Collaborating With Local Businesses, Saying No to Icky Sales Tactics & Spammy Dms & The Importance of Authenticity in your brand as a Chiropractor
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The Center of Movement
Matt grew up in Enchant, Alberta, Canada, a small farming community just east of the Rocky Mountains. After high school Matt spent three years in Vancouver playing junior hockey before moving to Wisconsin to play college hockey at the University of Wisconsin – Superior where he earned his Bachelor of Exercise Science in Wellness and Fitness Management.
During his time at the University of Wisconsin – Superior, Matt was on the Northern Collegiate Hockey Association (NCHA) All Academic Team as well as serving on the student government as Communications Director for the University representing the voice of the student body.
Matt continued his education in Davenport, Iowa at Palmer College of Chiropractic where he earned his Doctorate of Chiropractic (D.C.) degree. It was through his experience in athletics that Matt’s passion for fitness, movement & empowering healthcare grew. Through personal experience as well as witnessing first hand numerous teammates benefit from care on and off the field, Matt knew that this is what he was meant to do.
The style of care offered at The Center of Movement is based heavily on educating the patient on how powerful they are on the journey to their physical health goals by showing them ways to self-manage. Too often people leave a clinic visit feeling hopeless and reliant on a particular treatment, practitioner or pill - these are all necessary at times, but don't always have to be the first line of defense, most of the time we have more control then we think. "Let your movement be your antidote."
In his free time Matt enjoys hockey, rugby, hiking, yoga, working out and spending time with his wife Britny, their daughters Nara, and Georgia.
Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.
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Hey, everyone, welcome to Twin Cities collective podcast. I'm your host Jenna Redfield. Today I have a very special guest. This is Matt, welcome, Matt. How's it going? Good. So we met a couple of months ago, when I was looking for a new chiropractor. I had been going to a few different ones. And every time I was just like, No, no, I'm trying to find a new one. The last one I really enjoyed, but she was super far away. So then I was looking on Google Maps and found that yours was like so close to here, which is where I was working plus your purchases collective already. So I was like, perfect. So that's okay. Yeah. So do you want to kind of explain a little bit about your background and kind of how you got into what you're doing?
Matt Wiest 1:39
Yeah. So I'm, yeah, by trade, I'm a chiropractor. I started out in 2015, or 2014, I guess I was working at a clinic in the south Metro. And I was there for two years. And then in March of 2017, I started my own business, the center of movement. And I want to have a big focus with my practice on education. So education is the most important piece of my practice just teaching people, I guess how they can take control of their own health.
Jenna Redfield of Twin Cities Collective 2:08
Yeah, because I think that's one thing about being chiropractor that a lot of people are just like, oh, they're after my money. And it's like, you go in, and then you leave. And then when you get like, you feel bad again, you go in again. And I feel like you're kind of the opposite. You kind of like know, you can kind of help yourself.
Matt Wiest 2:25
Yeah, and, and I feel like I mean, there's definitely a place for all different types of care. And there's a lot of people who don't want to do it themselves. But I'm trying to hit the population that is looking for that empowerment, or that control where they're like, you know what, I appreciate what you're doing. But I really want to figure out how I can manage somebody. Yeah. And yeah, I think that's a big a big, important thing for me anyways,
Jenna Redfield of Twin Cities Collective 2:46
well, cuz I think the thing I struggle with the most is my posture. And I have my whole life. And it's something that, yeah, it's just like a habit that I haven't figured out. You know, it's just like, every time it's like, it feels wrong. So and I know, it's all about my core to which I feel like I work on it.
Matt Wiest 3:05
None of us do. Yeah. So
Jenna Redfield of Twin Cities Collective 3:06
what do you like? So what is it like? What are the things that you work on the most are like, what is a chiropractor? Because I feel like there's like there's people that don't believe in chiropractors, like, I don't know, like, because it is a science, but it's also people think it's like a pseudoscience and all these
Matt Wiest 3:20
Jenna Redfield of Twin Cities Collective 3:21
Yeah, but I feel like it's I'm like, obviously, people are like, literally transformed from it. I don't know how people don't think it's real. Yeah,
Matt Wiest 3:27
yeah, it's, I mean, yeah, like you said, there's so many different types of chiropractic. I tell my patients all the time. And I don't think a lot of people realize this, there's over 300 different styles of care. So even when somebody tells me that they've been to a chiropractor before, I usually kind of just precursor the conversation to All right, well, just so you know, this experience is going to be much different. It might be better, it might be worse, it's just going to be different. So if somebody's gotten relief from their headaches from a different chiropractor, I just want to let them know that my style of care is going to be different. So it's not like it's this cookie cutter thing of all right, you suck chiropractor once and they fix you with that, then we can do the exact same thing. So yeah, so that's the biggest thing is that there's so many different types of care. The style that I practice is, I guess, more rehab based. So I guess, in my mind, it's not something that you have to believe in or need to believe in. It's definitely like you said much more. Yeah, it's not it's not something that your physical therapy. Oh, yeah. Yeah. And you know, it's something where it's biomechanics, neurology and anatomy, and that's kind of what the main things that we're working on. But definitely, yeah, there is a lot of different types out there. I think there's room for everybody. It's just, there's Yeah, there's a lot of different styles.
Jenna Redfield of Twin Cities Collective 4:39
So did you always know you want to be a chiropractor?
Matt Wiest 4:42
Not really, actually, I originally wanted to get into dentistry I really talking about dentistry a little while ago. But yeah, I did want to go into dentistry and I, I shattered my my dentist that I had growing up. And he kind of it was really strange. He kind of told me, the first thing he said is like, don't be a dentist. Oh, yeah. And I thought that was the weirdest thing. And I kind of just like, oh, he's just messing around. And I shout out to two or three more after that I went in for the day. And none of them enjoyed their job. And I it could have just been the ones that I went and saw, but I just so I kind of got turned off to dentistry and I, I knew that I wanted to be in healthcare. So when I was playing hockey, I had some good relief with my chiropractor. And I started, you know, kind of looking into it a little bit more. And something that I noticed with with chiropractic is that there was like, every single one that I shadowed, they enjoyed their job. And for a while there was a stint there to where I was looking into sports medicine, and it's kind of the same thing as the dentist, they just it just seemed like nobody was really excited or passionate about what you're doing. Were in chiropractic, I think a big part of why there was so much passion is because chiropractic is very much so small business. So you live and breathe your work and you better passionate, otherwise you're not staying open
Jenna Redfield of Twin Cities Collective 6:03
does not happen a lot, do a lot of chiropractors go to business?
Matt Wiest 6:06
Yeah, there is there is a big chunk of chiropractors that go to business. And I think a big part of that is we don't get a lot of business training, or practice true. And it's not really at the fault of the chiropractic schools, because they're teaching the craft. So I always say like, if you're gonna, if anyone out there is listening and would like to get into chiropractic school, it would be very beneficial to take a small business minor in your undergrad, or even do your major in small business. And just make sure you have all the science prerequisites to get into your doctorate program.
Jenna Redfield of Twin Cities Collective 6:38
So how did you learn about business, then? I
Unknown Speaker 6:41
Matt Wiest 6:43
got through not through college, which I wish that I would have taken more business in undergrad. But yeah, it was definitely my business background. The company that I worked for right out of school definitely did a lot of a lot of business work, a lot of marketing. So I learned a lot from there. And then also just, I find and I don't know if you agree with this, but I find when you're talking are working with something that you're authentic with and excited about. It's so much easier to be present to market that or to be passionate about it.
Jenna Redfield of Twin Cities Collective 7:11
Yeah, well, because the reason I found you is you had been posting in our Facebook group. And I was like, that is so cool that a chiropractor is taking the time to actually market himself. Like that, to me was really cool.
Matt Wiest 7:23
Yeah. And I feel like, there is so much. There's so many different, like I said, so many different types of chiropractic. But the one thing that a lot of chiropractic marketing focuses on is kind of that like, okay, you're in pain, you need to come soon. Which, you know, that's a great way to get somebody to come. But I think with my style is I'm trying to, I guess give a different flavor or something refreshing where it's more like, hey, guess what, there's a lot of stuff that you can do. Let's teach you how to do that.
Jenna Redfield of Twin Cities Collective 7:51
Yeah, cuz I mean, you given me like homework when I went to your like, you should do this every day for a week, right? Which I feel like I'd never been pulled that besides, like, a doctor or something told me to think of my eye doctor. He's like, focus on this and then focus on Yeah, right. He gave me homework. I never Yeah, yeah. And so I was like, that's helpful. And I was like, I had never had a chiropractor tell me what to do after I left. So that was like a first.
Matt Wiest 8:13
Yeah. And I think that that's, you know, where it becomes in the possibly the belief thing, again, is, I really, I think, if you're going to see somebody that is just telling you that they can fix you without them doing anything. I feel like there's so much that's centered on how you're what you're doing outside of the office as the patient
Jenna Redfield of Twin Cities Collective 8:33
because I feel like I could probably just get adjusted and then go back to my ways and then have to go back again. Right? because nothing's changed in my life. Yeah. So what do you tell your clients about that about the about the, I guess, the return rate, or even just like how you can maintain? Yeah, maintain your?
Matt Wiest 8:52
Yeah, I mean, I think that is, that's so important. Just to give you a little backstory on like, kind of why I got into Kairos. In the first place is I was under the impression that it was this holistic method. And I think that it really is, but what I found myself doing for a little while, before I started, my business was I was getting into this pattern of kind of, like you said, like I would, I would work on somebody, and then they would just have to come back. And there was there, of course, there was people that were getting better. And then people that were getting discharged from care. But a lot of the times it was the same thing like oh, that shoulders bugging me again, two months later, or my back's hurting again, yeah. So what I found is that without that, I was starting to almost deliver like a manual Advil in a way, which was what was turning me off from the, the western model or from the, you know, the traditional medicine? Yes. So I was getting frustrated. And I started to look more into like, well, how can I, you know, deliver this empowering message. And I think the biggest thing is getting people getting that to click for people that it's not, they're not going to just show up and get better. And I think that in today's world, I feel like, just in general, as a society idea, I feel like we've kind of hit a rock bottom and a lot of areas that people are really looking to, to find answers on their own and look in the mirror and take ownership on some of these things. And it goes the same with physical health. I think a lot of times it's the repeated motion or repeated postures that causes some of these discomforts. And if you can change that, yeah, you're gonna be in a better place. So
Jenna Redfield of Twin Cities Collective 10:20
a lot of people these days sit on a computer all day, because that's just how our world works. Is that something that you think has negatively affected people's bodies? I mean,
Matt Wiest 10:29
I think in a way, I don't want to say it's I there's a there's a few catchphrases out there, like sitting is the new smoking. I've heard things like that. I don't know if that's necessarily true. But I feel like definitely, it's not the sitting but it's just the static position for long periods of time. So a lot of people will get standing desks. And then unfortunately, they'll find two months later, it's like, well, I still have back pain, or maybe they have a different kind of pain. And it's because they're still not moving. So I think it's more just us getting confined to this position for a long time. That really gets us. That's interesting. I never thought of that before.
Jenna Redfield of Twin Cities Collective 11:03
Yes, people think when they stand it'll,
Matt Wiest 11:05
right. Yep, exactly. So what I'll tell a lot of people who do have jobs where they're at a computer all day is just try to switch your position, like every hour, every hour and a half every two hours. So maybe you go to kneeling for a little bit, and then you go to one leg kneeling, then you go to sitting then you go to standing if you've got the versatility, especially if you work from home or at a coffee shop, you can kind of change where your computer's at, that's going to be the most beneficial rather than just standing or just sitting on a Bosu. Yeah.
Jenna Redfield of Twin Cities Collective 11:31
Oh, yeah. I thought I was talking about fall off of them, though. I
Matt Wiest 11:35
know. It's okay.
Jenna Redfield of Twin Cities Collective 11:37
Because you're putting those in like schools. Yes. Yes. Like, and I feel like that's so it's fancy. Yeah, for sure. So when you so when you decided to start your business, how did you even get any clients right away?
Matt Wiest 11:49
Yeah, so I, I don't know if I've ever told you this, actually. But I actually started a podcast. Really? Yeah, I don't think any of that. And every time I'm on a podcast, I bring up this story. And then I realized, why am I still doing it? But I started this podcast, it's called. It's caffeine nation and inspiration. Okay. And basically, I don't have you heard of 52 cups of coffee? No, it was a blog done by someone on the East Coast, I think. And she basically met with a stranger 52 weeks out of the year and had coffee with them. So that was kind of the original concept of my podcast, but I wanted to do it locally, because I didn't know a lot of people in the Twin Cities. I'm from Alberta, Canada. Yeah. And my wife is from Minnesota, but she's from about four hours north. So we just kind of threw a dart and said, Minneapolis, let's do it. So anyway, so I started my business. And I wanted to meet with passionate people who are in my lane. So I picked two people. One of them was Tom Jacobson, who owns solid core in St. Louis Park in West End. And the other one was Christian, Hogan Matthews, who's a trainer and nutritionist in Lakeville. And I chose those two because they're people who both are entrepreneurs, and they inspire me and they are in fitness and health wellness. So I interviewed both of them. And then the concept of my podcast was they refer me to people each, and then it just kind of spiraled out. I ended up doing I think, recording about 15 episodes. I only posted maybe four of them. Okay, but through that I have met so many local people because they were each person was to refer me someone who inspires them in fitness, business, wellness, health. So yeah, out of that I really just connected with a ton of people who honestly propelled my business in those first couple months,
Jenna Redfield of Twin Cities Collective 13:35
I think people underestimate the power of networking. I didn't really understand what networking was when I was in college, I thought it was going up to someone and asking them for a job. That's what I thought it was. And I like that's basically what colleges made it seem like it was there. Like, like, go to an informational interview and ask all these things. And I'm just like, for me, networking is meeting someone for coffee and like talking
Matt Wiest 13:57
right about everything. No friends. Yeah. It's so formal.
Jenna Redfield of Twin Cities Collective 14:02
I go to so many networking events, cuz I feel like I could see my friends. And I could see them all at once, instead of going cuz like for me these days, it's hard to go one on one for coffee. But it's like, if I can go to a networking event and see 15 to 20 people that I you know, I can talk to for two minutes each. Like that'd be awesome. Yeah. Do you go to networking events?
Matt Wiest 14:18
I tried to Yeah, it's which ones you go to? I've been going to I'm part of this mastermind group that it's a newer group. And I'm part of that. So we do a lot of actually online. Okay, so we meet through zoom and stuff. Okay. Yeah. So unfortunately, not face to face. But then otherwise, my networking events is kind of through local fitness. Yeah. Just kind of being present in different gym spaces. And I mean, like you said, it's kind of like the place where you get to see your friends. So it's really fun for me to kind of just go and hang out and see all the faces. Yeah, so
Jenna Redfield of Twin Cities Collective 14:52
we haven't really talked much about fitness. But I think that's an important part of your, your business as you focus a lot on fitness and like, kind of different trainings. And you do events around town. So you talk about a little bit about that, and how that kind of fits in with your Yeah, because it's not just chiropractic services. Yeah, it's like the center of movement. Right. So what like all of that?
Matt Wiest 15:13
Yeah. So I guess a good place to start with that is the center is actually an acronym. So it stands for chiropractic education, nutrition, therapeutic exercise and recovery.
Jenna Redfield of Twin Cities Collective 15:25
fun little kitties. No eat because it's center. Right? Yeah. Center.
Matt Wiest 15:28
Yeah. So therapeutic exercise is kind of like the hidden me. But anyway, yeah, yeah, I'm a nerd. long and hard about this. A lot of people are like, wow, I just picked this name because it looked cool. But I yeah, I thought a lot of Okay, why I wanted it to be what it is. But anyways, yeah. So there's, you're a big part of that is the therapeutic exercise and recovery. When I first started out, even before I opened my business, I just because I wasn't an athlete, I just thought I wanted to work with athletes. And that hasn't changed. I think my definition of what an athlete, this has changed. So I originally thought like, Hey, I'm going to work with all these like college athletes and some pro athletes. And you know, there's going to be all these big injuries that I can help with. And the truth is, I don't work with a ton of pro athletes, or I work with a couple of college athletes. But what I get the most fulfillment out of is working with like the day to day athlete who is working out eight times a month, and is has a desk job, and they're just trying to maintain their fitness or they're trying to get a little bit stronger in x area. And I feel like for those people, it's not necessarily the big shoulder blow that happened. It's the Hey, I started doing this new exercise. And now my knee kind of bugs me, I don't know what happened started, like three months ago. So it's not necessarily the traumatic things that are causing this. It's more just the small little compound movements that are creating these dysfunctions.
Jenna Redfield of Twin Cities Collective 16:48
Yeah. So then you have put on a lot. I went to your event A couple of weeks ago, and it was all about, like these these positions. I had never like done this before. It was really cool. Can you i love about like what that is? Yeah,
Matt Wiest 17:01
yeah. So it's a, I instruct this. This protocol, I guess you can call it or the system. It's called the foundation training. And I love the name because it really is the foundation of your movement. So their big thing is helping to get people from pain to performance. It was developed by Dr. Eric Goodman, who's a chiropractor as well. And he was in debilitating back pain when he was in chiropractic school and was told that he needed back surgery, it's like, oh, great, I'm going to be the chiropractor that had back surgery before I even started. So out of frustration, and just, you know, self discovery, he kind of developed these postures and positions that really focus on strengthening the backside of your body. So in our world today, we do a lot of anterior dominant postures and positions, like you said, on the computer, driving, sitting at your desk, all these things, and there's nothing wrong with those. But because of that, we kind of lose the backside of our body. So the strength and stabilization that we get from, you know, glutes, hamstrings, abductors, yeah, redefine core, all these things, we start to lose. So foundation training helps to develop that. So yeah, so I've teamed up with a lot of local gyms and companies and kind of done little pop up workshops on foundation training, or even I'll do like a six week series that has a couple different gyms to get people a chance to learn some of that.
Jenna Redfield of Twin Cities Collective 18:20
Yeah, that's really interesting. And how did you decide to start doing events?
Matt Wiest 18:24
It was, you know, my, my business model, or the way my brain works is, I think part of this was just because the clinic that I was at, when I was in the south Metro, it was a beautiful big clinic. And I just, I didn't feel like I was quite at home with that. I just, it wasn't my style. And I really wanted to have these small little pockets of clinics around the concept is part of that on the downside is you don't really have like a space with access all the time that you can use. But kind of born out of that struggle was Hey, I get to go collaborate with other spaces now and bring my craft to them. Instead of having everyone come to me. Yeah. And I was trained very much so to bring people into your house when you're as a marketing method, but instead, I was like, Well, why don't I just bring this craft out to the public collaborate with different gyms meet them where they're at? and offer this, you know, service? Yeah, there.
Jenna Redfield of Twin Cities Collective 19:18
That's kinda like what we do like we don't we go to different places for our events to so we did a lot of them here. But then now I'm not I don't work anymore. Like, I'm like, well go here. And then like other people, like, hey, come to us. So I'm like, I'll go here. So yeah, I don't know if you knew this. I actually used to work for lifetime fitness. Oh,
Matt Wiest 19:34
yeah. Thank you.
Jenna Redfield of Twin Cities Collective 19:35
Yeah. So it's interesting, because like, they have lots of gyms around, right? It's just like, interesting how the health and fitness space is just completely transformed over the last few years. And it's kind of gone more boutique, right? style, like, and then I because I joined after I left lifetime. I worked there for two years. And then I left and then I start going to class pass, right? Go to all these different. Yeah, I want to see cuz I'm like, I've been at lifetime a lot. Literally, my whole life. I started going there when I was a child. I love lifetime. And I'm not saying anything about lifetime. But I was like, I've never tried anything else. And that's the thing. It's like, I'd always gone to same chiropractor my whole life had never tried anything else. Right? So I think that for me, I was like, I'm an adult. Now I can try all these different things. And there were so many new ones that were popping up. And I learned very quickly which ones I liked which ones I didn't like, how have you connected with those? I guess smaller clubs? Is it just by through networking, or you just kind of reached out to them
Matt Wiest 20:25
very much. A lot of it was honestly Instagram. Oh, of course. Yeah. I mean, and that's the thing. Yeah. It's, I think that sometimes people overthink it. Yeah. Like, Hey, I'm gonna reach out, tell you what I can do how I can, you know, yeah, hopefully add value to your business. And then how can we collaborate? Yeah. And people are very responsive. For sure.
Jenna Redfield of Twin Cities Collective 20:47
All right, we're going to take a real quick break, and then we'll be right back with Matt. Hey, Twin Cities collective members, I am so excited because I am launching a brand new service. And it is Instagram at manage and photography. So if you're struggling with keeping up with managing your Instagram account, maybe you don't really know how to take photos for your business, I am so excited because I will be offering this new service where I will actually come in and manage your entire Instagram account from photography to posting to using the right hashtags and following the right accounts. This is something I feel like a lot of people in our community are looking for. And I'm really excited to be able to offer that now as a service within Twin Cities collective. In addition to that, I also am offering consulting. So if you're just needing a little bit of help, and you want that one on one, sit down with me to talk over Instagram and come up with a plan, I do that as well. So if you want to head over to Twin Cities collective, you can see all of the different services that I offer. In addition that I also do individual stock photography that is for your brand. So if you need an Etsy banner, or any type of photography, that includes products, I also do that as well. So just wanted to share a little bit more about some of the things that we are now offering at Twin Cities collective. So I hope you guys check it out on our website. Are you struggling with growing your Instagram, or getting your podcasts up and launched, I'm really excited to announce that Twin Cities collective now has online courses. Now these aren't your regular courses that take weeks to finish. These are really short they are within two hours each. So I have three different courses available. I have Instagram growth, which is our we also have our ultimate guide to Instagram, which not only includes the Instagram growth course but it also talks about Instagram stories and Instagram TV, and how you can repurpose video for that. Finally, we have the Do It Yourself podcasting course. Now the nice thing about this course is it's all about the things that you need to know with podcasting, from working with clients to recording and editing to promoting your podcast, make sure to head to Twin Cities collective.com click on the education button on the menu. And then you'll see the address down for the two different courses. And let's get back to the podcast. Hey guys, we're back with Matt waste. And he is from center movement chiropractor. And he does a lot of stuff with foundation training, which we just talked about. If you guys are loving this episode, make sure to screenshot it on your phone. This is something I heard on another podcast and I want to try it out. So if you want to tag us at Twin Cities collective and at
Matt Wiest 23:27
the center of MGMT
Jenna Redfield of Twin Cities Collective 23:29
and the ante on Instagram, we will for sure repost it because we want to see who's listening to us. So Matt, we are we started talking about Instagram before the break. And now I want to talk about that and how that affected your business because that's really how I think I even first found you was maybe on Instagram or maybe you found us I don't know how did you find friends this collective?
Matt Wiest 23:49
Remember, I know like I don't know, I think it's kind of like the power of the grated exposure. Yeah, I had like this friend told me about it. And then maybe I saw something you posted on Instagram and it just kind of for sure.
Jenna Redfield of Twin Cities Collective 24:00
Yeah. Cuz I people forget to especially the ones because I don't know if people some people most people notice I actually didn't start twins this collective I actually took it over.
Matt Wiest 24:07
I didn't Okay,
Jenna Redfield of Twin Cities Collective 24:08
yeah. So it used to be called Twin Cities bloggers back in, like 2015. And I took it over in August of 2016. When the girl that started it moved away, okay, and she just like kind of left this account. And I messaged her because I was friends with her. I was part of the group or the blogging group. And I said, Hey, what are you doing with this group that you have? Because it's a Facebook group and Instagram had about 800 followers. So it was somewhat big ish, but also not, you know, it's not where it is, obviously now. But I was and she's like, hey, if you want it, she gave me all the login info and everything. And I was like, sweet, but then I was like, What do I do now? Because it wasn't a plan. That was the thing when she's clicked, it was not part of my plan. I just kind of saw the opportunity and took it. But then over time, obviously, it's transformed to what it is what I kind of, I completely kind of switch the topic. And I was like, I kind of want to go more the entrepreneur route. But also I was a blogger. So I was like, I still want to keep the blogging and social media part of it as super important. Because Instagram over that time became even more of an important thing. So I think with you did you start your Instagram right away? Or when did you start all your social media when you started?
Matt Wiest 25:13
Yeah, I did. I mean, I, I started it probably a month before I officially open. Okay, pretty much. Yeah, right. When I was starting Yeah. Yeah. I mean, that's something that I, I guess I felt like was really important. Because again, like, I don't think anyone in the health space is really taking advantage of social Mondo right? And I feel like, I mean, it's part of our culture, thousand 18. It's Yes, huge, huge market. And, yeah, I really think that that's where a lot of people are scrolling and looking for looking for that thing, that next thing. So
Jenna Redfield of Twin Cities Collective 25:47
I think that's true. And I think it might be a generational thing, too, because you are somewhat of a younger chiropractor, and maybe people that are 20 years older than you might just be like hiring it out. Right? For sure. Like, I don't want to do that.
Matt Wiest 25:57
Yeah. And that's, and like I said, there. I feel like, I've maybe it's just because I'm getting targeted more by ads. But I noticed now that there is a lot of like social marketing from different chiropractors, but I feel like it's still it's different, because it's still very focused on like, you know, there's a lightning bolt coming out of that person's back. Yeah, because they're in so much pain. It's like super cheesy. Oh, yeah. And I just yeah, so I'm trying to go more for like, the aesthetic. And yeah,
Jenna Redfield of Twin Cities Collective 26:23
this is like really good looking. Like, it's really professional photography. And I feel like it features you doing, like, the things that you're doing with like your classes and stuff. And I just feel like it's more inviting.
Matt Wiest 26:35
Yeah, I mean, that's, that's kind of the goal is just, like we talked about before is, it's just stuff that it's stuff that you like to do, it's just a lot easier to put it out there. Yeah,
Jenna Redfield of Twin Cities Collective 26:45
I think that's true. And I think that by collaborating to on Instagram, like, I know that you feature a lot of people in like, maybe as models or things, you know, or even just doing tagging people that has that been helpful.
Matt Wiest 27:00
Yeah, for sure. Yeah. And just again, kind of like the you're talking about with the events is just the more collaboration that you can get. I mean, how can I add value to you? How can you add value to our business? And what can we do together? Yeah,
Jenna Redfield of Twin Cities Collective 27:12
so if people are listening to this, and they're like, well, I want to do that too. What are some advice you have for like, reaching out for collaborations,
Matt Wiest 27:19
as far as another?
Jenna Redfield of Twin Cities Collective 27:22
Just say, like, there's a small business, and they're like, I just started my Instagram, or I just started my business and I want to get known or I want people to know who I am. What are some, like first steps to like reaching out being like, Hey, I'm a new business.
Matt Wiest 27:35
Yeah, let's collaborate for something. Yeah. Well, I think one of the big things is avoiding the copy and paste, like, cheesy dm, where it's like, Hey, I noticed, whatever, I don't even know what they are. But really just investing in social media. I mean, I took this from Gary Vee, but his big thing is like social media or social networking is literally, I mean, it's in the name, it's to be social network or so if you if you're following say you're following a food blogger that's local, you know, ask them a thought provoking question or a genuine question about like, hey, like, what's your, I don't know, what's your favorite donut place in the Twin Cities? And if something that you actually want to know the answer to? Because that's what's going to generate? You know, yeah, that's what's going to generate them to respond and like for you to connect, and it's not going to be just Hey, you know, come check me out. Yeah, exactly. Well,
Jenna Redfield of Twin Cities Collective 28:25
I get a lot of DMS, from businesses around town that want me to, like, go to their shop and like post about it, right? And they're like, they'll give me free food. But I'm like, Yeah, like, there's no motivation for me. So the biggest thing I always say is, they don't introduce themselves, right? They just say, hey, come to my thing, right? I'm like, Who are you? So like, if they said, Hey, this is Jeff, the owner of the bakery down the street, right? I've been following you on Instagram for a while. Really love what you're doing. I would love to invite that would be way more welcoming for me than just be like, hey, come check out our space. I'm like, Who are you? Like, you don't even explain who you are. And I feel like it's just like a PR person sending out like, a million emails that could have
Matt Wiest 29:05
safwan you like two minutes?
Jenna Redfield of Twin Cities Collective 29:06
Yeah. Or just like, because, or they were told that they needed to contact me right from some lyst or something. Yeah, cuz I'm just like, like, people think that I'm a blogger. I am a blogger, but like, they think that we're a blog. Right? But that's not our big thing. Yeah. Like we're more of a community group. So it's just like, I'm like, I can tell right away. Because I always say like, though, this is the one that was gets me like, can you post this in your group? And I'm like, Okay, first of all, our group is free. You can join it yourself and post about your own thing, because I have that every every day of the week. So it's just like, people don't realize, and that's it. Maybe that's the weird thing about our group is like, it is free, right? We're just like, expecting to have to pay to like, promote themselves, but it's just like, you have the power to promote yourself, especially with social media. You don't have to pay you can and I think that does help. Yeah, but I feel like Instagram, at least right now. It's free. Yeah. And it's a very easy way to make, you know, make people not know who you are for
Matt Wiest 30:02
sure. And like kind of like what you just said, All it takes is like an ounce of being genuinely interested. So if they would have taken 10 minutes to like, look into your group and be like, Oh, look at this is a cool community online. It's on Facebook. It's free. Yeah. What is she posting about? Oh, look at on Mondays we do job search? Yeah, it's like they would have taken less than 10 minutes to genuinely be interested in what you're doing.
Jenna Redfield of Twin Cities Collective 30:23
Yeah. And I think that I can tell, I can tell right away if someone is just not that kind of person who's just looking for the quick sell. Yeah. And they're just, I'm just like, you're not the kind of person I want in our community, because all you're going to be doing is self promotion. And I don't care about anyone else's business. I think the reason that quinces collective works, is everyone in the group is genuinely interested in other people's success.
Matt Wiest 30:43
Yeah, I mean, I've met so many people. Yeah, just through that group, on different projects. And I'm sure,
Jenna Redfield of Twin Cities Collective 30:47
and I think that like my goal is to get rid of that Minnesota nice. Like I've taught, I've talked about this. But it's just like, I think that with Minnesota, and you're not your friend, Canada, which is
Unknown Speaker 31:00
similar, which is almost worse.
Jenna Redfield of Twin Cities Collective 31:04
But I feel like everyone is just like putting on a face all the time. And I think that the group makes it so that we're like, no, let's actually be friends and not like, be like, right, cool for each other. Exactly. I don't know, because we're all I think if all small businesses help each other, will all help survive, because I feel like you're helping, maybe a new, a new studio that just opened that maybe no one's heard about, and you're like, Hey, I'm doing my center movement, like you did the little lemon. And they just opened that week. So it's like, I didn't know that there's a lemon at rich del Rey, but you got, what, 30 people, I don't want me before they're 40 people 40. I'm like to go to this new location. Do you provide a service that was free for everyone, which I was like, That's insane. Like, I feel like free events are very hard to find around town. But then you promoted yourself and your business and Lula like it was just like, perfect. It was the perfect way to like collaborate. Yeah.
Matt Wiest 32:03
And I think yeah, that's exactly. And like, when you're talking about reaching out to businesses. I think that's the biggest thing is people want to know, like, like you said, like, somebody's reaching out to you like, well, what, what is this going to do for me? I mean, it's the reality, we all want to know, like, what, what is what am I getting out of this? And I think that, like you said, with the gyms, that's one thing that I will always mention is just like, hey, like this is, you know, this could be a great way to expose my community to your space, and, and hopefully just create a little more foot traffic in there. Maybe they've got a cousin that lives right next to that gym, that they're like, Hey, I went to this cool space. I mean, that's what it's all about.
Jenna Redfield of Twin Cities Collective 32:36
Yeah. And that's why I think that a lot of, because there's so many things opening up around, like, every day, I'm like, there's a new co working space with there's a new gym that I have a coffee shop. Yeah, there's just like, it's things that people go to otherwise they wouldn't be opening them, you know? And I think that, like, they're just like, how do we connect to the community? Because I feel like they're like, Oh, crap, we open the space. And now we need to get people in, you know, and I think we reaching out to community groups is a really good way to get people that are already knowing of each other to a specific spot. I mean, that's what we're doing with some of our events, we were going to new co working spaces that are opening or, like lifetime, just open a co working space. And we know that you know, all these things that are just, like crazy growing, and it's just like they just don't have the foot traffic is what you said. Yeah. So I think how how so when you first started, you mostly just got networking, and you have a space in Golden Valley. It's like two minutes from here. Yeah. How did you decide on that space? And how did you like, like, did you book that after you start the business? Or was that like pre the business? The space? Yeah, the space? Yeah. Steve to write 133
Matt Wiest 33:43
and then a fourth of January? Oh, yeah. Yeah. So yeah, it was basically that first space was I had a mutual mutual friend that I played rugby with. Okay, so they do a lot of rugby training out of this space that I'm in and Golden Valley. And yeah, we just kind of connected and they're like, Hey, we got a room. Come check it out. I knew that I was ready to start something. And I had a pretty big non compete for my space in the south Metro. So I knew I had to go somewhere pretty far away from there. And this kind of fit the profile, and it was far enough away. And it was kind of what I was looking for that like, Well, you've been there.
Jenna Redfield of Twin Cities Collective 34:15
Yeah. It's like a route. It's like there's like a waiting room. But it's like right next to this like gym. Yeah.
Matt Wiest 34:19
It's like a room in a gym. Yeah.
Jenna Redfield of Twin Cities Collective 34:21
And so it's just like, yeah, it's just like a small room. And I was like, this was great. And so clothing used to be next door.
Matt Wiest 34:27
Yeah, they just moved. They just those parts have been. Yeah. And then I got to know them, too. Yeah, they're they're awesome. Yeah, they're so there's their new spaces in St. Louis. in there, which really? Yeah, we've done a couple of Oh, yeah. Oh,
Jenna Redfield of Twin Cities Collective 34:38
yeah. They live like two minutes from that.
Matt Wiest 34:40
Yeah, they've got there. They will that huge. I don't know if you've been back to their kind of CO working space. They do that most of their back there. Okay. I don't know if I've been there. Yeah, they're doing a lot of like yoga events. And
Jenna Redfield of Twin Cities Collective 34:51
yeah, that's where I went. Yeah, that's like that side. That's like, Oh,
Matt Wiest 34:53
yeah. So yeah, there. It's a nice space. But yeah, so it was it was kind of just like it was the right fit at the right time. For what I was looking for. Like I said, there's no bells and whistles, it's just a room in a gym. Yeah, just kind of what I wanted just something simple and something that was reproducible in different gyms. So that's kind of what we're going to do you work in all them, or do you have in place now? No, I have people that work with me now. So I'm working in the Golden Valley one. And then I work one day a week out of my city of lakes location, which is actually also in Golden Valley, just a little bit down fifth. And then I have a massage therapist there, and then a chiropractor that works in the diner. And then we're opening up another one in Minneapolis and Joe nice. And that'll be a different chiropractor there as well. Okay, cool. So, yes, the next thing is finding people that also share my vision and kind of we can reproduce that together.
Jenna Redfield of Twin Cities Collective 35:41
Are they mostly people coming out of school or people that have been working for a while?
Matt Wiest 35:45
It's a mix, I would say, mostly, let's say recently out of school, so within the last two years, I was school. Gotcha. Yeah.
Jenna Redfield of Twin Cities Collective 35:52
So they feel like it's hard for them to find work, because they're so new. Yeah. And I feel like you can be a good teacher for them to as well.
Matt Wiest 35:59
Yeah. And I think that, I think that there's a lot of people that are looking for that kind of thing. Yes. But they don't know where to start, or they don't want to start like their own brand. Yeah, that's totally fine. That's kind of where I'm looking for. I'm looking to like help people kind of get on their feet, but then be part of this bigger picture, too.
Jenna Redfield of Twin Cities Collective 36:15
If you've ever thought of this, have you ever thought about like, eventually down the road doing more of the branding for chiropractors and all that stuff. I know, you still like to be a chiropractor. I feel like you'd be really good at like teaching other chiropractors how to start business?
Matt Wiest 36:29
Yeah, I don't know. I mean, I guess I haven't thought much about that. Way down
Jenna Redfield of Twin Cities Collective 36:32
the road. Like, I just felt like, you'd be really good. Because I think there's, as you said, there's no training for chiropractors on like, how to build a business, right? I feel like you have figured it out. And I feel like you'd be good at like, even if it was like an online course or something.
Matt Wiest 36:45
Yeah, I know. That would be I mean, I would definitely be interested in doing something like that. Because I think a lot of the there is some, like marketing groups out there. But I feel like a lot of them are very much so like, hey, that it's the old school way of like, you know, pay me a whole bunch of money to like, do this SEO
Jenna Redfield of Twin Cities Collective 37:01
doesn't even know if it were you know, like, or like Facebook ads that are just like posting on Facebook, which really isn't the best marketing tool. I don't think anymore, right? It was maybe five years ago. But I feel like just posting on Facebook unless you have a huge following. People are not going to see it really. And I think Instagram for sure is the way to go. Even like, ads, and then even you know content, like videos on Facebook work better than posts. I think blogging obviously still works. But that's more for search. But I feel like it's all about like, I would have never found you just by googling you. I found you because of like the compound effect of like, I saw you on Facebook, I saw you on Instagram. I saw someone I knew was friends with you on Facebook, all these things that made me be like, Okay, well, this is a place I want to check out. Yeah, instead of being like Google local chiropractor. Right? Look at me reviews are important to it. Never really. I haven't really talked to me about reviews, because that can make or break a business for sure. Yeah, that affected you. I can I think you probably have pretty good reviews. Yeah.
Matt Wiest 37:58
It's been Yeah, it's been something that I haven't put a lot of energy. But I'd like to put in more energy. Yes, I think I have like 15 or 16 Google reviews, which is middle of the road. Pretty. I mean, decent for being a business year and a half. But if you're right, if you did a Google search on Golden Valley, chiropractors, I would probably be like, not on the first page. Yeah, it'd be like maybe in the top
Jenna Redfield of Twin Cities Collective 38:18
phase. You're playing newer.
Matt Wiest 38:19
Yeah. And not as much traffic on the site just from being newer. But yeah, that is, that is definitely something that's kind of like my second. Yeah. Because like we talked about the social stuff is my main priority.
Jenna Redfield of Twin Cities Collective 38:32
Well, because another thing I want to talk to you about is when I first sent, I went to your website, I didn't even call you know, to your website, and I send you you were using some sort of booking software, which I thought was great, because I was like, I hate talking on the phone. And every chiropractor I've ever been to, I had to call and schedule appointment or like, email them and be like, Can I come in this day? Right? You had like a book, which I think is so like now and I feel like so many chiropractors or not, or small businesses are not doing online booking? And I feel like that's
Matt Wiest 38:56
a waste. I don't understand why I think No, I think fortunately, and I'm not going to say this as a blanket. I think a lot of it is they want you to call so they can get you to come in when it works for them. And then there's no real talk about finances until you get there. And I just feel like I don't know, not that it's a trick. But it's like, yeah, there's not as much transparency as like, Hey, this is when I'm available. Just look it online yourself. You don't really have to call somebody I mean, like I said, you've been to my spot. I don't even have the front desk right now. You know, it's easy enough to do everything on your own, where it shouldn't be more difficult than it is I feel like
Jenna Redfield of Twin Cities Collective 39:33
I know, and I and I think maybe it's the fear of I'm, I don't want to name my dentist, but they had terrible website for a long time, they have a better one. Now, they finally realize, Oh, we don't have a black background. But um, so they, but they stopped the call. But I just got a text from them the other day, so they're upgrading their software. So I'm like, dang, that's that's an improvement. But I feel like a lot of these companies are finally like coming around being like, you gotta it's 2018 people. Um, but yeah, so I just wanted to thank you for coming today. Is there any other advice you want to share with the group? before you head out about business or anything?
Matt Wiest 40:11
I don't think so. I think maybe one. I mean, if you're not part of the Twin City collective, I would say just a quick little point of view. I honestly think though, that like that is a great place. If you are starting a business, and you just want to meet for coffee, someone or just throw it out. I mean, there's so many people that be willing to just go and chat and who knows where that could sprout? or What could that could turn into I
Jenna Redfield of Twin Cities Collective 40:30
think that coffee chats, especially when you're starting out are so important. And I think
Matt Wiest 40:35
they don't got a lot of time.
Jenna Redfield of Twin Cities Collective 40:36
Well, yeah. And also just like, I think, don't go in asking them for everything. That's a consulting meeting, right? Be friendly, but also offer your own things, because I feel like I've had people meet with me for coffee and asked me 100 questions, right? I should be charging. Yeah, versus a coffee meeting is more just like, what do you do? Like, tell me about yourself? Like, don't try to pitch them anything. Right? That's so i think i think coffee chats are important if you do them, right. And if you are coming on, as you said, from an authentic
Matt Wiest 41:06
way, so it's kind of like a blind date, in a way like
Unknown Speaker 41:08
kind of teach me like,
Matt Wiest 41:10
what do you teach me? I'll tell you what I do. For friends. There's definitely
Jenna Redfield of Twin Cities Collective 41:13
people I've never talked to again. Yeah, but this is people that I'm like, we're going to be best friends. Yeah. It's like, it's just I think it's it is and it's just like funny that like, there's certain and then you like, and I think the best thing to ask for is like other people. Yeah, it's like, Who should I meet with? Or is there a networking event? I should go to that you really like? I always try to talk about those because I'm like, people come to me. They're like, how do you know about events? And I'm like, I asked people I go to, I go to them, ask them about other ones I've been to right. That's the and then and then I start following them on social. And then I see what they're about. So like, it's just it's not that hard. I think people just don't take the time to do it. And I think if you really want to go to networking event, you will find out about it yourself. There's a lot. There's a lot and I think and I found ones that are unlike I went to at once I'm like no. And then there's ones where I'm like, I'm coming back in every week or whatever. And I think and some of them obviously have come and gone over time. But I just think I think just put an effort.
Matt Wiest 42:06
And even when, even when you feel like you like you're connected often you'll hear of a new one that's like, yeah, how did I know? I know,
Jenna Redfield of Twin Cities Collective 42:14
recently, and I was like, everyone's like, oh, like I looked at pictures. I was like, how about this one? So then I went to it. And I was like, Okay, yeah, so I just feel like, there's so many things. But I think, basically, to core To sum up, what you're talking about is get to know people because they will help you in your business. For sure. I think having a local business is all about people. That's why you do it locally and not online. Because I feel like you have to get to know people. So how do we find you on social media?
Matt Wiest 42:42
You can find me on Instagram, the center of MV empty, so short for movement, and then you can same tag on Facebook at the center.
Jenna Redfield of Twin Cities Collective 42:52
He's also in the Facebook group. So say hi. Awesome. We'll talk to you guys next week. And I'll see you later. Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nick lightheadedness for the use of the song in the intro intro. Thanks so much again and I'll see you next time.