Improve your Google Results, The Power of Keyword Research & Other SEO Search Engine Optimization Secrets with @hookagency

Improve your Google Results, The Power of Keyword Research & Other Search Engine Optimization Secrets with @hookagency

Tim Brown is the owner of Hook Agency, a marketing company serving small businesses and construction companies – and has a specialization in website design + driving more traffic from Google. Starting as a web designer in 2012, Tim has worked on companies from TRIA Orthopedic and Mall of America, to small businesses like Artful Living, Sustainable9 and Deneen Pottery in the Twin Cities, as well as internationally. Tim is incredibly passionate about helping small businesses increase their revenue and profit through digital marketing.

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Jenna Redfield 0:03

Do you struggle with getting your voice and your business out there to the local Twin Cities community? Don't worry, we've all been there and this podcast is ready to help. Welcome to the Twin Cities collective podcast with Jenna Redfield. Each week we'll be discussing topics that will educate, encourage and inspire you to grow your brand or business and introduce you to new ideas, businesses and entrepreneurs in the Twin Cities area hosted by Studio America and Golden Valley. This podcast shares tips and tricks to help grow your empire and have fun doing it. Hi, I'm your host Jenna Redfield, director of the Twin Cities collective and online community for local entrepreneurs, bloggers, small business owners and creatives. Make sure to join our Facebook group@facebook.com forward slash groups forward slash Twin Cities collective. Follow us on Instagram at Twin Cities collective and go to Twin Cities collective calm. To learn more about our upcoming workshops, subscribe on your podcast app and give us a review on Apple podcasts. Now sit back relax and enjoy this episode of the podcast.

Hi, everyone. Welcome to today's class of podcast. I'm your host Jenna Redfield, and today we have Tim from hook agency here. Welcome, Tim. Hey, how's it going Jenna Good, good. So we are here to talk all things SEO. But before we do that, I want to kind of get a little bit of background. How did you start your business?

Tim Brown 1:18

Yeah, so about six years ago, I actually freelanced a bit in college and started my you know, under the original name of my company, which was Tim be design LLC. And after, you know, five years under that name, I recently switched it to hook agency. And a good chunk of that good chunk of that time, I was actually working for another company, which was another digital marketing agency in the Twin Cities. And now, you know, two years full time under this umbrella with we have five people on our team. So kind of feel like it's a fun quick come up in certain ways. I feel

Jenna Redfield 1:58

like, I feel like I've heard any of you guys, but I feel like it is like a newer company. Yeah, totally. Oh, yeah. I've seen it more recently. So how did you get into Seo? Was that something you went to college for? Did you learn about it after?

Tim Brown 2:12

Yeah, I went to I went to school for web design and web development, okay. And so I got really, I didn't get back, I got good, okay at those things. And then I went out in the field and got better at a job, couple years in. And then as I was doing that, was doing it for an SEO company, a more SEO oriented company. And then at a certain point, they're kind of Guru step down. And I was trying to fill space. So I essentially had to try to learn very quickly. And I pushed myself into that. And then, like, in the nine months that I was marketing director for that company was able to double their traffic, which wasn't a small feat, because there's a lot of traffic already. So that experience, which was really wild, and kind of was a lot of experimentation, throwing stuff at the wall. Yeah, got a lot of traffic for stuff that didn't make money. But we were able to, you know, double the recurring revenue of that agency, and I kind of said to myself, Hmm, I have the capability to do this. And maybe don't need bosses. Yeah. And so then I went out on my own and had a couple recurring clients at that time, but was still focused on the web design stuff. I was just really good at doing it for the agency. But as I was enthusiastic, and talking about this with people, clients that I've been doing web design work for, I would say, no matter how many tweaks we make on your website, it's still not going to make that there'll be more traffic unless you do this other thing called SEO. Yeah. Do you know about it? And they would often be like, No, but Sure. Do that. Okay. And so basically, my enthusiasm,

Jenna Redfield 4:01

yeah, just sold it. So can you explain to those who have no idea what SEO is what it? Yeah.

Tim Brown 4:06

So search engine optimization. SEO is really just the art and science of getting higher on Google search results. And there is that space at the top where there's ads, and it says add next to the search results. And then underneath that you've got the map. That's usually SEO as well. And then underneath that, which is the organic results, so depends on what your question or your search query is. But those results, there's a reason why they get hired in that spot. And a couple of those reasons we'll be talking about today. So that's the general basic, you can push yourself higher in the search results. And that that is Yeah. Yeah. So

Jenna Redfield 4:54

you mentioned ads. So there's a difference between the ads that come up and actual organic results. So what what how do you talk about that with your clients? Like what like people are like, Well, why does that ad come up first, and even how ads work? That's a whole nother Yeah, like, just basic add information to

Tim Brown 5:11

So basically, the ad, the Google ads, I like them, too. I'm not like, purely SEO guy, like, I like Google ads. And think if you're going to be spending money, I mean, that's a great place to be spending money to Yeah, so the, the interesting thing is that those are temporary, basically, based on you paying that day. I mean, you paying for that ad placement, and it's it goes away, right? As soon as you stop spending money, yes. Whereas the organic search results, you can do a bunch of work, get your thing to the top of them. And even if you stop, you can stay up there for a while. And so that's kind of the balance, like it's much quicker to just pay for it. And I strongly suggest that people consider are both of them, to be honest, because I think that there's definitely an element of, we need quick revenue, and for some people, and then if you don't need it like now, and you're really trying to build your brand, and you're trying to build an asset out of your website, to me, those organic results are great place to spend your effort and time.

Jenna Redfield 6:20

So I heard you speak at a conference and you said that it takes a year basically for a website that's new to get to the results pages. Is that correct? Yeah. How long would you say it takes? So let's

Tim Brown 6:32

make a quick distinction there. We're talking about a new URL, yes, new URL, because there's essentially, you know, if you launch relaunch your website, yes, that's not what we're talking about. We're talking about that brand new, yeah, brand new URL. And there's even ways you can go out and find old URLs that have some clout. And frankly, I kind of find that stuff, really fun. But I really think it does depend on your how hard Do you go after it? Because if your guest posting like links back to your website is a huge thing for SEO? If your guest posting pretty aggressively, you can start getting up? Yeah, you can definitely speed that up to maybe six to nine months. I think nine months is a pretty good, okay, I said a year just kind of as a general idea, but nine months is, I wouldn't expect a ton of results before that.

Jenna Redfield 7:28

So let's talk about the guest posting. So how what are like the five or three or whatever best ways to get good search results organically? Is it a guest posting, so guest posting so that basically linking your website from another website?

Tim Brown 7:42

Yes. So you ask somebody, maybe in your niche to write for them. You go out to these websites you go, and they have places that's right for us. So you click on that you pitch your article you give them maybe a couple topics that you might want to write about. People are really receptive to this if you're doing it a human friendly, and a way that respects their audience. And then the second one is are writing stuff that people actually want? Yeah. So there's a lot of people writing blog posts, and they're using titles that no one's ever searching for. You'll never believe what happened last Tuesday, no one cares. I mean, like, frankly, they might care what the content is. They don't, they can't tell what it is from the title. And the title matters so much as the title matters. More than more than anything. That's true. So spend half the time and write your articles on the title. Yeah, and spend it on trying to figure out what people are actually searching. Because I think a lot of people and this is a shift, I think people are getting on board with this, the last couple years are shifting away from that to 300, word blog posts thing to let spend more time on making sure that there's quality content, making sure that these target these titles are targeted, and making sure that we are actually making something of substance. And that is real powerful for SEO as well.

Jenna Redfield 9:12

So what have so we're talking about blogging, and that that can be seen as a lot of different things. But mostly it's text for search results, because Google scans the words that are written. So what are some things that people do wrong when it comes to blogging? Yeah, there's a lot because I've seen it too.

Tim Brown 9:31

So I feel like if I focus a little bit more on like the ideal blog posts that will kind of get people get the gist of what they might be doing wrong. Yeah. So one thing is, essentially, considering that title for a long time doing a little bit of keyword research, there's a couple tools, h r, e, f, s, calm A, A refs.com is a really great tool for this keyword research looking at what competitors are blogging about figuring out what has a good amount of search volume, as well as sem rush, sem, R Us h com, both really great tools for looking up. keywords, keyword research to me is becoming a pillar of marketing some something that's starting to be considered a core core element of being a really good marketer. So I think people, if anything, they get anything out of this, I'd say, get into keyword research. Yeah. And it doesn't have to be super extensive. Another thing you can do is just start typing in the term that you think you're searching for, that people would be searching for, and seeing what the suggested searches are when Google does that drop down with all the suggested search, look at that. Think about what, what and why people are searching. This is powerful.

Jenna Redfield 10:48

I think another one thing I that was see is I go into a lot of Facebook groups, and people are asking a lot of questions. And whatever questions are asking write them down and write a blog post with the Exactly.

Tim Brown 10:57

That's huge. And Cora is another way to put it. Yeah. There's also a site called answer the public, I love that site.

Jenna Redfield 11:06

These are great. It's tactical, and like useful knowledge that people can know. Because I think for me, when I first started blogging, I never thought about keywords. And I think a lot of people don't think that they just want to write what they want to write about. But I'm like, there's a reason why you're blogging. Otherwise, it's just a fun blog, there's like, you know, because it's like, if you're writing to bring traffic in, yeah, to think about that. And I think

Unknown Speaker 11:25

like letting some of that drive you and then and then doing keyword research. So maybe the initial spark comes from just a desire. Yeah. And then looking at what people are searching related to that desire, so that you actually can get people to read your blog posts. Yeah, I'm going to give you five things I think people should be doing on the posts themselves. So one is the subtitles. So you know, in WordPress, if you're blogging WordPress, for instance, using the h2 header, two titles, and actually, using it like it would be a the sub points, the key sub points that you want to make, and actually, you know, just for readability sake, making those titles include a lot of the information. So you actually want to take the two paragraphs beneath those titles and kind of boiled the main point down into that heading. So that's for scalability, but it's also good for the, you know, search engine stuff, and you want to include the keyword in those subtitles, too. So if you determine the keyword that people are searching for included there, include the keyword in the first paragraph, include the keyword in the last paragraph, bold a sentence with the keyword and use alt tags on your images. So alt tags that most content management systems, including WordPress, will have a little spot to include a what's in this photo? So that if, yeah, Google can't see what's you know. So, given the robot something to read, so screen readers use this, but what I would consider is how can you describe the photograph in a way that also includes the keyword? So that's another opportunity,

Jenna Redfield 13:07

because I've always just put the title as the image because I use it for Pinterest.

Unknown Speaker 13:12

That's not a bad way to do it either. And I don't think I don't think that if, if the title includes the keyword, then you're good to go.

Jenna Redfield 13:17

I was curious about that. Because I feel like I've recently, long story, I'm moving my blog to another site. And I have to it's a lot. But um, so I'm kind of redoing everything. But so how. So for people that have been blogging for a long time, we kind of I kind of mentioned this, updating old blog posts, is that something you should do? Or what What's that? What's that process, like?

Tim Brown 13:37

I'm so gung ho about finding what's working and pushing on it. That's a huge piece of what our SEO strategy is for our clients. So I think that we are always looking for those posts that have ignore inordinate amount of the traffic, and then figuring out how to make those better. So if you did, like, for instance, we've really opposed we get a lot of traffic for like, best blog post length for 2018. Yeah. And what we're doing, we're going to update that post, best blog post length for 2019, for SEO, or whatever. And that does very well. But we don't have to change the URL. And we, we can essentially, just update the post. It's not really that like volume is, I think, that's one of the changes that's happened the last couple years, like the volume, the amount of posts that you have, is a lot less important. And the quality of those posts, how long you can get somebody to sit on your site and read, that's more power. So it's it's both them wanting to read it, but also them being entertained and engaging with your content.

Jenna Redfield 14:48

So how many, like would you recommend then going evergreen for all of your posts?

Tim Brown 14:54

Oh, that's a good? That's a good question. I would say, evergreen for good, at least three, four. So I think that there's definitely a beauty and a power to newsworthy, and super now relevant posts. Because I do think that there's an element, but a lot of people aren't doing that. With that other part. You know, they're doing only relevant or only ever, or just like them focused. You know, I think that's our, especially as like entrepreneurs, solo printers, all these different kinds of things. You get really, what's what do we want? What do I want? This is a mindset shift to why do they want? Why do my ideal customers want? What are they looking for? What small problem can I help them solve today? That's the best seo plan that you can possibly have, if you can help them small. If you can help them solve one small problem today, then you will have more customers and you know what to do with because you're there constantly coming in looking at your content for those small problems. And Google rewards you for that.

Jenna Redfield 16:06

So Has there ever been a post that you put up that has surprised you with how well it's done? Or the opposite? Where you thought it was going to do really well? And it didn't?

Tim Brown 16:14

I've definitely done both. So one that I'll give is I did just a passion project. You talked about just googling about or, you know, writing about things that we want, and hoping Google likes it right. One is this hand lettering guide that I did, I did 3000 plus words on hand lettering, just something I was super interested in, in at the moment. It did insanely well. I was getting like 300 views a day, stuff like that. It's still does really well. kind of crazy, though. And it doesn't have to do with that closely. Like, yeah, do a little bit of branding. But it's not my main thing. So I don't care that much. Yeah, pretty surprising. Yeah, is an appetite for it. And because there's not as much of an opportunity for people to make money on that. There's not a lot of competition.

Jenna Redfield 17:01

That's true.

Tim Brown 17:02

And then the second one, I did this giant, I don't know why I thought it was before. I was really good at keyword research. But I did like essentially something about content strategy for web designers and I, I spent a lot of time and effort on it. But it's basically like almost for me to niche. Yeah. And to specific. And all that effort was kind of wasted, because no one read it. Yeah. And that's what I've been telling, you know, the people on my team now is like, if there's not a distribution strategy for this piece of content, don't waste your time, you have to know what the distribution strategy is. And usually it's search. But if you said to me, this is going to play really well on LinkedIn. And we're going to push it, push it there, and we're going to actually put some ad budget behind it, then that's a distribution strategy. But I want at least 100 people to read this piece of content, or I don't want us to spend time on it.

Jenna Redfield 18:00

Yeah, so that that is so interesting, because I think social media has kind of shifted a whole lot of people write blog posts, because there's the Instagram bloggers who just want to have fashion, and they don't you know, it's more about, it's more about going from their Instagram, to their blog to see that full post with links, you know, so how has like social media changed search in the past, like five years, especially Instagram, in my opinion, because that's, that's been a huge one.

Tim Brown 18:27

I think that people on man, this might just be me being old. Guys, I'm like 33. So I don't like really respect. Instagram clout as much as you might. Okay. I mean, I like it. And we are doing some stuff with influencers, as we talked about before the podcast. I think that there's a place, but there are a lot of Instagram, famous people that don't have a real business. That's true. And so you you can see it in these members, because there's a lot of members with a ridiculous amount of following and doesn't necessarily didn't see them with their promotions. Sometimes on their page. They're thirsty. And it's kind of obvious. Yeah. And so it's like, yeah, you don't have money in this thing is not you have like, a million ways.

Jenna Redfield 19:17

But yeah, you don't have a business. Yeah,

Tim Brown 19:18

you have a million followers or whatever. So it's like, it's really a balance of making sure that there's a business model. True. And it's same with a blog, you need to make sure that there's a business model. You can blog for fun. Yeah, that doesn't, that doesn't motivate quite into the 10 year legacy stuff. Yeah, I want to create something of substance, I want to create an empire, I want to create meaning and purpose for my life and through this, whatever, whatever you got going on. But there's, there's an element of there has to be some kind of monetization strategy, or at least some kind of, you know, you're making something of substance.

Jenna Redfield 19:58

I think the strategy part is really pretty, because a lot of people just post a post. And it's there's no real reason. And I think, so what are the kind of posts that people should be doing that brings people back to their business? Is it? Is it all within the same like sort of niche? Or should they go a little bit beyond to kind of get some new eyes on their business?

Tim Brown 20:16

Yeah, I think a really great way to start is thinking about ideal customers. And this is something we think about a lot is, who are three examples of ideal customers for you. And ideally, I think of it as looking at actual customers and you've had, that's the best idea

Jenna Redfield 20:33

instead of like an avatar, like a fake person.

Tim Brown 20:35

Yeah, that's a persona. Yeah. I think that people get lost in the persona thing, because they're like, you know, magnificent mark. And she wants this and she wants that. It's like, how about we just talked about it? I mean, I'm not going to talk about any of our Yeah, cuz I actually have specific clients that I based these these things on? What kind of content would they want? If I take those three ideal customers? There's clear content that they want. And you can actually ask them, because they're human beings. And you can say, hey, what problems have you had with this? What happened? For us? It's b2b. So business to business. And it's what problems have you had with your business lately? Even that don't directly relate to what we do? How can I help with them? And for instance, I had a construction company, and we work for construction companies a lot. And they said, I'm having a hard time finding employees. I'm having a hard time tracking receipts. I'm having, you know, these different things that they've had a hard time, guess what? We're going to write about those things, okay, because that's our ideal customer. And he has small problems that actually have solutions. And we can help him find those.

Jenna Redfield 21:45

Yeah, that's a good idea. And I think a lot of people don't think about them. They just ask for, you know, reviews, they don't really ask for, like, what do you need help with, that I can post about? So you mentioned you want to work with more influencers? Can you talk a little bit more that?

Tim Brown 22:00

Yeah, so we have a very specific niche, where essentially, occasionally outside of that niche, but our main niche is basically SEO, Search Engine Optimization, for construction. Okay, and small business. Okay. So, construction being one of the biggest pieces of that niche, probably, you know, good construction at Home Services, service based businesses. And we are actually pairing up teaming up with a number of influencers, in construction in the Twin Cities in interior design in the Twin Cities, and saying, hey, come talk to us, we're going to share with you the power of keyword research, we're going to show you what's possible for your blog, and looking at some competing blogs, and finding things to blog about that will actually be meaningful and actually drive google search traffic. And we want to give you a little bit of money, because we want you to post on Instagram. So that's me saying I do care about and in a way, my biggest thing is, how do I drive brand awareness on Instagram. But I'm not actually even trying to drive website traffic. I don't care at that point. It's just brand awareness.

Jenna Redfield 23:12

That is true, because I think Instagram doesn't make it easy. Yeah, to get you to go to somebody's website, because they want you to stay on Instagram. And so they don't allow links in the post. So that's kind of frustrating. And they've added like shop of the links now. But you know, that's their prerogative. But so

Unknown Speaker 23:29

I'll just

Tim Brown 23:32

wrap up that one thing, which is, if you're one of those people, contact you. Give us an email, Tim at hook agency. com. Yeah. Thanks.

Jenna Redfield 23:42

So So you've kind of how did you find that niche?

Tim Brown 23:45

So really, I think I found that niches we just had more customers in that. You know, it just they kept on coming to us. The need is there. You can sense demand. Yeah. And you know, we have that and a couple other kind of smaller niches too. So, yeah, basically, just people wanted it more than that. Yeah. And I liked them. I really like that's kind of like a broad strokes thing to say. But I really like a lot of people in the construction field. Yeah. And a lot of people in the interior design field and all these, we just get along really well. There's kind of like, I also like the fact that we're doing something kind of esoteric and out there and somewhat hard to understand. It's kind of, you know, a theory on certain ways. And they do something very solid, and clear and obvious what the value is. And it's it's nice to do something like that. Otherwise, it gets a little too meta, like I've done SEO for startups and things like that, that have the product doesn't even exist.

Unknown Speaker 24:43

It is a little bit more difficult in certain ways.

Jenna Redfield 24:46

Do people that come to you understand the importance of SEO? Or do they just say, do what you do? And I don't get it? You know? Or what? How did you explain it to them? what you're doing? How does that work?

Tim Brown 24:57

So we say we want people to understand the value of digital marketing. Okay. And that is the important thing. Okay. So I don't even go look at it. Yeah, I don't necessarily go look for people that have like, I don't want to, I'm not identifying really bad looking websites and being like, let's go fix them. Because those people don't generally understand the value of digital marketing in the first place. There's a reason that that website hasn't been updated since 2004. And so I want people to understand the value of what I do. And at least in a general way, I don't need to understand all the specifics. And in fact, I don't need to educate them on all the specifics every time.

Jenna Redfield 25:35

That's what you do.

Tim Brown 25:36

Yeah, I want to be available to do that as they want. But I think as we get into, you know, as you get the better clients or whatever, that they'll get less granular with what they're asking for on that level, because they're actually trusting you to be a professional and to carry out that service.

Jenna Redfield 25:53

Yeah. So what do all the people at your agency? Do? They all have different roles?

Tim Brown 25:56

Yeah, so we have the other SEO specialist of we just grabbed another SEO specialist, and he's SEO slash paid ads. Okay. So those two writer, project manager, who's also my wife, okay, and then nice, and I carry a lot of the art direction and some of the more strategic SEO stuff. So basically, we have two thirds of our business sits around driving traffic. Gotcha.

Jenna Redfield 26:22

So are you planning on growing more? What's kind of the plan for your business? Yeah.

Tim Brown 26:26

Yeah, I think it's probably going to grow more, I think, you know, I'm trying to get in that mindset of like, it will be the right size. Yeah, it will be bigger. Well, it will become whatever size it needs to be. If it is 200 people, then that will happen. And that will be the right size. I had originally just wanted to make it seven people. And then I realized, like, I don't think I'm gonna stop. Like, if I had two more people, I think it's going to keep like, basically, and we're really just focusing, I'm not even trying to grow grow girl right now. I'm just trying to make our like the best work possible for the clients. We do have. But that that grows in, like, if you're really focused on that, that will grow it, I think, yeah,

Jenna Redfield 27:11

that makes sense. Do you spend a lot of time on your business? Yeah. Versus in your bit? Like, do you spend a lot of time working on your own content? Your customers?

Tim Brown 27:20

Yeah, I spend. I like that a lot. I love working on our own stuff. I actually we track our hours, and we track how much time we're spending on things. I think I have about 20 25% of our time, which is me spending on spending time on marketing. And to be honest, out of the the ratio of my time on marketing, and my time on sales and talking, having conversations with people having really good like, to me, this is a wonderful marketing opportunity. But it's also an opportunity because there's one person that's listening to this, that could be a great conversation with me later. And that's extremely exciting. Yeah, I think like, I've been trying to push the ratio more in the direction of more like sales, okay, versus marketing, because I love Love, love marketing. But to me, at this point in our business, spending time on sales, is actually going to have a greater effect. We have this like, I'm not trying to be super focused, but we have this momentum on our our website traffic that just keeps building and I just have to push it a little bit every once in a while. It just keeps going. Yeah, like, it's been crazy the past six months. Yeah. And I mean, like I keep on saying doubling traffic, but like, more than doubled traffic in the past six months on our website, and I think I like thank the Google gods, the algorithm gods, because it like there was a clear algorithmic shift in the past like three months. Like August, yeah, August 1, there was the medic update of Google. Okay. And our stuff just went way up. So

Jenna Redfield 28:55

do you know what, like, what was the change? Or what made that

Tim Brown 28:58

algorithm the algorithm changes? For those of you for those of you wondering what shifted on your traffic, if there was something because you if you watch your analytics, you have seen something? So there was, it was supposed to be around medical? Okay. But it's it was around these niches where expert advice is very important. And they wanted to do quality check and changes on both medical and financial advice, to make sure that it was sound. So the people that were most likely to have taken a hit. were people that were, you know, putting affiliate links in medical related content, art, yeah. Or in financial related content, because those are two niches where you could really change your life if you take bad advice. Yeah. So those are two things to consider. So health, health as well, yeah. So what Google's looking for is clear signs of quality, expertise, and trustworthiness. Those are super important things, and including your Google reviews around the web. So there was like medical people that were giving advice, seemingly very good expert advice from people with PhDs. But then their business on on Better Business Bureau was had a one star. So there was actually like, that person took a giant hit. Yeah, because there's like these reviews around the web that are indicating this business may not be legit, and aboveboard and quality.

Jenna Redfield 30:30

We're gonna take a real quick break, and we'll be right back. Do you struggle with your Instagram, growing it and making it look really nice? Well, I'm so excited because twins, this collective now has our own online courses, all about Instagram, we have three available right now on our website, you can go to Twin Cities collective.com. And click on online courses to get our Instagram growth course, our Instagram Stories course, and our Instagram TV course, all of these courses are just $35. And you can get them all bundled together for 97. So if you want to grow your Instagram to over 10,000 followers like we have, or if you just want to learn more about the platforms and learning how to edit videos to make them look awesome, make sure to head on over to our website 20s collective calm to get our Instagram courses today, the Twin Cities collective is super excited to announce that we have launched the Twin Cities collective circle membership. This is our first membership group, you get to be part of a smaller team of people meet monthly for events. We also do discounts for upcoming workshops, as well as our online courses. We also have accountability partner program. So you can actually meet with someone monthly to go over your goals and make sure that you follow through with them. So if you're interested in learning more about the Twin Cities collective circle membership, head on over to www dot PCC circle calm. And you can sign up for our membership today and get added to our Facebook group. You'll also get added to our online directory as a premium membership where people can find out all about your business straight from the twins this collective website. I hope to see you there. Okay, we're back with Tim from hook agency today. And so we are going to next question I have is can you talk a little bit more about analytics, Google Analytics, because some people might not even have that hooked up. So what does that kind of do for them when you're looking at your website? traffic?

Tim Brown 32:18

Yeah, so analytics is amazing. For

excuse me, there's an edit.

Yeah, analytics is amazing for tracking where people are going on your website and where they're coming from. So you can figure out which pages they're going to, up to and including where they're leaving. So if you have some websites, or some web pages that are leaky, yep, that's good to note, and figuring out how maybe you could give them some next obvious steps at the bottom of that content or throughout that come

Jenna Redfield 32:51

on the page? Yes,

Tim Brown 32:52

ideally, we want them on the site for as long as possible. So you can always kind of find those holes and maybe give them positive to go afterwards. And the where they're coming from is huge. Because then it's like, all right, I know Facebook is driving some traffic, Twitter's maybe less. Instagram is way less. So maybe I should be focused more on brand awareness things there or whatever it happens to be. So you figure out where these things are coming from. And then maybe you see Oh, for the first time ever, I'm really looking at 30% of my traffic is from Google. Now. Like it's for us. It's like 80. But for you know, somebody just getting into this first time, they might see Oh, 30% is coming from Google. Hmm, maybe I should be focused a little bit more on what Google likes.

Jenna Redfield 33:37

Yeah.

Tim Brown 33:39

Go to Google likes it calm to check out all of our videos, quick tips for doing it yourself. Yeah, Google likes it calm. But there's opportunities there to figure out also, why and how they're coming. And that's another tool. That's Google Search Console.

Jenna Redfield 33:55

Yes, I was gonna ask about that

Tim Brown 33:56

Google Search Console is amazing. This. So some of the functionality used to be in Google Analytics, like keywords. It's not anymore. But Google's Yeah, Google Search Console is perfect for that. It tells you everything that everybody's searching and getting to your website, it's powerful. The main thing that I do when I go in there is look at what terms there's a high amount of impressions for, but not a lot of clicks. And especially if the term is on spot, like seven, through 20. So the first page is one through 10. The second page of Google is 11, through 20. And if they're, if there's a term that's just sitting on spot, 11, or 12, there's things you can do to kind of push it up. So that's somewhere where you can really get a lot of benefit out of this quickly. Yeah, if you look in Search Console and find those terms that are on spots, 1112 1314,

Unknown Speaker 34:57

or even pushing step up from 789 to

Tim Brown 35:01

three and four. I mean, yeah, that's linking back to that page with a guest post. That's including the keyword a couple more times, there's a lot of it's crazy how much like what I would call low hanging fruit is sitting out there probably on your blog right now, if you have one, where you could go just do some edits tonight. Yeah, and make and make some changes and see meaningful changes in your your website's traffic in the next month. And it's powerful. And I do that everyone's well have fun with this.

Jenna Redfield 35:33

Because I mean, we need more of that in marketing, because I think that a lot of people find this boring, or they you know, they also have to do all this stuff. It's like, but it's like, but if it helps you so much all those little tweaks to your actual content, maybe not the design of your website, as you mentioned before. So what are the things that people can do today, like what are like three things that they can do today to help their SEO. So definitely

Tim Brown 35:57

hook up analytics and search console if you haven't already ready. And I do think that looking at, the best possible thing is going to be to look at that search console. And that search console traffic and where things are coming from? And what are some of those terms that there's opportunity for where you're at seven, through 20, as the position, the average position, and actually making changes on those pages, writing those meta titles and descriptions to be better targeted for that term, and including the term earlier and the title is better. So like, that's something to think about. And then the other thing is get started with keyword research. Try out a dress h Fs, calm or sem, rush calm. Try these things out. Throw a competing blog or a blog that does what you do. But throw that blog in that tool, see what they're thinking for consider possibly going after some of those terms. And I think really, it's changing our mindset from how do I solve one small problem for my ideal customer is exciting. When it's money. Yeah, and I'm just that's kind of a weird thing to say. But if you can make some changes on your blog tonight, that will affect your money one month from now. That's pretty exciting. Yeah, that's pretty cool. Like you, you really have an opportunity to get more ideal customers, more people you can help. And if you're if you believe in what you're doing, if you believe in your company, this stuff is actually weirdly exciting.

Jenna Redfield 37:34

It is where can we find you too?

Tim Brown 37:36

Yeah, so you can find us online at hook agency com on Twitter, Facebook, and Instagram at hook agency. And if I can be of service any, for any of the people listening to this podcast, just send me a message at Tim at hook agency. com.

Jenna Redfield 37:54

Awesome. Well, thank you so much, Tim. I think everyone listening absolutely love this until I got a lot out of it. So thank you being here today. Thank you so much. Yes, have a great day, everyone. I'll see you next week. Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song in the intro. intro. Thanks so much again and I'll see you next time.


Jenna Redfield is a content creator, instagram coach, & leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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