. Sounds good. Alright, well, thanks, guys, and we'll talk to you soon. Thank you guys so much for listening to the content sessions with creatives podcast from the Twin Cities Collective. Make sure to head over to iTunes to subscribe to this podcast so you won't miss an episode. New episodes come out every single Monday. And also make sure to give us a review so that we can get more people listening and so that we can give you even more episodes of the podcast. Make sure to also check out our website Twin Cities Collective com where you can learn more about us join our Facebook group join our online business and blogger directories as well as learn more about events that are coming up that we host every single month. Thank you so much again to Allison hall for creating our awesome podcast cover photo as well as Nicola high less for the use of the song in the intro and out yo Thanks again guys for listening and I'll see you next week. Bye.