Growing a Popular Knitwear Company, Building a Cult Brand, & Growing Pains with a Fast Expansion

Growing a Popular Knitwear Company, Building a Cult Brand, & Growing Pains with a Fast Expansion

Not your typical knitwear - Nickichicki is all about style, color, and most importantly FUN! 

A long time lover of fashion, designer Nicole Brown decided to teach herself to knit through various resources and found an immediate passion in the craft. After years of filling up her own family's closets with pieces she created, in she started Nickichicki, and began selling her hand knitted accessories worldwide.

Modeled after her own personal style, the designs are whimsical and trendy. Focusing on unique color combinations, oversized pom-poms, hearts, and a wide array of beautiful faux furs. 

Well loved by many, and no longer able to solely keep up with demand, Nicole Brown hired on an all female knitting team in the midwest to help bring her designs to life.

Our slogan is, "Hand Knit with Heart(s)". The (S) to reflect both our penchant for using hearts in our designs, as well as to reflect the amount of love and care Nicole Brown and her team put into the knitwear itself. The quality you will find in our hand knit pieces is paramount. Our yarn is thoughtfully sourced, our faux fur pom-poms made one at a time in the USA, and our pieces are not only stylish, but truly designed to keep you warm in the colder months. 

Follow Nicole!

www.nickichicki.com

https://instagram.com/nickichicki

https://www.facebook.com/nickichickiknitwear

https://www.pinterest.com/nickichicki_/


Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

Join the Facebook Group

www.facebook.com/groups/twincitiescollective

Read our Blog

www.twincitiescollective.com/blog

Instagram Coaching Services

http://bit.ly/tcc-ig-coaching

Logging Out Web Series

http://bit.ly/logging-out

Upcoming Events

www.twincitiescollective.com/events

Signup for our email list for upcoming workshops & events

http://bit.ly/tccemail

Follow us on Social

www.twitter.com/tccollectivemn

www.instagram.com/twincitiescollective

www.facebook.com/twincitiescollective


Hey, everyone, welcome to podcast. I'm your host Jenna Redfield. In today, I have Nicole with me from Nicki chicki,

welcome. Thank you. So let's talk about Nicki chicki and what you do so what what is your role and what is your business?

Nicole Brown 1:16

So I am the founder and the designer of Nicki Chicki knitwear, everything we make is all hand knit. We're probably most popularly known for our knit hats that we do with really big yarn pom poms on top or colorful, full furs. And then we also have scarves and sweaters as well. Awesome. So how did you get started with your knitting? Was it something you've always done? So I am actually self taught, I just randomly decided that I wanted to learn to knit one day, I had seen like this really beautiful scarf on the show Gossip Girl Oh, and I knew it was going to be a lot of money. So I'm like, well, maybe I can just learn to make it. And so I'm self taught. I learned primarily from books and YouTube videos. And I just it was something that I fell in love with right away. I just did not want to stop doing it. And I would show my creations on Facebook. And immediately people were like, Oh, you should open an Etsy shop. You know, this was back in like the mid 2000s. And that's what everybody is doing back then. So I gave it a few years to make sure I really knew what I was doing. And then I did I opened an Etsy shop. And that was in 2010. And it really took off right away. And I was still working an office job. So I couldn't keep up with both. I actually got in trouble at my job. I closed it down. And then in 2013 I had my second son, and I was pretty much just working to pay for daycare, which doesn't make a lot of sense. Yeah. And so I left my job, which was scary. And about seven months later, I was like, you know, I still really love knitting. I am going to open Nicki Chickie back up and this time, I'm really going to put my office into it and just see how big I can grow it. And yeah, that's what I've been doing.

Jenna Redfield Twin Cities Collective 3:04

Yeah. So you've been five years since you started? Yeah. Was it called nicki chicki before? Yes, it always has been. What was that? What was the meaning that it was just a fun name?

Nicole Brown 3:13

No. So Nicki chicki. So my family calls me Nicki. Which it's funny because that's really the only people that I like to call me Nicki. Because of my business style. People that don't know me, they always just call me Nicki and I just respond, you know, it's gonna happen, but and then the tricky part is from a memory. So I'm originally from Alaska. Oh, and I just had this memory of being with my grandma in this log cabin out in the wilderness that they built. We are watching birds outside and their chickens to us. And my grandma said to me, you're my little chicken. So I put the two together.

Jenna Redfield Twin Cities Collective 3:43

Yeah. So I know a few other people who were named like native businesses after they were like grandparents. Oh, like Melanie Lee, who did our all of our design and our website. Designs based off of her grandma, to mommy. So you so you started on Etsy, kind of like where you've stayed on? Are you? Probably on your own website?

Nicole Brown 4:04

Yeah, we have our own standalone standalone website right now Nicki Chicki calm. I was on Etsy for quite some time. We opened the website two years ago. Okay. Yeah, we just, we have grown quite the following. And I thought we can handle it. And it's been great. Um, I definitely have a lot more options with the standalone website than Etsy could really give me I still keep it open on Etsy. So like, new people can find me because obviously like Etsy just gives that traffic to you. That's not something you have to drive yourself. So I have both open, but we definitely focus on the website the most Sure.

Jenna Redfield Twin Cities Collective 4:42

So how did you so when you started? What did you start with one product? Or what? How did you start on it?

Nicole Brown 4:50

Um, yeah, I did. I think at the time I started with, like just chunky scars, it's always been chunky knitwear. That's my love. And you know, time wise, that's, that's what I can make the fastest. And then we started moving into hats. I think like the first product I had was like a slouchy hat for a mom and then like a little more fitted hat for baby. And they were sold as a matching set. And I actually, when I started up again, I opened a Facebook group, and my facebook group is one of the first that I had seen of someone who opened a Facebook group to sell to customers. And so that took off really quickly. Oh, wow. Yeah. You know, nowadays, I feel like pretty much everybody. It's a little less, like, exciting, maybe, but um, yeah, that's where it's really started going. And then from there, I went, it started growing so much. I'm like, okay, I can't just do like, all this custom work. Like, we need to have more set styles. And that's kind of where we took it from there.

Jenna Redfield Twin Cities Collective 5:52

So how long did it take you to make the choice?

Nicole Brown 5:56

That is the most popular question.

You know, it really varies on what I'm making, what size I'm making, how much I get interrupted during my work day. It You know, it really varies. And I am just someone I don't really like to watch the clock, I have a general idea of what I can accomplish in the day, I set a goal for myself each morning of what I want to get done. But if I was like, Okay, I know this takes me like this exact amount of time, I think I would just get really stressed out.

Jenna Redfield Twin Cities Collective 6:22

It wouldn't be fun. So So you started with a few different products. And now you said you're known for your hats, but what are all the products that you offer?

Nicole Brown 6:29

So we have a couple of different like neck warmers and cows that just slip over your head and subtle rolling your neck really easy and nice. We have a couple different oblong scarves, a few different hat styles. And then our hand that sweaters is something that I introduced last year in the fall that this year have they have really taken off or stocked at Hazleton roles now, which is a local boutique. And online they sell really well too.

Jenna Redfield Twin Cities Collective 6:55

Yeah, that makes so much sense. Because I feel like a lot of people want to buy local. Yeah. And I feel like having a physical location where they can go and like buy your products is really cool.

Nicole Brown 7:05

Yes, we're stocked on various products are stocked in different stores all over the state and in a couple different states too. But I agree. We definitely have strong like online sales. But I think having that store behind you back to you people are kind of like okay, this is legit. You know, they can go and try it. Yeah, feel it? Which with knitwear that's a big thing. It's a very textural thing?

Jenna Redfield Twin Cities Collective 7:28

For sure. So why do people by hand it versus like something that's made? You know, on a machine? why or what? Like, what's the difference? Or why are people kind of drawn to that?

Nicole Brown 7:39

I think that once you touch it, feel it, try it on the quality differences. The first thing that you will notice we have a luxury line, that's Hannah and 100% merino wool, and it'll be like the softest thing you've ever fell. Even our full for pom poms are handmade one at a time. So it's just the quality difference you'll find

Jenna Redfield Twin Cities Collective 7:56

for sure. And so how does the competition? Is there any other people doing it either locally or like online? Or is it just kind of you're just doing your own kind of thing?

Nicole Brown 8:05

I'm sure like every year, there gets to be more and more, especially as we grow bigger and bigger. For the most part, I just I try to just keep my head down. Yeah, I really don't think it's really important to me to keep my business as unique as possible. So I'm always looking for different distributors for yarn wise to work with. And just designs my style has always been a little different a little out of the box. And so I just kind of think of like, Well, what I want to wear what what I like and go with that. And just kind of target that customer. That makes

Jenna Redfield Twin Cities Collective 8:37

sense. Because I think and how have you taken like customer feedback? Do you kind of go off of what you think the customers would want? Or how do you decide on new styles,

Nicole Brown 8:46

I am always open to hearing what customers are saying. And then I just kind of like mulling over in my mind. Sometimes they're amazing ideas that I haven't thought of before. And then sometimes, if it's just not me, I just kind of let it slide. There are a few things that I get asked about a lot. That's just not my style. And so it's okay, if somebody else wants to, you know, pick that up. I don't want to get well known for something that isn't Nikita. Yeah,

Jenna Redfield Twin Cities Collective 9:11

for sure. I think that makes so much sense. So how have you use social media because I mean, you've grown so fast, as you said, how has social media and like marketing helped with your brand?

Nicole Brown 9:22

A lot, a ton. I'm definitely a big believer of not putting all of your eggs in one basket. So we have a Facebook group, we have a Facebook business page, we have the Instagram, and then we have Pinterest. And I try to focus on all of those equally, there'll be different ones that are performing more at different years different times. But you know, like, people were all freaking out when like that day, the Instagram like made the changes, you know, I wasn't really freaking out that much. Because it wasn't just the only thing that I had going for me, you know, email us to is a big one. So I'm yeah, and then with Instagram, I don't really stress about it that much. I know that there's a lot of like rules that people try to say, I don't like use the same filter and only pictures, I don't post at the same time all the time, I just when I have something to say I post, I put the hashtags, a tag whatever is relevant and just cross my fingers off, you know,

Jenna Redfield Twin Cities Collective 10:21

for sure. So that makes so much sense. So how do you do with your photo shoots and all the things that you do to for especially for Instagram?

Nicole Brown 10:32

Um, so we work with a few different photographers. And then obviously, if there are any photographers that reach out and like want to collab if we're able to do that will try to because pictures are worth so much you can use them in so many places. And then a lot of other things I take myself I've trained my husband to be the Instagram, so yeah. Yeah, so that's just what we try to do. I'm probably about, I don't know, maybe like 70, or 80 percent of the pictures are just me with my iPhone. But professional pictures are worth a lot. Definitely. Yeah.

Jenna Redfield Twin Cities Collective 11:06

Okay, so moving to kind of, like your built up, like, kind of like a cult following. Like, how did that happen? Like, what is what makes you different than like all the other people out there?

Nicole Brown 11:19

Um, you know, I've been asked this question before, too, and it like makes me think about it, I would say, I'm really excited about what we're doing. And I definitely think the attitudes are contagious. And so and I am excited about it. I feel like that excitement catches on with other people. And then I just say, following my gut, too. We made I made I designed a sweater last season that had a giant heart on the back. And as I was designing it, I'm like, this is something that I really love. But are other adults going to find this to juvenile and it took off like people love it. So I think that's the thing, just like staying true to yourself, and just being really passionate about what you're and what you're making. So you've grown a bunch, and you've kind of started hiring a lot of people. How has that been for you like how has taken on obviously new knitters been, it's been wonderful, and also a huge learning experience. It's really great to have help. We've grown so much at this point, you know, we do art shows, and wholesale and online, and there's no way I'd be able to do it just me anymore. I find the more that I grow to the more time I'm kind of behind a computer. And I need to knit and make this stuff. So it's great that even when you know I'm doing something like this, there's other people still making the product. It's been a learning experience, because I always say that, we all get the same, but we all met differently. So I can give someone my pattern and be like, okay, make this but all knitters have different tensions it's called. So their hat might turn out smaller than mine, or bigger or whatever. So there's always tweaks that we have to do, because we need to look like one matter as much as possible, especially for like those wholesale orders where they're ordering a ton. And it's going out together and it needs to look, you know, like one person did it.

Jenna Redfield Twin Cities Collective 13:06

So with the growth, is it part time, full time? How's that working?

Nicole Brown 13:10

So all the knitters right now are independent contractors. So we just meet up and exchange yarn or goods or whatever. And then they're able to work on that, you know, their house or wherever they want to. We want to have like little meetups now that teams going to get together to and then I have one assistant employee also and she comes I still work out on my home. She gotcha home. And

Jenna Redfield Twin Cities Collective 13:31

yeah, that makes so much sense. So So talking about Instagram, specifically, you've hit I think, was it 10,000 followers

Nicole Brown 13:39

were 11.80. Wow.

Unknown Speaker 13:45

So

Jenna Redfield Twin Cities Collective 13:46

was that something you jumped on early? or How was that? Was that part of your branding strategy? Or how is that working?

Nicole Brown 13:52

So I've been on Instagram since almost the very beginning. But I didn't start using it for business until maybe like a couple years ago, it didn't even occur to me at the time that like, that's where people were using it for. But yeah, I I don't know, we have definitely spurts where our growth takes off right now, I don't know what's going on with if there's been algorithm changes or what, but we've been growing a lot recently, it hasn't felt like a struggle. It's just I post it gets seen a lot, we get a lot of new follows. I don't have any kind of like magic. I think it's just, I don't know, it, just try to take good pictures and make relevant content and be excited about it. And, and Fingers crossed. And I do I will say that there have been times where I will, I don't want to see collaborate because I feel like that word kind of has like a stigma around at this point. But definitely, if there is another business where I feel like they have a legit following behind them, you know, we don't do like I personally don't do like the telegram thing, or the DM pods or whatever. So any comments that are left on my feet are are legit, like real comments. But if I see another business, and I feel like they're kind of the same way, I'll reach out to them. And I'll be like, you know, do you guys want to do a giveaway together or whatever. And so we definitely have boost their when we do that. And it's not something that I do all the time. But sometimes it's fun to do that, especially if they're another Minnesota based company, I really like to we match

Jenna Redfield Twin Cities Collective 15:29

what are the struggles that you've had with your business? What are the biggest things that you've had to overcome? Or the biggest things that maybe you didn't expect? Or things you've learned, I guess from running an online business that's also in person? It's also you know,

Nicole Brown 15:45

definitely inventory, okay. Every year, I mean, this year, my friends all know like I they listen to me complain all the time have anxiety, because I we stopped up so much the spring and summer. And I was just like, Oh my gosh, you guys like maybe this is too much. And we went through lake water. And every year it's the same story. So I'm always hiring and looking for new hires. Because that has definitely been my challenge is to find enough people to work with me, that are kind of at the skill level that I need. It it's my My dream is to keep this, you know, either Minnesota, Midwest or USA made. But to do that, like I need, I need the people I need, I need the knitters. So that's definitely been my biggest struggle. We get so many opportunities throughout our way every fall and winter. And I desperately want to say yes to them all. But you just can't like at this at some point. Like we just don't have the inventory. Okay, so how

Jenna Redfield Twin Cities Collective 16:47

how do you overcome that? Do you just hire more people are like, inventory issues, like not having enough or

Nicole Brown 16:51

Yeah, that's my plan. It's I just added two new girls onto the team. So we have seven letters right now. And yeah, I'm just always putting out that ad of what we need and just hoping that more people find us and and spread the word.

That's Yeah, that's what I'm doing. Thank you.

Jenna Redfield Twin Cities Collective 17:12

So I kind of wanted to mention with Etsy versus your own website. So how has that transition been? Has it worked better on your website? Or are people still coming in from because I saw on Etsy as well. And so I haven't really talked too much about Etsy on our podcast. And I know that a lot of people go back and forth between, should I be on Etsy? Should I be on a website? What are your thoughts on that? Or how has that changed for you?

Nicole Brown 17:38

I think that they can both be beneficial. Like I mentioned earlier on Etsy, they're sending you traffic, you don't have to really do anything on your scent on the website, like you're responsible for driving that traffic. I left my Etsy open primarily because like I said, we also utilize Pinterest, and on Pinterest, those links just last forever and ever. So I'm still getting traffic from my Pinterest that I've been two years ago going to my Etsy. So when we get an order from Etsy, we just send out all our you know, stuff that we send with the orders that talks about our website after we ship the order.

Jenna Redfield Twin Cities Collective 18:12

Awesome. What is the biggest thing that you've gotten out of this? Like, besides having a job with it? Like, have you gotten any exciting things like whether its collaboration or like been featured in something like what is like some of the coolest things that you've gotten to do?

Nicole Brown 18:26

Oh, gosh, probably. So we were in the Star Tribune, January, the beginning of this year. And that was a huge thing. It really opened my eyes to not how many people read the paper. But how many people will read the paper and then take action after reading the paper. So that was huge. We have a couple different magazines, we're going to be in this winter in their gift guide additions. So I'm really excited. It's awesome. Yeah, so those are probably the big one.

Jenna Redfield Twin Cities Collective 18:56

I feel like you've been on like the news, too.

Nicole Brown 18:59

Oh, yeah. And August, we did the pool and Yacht Club. At Lily Dale pool and Yacht Club. And yeah, we were on Oh, the new Oh, that was that.

Jenna Redfield Twin Cities Collective 19:08

Was that fun? Yeah, it was

Nicole Brown 19:09

really fun. I didn't know how nervous I was going to be until like the cameras started swinging towards me because it was live. So I'm like, Oh, I hope I don't stutter.

Jenna Redfield Twin Cities Collective 19:17

That makes so much sense. I feel like that, like I haven't really I don't think I've ever been on TV before. Like, like being interviewed. So that's definitely on something that I have for sure wanted to do.

Nicole Brown 19:30

Yeah, it was really fun. I mean, it went well. But I was just like, well, they're not going to do this again. So I better not mess it up.

Jenna Redfield Twin Cities Collective 19:35

Yeah, for sure. So moving forward to the future. What does that look like for you?

Nicole Brown 19:42

Oh, gosh, I'm more knitters, hopefully, and just keep growing and growing. I'm, I'm kind of, and also I guess, small. I always say balance. Like I knew, I feel like that's getting better. Though. I've kind of accepted that in the fall and winter. It's always primarily going to shift more towards work. I mean, I have a seasonal business. So once things cool down, we have to hit it and hit it hard, you know. But definitely with hiring on help. It's been great. Like, last year, I took a whole I just decided take a whole week off for Christmas. And I did it. Whereas the year before that, when I didn't have people I barely did anything. It was just work, you know. So yeah, just I'm just really growing my dream, hiring more help, and just loving and living my life.

Jenna Redfield Twin Cities Collective 20:32

Nice. So you have kids too. So that all balance out with your work life.

Nicole Brown 20:37

So I have three boys, okay, and one is 12. And then a four year old and a two year olds, and it's been good. We have a part time nanny. And then I actually just put the little boys back into daycare because it things have just been so intense. I definitely when I'm with my kids, I definitely want to have them be my focus. I don't want to be rushing around me like I can't right now. Like I'm doing this doing that. So it's really important to me to have that dedicated time to work. So then after the work is done, I can have the dedicated time to focus on being a mom.

Jenna Redfield Twin Cities Collective 21:11

So how looking at your business and all of that what is like your biggest, like, Hi, when you're doing your business, like what is the biggest thing that you love about being a small business owner?

Nicole Brown 21:26

Um, I think my favorite thing. So like I said, My style is a little different. And so my designs tend to be more maximalist. And so definitely, I see it the most, when we do an art show, I'll have someone come in, and they'll look at stuff and they'd be like, they'll try to stay quite clear to their friend like, Oh, this is a little much. And then we'll have someone come in directly behind them and pick up like a neon pink hat and be like,

Jenna Redfield Twin Cities Collective 21:51

Oh, my God, this is amazing.

Nicole Brown 21:51

And that makes my day or when someone's like, Oh, I really I can always tell when it's Nicki chicki, because you know, you do these collections, nations you did that, like just being seen idea

Jenna Redfield Twin Cities Collective 22:03

really is a lot. That makes so much sense. Because I think that everyone that runs our own business wants to be seen right away, you know. So I think that honestly, for we're launching shirts, I don't know if you saw that I haven't announced on the podcast. But I'm like nervous because I'm like, we've never launched a physical product before it, we're using a website where you basically have to have a minimum number of orders in order for it to happen. So it's like we're like, it's almost gonna be like a Kickstarter kind of thing. Oh, we're basically, it's like, I think it's like a minimum of like five shirts. It's like, obviously, if you get five shirts, you can like order as many as you want. And then people can take what they want. So it's kind of custom in that we really like the colors, sizes, everything. So definitely want to, like, maybe talk to you more in the future about like, how that works with, with figuring out like, how much to make and like, so do you make because you obviously sell it story. So do you make it ahead of time? Or do you do it kind of order,

Nicole Brown 23:00

we definitely try to make ahead of time on our website, almost everything is ready to ship. So we kind of just have we know, at this point what our most popular styles our sizes are. So we definitely do our best to make it ahead of time. And then, and then we sell through it. But, you know, with wholesale, they're just saying what they want. And then we we make those primarily to order. We just we try to stock ahead as much as we can. But it's knitting and knitting takes some time.

Jenna Redfield Twin Cities Collective 23:30

Yeah, for sure. Definitely. So um, I definitely think that we have so much that there's so many businesses in today's collective that are like starting, what are your advice to those starting business now versus when you started back in like the mid 2000s? I mean, because the online world has changed. So your advice for maybe not even people like you that are doing like knitting, but like any type of like it, whether it's a physical product, or what what do you think?

Nicole Brown 24:02

I guess I would say, you're really gonna have to hustle. I think especially like, people will watch my Instagram stories. And I feel like sometimes they don't realize how much I really do. Because I tend to like talk about like, the fun stuff all the time, but they haven't seen like the day before I worked a 14 hour day, you know. So really, really hustle. And then the second thing is don't get discouraged. I think so many people get focused on like, they post a picture on Instagram, and they're like, Oh, I didn't get that many likes, or I didn't get them any comics, comments. Just because someone isn't double tapping doesn't mean they haven't seen it. So just even if you feel like you're not getting the level of feedback that you are wanting, just keep at it. Because people are you know, we're so distracted with so many things. We're still seeing it

Jenna Redfield Twin Cities Collective 24:48

and like side hustling as a whole thing to where people just start on the side and actually go full time until they can and I think that's a great way to test out things. Because it's like, you don't have to rely on that as an engineer. So so you because you said you had another job and you quit to do

this.

Yeah, what At what point did you feel like you could leave? Well,

Nicole Brown 25:09

you know, my story's a little bit different just because I had had Nicki Chickie shut down. And I kind of I left my job because it just didn't make sense for me, for me anymore to be there. I mean, paying for daycare working to pay for daycare, it's like that doesn't make sense. So, um, I think that kind of helped the success too is I really wanted to not be a financial burden on my family. You know, we definitely were not a family that was like, yeah, wanting come no problem, you know. So really having that drive behind me of like, okay, like, I need to I need to make this work. Because I

Jenna Redfield Twin Cities Collective 25:40

feel like a lot of people they have to, it's like a make or break kind of situation. For sure. So is there anything else that we should talk about? That you want to bring up? Because I feel like I've gone through all my questions for you. Is there anything else you want to discuss whether it's business related or social media? Or is there anything else you want to unit and you're out there?

Nicole Brown 26:03

I on our website? I feel

Jenna Redfield Twin Cities Collective 26:06

like there's so many knitters out there that are secret knitters. And they may be like, so for you like what kind of qualifications Do you need for a knitter? Like, do they have to have a certain number of skills? Or

Nicole Brown 26:16

Yeah, I mean, there's definitely the, like, some base skills that they need to have. And when I post that we're hiring, I list those out. At this time of the year, I just don't have time to train anyone in like, I just kind of need them to know what they're doing. I give them like the the few like training points to get them, you know, the same. So we're making the same hat today. Yeah, for sure. But yeah, I need them. I need them to come in with a certain skill set. Because I feel like that would probably be the hardest part is finding those people and Yes, yeah. Do you ever teach knitting? You know, I always say like, I don't really have a teacher personality. But I have a girl on my team. And she does. And she's amazing. I always bring her with me if there's because I self taught so I can look at something someone turns in and be like, Okay, this isn't right. But I might not be exactly sure as to what they're doing so that we can fix it. So that's when I bring my other knitter with me, and we look it over. And she usually has some great suggestions to get the other person on the same page as everyone else.

Jenna Redfield Twin Cities Collective 27:18

Thank you so much for being here, Nicki. I think this was really good. I really, like just kind of get into the core of who you are. And I think that having a big social presence is something that you can kind of, you know, like, I just want to make sure that it's a good that, you know, like sometimes it's like, the

10,000 and all they're like a person that,

you know, like, when I met you, I was like, Oh my gosh, she's so sweet. And like, I want to promote her and like if people haven't heard of her, like, I feel like once you become kind of an influence in your space, like I definitely want to like promote those awesome people.

Thank you so much. I'm excited that we got Yeah,

for sure. And I think that honestly, you guys should check out Nicki site and check and just meet her. I mean, you live kind of far away too, right?

Nicole Brown 28:02

Yeah, I live in Montgomery. A lot of people don't even know where that is. But it's basically like an hour south and a little west of the same. Thank you for driving out here. Because Yeah, I'm literally up here all the time, especially right now with work and everything. I feel like I'm up here like every other day.

Jenna Redfield Twin Cities Collective 28:18

Very cool. Well, thank you so much for being here, and I'll talk to you guys soon. Hi.

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nicole I had less for the use of the song in the intro outros. Thanks so much again, and I'll see you next time.