Money Mindset, Overcoming Limiting Beliefs, & Affirmations to change your thoughts

Money Mindset, Overcoming Limiting Beliefs, & Affirmations to change your thoughts

Jessica Zeinstra is a business strategist and success coach, helping women create lasting, profitable businesses they love. She will help you make bank in a manageable way with integrity. Jess built her first business from the ground up in 2008 - in the middle of the recession, in the worst winter MN had seen in years. Since then, she has built several six-figure businesses using social media and a little google savvy. She now travels the world, teaching courses and works with some pretty notable figures including architects, graphic designers, etsy shop owners and some of the biggest names in the hair industry. Jess is constantly creating curriculum and content to help women unleash their inner CEO so they can build lasting income and impact for their life and business.

www.instagram.com/JessicaZeinstra

www.facebook.com/JessicaZeinstraRosen

www.JessicaZeinstra.com


Jenna Redfield 0:03

Do you struggle with getting your voice and your business out there to the local Twin Cities community? Don't worry, we've all been there and this podcast is ready to help. Welcome to the Twin Cities collective podcast with Jenna Redfield each week we'll be discussing topics that will educate, encourage and inspire you to grow your brand or business and introduce you to new ideas, businesses and entrepreneurs in the Twin Cities area hosted by Studio America and Golden Valley. This podcast shares tips and tricks to help grow your empire and have fun doing it. Hi, I'm your host Jenna Redfield, director of the Twin Cities collective and online community for local entrepreneurs, bloggers, small business owners and creatives. Make sure to join our Facebook group@facebook.com forward slash groups forward slash Twin Cities collective. Follow us on Instagram at Twin Cities collective and go to Twin Cities collective calm. To learn more about our upcoming workshops, subscribe on your podcast app and give us a review on Apple podcasts. Now sit back, relax and enjoy this episode of the podcast. Hey, everyone, its Jenna here from Prince's collective Podcast. I am so excited to have our special guest Jessica Dykstra. I met Jessica at Yasmine versus Minneapolis mastermind like two three weeks ago. And I remember she spoke about money and kind of the things that I and I even said this on the podcast before that I want to have someone talk about money on the podcast. So then when she came in, I was like, Oh, that's perfect. So thank you for being here. I want you to introduce yourself.

Jessica Zeinstra Rosen 1:29

for having me. I'm so so excited. And when you asked me I was like, Yeah, I get so excited as you

Jenna Redfield 1:35

are already a member and I didn't realize Yeah, which was so cool. Yeah, I've been following you guys for

Jessica Zeinstra Rosen 1:41

so it was like Kismet.

Jenna Redfield 1:43

I don't think I knew you were local. That was the thing. So I was like,

Jessica Zeinstra Rosen 1:46

one it's funny. You say that? Because until meeting Yes. Not like most of my stuff is international. And I haven't been focusing local. And she was like you're doing yourself and community a disservice by not focusing on local,

Jenna Redfield 1:57

I have a few friends who have done this thing. And a lot of people don't know they're here. And so then they try to do a local event and they don't have a local audience. Yeah. So I think that they start to utilize chances collective as a way to promote their events. So I think I think if once people find out you're here, you'll get some more stuff local, you don't have to travel. I mean, I guess you want to travel.

Jessica Zeinstra Rosen 2:15

I mean, it's fun. Yeah. It's also fun to have a community and support group and you know, like, yeah,

Jenna Redfield 2:21

collective. Yeah, for sure. And that's, that's what I realized is I was like I would I'm a more of a person who likes to meet with people in person. So when I was doing an online business, which I did the same thing, I was like, I have all these friends all over the world. I'll never meet them unless I go to a conference. But because I really, really, really, really get a lot out of face to face. That's why I wanted to focus on local. That's why I chose this collective is

Jessica Zeinstra Rosen 2:42

so interesting. You say that, because it's the exact same thing for me like I was in a mastermind last year, and it was people all over the world. So yeah, I know people Australia and I connect with people in Europe, which is fantastic. Yeah, but like, it's lonely. Like, I wouldn't have my house by myself. And I'm like, Who can I be with? And we're sure like, you feed off the

Jenna Redfield 2:58

person you I'm an empath, too. So I like really feed off of people's perfect like, like it's hard. I was talking to my mom about this just before I got here. I hate emails. Because I come across very blunt and emails but I like if you talk to me on the phone, I'm like, extremely like okay, yeah, like I come across in a different way. Then like in emails. I'm like, I don't want to rewriting right now. Like, just finished

Jessica Zeinstra Rosen 3:20

my email and I try to throw in way too many exclamation points. Yeah,

Jenna Redfield 3:23

I can like for image. I feel like there should be more emojis and email needs

Unknown Speaker 3:27

to be more emojis. Because I feel

Jenna Redfield 3:28

like emails can be like, I had got an email the other day, I'm like, is this person angry? Or like, Is it just like a matter of fact, like, I didn't know so then I was worried about it for like, an entire day. Yeah. Before I talked to them on the phone or whatever. And I was just like, oh, they weren't mad.

Jessica Zeinstra Rosen 3:45

Or like a the explanation? Yeah.

Jenna Redfield 3:47

Because I think that like, especially like with emails, sometimes people don't get back to you for a few days. Yeah. So then they're like, wait, what is their actual energy? Like? I don't know, like, cool. Well, can you explain kind of what you do? Or little, maybe a little about your background? So you're from that city? Yep. So Well, yeah.

Jessica Zeinstra Rosen 4:02

Yes, yes. I'm here. I've been living here for about 10 years. I grew up in Colorado, okay. But I moved here. I went to college in Colorado, but I moved here to go to hair school. Okay, I'm at Aveda. Mm hmm. And fresh out of school, I helped open a luxury men's salon downtown Minneapolis. And that was kind of my first big business that I helped build from the ground up, which was super fun, really exciting. And then from there, it just kind of took off. And I became an educator. Okay, I started traveling the world teaching classes. And I found out that I was not only really good at cutting hair, but I was also really good at business, and building business and marketing that so within six months of being fresh out of school, I was 98% booked out on the chair, I raised my prices, you know, blah, blah, blah. And you know, from there, I just kept getting opportunity after opportunity to speak about business. Yeah. And that just kind of steamrolled and parlayed into me starting my own coaching business. And here we are

Jenna Redfield 5:04

10 years so, so you can you kind of explain what your focus is, because it's definitely more on money and like sales and all that stuff. Can you kind of explain what you're like, I hate the word elevator pitch. But that like, you know that.

Jessica Zeinstra Rosen 5:17

So my, my technical elevator pitch is I help female entrepreneurs make bank by unleashing your inner CEO, my goal is for you to have income and impact not just for your business, but for your life as well.

Jenna Redfield 5:32

I love that, because that's what I need.

Jessica Zeinstra Rosen 5:35

What do you think there's this stigma around money and around sales and around talking about sales and talking about money and that it's like sleazy, and yeah, we're not supposed to talk about and I think especially as women, yeah, there's also that added level of stigma. And I really just want to cut through all of that. Yeah.

Jenna Redfield 5:54

And I think that it's harder with, it's harder and easier with the internet. Like, I think, with online businesses, if you have an online business, or even a local business, and you talk about your business online, I think that a lot of people get upset when they're not making a certain amount, and they see someone that's like, why are they killing it? And I'm not like, I think there's like that jealousy factor to like, but then there's people that are like faking it. And they're like, photoshopping themselves into trips that they've actually never been, you know, and I think it's all about, like, the perception of wealth is something that I think that people are obsessed with. And it's like, but are those people either happy, you know, doing what they're doing? Or are they actually wealthy?

Jessica Zeinstra Rosen 6:37

Right, you know, well, and that's, I love that you say that, because I was actually just listening to a podcast yesterday. And honestly, I couldn't tell you which one it was. But they were talking about this exact concept of like, the false wealth. And like, I hate to use the word millennial, because I will putting millennial shirt boxes. But it is kind of like a young. Yes, cohort that is posting about, like Gucci and all these labels and traveling all the time and not being held down. And some of it is true, but a lot of it is false. And you can project anything on social media,

Jenna Redfield 7:15

you can rent a private jet, just to take a picture in front of it to make it look like you're going on a private jet. Yeah, like and so people are like bankrupting themselves trying to live this lifestyle when they literally aren't making any you know, so I think that's the thing, too, is like, there's the fake, I want to be rich, but is it for the wrong reasons? versus Oh, I want to sustain my wealth by being a business, you know, like, yes, kind of two different like, people.

Jessica Zeinstra Rosen 7:41

And I think, for me, like, what I preach is when you are talking about money and are talking about like, I want to I want people to be able to talk about how much money they make and how much money they spend on things. From a really honest perspective. Like here, here's the receipt, this is what I actually spent like, yes, and there's nothing I don't think there's any shame on either end of the spectrum, whether you're really wealthy or whether you're not and you're working to become I don't I think we need to remove emotion, shame, all of that from money all together. Yeah,

Jenna Redfield 8:15

I have a question about being honest about your wealth. Because what if you're not doing well? Does that come across as bad? Like, I guess, in my opinion, I was like, if people see certain things about me, and they're like, and I'm not at a point where I feel like I should be like, should I share that? Because then I'm like, but then it makes it seem like I'm not good at what I do. Because I'm not a certain level, you know?

Jessica Zeinstra Rosen 8:37

I think that honestly, is all in your head. Okay. So that's your own perspective. And you're taking your own insecurity and projecting that already out on table things somebody may or may not think. And I believe no matter where you're at in your life, you're inspiring somebody and you don't even realize, like somebody wants to be where you are. And that person is out there. Yeah.

Jenna Redfield 8:57

So interesting. So what are the things that you kind of teach? So you're a coach? Do you do mostly one on one work? Or is it like, because I know you do some, like classes and stuff, too. So kind of how does your business work? Yeah,

Jessica Zeinstra Rosen 9:10

so I do one on one work. I also do classes in person. I have had a few online courses, I'm actually relaunching another online course in about a month. So I'm really excited about that. But a lot of what I do right now is one on one or classes in person.

Jenna Redfield 9:28

Okay, so that's where you travel. Yeah. Okay, that makes sense why you'd want to build a local one. And I think people I wanted to mention this, like Minnesotans, in general, I think we come from a mindset of a do it yourselfer, like a lot of us, especially, I guess, my family, we moved here from the Scandinavian regions of Europe during a really hard time, whereas a lot of farmers and they moved to Minnesota and they kind of had to like figure it out for themselves because it's all farmland and like, my, like, both my grandparents grew up farm. So it's like, I my whole family is very much hard working, and do it yourselfers, and like, don't always like to pay for things for other people to do it for them. And I think that's kind of become a kind of cultural mindset here. And I kind of wanted to touch on that is like, is that something you've seen a lot? And at least local clients? Maybe?

Jessica Zeinstra Rosen 10:17

Yes. And it's interesting. You bring that up? Because there is a vast difference between I think, larger cities like la New York, London, yeah, me where the mentality is kind of outsourced. I'll just outsource everything, like from changing your light bulbs to having a nanny turn. Oh, yeah, hire it. Like, have somebody send in your groceries? Like I don't even want to do yeah, like everything is outsourced. So you can focus and stay in your own zone of genius. And in the Midwest, it's very much DIY. Yeah. Which I think is good and important on some level. Because understanding how things work. It is I think, you know, for people who do not wasting money, yes, yes. And I think if you're outsourcing everything, you don't fully understand what it takes to do something. So might be overpaying. You might be, you know, outsourcing, something that you could do yourself in two seconds. But at the same time, if it's keeping you if doing the DIY things is keeping you from being in your zone of genius, and in your power. Let's then you need to talk about

Jenna Redfield 11:25

genius. Yes, I think that's something that I've tried to find. And I'm, I'm getting there. And I kind of know, but then there's times where I'm like, but I also like to do this too. Like how how do you find your zone of genius and what makes you like the best? So what makes you light up? From there's a couple things. So that's the thing. It's like I have one is I love creating things. And the second is I love teaching. And the third is I love connecting. Yeah. So like, I feel like I have three zones of genius.

Unknown Speaker 11:55

And I you can have more than one. Yeah.

Jenna Redfield 11:56

And so for me, I always try to like, do things that follow those three, but then there's like, tons of I do other things. And then like, that's not my so like, like for you like connecting

Jessica Zeinstra Rosen 12:05

with people.

Jenna Redfield 12:06

Yes. Hundred percent. I love networking. I love like going to things and seeing people like I'm very much a person person. Like I love talking to people. Yeah.

Jessica Zeinstra Rosen 12:15

So if you're going to put on an event, yes, you would like host the events, but you would outsource somebody else organizing them. Yeah.

Jenna Redfield 12:22

So that's the thing. Yeah. I don't really like organizing. Yeah. So like, I'm doing my holiday party in a couple of weeks. And I'm like, I'm still doing everything. But like I but there's one person who my friend Holly, she's been on podcast, she's going to be helping us with our hot cocoa bar, because she sets up these beautiful displays. I've heard zone of genius. Yeah, so I asked her to help because I'm like, You are great at this. So like, there are things where people are coming in and helping with certain things. I'm like, I don't do that yet. You know, not not me. But then there's times where I'm like, I want to learn how to do it, just so I know. And then it's like, eventually I'll outsource it. But I'm the kind of person where I haven't done a lot of things. I'm trying everything. See I like it, you know,

Jessica Zeinstra Rosen 12:56

to and that's totally fine. But I think you get to a point where you know, you know, like, like, you know, and I think everybody knows, yes. And some people, myself included, still hang on to things. Yes. Like, I need to hire somebody to handle my schedule. Yeah, I haven't done it because I'm so controlling over my schedule. Yes. But I have so much stuff going on. I need somebody to handle my schedule for me.

Jenna Redfield 13:18

I think that's also another thing is we I heard this recently, it's where we don't think other people will be able to do what we can do. Yeah. And I've because I've actually considered getting an intern or something like to help me with Yeah, the things that I don't want to do. Like, I hate to say it, but like putting all the podcast stuff together. I would rather not do it. But I do it really well. And I can do it fast. So like for me, it's like, oh, I don't need to hire that out. Because it doesn't take it takes me an hour to

Jessica Zeinstra Rosen 13:44

like it doesn't think about what you could be Jenna an hour to.

Jenna Redfield 13:47

True. Yeah, so that's the thing. But then it's like part of me is like the things I could be doing is like the potty like, it's just like a cycle of like, I can't do that.

Jessica Zeinstra Rosen 13:57

It's doing the thing, even it means to have those two hours, one to two hours to do nothing. Because that's getting back into your zone of genius and getting back into your Creator. And maybe that's an hour that you could be networking or an hour that

Jenna Redfield 14:11

I wouldn't say long if I could work all day long. I would do it for I would I seriously what but then it's like there's times where I'm like, but I need to get a break from people. You know, it's just, I like to have the different parts of my life separated where it's like, part of my day is on Instagram part of my day is in person and part of my day is you know, research. I love researching. I know it's like a super weird thing I love 20 times weird at all like, yeah, like I love educating myself and being like home. That's interesting. Like, I love going and finding new Instagram accounts like I like that's the kind of things that I I'm more Instagram focus. That's kind of my focusing. But basically so yeah, you have a pretty big following How did you how did you go here? It's like I'm I always try to ask that. I'm diligent, hard work. I know, right? That's what people don't think it's it's real

Jessica Zeinstra Rosen 14:57

it is. It's not like all of a sudden you wake up and you have 20,000 followers, like, I spent a lot of time engaging with other people, not just making random comments, but actually thoughtful comments on people's pages following people sliding up in their dm, like things like that. So do you.

Jenna Redfield 15:17

Okay, so there's so many questions I have no. Do you? How do you get your clients? Do you pitch to them? Or do you like

Jessica Zeinstra Rosen 15:24

message them? Or do they come to you? They come to me, okay, I you know, everybody takes a different school of thought on sales. I like it to be organic and come to me. Yeah, inbound, I'm not. I mean, you know, certainly if I find a page that I like, or somebody that I think would be a good client, I'll send them a message and just, you know, hey, I really respect your work, or I really like the business that you're creating. I'd love to connect with you. But it's not me pitching them anything. Because I believe in making connections first, before you drop the sale. So I like getting to know somebody first. And I want somebody to get to know me first before

Jenna Redfield 15:57

before you pitch them. Yeah, yeah, I think that's how Instagram has made it easier for people. Because it's more of a networking platform. Yeah, just like you're following each other. You kind of get to know each other, then it's like, oh, maybe I should hire you. Yeah, kind of thing versus like, buy my stuff. I never heard of you. Yeah,

Unknown Speaker 16:13

like what are you? I don't

Jenna Redfield 16:14

even know what's going on. I know that happens to me. I did a whole episode basically about Instagram dm, and like how the art of them? Because actually, I did a blog post on it too. But it was about like, people are just like, here's my thing. And I'm like, Who are you? Are you? I don't care. Like, what why should I care? Tell me who you are, say your name. Like, there's like so many things you have to put in it in a first dm. It's almost like a email. Like I think a DM should be more like an email where it's like, hey, person, this is what I do. This is how I can help you. Sincerely, you know, instead of just like I know DNS or faster, but anyways.

Jessica Zeinstra Rosen 16:51

But you know, it's like the same thing. Yeah.

Jenna Redfield 16:52

It's like a DM should be calling it is it but yeah, but people talk to it like it the text yourself an email, I think a DM should be seen more as an email than a text

Jessica Zeinstra Rosen 17:03

is, especially when it's somebody that you don't even know.

Jenna Redfield 17:05

And I think that our culture has made it. So it's like, oh, sign your DNS. It's like 30 seconds. Yeah, I've spent it's like know, if you really want that person as a client that could pay you hundreds of dollars, you want to make a really good first impression. And I think people don't think about that. Yeah. So So when people come to you, and then they go to your website, or why what's like the process of working with clients.

Jessica Zeinstra Rosen 17:24

So it happens a bunch of different ways. Usually, they'll come to me, they'll say, I really like what you're doing. How can I work with you? And I have an application that I have people fill out just not because well, yeah, for trying to weed out people. Yeah, a good fair. And then they'll fill out the application will get on the phone, I call it a strategy session, where we basically dive deep into their business, their goals, will map out a few things, but really just kind of get to know each other. Because from my aspect, if I'm going to be investing my time and energy into somebody, I want to make sure that they're a good fit for me and that I'm a good fit for them. I don't believe in having somebody pay me. Just pay me x them. Yeah, I want to make sure that they're going to take it seriously. And that we can actually facilitate massive change for them. And they're going to show up and do the work. Yeah,

Jenna Redfield 18:09

cuz we've talked about this on the podcast before is the bad clients are not bad clients, but like they're not right fit again. Because like if you if you have a horrible client, not horrible, I don't want to like, but if you have a client that does not fit with you very well, you don't want to work with them anymore. You know,

Jessica Zeinstra Rosen 18:26

and they probably don't want to work with you, either. And, and you know, it has happened sometimes I'm on the phone with somebody and I'm like, this is not a good fit. Yeah, I don't think you're I don't think I'm right for you. I don't think you're right for me. And let's just respectfully, yeah,

Jenna Redfield 18:39

not do. Yeah, dude, there sure. Yeah. What are your clients biggest struggles? Like, what are people coming to you for? Because I feel like you probably get a lot of the same thing. So that's why you do courses and you do things because you're teaching people the same basic

Jessica Zeinstra Rosen 18:54

skills, I guess, honestly, a lot of it boils down to money mindset. Okay. Yeah, a lot of it boils down to limiting beliefs that people have developed from birth. I mean, the second year born, your brain is literally a sponge. I mean, people say that all the time, but it literally as a sponge, and you are getting information in your subconscious brain from everything, and you don't even realize it. And so these things are getting imprinted. And, you know, like, I have two younger sisters. And we were brought up in the exact same household with very similar, you know, values and beliefs. But the three of us all have different beliefs around like money and life and different insecurities, and different things that we've had to you know, overcome. So, you know, from every aspect of your life, these these beliefs are getting imprinted on your brain and you don't even realize it, and then you're showing up in your daily life based on these, I call them limiting beliefs. And so I work with people to overcome them and to reframe them. So you can,

Jenna Redfield 19:59

what are some of the beliefs that people have? So,

Jessica Zeinstra Rosen 20:01

so many, the biggest one for women is I'm not good enough. That, you know, having money as greedy, that having like, having these desires for wealth, and luxury is a bad thing. Or it makes me a selfish person to want that, you know, Gucci handbag, or, you know, I'm not going to be a good mom, because I want all of these things, you know, those are the biggest things.

Jenna Redfield 20:29

Okay, so I've read a lot of books about this. So that's why like, when I had drawn I was like, I've read your about us and making money. Yeah. Everybody's in Jensen. Sarah, I read mindset switch by Tony Rainier. And if you ever read that one, I haven't had that one. You should read that one, that it's really good. It's probably one of the best books I read. But that's because I I know, money mindset is a struggle for me. And so I think, and I don't know why, like, it's, and I'd probably have to talk with you. I don't know if I want to share a podcast. But like, I do that offline. Well, I think the biggest thing is I like to help people, and I feel like I shouldn't be rewarded for that. That is I think my biggest thing is like, I know, I need money to survive, but I also am such a giver, that I feel like I don't need to take but then it's like, such a transactional thing at that point. You know, and I think like,

Jessica Zeinstra Rosen 21:15

I think there's two ways that people approach money, and and it all has to do with, you know, who you are. There's, there's people that come at it, and they're very insecure. Well, I think it's both stems from insecurity, quite frankly. But one is, I'm insecure. And I need to prove to other people that I am a good person by having all this wealth, and having all this wealth is what's ultimately going to make me a good person. Interesting. And then there's people that are insecure, and they don't feel like they're good enough for the wealth. Yeah. So they would be more giving everything away for free, and you want to help people. And I think that's the more beautiful space to come from. Because you just innately want to help and serve other people, which is phenomenal. But at the end of the day, if you don't have money to pay your bills, how can you help and support and I

Jenna Redfield 22:00

know this, I think the hard thing is I know it. Yeah, but I don't I still don't believe it. Yeah, it's just like, it's like, how do you overcome that belief?

Jessica Zeinstra Rosen 22:10

Certainly not in a day. Yeah, yeah. Yeah.

Jenna Redfield 22:11

But what are some of the I don't want to like, give away all your secrets, but like, what do you tell people? Like, what are the things that people need to know to overcome those beliefs they've had their whole life?

Jessica Zeinstra Rosen 22:20

So I have a money mindset checklist. Okay. Yep. went through. It's totally free. People can get it from my website. Yeah, go to my website. It's right. Check it out.

Jenna Redfield 22:29

But we printed it out. And did it like a piece of paper? Yeah.

Jessica Zeinstra Rosen 22:31

So you can you can print it out. You can do it online, whatever you want to do. But, I mean, and there's so many other things besides just that checklist. But so part of my background, I've struggled with money, beliefs my entire life, like, I think most people do. And there was one point in my life where I was $30,000 in credit card debt. Like, right. And it wasn't even, like, I didn't go on some crazy shopping spree, it was just over spending. Here, overspending there. And bit by bit by bit, it just as good. And then I didn't know what to do. And so it just kept getting deeper and deeper and deeper. So I, you know, I won't dive too deep into that, because I could take

Jenna Redfield 23:13

too much time than we have today. But, you know,

Jessica Zeinstra Rosen 23:16

I woke up one day, and I was like, this has to change my, the way that I've been living my life, I can't keep living my life this way. And I need to make a massive change. So, you know, I dug deep into, like, personal development, and you know, lots of podcasts, read lots of books, I read the secret law of attraction manifestation, and went to therapy, like, started digging deep into what was causing me to do all of these things. And I, I'm the person that I felt like, I had to have the Gucci bag to have other people like me. Interesting, very interesting. And, you know, for me, it's, I had to overcome those limiting beliefs, that that's not what makes you a good person. And that's not what makes people ultimately like, Yeah, that's true. And it was showing up every single day, you know, journaling every single day, daily affirmations, working really hard to reframe those beliefs that are seared on your subconscious brain.

Jenna Redfield 24:17

I think that is so like, it's so it because that part of me is like, yeah, I kind of think that way too, because I feel like, there's times where I'm like, I need to show off what I'm doing. But more from a business perspective, where it's like, I want to show that I have this many followers to show that I'm good at what I do. You know,

Jessica Zeinstra Rosen 24:34

so interest. Yeah, when ultimately, like, it doesn't really matter. But, uh, but you know, we kind of start one thing. Yeah, yeah,

Jenna Redfield 24:41

it's kind of like, I need the math to, like, prove it. So that I'm not just saying things I like, need the facts behind it, which is like the stuff. Yeah,

Jessica Zeinstra Rosen 24:50

and I think a lot of that is our society, true, you know, and different pockets of our society. It's like, you have to have the nice car, you have to have the nice house. And that's shows people that you made it and you know that, you know, for some people, it's even deeper like, for me, I was like that, that's how people like you, like people won't like you unless you have those things. And I believe that since I was like, a little girl, and I was shown that my entire life this way.

Jenna Redfield 25:15

It's all about your background, and how you're raised? Because it's interesting that you said that your sisters and you were raised the same, but you're different in terms of how you think, or is that it was more insecurity wise, or how does that work? Yeah,

Jessica Zeinstra Rosen 25:27

so I have two younger sisters, one, she's four years younger than me, the other one is nine years younger. Okay? So we were raised in the same family in the same values, like, you know, what have you, but at different economic times for my parents. So I was the first child, my parents were very young, new in their careers, we didn't have much of anything. You know, by the time my youngest sister came around, like my parents had a really nice house. And we lived in a gated community, and they could afford a nanny and vacations all the time. So it's like, we grew up with the same intrinsic values and beliefs system, but the way that our life was and the way that my parents showed up in that life was very different.

Jenna Redfield 26:07

That was super interesting.

All right, we're gonna take a real quick break, and we'll be back with Justin. Hey, twins, its collective members, I am so excited because I am launching a brand new service, and it is Instagram at management and photography. So if you're struggling with keeping up with managing your Instagram account, maybe you don't really know how to take photos for your business, I am so excited because I will be offering this new service where I will actually come in and manage your entire Instagram account, from photography, to posting to using the right hashtags and following the right accounts. This is something I feel like a lot of people in our community are looking for. And I'm really excited to be able to offer that now as a service within Twin Cities collective. In addition to that, I also am offering consulting. So if you're just needing a little bit of help, and you want that one on one, sit down with me to talk over Instagram and come up with a plan, I do that as well. So if you want to head over to Twin Cities collective, you can see all of the different services that I offer. In addition, I also do individual stock photography that is for your brand. So if you need an Etsy banner, or any type of photography, that includes products, I also do that as well. So just wanted to share a little bit more about some of the things that we are now offering at Twin Cities collective. So I hope you guys check it out on our website. Are you struggling with growing your Instagram, or getting your podcasts up and launched, I'm really excited to announce that Twin Cities collective now has online courses. Now these aren't your regular courses that take weeks to finish. These are really short they are within two hours each. So I have three different courses available, I have Instagram growth, we also have our ultimate guide to Instagram, which not only includes the Instagram growth course, but also talks about Instagram stories and Instagram TV, and how you can repurpose video for that. Finally, we have the Do It Yourself podcasting course. Now the nice thing about this course is it's all about the things that you need to know with podcasting, from working with clients, to recording and editing, to promoting your podcast, make sure to head to Twin Cities collective.com, click on the education button on the menu. And then you'll see the drop downs for the two different courses. And let's get back to the podcast.

Alright, we're back with Jessica, we were talking about kind of, because I think I don't really want to get into my bag because I know like my whole family listens this podcast. But I'm basically like, my family was the first family that had money versus their parents. So like, I felt like they were raised a certain way. And I was raised a very different way. And so and I also felt like I could rely on them if anything happened. Yeah, that was the other thing. So it's like, for me, it's like I always have a backup. If something happens like to me, like I can always move back home or I can you know, I can always rely on myself parents to pay for things if I need to. But it's just like, for me, I have a very innate sense of I want to be able to provide for myself. So I get really stressed out if I feel like that's not happening.

Jessica Zeinstra Rosen 29:10

It's interesting. So my parents, like my dad was the first one in his family to go to college. Like small town. Yep, they moved away and made something of themselves living in like the big city. Yeah. And my mom, so my parents are from Minnesota, I was born in Minnesota, and then we moved to Colorado, and moved to Colorado for my mom's job. Okay, and so my mom instilled in me from a very young age, like don't rely on a man for anything, like you're going to become successful on your own. You do it yourself, like DIY, you know, you're a strong, independent female. And so, you know, I grew up with that were like, everything has to be hard. You work really hard for money. Making Money is hard. Like you have to put in all the work and all like, it's like, you're just grinding it out to make the money. And it doesn't have to be that way. Like it is. It is what you decided is and I think that's the beauty of life is it gets to be easy. If you decide it gets to be easy. Yeah.

Jenna Redfield 30:09

And I think it doesn't happen overnight, too. Right? I think a lot of people think I'm going to quit my job, and tomorrow I'll be a millionaire.

Jessica Zeinstra Rosen 30:18

I'm gonna make an Instagram influence. Yeah. And it's like,

Jenna Redfield 30:20

we it's taken me two years to build a 12,000 on Instagram. So it's like, I'm people don't see that. I know that. Well, if they've been following they do. But if they're just joining it today, right? They're like, Oh, my gosh, you must have done that so quickly. And I'm like, Yeah, no. I mean, it's not like it took 10 years. But it also didn't take two days. So I think it's like hard work. And consistency is what's going to build you. And there's a word, the compound effect. love that phrase. Yes. I use that phrase. All Yeah. Because it's like, I was listening to another podcast, which talked about that. It's like, where it's like the consistency of you doing something over time manifest the like, the work I guess, like, and also just like seeing you in different places. Like when people join our Facebook group, I asked, the first question I ask is, how did you find out about us, because I want to know, I'm a marketer, I want to see where the lead comes from. And most the time they're like, either my friend told me about you, I saw it on Facebook, or I follow you on Instagram. That's like the three ways. But sometimes they're like, I saw you on Instagram. And I saw it on Facebook, and my friend told me about it. So it's like the compound effect of like, I really need to join us. Yeah. So it's like, it's like, there's so many different ways that we as a society now with social media, are finding things. And I think that it's, it's so interesting to me, I don't know, I get like, yeah, I'm kind of a geek about social media. I'm like, Oh, this is so it's not just like a fun thing. I'm like, I really enjoy this in a business way.

Jessica Zeinstra Rosen 31:44

My mom is a banker, and my dad is a CPA, I grew up with my face in spreadsheets, okay? Like, I'm, yeah,

Jenna Redfield 31:48

my dad's a spreadsheet nerd, too. And I don't like I only use spreadsheets when I have to because I'm such a visual person. I'm like, I'm the artsy one of the family. So like, I, I don't know, it's, it's the weirdest thing in the world to like, but my dad was also an entrepreneur type. So like, for me, I grew up knowing I could have my own business because I've seen that happen. And so for me, I'm like, oh, wow, I, I can but when I was in college, I thought I was going to have a full time job. That was I never in a million years thought I was gonna be entrepreneur, but then I couldn't find a job. So it kind of forced itself into my life because I'm like, Okay, well, I need to make money somehow. So maybe I'll try something and try to get people to pay me for it. Instead of having like an employer, like I'll have, like, I started my first business was a wedding video, it was a wedding videographer. So that was the first taste of like, oh, somebody will pay me to do some things. Yeah, like, I just couldn't believe it. I was like, people would pay me. That's not like, they're not a business. They're just paying me for a service like that, to me was crazy. So did you always want to be an entrepreneur? Or? Yes and No, kind of similar to you. My dad has had his own CPA practice. So I was an entrepreneur. Yeah. And from when I was little, I was an entrepreneur, like I painted rocks and sold them to our neighbors. Like, at one point, I know, a friend of mine, like we took marshmallows, and we would like make fancy marshmallows and go around and sell them neighbors. When we were like, well, nine years old. Yeah. So there was always something in me that was an entrepreneur, but I was also raised of you go to college, you become a doctor or a lawyer, or, you know, this is how you make traditional money. Yeah, right. There's a lot of people in our group that were raised that way, and then they're just like, screw it, I want to do it, I actually want to do so they like, you know, drop out of med school, or they, you know, quit their job they've been at for 10 years and try something but and then my biggest thing is, know what you want to do? And like, actually get some education on it. Yeah, for you do that, because it's like, or at least do a side hustle. While you're still at your day job. Yeah, because if you just drop everything and are like, I'm gonna do it and you know nothing about business, you're not going to be successful in that so many businesses fail. Well, I

Jessica Zeinstra Rosen 33:58

think it's hard because this is where like, I fully believe in how you show up is your energy that you put out into the world is energy that you're going to receive. And if you quit your job, you have no income. And now you're trying to start a business, it takes a while to start a business. And if you all of a sudden get to a place where it's like you can't pay your bills. Now you're showing up in a panicky energy, a panicky emotion, you're just going to get panic back. Exactly. I hundred percent agree with that.

Jenna Redfield 34:26

Because I think that people don't realize how hard they think that I've been think about this a lot people think that running a business is gonna be way easier, because then you know, they have freedoms, but it's twice as hard because you're reliant on yourself for your own income. And you have to like be on top of everything.

Jessica Zeinstra Rosen 34:41

And then especially like, the first few years, because that's when you're building everything before you have the finances or the resources to develop and build a team. And even once you have a team, it's not like they're doing everything for you. You're in charge of a team and you have this share the boss and you're steering the ship.

Jenna Redfield 34:59

It's kind of like your becoming the boss that you had

Jessica Zeinstra Rosen 35:02

it Yeah, yeah.

Jenna Redfield 35:02

But I think that a lot of people I could go on to this topic forever. But um, I, because I think that there's perceptions of business that people have before they do it. And I also think that people spent and they sometimes at the beginning spend too much time on the wrong thing. Yeah, like sometimes people get stuck, don't have a logo and like, like, thing, I use my headshot, you know, or something like that. Or they're just like, but my product, I don't have a website. So it's like, well then get one like, like, I figured out how to make a Squarespace site in like three days. And it's like, you can do it. It's like 12 bucks a month, like, yeah, you know, just get it up or have a Facebook page. It's free. Like just oh my gosh, my first website was horrible. Okay, but it was like on Squarespace and I just liked it together. But like, Oh, yeah, when

Jessica Zeinstra Rosen 35:45

was several years ago?

Jenna Redfield 35:46

Well, I I started my first website was on WordPress. com, which I don't recommend, because it's the free version, and you can't turn it into wordpress.org. Because WordPress dot, okay, there's a whole thing. I'm just gonna say this to the media. Well, I just want to say because I don't think I've ever talked about this, their wordpress.com is owned by WordPress, but it's basically their version of all these people don't know anything. So they'll pay us money, but they don't get any plugins. That's what it is. They're like, Oh, these people are dumb. So if you have it, I'm sorry, I don't want to offend you. But like, they're basically saying, These people don't know anything. So they're just going to pay us to have a website, like to have like a domain and stuff. But they don't get any customization. If you go in through the.org. It's free, you just have to find a host. It's basically like they're self hosting themselves. But you and you pay them to do that. But then you don't get any of the perks of the actual WordPress. It's like the biggest scam. But like if you go through the actual WordPress and you and you get like a domain through another site, it's free beyond the domain. That's it. And what's interesting,

Jessica Zeinstra Rosen 36:49

I never tried WordPress, so like,

Jenna Redfield 36:51

so that's why I really got annoyed with WordPress as I was like, they're scamming all these people. And then people are like, I've been on WordPress. com for a year, but I can't do any customization. And now I have to completely start over on a new WordPress site. So I was like seriously, but with Squarespace is nice. It's like not free at all. But they don't like it. It's super easy. It's like drag and drop it is and I think that WordPress is coming around to that like in terms of their actual software, there's more plugins and more. I guess software that's allowing people to drag and drop. Yeah, I don't think it's very easy. Anyways, WordPress is more customizable. That's all I have to say. And Squarespace is easier to use. And that's why I use it cuz I'm like, I don't spend all my day on my, my website. Yeah. And I sometimes do, because I'm the kind of person who likes to tinker. But anyways, let's get back to money mindset, because I think I wanted you on because I think that this is a not, I guess it's a growing epidemic. But it's also just always been there. And we just are now realizing how many people have these limiting beliefs about how much we can make or like, and I think that a lot of people, especially moms, I'm not a mom, but I feel like a lot of moms are like, Well, I have to stay at home with my kids. And so I can't make anything. But then it's like I have to resort to being like working on sales or doing other

Jessica Zeinstra Rosen 38:04

it's like an MLM. That's the only way I can make money. And

Jenna Redfield 38:08

I think that and I think it's easier to do than to start a business because with the business, you don't have something behind you with education, you kind of have to figure it out on your own. And you have to know is there a market for that? You know, so it's, it's, it's twice as hard to start something from scratch. Yeah, and to work for someone else from home. And there are a lot of stay at home jobs available. But it's like, if you really want to, like you only make a certain amount of money at those with being your own business. Yeah, you're capped. And I think that's the thing that entrepreneurs want. And that's why people are so driven is like I can make as much as I want. If you're at a job, you'll only make as much as you're allowed to basically, basically, and I think that's why people are drawn to entrepreneurship is like I can make as much as I want. But a lot people never get there. So I think like, what is your thoughts on that? Unlike the kind of the drive behind starting a business? And what are the expectations people will have? And then don't know, go ahead. So I

Jessica Zeinstra Rosen 39:08

have so many thoughts. I mean, first of all, like, I hear this all the time, when people women especially start a business, it's am I even good enough to start this business? Like, is anybody gonna pay attention to me? Does anybody even care? Yeah, like? And, you know, first and foremost, it's overcoming those beliefs. And and what I like to ask is when someone says, but what if I'm not good enough? My question is, will is that ultimately true? Like, let's walk through that real quick?

Jenna Redfield 39:37

What, what's the thought behind that? Yeah,

Jessica Zeinstra Rosen 39:41

what's the thought behind that? What's telling you that you're not good enough? Because, you know, you have this desire to start this business? And, like, you know, usually this person has a proven track record that, you know, for instance, a piano teacher, so they want to start a business being a piano teacher, okay. I don't know why I'm using this example. But that's the first one Something happened my head, but anyways, and you know, she's like, but I don't think I'm going to be good enough and be able to get clients. And it's like, well, what makes you think that that is? Is that ultimately true that you aren't good enough? Well, usually the answer is no, because they've been piano playing piano their entire life. They may be studied it in college, maybe they you know, at the church, they're the pianist, or, you know, all through high school and college, they are the penis, whatever. So they're really good at it. And so it's like, well, what makes you think that you're not going to be good enough? Because you're really good at this? Yeah. And that's usually the answer. Yeah,

Jenna Redfield 40:31

that's usually the limiting belief is that they're not good enough. My my limiting belief is that I'm not good at selling things.

Jessica Zeinstra Rosen 40:39

Which is also another thing. And for me, I don't like to look at sales as selling. Yeah. And it's just sharing, and it's serving. Yeah, it's helping.

Jenna Redfield 40:51

And I think that's the thing that our society isn't good at saying, because

Jessica Zeinstra Rosen 40:55

the thing is, so like, Black Friday sales, people are reposting less, right? Like, Oh, my gosh, I got this great deal. on this website, I got this great job on this website, blah, blah, blah, blah, blah. And that's sales. I mean, you're sharing, I got this great deal. And, you know, whatever store buys it, and somebody buys it, you just sold them. It's like you're not selling your own product. And there's this weird stigma that people have of like, well, I couldn't be the one selling because you don't look at yourself as a business. True, but you're a business so true.

Jenna Redfield 41:24

I think my my biggest thing, and this will go into like, my insecurities, but like, I feel like I don't want to be self promotional. Because I don't want to annoy people. That's always my thought is like, I'm talking about myself too much. It's going to annoy people. And then they'll like, has anybody told you that? It's annoying? No. But like, I look at the numbers. I'm like, is am I going down? Like, am I my follower? Like, is my Instagram story view count down? Because I keep talking about this thing? Like that's in my head. I like try to like justify everything. Yeah,

Jessica Zeinstra Rosen 41:52

but if it is going down those people aren't your people. Anyway, true.

Jenna Redfield 41:55

That's true. I always say the about email list. If somebody has subscribed, I'm happy about it. Because my they were not the right customer. Yeah, I always say that. And people are so upset if somebody unfollow them on Instagram. I'm like, I unfollow people all the time. Because I'm not they're not the right account for me to follow. There's somebody else who's better. I don't think that the following is something that takes me like, it's actually not the thing that makes me upset. It's the more of the like, people actually watching. That's more of a thing. And I actually

Jessica Zeinstra Rosen 42:22

have had clients with 100,000 followers that are barely making any money and people with 1000 followers that are making six figures Plus, I

Jenna Redfield 42:29

can get into that too, because I think I was talking about the numbers don't equate sales because if you're not setting up your business, right, you're not getting the money you need to like Prince's collect it for a long time was a hobby for me, I was not making any money off of it, because I had a job and I did on the side. And when I switched it to being like, I have enough followers now that I can make this a full time business. It It took a long time to be like okay, well, now I have to, I had to change a lot of my mindset about the group, but also had to change the mindsets of everyone else that this isn't just free anymore. So I think for me, it was kind of a double thing I had to overcome is like, there's going to be things now that cost money, which I think people aren't used to. But I also think it was for me it was like now I have to start charging, which was like,

Jessica Zeinstra Rosen 43:13

it's the same thing in any business walk is free when the business first opens, but you get to a point where not block is extra, like it's the same thing. And you get to a point where you reach the next level. And you know, now this person in my business, you have to pay for it. But there's still this portion. Oh, yeah,

Jenna Redfield 43:27

that's I try to create, I try to keep things free. But I'm like, but like, for example, my first workshop I did I charge $10. Now charged 30 to 40. You know, because it's like, I think that I was under valuing it. And I think that I first I was like, Who knows if anyone's gonna show up? You know, because I was like this my first ever workshop. Yeah, who knows if I'm, you know, anything, and it sold out in like a day. And I was like, okay, just show up. But then that made me realize I'm like I am under selling because if I could sell it in a day. That means like, if I could double it and sell, you know, like or whatever. And I every time I doubled it, and I would still sell out and I'm like crap, I'm really undervaluing this. So I think when you first start, and that's the thing is I was starting out, I had no idea what the market was willing to spend, you know? Yeah, it's like now I've hit the point where sales slow down at a certain point. So it's like, okay, that's the, that's the spot where I'm able to sell enough. But also, it's like, if I wanted to have only 10 people come to my workshop, I would double the price. But I want to have as many people as possible, so I keep it at a certain price. Yeah. So I don't know, it's kind of a weird thing. When I think you could,

Jessica Zeinstra Rosen 44:38

I could dive into that. Because, like, people equate pricing a lot of times with self worth. Like there's this crazy charge what you're worth, and I actually don't like that. I also don't like that. I don't think that how your price or what you're charging, like anything to do with your self worth it. Yeah. So.

Jenna Redfield 44:58

So then I guess my question is, how do I know what it's worth? Like, that's the thing side.

Jessica Zeinstra Rosen 45:07

That's the thing you get to choose though, and you get it's, it's whatever makes you if it if you feel triggered by it, then it's probably something you should work on. Like don't charge a price that you don't believe in, because then you're not going to sell like I can't sell you something I don't believe in you pick up on that energy. And that's when sales to get sleazy. And that's when I think people feel the sleaze. But if you're selling something that you genuinely believe in and know is going to change somebody's life, or help them in some capacity. My Instagram audits that I do, I think are at a really good price. And I believe that they're worth what I give them.

Jenna Redfield 45:45

So like there's things like that, where I'm like, I picked a price and like people, I'm like, I really like the price of that. Then stay with it. And I yeah, so it's like, but then I think the biggest thing is, is if I don't sell any, I think it's too expensive. That's my that's my my kryptonite or whatever that's like where it's like, Okay, well then is it too high? because no one's buying, you know, or whatever. That's always my concern is like, Am I pricing too high? because no one's biting? Like, that's always my thing. Yeah.

Jessica Zeinstra Rosen 46:12

And I think a lot of people feel like that, too. But it's

it's not too high, because people have purchased it. Yeah,

Jenna Redfield 46:19

that's right. You're right. You're right. Yes. And so like, and then I have to tell myself that, but then it's like, yeah, so one person that can afford

Jessica Zeinstra Rosen 46:26

it? I don't know. Well, I mean, if so, there's like a, I mean, it's math basically, like, if you want to make a million dollars, you would have to sell $1,000,001 things? or What is it? 10 hundred thousand dollar things, you know, so it just depends on what you want to do. And it takes the same amount of energy to me to sell a $1 thing as it does to sell, like, the same amount of energy goes into it. Yes, you're selling a million things at $1, which is a lot of energy. Or you're finding that very specific person who's going to pay 100,000 dollars, which is also a lot of energy. So it just depends on where you want to put

Jenna Redfield 47:03

it. For me, I've like to do both. Yeah, I like to have the clients where they pay me a lot. And I work with them. But I also like to have the masses have a less expensive product where they can afford it. But it sounds like for example, I'm considering coming out with an E book. Yeah, it's gonna be like $3 399, it's going to take me maybe two days to make. And then I have a huge audience. So there's potential like pool for them to actually buy it. So it's like, for me, I can make a couple hundred dollars in like, a few days if I you know, if I did that, right. And it would be like worth it to me, but then it's like, I couldn't make a couple hundred dollars working with one person. You know, so it just I think it just depends on everything. I don't know,

Jessica Zeinstra Rosen 47:47

no, I totally and I have different tiered offers to so like, I have a pricing book, okay, that I sell. And it's $44. And that's, you know, my ebook. And it takes you through the set the six steps of how to pick your prices. And it's totally different than what a lot of people go through, I think of a better price. But I have it on the lower end, because I want more people to have access to it. And then I have you know, mid tier and then I have my high tier now I don't have like 100 people purchasing one on one. programs, huh. You know, I don't need that. But I don't have time. That I don't know. But then you have, you know, the lower tier offers that are able to help the masses? Yeah. Because ultimately, I think you're very similar to me, you just want to help people.

Jenna Redfield 48:34

I think I've been doing too many massive things when I need to kind of price the structure, as you said, like the mid tier and it I just haven't thought of it unlike with some people and just, you know, spend that thousands of thousands of dollars on that. And I'm like, Well, if they already Yeah, then I'm like, Oh, well, then maybe I should spend my time. And then

Jessica Zeinstra Rosen 48:51

he says if you would you purchase it from would you purchase it? That's

Jenna Redfield 48:55

the thing, though, I'm very cheap. Like, that's my issues. I don't like to spend money at all. Yeah. So for me, I always think of myself in the situation. I was like, I would say what I spend on that. And I usually say no. So then it but then I know there's other people that aren't cheap. First of all, and I am statement is a very strong statement to make. So you saying I am cheap.

Jessica Zeinstra Rosen 49:19

I isn't very strong statement to make.

Whatever you put after I am is what you're the energy you're putting out into the world. And that's what you're going to get back.

Jenna Redfield 49:29

You're right. But I don't know how to make it not true. Like I I guess I think I would spend money if I had more. I guess I just I don't know. Now I'm thinking about it. I don't know what the answer is. And I think that I think I'm at a different economic point than other people. So maybe they would be have the funds to spend two $3,000 on a one thing.

Jessica Zeinstra Rosen 50:00

So I guess the question is, Forget about the Price. Yeah. Forget about the Price of it the service that you were thinking of? Would you purchase that from somebody else? Forget about the Price? Yes.

Unknown Speaker 50:10

You would find it beneficial

Jenna Redfield 50:12

to have if I didn't have those talents already? Yeah, yes. Okay. Like, yeah, that would, yeah.

Jessica Zeinstra Rosen 50:17

So somebody out there is looking for those talents, and they're willing to spend money. And, you know, for me, I've spent large sums of money on things before that initially, like, I was in a mastermind last year, and it was expensive, quite frankly. And it was, you know, when I was looking to do it, I was like, okay, like, this is this is a big jump. But I felt good about it. Yeah. Like I didn't, I didn't feel triggered by it. Like, there's when you're looking at purchase something, it's like, okay, am I feeling insecure? triggered, like terrified in a bad way about making this purchase? Or am I feeling excited? Like, I don't know how I'm going to find the money for this. But I just know, I'm going to like, I'm going to sell some stuff. And I'm going to make this work. I'm going to cut back over here, I'm going to, you know, cut back over here. And I'm going to make this work. And I'm going to do it like people will find a way. And I think it's the same thing for you like you're not cheap. You just choose to spend your money in very specific ways.

Jenna Redfield 51:18

And I also, I think my biggest issue is I like to do it myself. So it's like I would rather figure it out, then have to pay someone to do it. If that but

Jessica Zeinstra Rosen 51:26

think about how much time it will take you to figure it out versus paying somebody to do it. I know. And that's the thing is that's their zone of genius. Not yours. Yeah, yet. Yeah.

Jenna Redfield 51:36

Gosh, I feel like I'm getting into like a, like a therapy session. Um, yeah. But I mean, I think that a lot of people probably think this, maybe not the same way I do. But they're like, well, I would rather just figure it out, then pay someone or they're like, I can't afford it. Or I would, there's just so many things when you're starting a business that there's expenses, you know, totally, and I'm certainly not saying that everybody needs to go out and spend a ton of money like I I'm not a proponent of anybody going into debt. To start a business. Like I think that, you know, you know, you shouldn't have to go into debt spend more than

Jessica Zeinstra Rosen 52:13

anything? Yeah, yeah, at all. Because that's just going to start another cycle cycle of, of negativity. But there is like a time when you have to, you have to outsource and you have to pay somebody else to do certain things. And, you know, you just for me, I so I, I'm a nerd, and I track everything that I do during the week, and I write down how much time it takes me.

Jenna Redfield 52:40

And then I got up. That's, that's the thing is, I feel like I have unlimited time.

Jessica Zeinstra Rosen 52:44

And we don't know until I track how much time it takes me to do certain things. And if I'm spending too much time in admin work, I need to hire somebody to do it. And there's ways to do it that aren't expensive. You can get a free intern, you can go through up work and you know, paste somebody's for, you know, maybe you're spending five hours a week on admin stuff. And you could be taking that five hours a week and spending it with your family to help you get re energized or, you know, spending it with clients making money or you know, doing another podcast or whatever.

Jenna Redfield 53:17

That's so true. I think it's Yeah, I think time for me, is what I feel like I have more of than money. Yeah. So that's to me what I spend my time. So weird. Like, I feel like I'm doing it in a way that I feel like eventually it'll pay off. That's always my thought is like I'm doing little things that eventually will like, one day, it'll it'll click, but it's just like, the little things is what I get caught up in. Yeah, and not the big things. Because I feel like what I need to be spending my time doing isn't what I'm actually spending my time to. I'm spending more time fixing little problems than I am reaching out to companies and pitching them like I don't do that. Because I just would I get I get nervous this. And I don't want to do it

Jessica Zeinstra Rosen 54:02

totally. Like most people. Yeah. and myself included. I mean, there's it's nerve wracking to put yourself out there. Because what if you hear a note? Yeah.

Jenna Redfield 54:10

Oh, I'm really bad at rejection. Yeah, that is something I avoid, like the plague

Jessica Zeinstra Rosen 54:15

a lot of people are, which is why they avoid the sale because they don't want to be rejected. But

it's not a bad thing. True,

because failure isn't bad. It's an opportunity to learn something new, I

Jenna Redfield 54:23

got to figure out how to get over that because

Jessica Zeinstra Rosen 54:24

I keep saying that to yourself every single day.

Jenna Redfield 54:28

And I think I've gotten better at certain things. But there's things that just hold me up and I just don't can't get past them. And it's like how I just I need to get fixed. I don't know I need your help. Okay, cool. Well, is there anything else when it comes to money mindset that you want to mention? Or just tips or something,

Jessica Zeinstra Rosen 54:48

I just really want to erase the stigma around money that talking about it is bad, because I think we need to open up especially as women and have open and honest conversations about it. And, you know, if get my free work bus, because the first part of it will help you select the first step in the workbook is writing down all of your money stories. So everything that you believe to be true about money. Yeah. And then the next step is reframing those, okay, you know, so the first step is, people who are rich or greedy, you know, money doesn't grow on trees, making money is hard, you know, that sort of thing. And then the next step is working to write positive affirmations about them, like I choose for making money to be easy. Money comes to me effortlessly and easily. And you know, my clients love to pay me and those sorts of things. And you say that to yourself every single day, sometimes 10 times a day.

Jenna Redfield 55:42

I've read a lot of books about like, I heard from the manifestation, babe, and I heard her speak and Milwaukee. Yeah, and France. Yeah. And so that was the first time I'd ever heard of any of this stuff. I have been following her forever. So her manifestation, babe, and then also Amanda Francis. I don't know her. She's also a money mindset. Like, person. And like Gabby Bernstein heard of her? Yeah. Yeah. So so that's why I was like, Oh, my gosh, she's one of us, like one of these people in. So that was exciting. So that's what I was I got having on the podcast. But um, yeah, and so like, that's the thing is a lot of people, it's still so new to people, this whole concept of money mindset. And like, the fact that they even, they might not even know they have an issue. And another

Jessica Zeinstra Rosen 56:24

thing with it, you don't even realize that you have these limiting beliefs and that you are showing up every single day and you are spending money, you're making money, you're spending time with your significant other based on these beliefs.

Jenna Redfield 56:38

I really hope people listening to this, if this is a problem that they have, and don't realize it realize it and it's not the same. That's why I do this, like I do this, because I have gone through this myself. And you have gone through this. You say, Okay, I'm actually really curious, how did you get out of that debt? Like, did you just, I don't know, like what change. So it took me a year, okay, get out of it.

Jessica Zeinstra Rosen 57:01

First of all, my, he's my husband now, but he had no idea we've been together for you know, ever. And so I had to come clean to him. And I started making daily incremental changes, I looked at how I was spending my money, I started going to therapy, I started reframing my limiting beliefs around money, I chose that money was easy. And that money like I have, I was going to read these. So like, my work is of high service and worthy of massive compensation. My work is valuable, and the world needs what I offer. And that, you know, clients flow to me with ease and love to pay me like, those are some of my daily affirmations that I say to myself, and I started saying this daily. And within a couple weeks, I got a raise. Wow. And you know, within a couple months after that, like I was making twice what I was making before, and it was like it was just kind of snowballed from there. And I was able to pay it off in a year. And it's Yeah,

Jenna Redfield 57:56

that's really inspiring, because I think whether or not believe in manifestation, I think the belief in yourself is something that totally is true. Yes. Because it's like, if you project something out to the world, that will I think manifestation is true in the fact where you what you present is what people see us for sure. I don't know if I believe in like, it'll come to you eventually. Because sometimes things don't happen. I think that's my biggest issue with me.

Jessica Zeinstra Rosen 58:23

But this is the so there's a difference. And okay. Like,

if you're trying to manifest something super, super specific, it's more like you're manifesting the feeling. Yeah. So I think some people think that manifestation is I want this very, very, very specific minute thing. But really, if you focus on the feeling like I want to feel freedom, I want to feel weightless. I agree. I want to feel confident, I know, beautiful and healthy. That's what's going to come to you and I say, you know, universe, God, whatever you believe in, please allow me to have this or something better. I'm open and available for this or something.

Jenna Redfield 58:57

But it is all about your presence. And I know how you you think because I think mindset is is a thing that I believe is true? Because obviously it is mindset is is limiting beliefs are real, because I think that they do stop people from moving forward. I mean, we've talked about

Unknown Speaker 59:14

probably like, Yeah,

Jenna Redfield 59:16

and I think that it's it's definitely something that I, I've only learned about this year. So I'm still very new to the world of mindset and all these things. So I think that those is there besides you and maybe manifestation vaping some of these other other any other books or things that people should

Jessica Zeinstra Rosen 59:32

check out. I mean, so many, so like,

I can't even think of any off the top of my

Jenna Redfield 59:39

head. I really think you should check out mindset switch. I mentioned it before, but yeah, and you're near basically she talks about how there's like four different things. There's your speech, your words, your emotions, and your thoughts. And you have to start at the thought low or don't you start at the word level, and the things that you say you have to change your language, then you have to change your, I think was like thoughts. And then and then change your emotions. Why are things triggering you? Yeah, it's all about triggers, which I have a lot of triggers. So like, it's like, what are your triggers? what triggers you to think a certain way? Then you have to talk about like, what are your emotions? What are your thoughts? Like, it's all changing. Everything's was changing, or I need to read this book because it's exactly what I talked about. That's why you start with reframing. Yes, speech like that. I am Yeah. cheapskate talks all about reframe that because the more you say something, it'll switch to your brain and rethinking the way that you're starting to think which goes to your heart and your soul, which starts to reframe the programming 100% I think this is so interesting. I could talk forever. I know we probably hit the time limit. But yeah, thank you so much. How do we find you? How do we find you online? Like what are your links?

Jessica Zeinstra Rosen 1:00:44

Yep, so Jessica, zine straw. I cannot. Nobody can Don't worry, like even in my high school graduation.

Jenna Redfield 1:00:49

No, no. It's fine. Yeah. And you're married now today? Yeah.

Jessica Zeinstra Rosen 1:00:56

So technically, my legal last name is Rosen. But if you google Jessica Rosen, there's like that. Oh, Jessica, zine strap.

Jenna Redfield 1:01:02

I'm the only that's why like, if I ever get married, I want to keep my name because there's no other Jenna Redfield I own every like domain. Yeah. And like, I probably legally changed my last name, but I probably keep this as my like. Yeah,

Jessica Zeinstra Rosen 1:01:16

so Roshan is my last name.

Jenna Redfield 1:01:19

business name. Yeah. And so my business. I think that's a good plan for people. But yeah, cool. Well, thank you so much for being here. And I hope you do some like stuff around town because I think people would love to come to like a workshop or something with you. I have some things in the works. So yeah, exciting. Awesome. Well, thanks, guys for listening. I'll talk to you next week. Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song in the intro. intro. Thanks so much again, and I'll see you next time.


Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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