2018 Social Media Trends & 2019 Predictions
Today's episode I wanted to talk about because it is December as of right now.
And that means that 2019 is just around the corner. And I wanted to talk about some of the social media trends that I've seen this year, as well as some predictions I have for 2019. So I'm going to be talking about all of the major platforms, I'm gonna be talking about Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn, as well as blogging and podcasts. So basically all the content and the online search type social media networks as well. So I'm just going to be going through each of them and kind of giving my updates and opinions on each of them and kind of what they've looked like this year. And also, based on things I've talked to with people that are specialists, or conferences, I've been to kind of what the future looks like for all these platforms. Obviously, we can never predict the future future unless you work at a company. So I don't always know the inner workings of all of these, but just from things I've read, and all the things I've talked about or just kind of witnessed, I think these are things that I recommend doing for 2019. So if you're trying to come up with a content strategy, or you're trying to figure out which platform should I be on? And which one should I spend my time working on? And I think that was the biggest question is, which one should I not waste my time on, because maybe in a year from now, it won't exist. So the first thing I want to know is, if you're currently a Google Plus active user, I just want to tell you that Google is shutting down Google Plus next year, it has been a platform for many years. It was basically Google's idea to try to compete with Facebook, and it never took off. But they kept it way longer, I think then they needed to. The only reason I told people to go on Google Plus was it helped your search results. But after a while, it just kind of they just kind of stopped talking about it. And so they're actually shutting it down. So I don't think anyone here listening is probably really active on there. But just to know that Google Plus is a platform you don't have to worry about anymore. So moving on with facebook, facebook has had a very difficult year. Obviously, if you have been paying attention to the news, they had some data scandals, so they're really, really changing a lot at Facebook, they're really pulling back on a lot of the third party apps that are allowed to be used on Facebook. And so they definitely have a lot more thorough background checks on a lot of these apps. So the way I've set up some of my apps have have actually changed. You can only allow certain scheduling apps to be in Facebook and stuff, I use recur post for our Facebook group, and I had to reset it up a different way. So Facebook is something where they actually came here in June, I think, to Minneapolis and did an all day live training on different things. And I went to a few of the classes. And one of the things that Facebook is really focused on is on local communities, because they really have felt that they have lost a lot of people's trust. And they really want to focus less on ads and less on pages and more on like personal profile. So you might have noticed in your Facebook newsfeed that you're seeing more of your friends content versus a lot of page content. And that has been because Facebook is refocusing its efforts on your personal. So what does that mean for your business, it means that your Facebook page posts might not be seen as often. So what I recommend doing is, if you put I recommend posting still on your page, because you want to look professional, but you can also share that post to your own personal profile. So share the pages post and not your actual post. This way, you aren't breaking Facebook's rule of promoting your own stuff on your personal page, which you're not supposed to do. But by promoting a pages post of whatever it is, if it's a video blog post, you know event, that is something that you can do on your personal profile, and then hopefully your friends will be able to see it because it's coming from you and not your page. So Facebook is really just trying to make it more personal. The next thing that I think is still growing, and I think Facebook still wants to improve on is groups. Obviously, if you listen to this podcast, you may be in our Facebook group. If not, I recommend joining it. It's extremely active. And it's something that I love so much about Facebook is facebook groups, especially the really active and really good ones, I'm in probably over 100 groups, and maybe 10% of those are super active. Some of them are not, but I still feel like I need to be in them to kind of connect with the right people in different parts of my life. So Facebook groups, I think for sure, and 2019 will continue to be solid. And I really hope that they improve on certain things. There's definitely things about Facebook groups, I wish they would improve upon. Like, I probably name 50 things right now, I think that they're kind of it's based on their agendas and what they want. The next thing with Facebook is ads, I think Facebook ads are still just as important, I think that they're getting more and more competitive there. I somebody told me recently that the price is going to just explode, because it's just harder and harder to get eyes on your content. And so right now, it might be a good time to just try it out. Because of the low prices that it currently is at. And a lot of people are telling me and I don't always agree with this that you have to pay to play. Honestly, the Twin Cities collective does pretty well with getting our message across organically, I've never really paid for ads. And so for me, I don't think that's true if you have a good message. But I think it is getting harder and harder to get your to get your audience to see everything you're doing, which is why I always recommend building an email list. The next thing is video, Facebook is really focused video as well as the rest of the internet. And I think that's something that a lot of people are struggling with coming up with enough content, you know, getting good content that actually is being watched. But I do think that Facebook really likes when you post something internally, one of the biggest things that I was really frustrated with on Facebook in the last few years is they don't play nice with YouTube, since they've launched their own online video stuff. So one of the things that I recommend is uploading your videos straight to Facebook. And honestly, I don't even share from YouTube anymore because it doesn't even pop up. In terms of what you can see. It just it just looks like a link. So the next thing is live video. So one of the things that people asked about when I was saying I was going on this is how does live video play into my content marketing strategy. And honestly, I feel like live video is something that that I am not a fan of. Personally, I don't watch a lot of live video. I'm an editor by trade. So I like to watch things that have been cut down to the best of the best and edited. And, and the best thing about live is obviously like the q&a part of it. But for me, I would prefer to watch something that's pre recorded. So that's just my personal preference. And I think that Facebook has picked up on that, because they're now launching different options for when you do post a video, you can have something called premiere, where basically it looks like a live video, but you can upload it when it's pre recorded. So that I think is going to completely change the game. Because this way, it looks like it's live. And then you can actually respond to comments live, just like a regular live video. So that's something that I recommend looking into on Facebook video just came out in the last few weeks. So I think going into 2019. Facebook will definitely work on that. And I think YouTube just debuted the as well. So they're really focused on how do we make it live. But also it's pre recorded. So I think that Facebook and YouTube are picking up on the fact that maybe people don't really want to go live live, but they liked the idea of the live part of it where you can, you know, comment and stuff. And I think that's really the part that I like, is that live interaction.
So there's also, the next thing I want to talk about is something I really don't know a lot about, but I keep hearing about it. And that is like chat boxes are basically like automated messenger bots. This is something that a lot of the people that are super high into like Facebook ads and Facebook marketing, are telling me and the rest of the marketing people out there that they need to be on chat boxes and on messenger bots, and I don't really get it. It's not something that it's a lot of AI. So it's a lot of artificial intelligence. were basically like a business can have pre recorded answers. I tried this once with I think it was Netflix, where you send them an emoji, and they respond with the movie you should watch or something. And it was really cool. But I also was like, they probably have a lot of money invested in this program. And I'm not sure how a regular small business owner could use it. But I do think that this is something that's going to take off in 2019 is more and more about the artificial intelligence of Facebook and messenger bots. Another thing along with that, which I haven't really talked about too much is the smart recorders or the smart, smart speaker. So things that are like the Amazon Echo, all those that have options to talk to you. Those are something that I think are going to be continuing to grow. There's things on the Amazon Echo where you can add your podcast. And I think that's something that you need to have for 2019 is to get your stuff on there. If you haven't checked out the Amazon options, you can add things like like flash Fridays, I have a podcast I listened to where you can just ask your Amazon Echo for this person's flash Friday, and then she just gives like a tip every day. It's crazy. So there's a lot of things with the AI stuff that I I feel like hasn't quite hit mainstream, that are something that I think a lot of people are going to start using next year. Okay, so that's it for Facebook, moving on to Twitter. Twitter, I think is something that a lot of people in the Twin Cities collective aren't really using. I put out polls before and Twitter always ranks towards the bottom of people's favorite platforms. I think the reason is, is it's not really a great platform for business. I've learned more and more over the years that it has become definitely more about news and politics. I think that people promoting their business on Twitter has just kind of died down. And I don't see it as much as I used to. Sometimes I see people promoting like a blog post or something. But I just honestly, the people I follow I follow for information for comedy for entertainment and not for, you know, things like blog posts I want to read, I would follow them on Pinterest or, you know, Instagram or something and not on Twitter. I also feel like it has definitely changed in terms of the tone of the people talking.
I guess it I would say it's a little bit more negative now. But I think it's definitely something that has definitely shifted over the years. I don't think Twitter's going away at all. I think that if it did, I don't know what society would do. Because that is how I personally get my news. That's how a lot of people are able to speak directly to their audience. But I do think that Twitter has not been a great place in the last few years, especially for small businesses. Okay, so moving on to end Instagram. I think that Instagram is obviously a huge topic here towards this collective, it is the platform that I've chosen to focus all my attention on and become an expert in some of the three, I'd say the three things that have changed this year, in terms of actual post is the captions, I believe captions have become more of a bigger deal on Instagram than ever. The longer the caption, the better. The post is kind of what I've seen, as well as more of like a almost like a mini blog post or storytelling, especially people like Jenna culture, and people that have like figured out how to build a really big brand on Instagram, specifically with their captions. The next thing is, is consistency. This is by far one of the things that I think I've kind of mastered. And that is having posts that go up at the same time, or this and on the same day, every week. That really, really affects your the algorithm. And I think that that's something that people are finally kind of catching on to. The other thing that Instagram has kind of made really important is the first 10 minutes after you've posted something, if it doesn't get a lot of likes in the first 10 minutes, it probably won't get a lot of likes in general, I can tell right away, whether or not a post is going to do well, within the first 10 minutes. If I only get maybe five or six likes in 10 minutes, I get worried. If I get over 15 to 20, then I'm excited because I know that the post is going to do well. And that's because the more posts and likes and comments you get right away, the more Facebook and Instagram are like, Oh, this is a good post. Let's keep promoting it to our followers. But the biggest thing I want to talk about is not the main Instagram platform, but it's the other things that they've been launching that stories Instagram Live and IPTV. So a lot of people when I said I was going to be doing this, this podcast topic, asked about IPTV, they asked about the future of stories and video and live video. This is something I kind of wanted to cover, I'm not going to be able to share much about content ideas, because I think I might do either a blog post or something about that, because that's a whole nother topic is What do I even do with these platforms, I'm specifically going to talk about what the platform looks like and what I think will happen with it and whether or not you should use it. So if you're looking more for content ideas, I will be coming out with something in the next week or so on content ideas, because I think that is something I to have struggled with is what do I put on this platform, I found some things that work. And so I'll probably share about some of those and some ideas on what do I even post on Instagram. But I did want to mention, I do have an online course on Instagram, and it's on Instagram growth, Instagram stories and Instagram to there hasn't I don't think there's really been that many courses on it because it just launched this summer. So if you're really interested in learning about that, definitely recommend my ultimate guide to Instagram online course. But I did want to talk about stories and IPTV and kind of about what kind of came out this year as well as what I think will continue to happen down the road. So with stories, stories came out last year, I believe, maybe it was two years ago, I think it was 2016. When stories launched. At first I was like Yeah, right, like, no one's going to use this because it's exactly like Snapchat. And then obviously, over time, it just completely changed. Snapchat, which I'm going to mention, basically just saying it's kind of irrelevant, has completely died down and Instagram has kind of become the winner in the battle. And I think that's because Instagram is completely
You know, views are my story. If I do like 10 to 15 stories, or maybe even, you know, close to 25, I get like five 600 views on my story, it literally is that much of a difference. Because the more people watching it, and clicking through it tells Instagram, oh, people like this, and I want to show it to more people. So that's something a lot of people don't think about is the more stories you do that are round one topic, the more results you'll get. The next thing I did want to talk about is something that came out this year. And a lot of people haven't really done this yet. And that is the highlights. So adding your Instagram story to one of those little circles underneath the main profile is called Instagram story highlights, we actually have a free Instagram story highlight icon download in our freebie library on our website. But basically Instagram Stories has allowed you to save your stories, and be able to rewatch them. And this is something that I as a graduate of a film program, I was was frustrated by as I create all this content, and then no one can see it again. What the heck. So when that actually came out, it completely changed the game for me for stories, because I could actually now sort out my stories into categories. I could save, you know, clips from our workshops or from our parties and be able to show those on there. And I think Instagram story highlights are far one of my favorite features that came out this year, it actually came out in December of last year. I remember this because I went on a trip to Denver, like the week after it came out. And now I'm able to save all those stories. And all the stories I did before that I'm not able to find again. So that was really I was really glad it came out last December. So it's been one year since Instagram story highlights came out. So I will definitely be sharing more about content ideas for that. Because I think people are like they see stories all the time. And they're like, Well, how do I I use this for my business. So I will be sharing more about some content ideas down the road. The next thing is live video. Now this is available for both Facebook and Instagram. I honestly again, I'm not the biggest fan of live video, I never watch Instagram lives. I'm much more of a story watcher. And I think that's true for a lot of people. I see sometimes people jump on my on my lives, but I feel like it doesn't really happen very much. You can obviously save your lives for the next 24 hours. But I don't think that the quality of the video is that great, especially on your phone. And I also just hate having to come up with things on the spot. And you never know what's going to happen on the live. So that's why I prefer stories to Instagram lives. But one thing about that is when you do go live it like alerts everyone that you're following. So you definitely get your name across to a lot of people. Okay, finally, for Instagram, I'm new talking about Instagram TV, which just launched this summer. And let me give a few thoughts on that a lot of people wanted to know if I thought that that was going to be bigger in 2019. I do think it will be bigger in 2019. But I do think it will take some time. When stories first launched on Instagram, I think it took a lot longer than we remember to actually get people excited about stories. And now it's kind of all the rage. I think that's going to be the same with IMG TV. YouTube has been in the game since 2005. And so I think that having a competitor to YouTube is something that's going to take a while even though they have the fan base and the user base already on Instagram, like Facebook video is still not at the level that you know YouTube is at. So with IPTV, one of the things I do want to say is I personally, it's hard for me to create
what's the word vertical content, because as a classically trained video person, I'm used to filming it the way that videos and movies are, you know, in my head supposed to be recorded. And for me filming vertically is something I really struggle with, especially if I film it with the DSR, I usually have to edit it so that I have text on top and bottom, which I teach you how to do in my course. So that you actually, like see it the same way as I filmed it originally, especially if I'm repurposing old videos, there's ways to tip it as well sideways. But that's kind of not the point of the HGTV. They want it to be vertical. Because everyone is now used to watching videos vertically, they're used to filming videos vertically. And for me, I struggle a lot with that. And I think over time, I'll probably get used to it. But for now, a lot of video people are struggling with the idea of having a vertical video platform. Another thing is there's not a lot of options for finding videos unless you're necessarily following someone. People don't really click through to my HGTV videos I've learned. I would say like say that I put up a post and I get 150 people watching my story. Maybe 12 of those people actually Swipe up to the IPTV video, it's very low rate right now of people actually watching the full video. So I do think that IPTV is something that people are not used to using yet. I think that people are used to just doing the 15 second, you know, click, click, click, click, click, they don't want to sit and watch something when they're on Instagram. But I want to kind of flip this around and talk about YouTube, I believe YouTube is actually the opposite, they are growing with their longer form content. So if you are trying to become a YouTuber, or you really want to be on YouTube, and 2019, longer content is actually doing really well. They've recently added options to add ads all throughout your video. So if that's something that you're trying to make money on, knowing that if the content is good and worth watching 30 minutes to an hour long videos are really really killing it on YouTube right now. So that's something to think about is with YouTube versus, I would say Instagram stories. One is really, really short and one is really, really long. So they're there, people sit on YouTube and watch videos for a lot longer. And they go to the that app specifically knowing that the videos are going to be longer than if they go on Instagram and are just wanting some quick story, you know, one minute videos. So I think it depends on which audience you want to grow. If you're wanting to grow your Instagram audience, make it short, if you're wanting to grow your YouTube audience and make it long. That's really all I want to talk about with YouTube. I did want to mention that a lot of platforms including LinkedIn, YouTube, and Pinterest now have hashtags. They've all kind of caught on to the Instagram hashtag thing. And now a lot of them are using them. So still not sure if that's going to continue to grow in 2019. But they all came out this year. So I definitely wanted to mention it.
Okay, and the next topic I want to talk about is Pinterest. Pinterest is obviously getting really big. It's been big since I was in college. And we did our Pinterest workshop about two months ago. And I feel like people were just like gobsmacked by all the information because there's so much a lot of people don't realize that Pinterest is capable of one of the biggest things that people don't realize is that Pinterest is not a social media network, but in actual search engine. So if people are looking for things, having your content, answer the search topics that people are looking for, will help people find your website and hopefully, you know, by your course, you know hire you do all the things that you want your website to do for you. So one of the things we talked about at that workshop is tailwind, which is a scheduling software, and how the Tillman tribes, which is basically their version of group boards are going to be a much bigger thing in 2019. If you haven't listened to our podcast episode with Laura Reich, make sure you check that out because she talks so much about this. And it's going to be more than I can talk about on this episode. But yeah, so search and hashtags are super big on Pinterest. And I think just having your content on there is important for 2019. Because I think people are always looking for stuff. And if you don't, if you see a gap in the market, in terms of what type of content if you search for something on Pinterest, and it's not showing up, create that content, because if you're looking for it, that means somebody else probably is too. And you can create the content yourself. This is something I've done recently, I was looking at what was I looking at? It was something to do with something that I ended up Oh, it was on influencer marketing. And unlike hiring influencers, and I didn't see anything on it on Pinterest, so I decided to make my own blog post about it. So there's a lot of things that you can do, when you don't find the things you're looking for. Usually it means that you need to create it yourself. Okay, moving on to Snapchat, I don't think Snapchat is a good idea for 2019. I do think that a lot of their main people at their business are leaving, I think that they're struggling to compete against Instagram. And also, it's just very hard to find businesses on Snapchat. So I wouldn't even try Snapchat. Personally, I never really use it. I deleted it about a year ago. The next one is LinkedIn. This is something I have been talking about more lately. LinkedIn, to me is the most underutilized platform, they've recently really focused a lot more on content, which obviously I love. And they're really getting more savvy with video. And they're really showing off your videos if you upload them straight to Instagram or straight to LinkedIn, more so than if you just put a link to a YouTube video. Because they really want to focus on their own video platform. So my videos on LinkedIn get way more views than even on Facebook or on YouTube. So right now, if you are getting into video, make sure to keep uploading it to your own LinkedIn profile, because honestly,
this is something that you can jump on right now. Because it's free content free, free views free for you right now. LinkedIn is also adding a bunch of changes to their groups to their pages, as well as they are recently launching events. So if you're trying to promote an event, if you are trying to, you know, promote different things in a group, check out LinkedIn, I really want to do an entire episode on LinkedIn. There's some experts around town I want to interview. But LinkedIn is definitely something in 2019, you're gonna want to get on. And if you haven't updated your LinkedIn, do that as well, because people are probably going to be looking at it, even if you're not looking for a job. Okay, so the last two things I want to talk about are blogging and podcasting. So we had the people from hook agency on earlier this year on the podcast. And in that we talked about how longer posts and instead of more posts on your blog, having longer posts are really what's going to happen this year as well as probably next year. It's quality versus quantity. And I think for the longest time it was quantity over quality. But I think that's kind of switch the longer the blog posts, the more Google's showing up. People are staying longer and reading, people are watching longer videos, people kind of sick of that add mentality where you're just kind of watching one thing and then reading the next thing. I think people really want to sit back and enjoy something. And that's the same with podcasts. So podcasts. If you are listening to this, you obviously listen to podcasts. And I think that they're they haven't peaked yet I think that there's more and more podcasts being added every single day. I think it's something that we've talked about here on the podcast. And it's something that I've just keep seeing more and more people trying out being guests on, I think that video podcasts are going to grow. Because I see that a lot of these more long form, YouTube channels are adding more popular casts. More and more people are just investing in podcasts. If you haven't checked out my podcasting course, head on over to Twin Cities collective and click on the Do It Yourself podcast course. Or come here to studio Americana and get your podcast done by n. And there's a lot of different options for podcasting. And I've talked a lot about that. So if you haven't checked out or looked into podcasting, check out first being a guest on different podcasts, I actually wrote a blog post recently about 30 different Twin Cities based podcasts, which I'll link in the show notes. And if you want to reach out to some of those people, that might be a good idea because you can actually connect with someone locally. Obviously, we are doing our business of the month podcast too. So that's going to be something that's coming starting very soon. But yeah, so those are some of my thoughts for 2018. In terms of trends, as well as thoughts for 2019. I think it's definitely just going to be a lot more videos, there's going to be a lot more focus on selling, I believe Instagram just launched shockable links this year. So I think that more and more companies will start using that. I know Instagram is coming up with their own shopping app. So that's something that they've mentioned, they haven't launched yet. So I'm assuming that's coming out in 2019, where it's going to be an entire app just to shop for things. I do think that if you're a retailer and you haven't gotten on Instagram, you're really missing out because that is where people are now looking to find products to buy, especially around Christmas time. I think that's it for now, I want to tell you guys about few other twin cities, collective stuff that's happening. We have our holiday party on December 19. If you're listening to this in December, make sure to grab your ticket. And then I haven't announced this yet. But we are bringing workshops back in the early spring. And that is includes January. So I haven't really figured everything out in terms of dates, but I have decided we are going to be doing three different workshops, one in January, one in February, one in March, and they're all going to be around Instagram, but each of them is going to be different, different topics. And so I haven't really announced those yet, but I wanted to let you know that they're coming. I also want to mention we just finished our shirt campaign which was really awesome. And we won't be able to I might not be selling those exact shirts again. We might do it again maybe six months from now.
But I just wanted to have shirts available so those will be coming soon to the people that ordered them. Other than that we have our monthly breakfasts every month in January. We're going to be doing a brunch on a Saturday. Other than that, I hope you guys enjoyed this podcast episode. Make sure to head to our website and our Facebook group to stay connected. And I'll talk to you guys next week. Have a good day. Bye. Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai headless for the use of the song in the intro intro. Thanks so much again and I'll see you next time
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Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.
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