Collaborating with Bloggers, Finding Sponsors & FTC Rules on sponsored ads with Holly of @legallycraftyblog

Collaborating with Bloggers, Finding Sponsors & FTC Rules on sponsored ads with Holly of @legallycraftyblog

Hey everyone, welcome to the Twin Cities collective podcast with Jenna Redfield I am so excited

Holly Hulke 1:09

to have a special guest Holly hokey. She is the blogger at legally crafty blog. And she also runs DIY parties. And she's a lawyer by day. So yeah, introduce us to you. Yeah. Awesome. Thanks for having me. Jenna. Excited to be here. Yeah, so the name of my blog legally crafty stems from the fact that I am a licensed attorney. And I started it as kind of a reprieve from the the attorney work to show my creative side and throw parties and do all that fun stuff. I'm not practicing in my role anymore. I mostly work to train salespeople how to talk to attorneys and work with specific legal products and help them understand how they help attorneys. But I keep up my license and keep on top of all those legal issues. Oh,

Jenna Redfield of Twin Cities Collective 2:00

We know all the legal stuff. So yes, important. So how did it When did you start your blog? And like what what has been your journey so far?

Holly Hulke 2:06

Yeah, so I started the blog actually about three years ago. And I know a lot of the advice we've gotten about consistency. And I can say that I wasn't as consistent as I wanted to be. Part of that was because at the time I was a practicing attorney, and it was really, really busy and hard to keep up with it. But when I transitioned to more of a corporate role, it's been about two years now a little over two years of really solid consistent content. Yeah, I remember,

Jenna Redfield of Twin Cities Collective 2:34

Yeah, I remember,

you've been a longtime member of Twin Cities collective because I remember back when I took over you were, I think one of the people in the group or have you is that I'm trying to remember did you join them? Or were you already?

Holly Hulke 2:45

I think I might have joined right at the transition time. So yeah, I was in the Facebook group. I don't remember taking it over. So yeah, it's been a while. I know and I feel like we actually met through. I did, we did masterminds for a little bit at densities, collective

Jenna Redfield of Twin Cities Collective 3:00

definitely gone away. But I'm trying to figure out how to do them better, because I felt like I didn't put my heart into it. And so but we met because we lived in the same area, western suburbs. So we met and I know you've connected with people through that as well, including Jackie and Heidi and some of the people that have been really in that kind of maker space. So how so? Obviously, this month's topic is working with brands, but also collaborations with local people and maybe local businesses, how has that kind of panned out for you? You know,

Holly Hulke 3:32

it's funny that you bring that up, because when we were talking about this month's theme, I was thinking a lot of times people think about working with brands is working with a big brand, or something really well known. But where I found success in starting out is actually just working with other great businesses and brands that I've met through this group and finding ways to support each other. So it's one of those things where you know, you might not be getting, you know, working together with target quite yet, or something. But yeah, I've worked with Jackie of sprinkles and confetti, she does she is party supplies. And so I throw a lot of parties, a lot of parties setup flags. So we've had the opportunity to work together a few times I worked with, I just went to one of Heidi's classes

Jenna Redfield of Twin Cities Collective 4:20

she had on the podcast. So she,

Holly Hulke 4:22

she does candle making. And so we've talked a lot about class structure, pricing places to have classes. So we've been able to trade ideas when it comes to those kinds of things. And then, you know, just other people that I've met, even outside of this group in terms of reaching out to others through Instagram, people who have Etsy shops who are Yeah, graphic designers, things like that, and really helping promote their business and their goals. And then they help me, you know, to or help to promote my goals. And my Well,

Jenna Redfield of Twin Cities Collective 4:55

it's a collaborative it is. Yeah. So how has that, like gone with your Instagram and maybe your blog readership? Has that improved a lot, because you're getting other audiences from other places?

Holly Hulke 5:07

Yeah, it really has, you can see a spike when you work with other people. And I can talk about this more a little bit later. But one of the larger companies that I have started to work with that as part of their measurement is seeing that you have links on other websites, and they kind of measure engagement and where you have connections there. So it's actually improved my other opportunities by showcasing that, hey, my blog is linked to on other legitimate websites and so forth. So and I think it just reaches another audience who already shares a similar interests, right. So if somebody is designing party principles, and that's their Etsy shop, the content that they're putting out is similar to mine. But what I've learned is, you know, the setups aren't their favorite part, they like designing the actual content. And so it's a great partnership for them, because they're able to use my images,

Jenna Redfield of Twin Cities Collective 6:02

for sure. I think that that's really important. You mentioned like working with brands doesn't always mean getting paid, but also like collaborating. And I think that that's kind of the spirit of this collective as well as just the internet in general. I don't know, I feel like the Internet has made it easy for people to find each other, you know, Instagram and all of that. So how do you find the right people to work with.

Holly Hulke 6:28

So when I first started out with my account, I really started utilizing hashtags just to find people who were using Popular Party, DIY, home decor kind of hashtags. And actually, in this space, a lot of people run weekly hashtags for people to share content. So I actually now I'm hosting some of these challenges, but we just finished up a DIY, it's Valentine's challenge. So I started to connecting with people who are hosting those who are really active on Instagram, participated in their hashtag. And then over time, you start developing relationships, and they all have different talents, or different reasons that they're, that they're on Instagram. And so from there, then you really started to chat with people and that we're doing things related to what I'm doing. And so their followers are probably interested in that, you know, what I'm sure, and there really is that spirit of, you know, no one's going to get competitive over St. Patrick's Day party setup, like, we know that lots of people are going to do those. And it's really fun to see everyone's different take on that. So to do some collaborations with people like that has been awesome. And it's been a really good way to share ideas, get feedback, and and help your own growth, which, you know, has led to some of these partnerships,

Jenna Redfield of Twin Cities Collective 7:56

do you find there is any people that aren't willing to collaborate? Or we're afraid of the competition? You know,

Holly Hulke 8:01

it's funny, there are people who are I've talked to who are afraid to reach out, they're afraid to send that direct message and say, Hey, I'm really a fan of your calligraphy or whatever, would you ever be interested in collaborating together? You know, and don't expect that they don't, that they don't want some kind of payment, maybe they'll give you a discount, but being able to lay out, I would feature you in these ways. This is how I think we could work together and how would it be beneficial to them? You know, maybe it's not hard numbers, but just saying, you know, my following tends to be really interested in this sort of thing. And I think it would be a benefit to both of us. But yeah, there's people who are just scared to reach out, I think, to even start with and then I don't know, I just think if you're not willing to collaborate, like it's tough to go it alone. And you're always trying to have fresh and new and different content. And I think that can be easier when you're working together. And you can cross promote people that you actually are think there were is really cool.

Jenna Redfield of Twin Cities Collective 9:01

And I think it's fun or two people. Yeah, because I think people, they they ask people, but they don't tell them what they're getting. You know, and I think that you come across as like, like needy, I don't like like, I don't know, like, like, you're not being there for them. And I feel like, for me, at least which ones is connected, people asked me for things, but they're not like giving me anything. So like, Well, why am I going to say yes to that? You know, right. So I think you have to have a plan of action behind a collaboration before you even reach out to the person is that Yeah, you would say

Holly Hulke 9:34

I agree, and or at least be willing to offer something, they don't want that item in return or that, you know, whatever, but just saying, Hey, I'm happy to do this. And I always offer if I'm going to get an item from someone, like I will give you access to my photos, I set it up in Dropbox, so that they can easily take them and use them on their own websites, their own social media. You know, I'll I'll link to them in the post. I'm tagging them and anything on Instagram. So just laying out even the simple things like that, that you're going to do. Some will be probably much more likely to want to collaborate than like, Hey, can I am? Have you designed some, you know, free stuff for me area and I get a you know, some kind of free samples of the food that you make, or you know, whatever it is.

Jenna Redfield of Twin Cities Collective 10:21

So going back to what how you started like, were you always interested in like party planning, or was this just kind of random?

Holly Hulke 10:29

Yeah, no, it's funny. My mom was always a big, she always was big into celebrating things. But she says I've taken it to a new She doesn't remember do that kind of crazy stuff. But yeah, back before you know, Pinterest, or even anything like that, you know, my mom always did been birthday parties for me and kind of went above and beyond and like, creating things. And so I think I grew up celebrating little things. And then I think as I got my own place and was able to do all that I always I just really found it as a stress reliever, which some people party planning is really stupid. So I recognize that and I know there's been a lot of talk on Instagram lately about making things people feeling like people's lives look perfect, or their party looks perfect and all that pressure. But that's really not the goal of what I'm trying to do. It's more just you know, these are simple ways that I you know, put things together Yeah, exactly. You know, separate meant to make anybody feel bad that they're not putting a big spread out for for

Jenna Redfield of Twin Cities Collective 11:28

St. Patrick's about your stuff is that it looks like something somebody could do. It's not like a thousands of dollars, you know, right it like I'm like I look at it, I'm like, it's really well put together. But I feel like I could do that if I really wanted to and spent the time you know,

Holly Hulke 11:42

and that's what the goal of it is I want people to look at stuff that they can run to the dollar store, grab stuff at Target or Walmart or whatever I'm you know, I'm a big proponent of thrift stores, there's a lot of cool stuff that you can get for really cheap and turn it into a really cool themed party or home decor whatnot. So I really try to make it affordable and the one of my pet peeves when I started the blog was Sometimes you'd see these images of stuff and I had no idea where it was from or no idea how much it cost or how how much time it took for someone to put together so I really try hard to put in all my posts where things are source from and how much it was and give people tips for ways that I also cut down on costs like this time of year right all the Valentine's stuff is going I guarantee for next year it's a great time to grab a few things or grab things that you can reuse at a different time of the year a lot of stuff is pretty neutral like red ribbon or things like that I never thought of that before

Jenna Redfield of Twin Cities Collective 12:45

yeah that's a good yeah cuz I was at Target and like all the stuff was like take like I don't know if people just think get rid of it right away. I'm like that was all gone as weird.

Holly Hulke 12:54

Well, one of the my big tips is that target has a partnership with goodwill in the area and so a lot of their stuff will show up at Goodwill and it'll be brand new never used and had a really great price. So I've gotten a lot of target leftover party stuff.

Jenna Redfield of Twin Cities Collective 13:10

Yeah. Awesome. What is there any Goodwill's that are better? Because I know I've been to a few Goodwill's, that are not great. And there. They don't have the best stuff. Yeah,

Holly Hulke 13:19

my couple of favorites recently that Chan has some goodwill is very good. And they tend to have a lot of that targets. Okay, I'm talking about the Reggie Dale. Dale is good. And I've had a pretty good amount of success at the Eagan one. Okay. So those are my favorites.

Jenna Redfield of Twin Cities Collective 13:40

I think the Roseville ones good to them. Yeah, I've been to that one. Yep, I have when I was in college, but I'm sorry. That's kind of a random, random tangent. But like I you know, it's funny, as I watch YouTubers that go to like Target holes, or like home goods halls, I'm like, my home goods doesn't have that. I'm like, Where do they live? Like, I don't know. Like, I'm like, how are you finding that these things? I get so mad. I'm like How? Like, that's the thing about home goods, though. You never know what you're going to get when you go there. That's right, with target, at least you know if it's in stock or not, but like, yeah, it's interesting. But so, so shopping is something that you put a lot of time into. So how do you raise the money to even make all of your displays? Is that coming from the brand? Or is it just out of pocket? You know,

Holly Hulke 14:22

it depends. I mean, if I'm having a personal party, it's kind of entertainment budgeting that I plan for. And you know, that we, me and my husband both enjoy having people over. But you know, as far as other ways that I kind of raise money for it is one, I do pop up DIY classes. So I've partnered with some local businesses, wild rafal, I met their Twin Cities, collective, Carver junk company, I've done classes there. I've also used a studio space in northeast, working with the gals at Maven events. So I've done lots of different location ends and kind of different projects. And so I also am excited to be working with a newer mom, daughter team, that's B and D custom crafts are doing kind of mailing their mailing out kits of crafts. And so I'm going to be I'm excited on a project we're working on coming up here the spring. So yeah, a little preview. Yeah, exactly. A little preview.

Jenna Redfield of Twin Cities Collective 15:25

So what's kind of your end goal for your blog? Is it going to be because that we haven't really talked about your day job? But like, is that something that you want to keep doing on the side? Or is that potentially like a future, like full time thing? Or is it just kind of for fun?

Holly Hulke 15:37

That is the question.

Jenna Redfield of Twin Cities Collective 15:40

I think I've asked you this before? Yeah, no, it's hard.

Holly Hulke 15:42

It's hard. Because

you know, it's grown a lot, I am starting to more move into that space, where you are working with brands, and you are doing things like that. And the classes have definitely allowed for some actual income, you know, to put towards, you know, improving the blog and all of that. But that being said, you know, it's hard to replace a full time job, especially as you become more experienced, and you're at a certain salary point, right, it's hard to walk like that. So to be determined, you know, I think it's just being open to what it can turn into. And, you know, I always try to take on as much with it as I can without feeling like I'm sacrificing like my personal relationships.

Jenna Redfield of Twin Cities Collective 16:27

I think that's so important. Because a lot of people I was talking to people today, we had a co working day here at Studio co work. And I was talking to people today and a lot of the things that I was like, Oh my gosh, I feel like for me having a work life balance is so important and having like my friend time and you know, my own time, and it's just is that harder to balance with having a blog and a full time job for you? Or how do you balance that?

Holly Hulke 16:52

Yeah, it can be hard in that a lot of your nights and weekends are the prime time for you to be working on project and, you know, meeting up with others to network, and you know, all those things that are part of this side hustle, hosting classes, most people can go to those nights and weekends. And that's really when I can offer them. So what I really try to do is be thoughtful about how much I'm taking on each month. And then I really, really try hard to make sure that at least one of my weekend days is just dedicated to myself and my husband or or if we're going to do stuff with our friends or whatever. So that I'm taking a break from from that. And just, you know, even sometimes picking a night a week where it's like, try to stay off the you know, Instagram, scroll on the couch, you know,

Jenna Redfield of Twin Cities Collective 17:43

and it's hard for me,

Holly Hulke 17:45

yeah, and just making sure like a dinner, my husband and I try really hard not to have our phones at the table, it's really easy to look at all those notifications and all of that and just we really try to you know, debrief our day and talk about things. So I just try really hard to to combine things when I can to so yeah, you know, if I'm going to be doing a shoot, invite friends over to enjoy the actual snacks. And yeah,

Jenna Redfield of Twin Cities Collective 18:11

I mean, you might as well use what you've, you know, yeah, setup. That makes sense. So, so let's talk a little bit about your day job. So you are, you were Are you still technically are an attorney. Yeah. But so I guess my question is, then, for those who want to work with brands, what are some of the legal implications of that? So whether it's like the FTC rules Do you ever know about Yeah, yeah, I wouldn't really talked about that on the podcast. And I'd love to, and it's dealing with the fact that you are doing a sponsored post. So you are doing an ad like, what what do people have to know about that when they do it?

Holly Hulke 18:47

Yeah, I mean, the first thing you need to do is really educate yourself. Some brands are better than others about sharing guidelines. For example, I work with oriental trading company, and they have a really nice, like, you know, guide, and they lay out the rules. And they're very explicit that they want you to follow those FTC guidelines. And they give you examples on how to do it. less sophisticated brands sometimes aren't as all over it? Or maybe they just put that on you. Because you know, really a lot of that responsibility does

Jenna Redfield of Twin Cities Collective 19:19

on them. It's just like you get in trouble, right? Yeah. And you know,

Holly Hulke 19:21

it can be a reputational issue in that. One of the big cases that started this was Walmart had hired a PR agency to have some bloggers drive around the country in an RV, and you know, write about the People of Walmart and these awesome experiences, and essentially, right all positive things about Walmart. But people didn't know that Walmart was actually funding or an agency. And then it came out that all these blog posts, and this couple that was going around doing it, it really was all sponsored by Walmart. And that sort of led to, hey, we need some transparency around this, you know, maybe the stories really were true, and they happen, but they should know that Walmart is involved in this and that people weren't doing this on totally their own. And that's what kind of kicked this off. There was also Honda had given free minivans to moms, and they were writing about that this this, this kind of evolved over time. But this was in the early to mid 2000s when this kind of happening. But there are some great resources out there. And I'm happy to share some with the group about disclosures that you should be putting in your posts. And even if you're getting products for free, it is a best practice to say I received these products at no charge. But you know, all opinions and reviews are honest, or the way I like to phrase it is I only work with brands that I believe in and that, you know, I would promote, even if I weren't working with them, you know, be really careful to start working with brands that you don't think their products are great. Or you know, think like that, because really that's gonna hurt your rap. Yeah,

Jenna Redfield of Twin Cities Collective 21:02

cuz you're, it's gonna be hard to fake like, Oh, this is such a great company. Like, I don't know, people can notice when you're not fully transparent about your interest in something. I don't know. Yeah, I don't know, if you like, so how do you either approach brands or get approached by brands? Or how do you know, what's the right fit for you?

Holly Hulke 21:21

Yeah, exactly. That's a it's a good question. You know, I, I order things from oriental trading company, they're, they're well known for their party products, as well as craft products. And so I actually had connected with another blogger who said, Hey, you know, you've got a lot of content, your followers, you know, I was, you know, pushed over well, over 1000. I think that's kind of a threshold for a lot of brands on Instagram, yeah, you've got good engagement, you know, you should reach out to their blogger program. And so she actually connected me with someone out there corporate office, who I was able to email and then go through sort of their application process, where they collected certain information for me. And then, like I was mentioning earlier in the podcast, they have their own measurements to look at, they actually kind of plug you into a website and do an analysis and look at, like,

Jenna Redfield of Twin Cities Collective 22:19

how to analytics and yeah,

Holly Hulke 22:20

analytics and things like that. So then they had their own thresholds, and then said, Yep, you meet our requirements. And so you're able to participate. And they, like most companies have different thresholds of there's probably people that are in a higher level, right, who are invited to specific things, they may even be paid for some of their content. But this is a nice entry level. You're an influencer, you get free products, you know, and you're able to choose what you want to get from them as well. So I pitch to them, I want to do this party, can I get supplies, they give me a budget, and I'm able to order whatever I want. So cool. That's really, yeah, a nice thing. So that's kind of again, using networking to learn about opportunities. And then as I've had, you know, we talked a lot about just have good content and been plugged into your, to your community. I've had brands reach out and say, you know, we think you'd be a really good fit. And so I've done things with points of light, which is like those lights that are on houses, cool Christmas time, and I did a whole Halloween spooky bar setup for them. I worked with cream city Robin, which is a their cotton ribbon company based in Milwaukee, fully sustainable ribbon, which is really interesting. And they do it on these looms from like the 20s. And again, they reached out to me via social media and said, Hey, you know, we really like your content. We would love if you would create some projects with our ribbon. And you know, sent me free samples. So again, you know, they're not paid, you know, sponsorships, yeah, starting to work with people build up that credibility. And,

Jenna Redfield of Twin Cities Collective 24:08

and I think even having the hashtag ad or whatever, sponsored or whatever, I think it makes people realize, oh, there's someone that works with brands. Yeah. So then that kind of incorporate, like, encourages other brands to reach out? Because, yeah, I feel like, if you're at that point where you are able to have a brand work with you, I think that gives you another level of clout that you didn't have before. So I think when I see someone has done a sponsored post, I like like that, because I'm like, wow, that person's like at that level now.

Holly Hulke 24:36

Yep. You know, exactly. And that's a great point on the hashtags. That's another thing that's really a best practice is if you are working with someone you should be using hashtag add hashtag sponsorship and, and that applies even if it's not a paid post, you receive something for free and a value. So again, you don't have to get super aggressive with it. But you know, you want to make sure you're clear and free from any liabilities or whatever. Yeah, lawsuits, or I don't even know that out, that would happen. But it's more of the the Federal Trade Commission is cracking down on people who are, especially as you're getting bigger, bigger, they've really, you know, they don't have a lot of tolerance for people who are kind of not following those rules. And honestly, even it could hurt your opportunity to work with other brands if you're not compliant. And if the brand really cares about that. So yeah, some brands may not care about it, but it's just good to it's just good practice. Good

Jenna Redfield of Twin Cities Collective 25:36

Practice. Exactly. Yeah. I think that that's something that a lot of people don't know about. But I think it doesn't affect you until you're at a certain level either. So I think that once you hit so what would you say is the threshold of for a new blogger? What is like the numbers? Would you say that when baby people start getting contacted about brand stuff?

Holly Hulke 25:57

Yeah, I don't think I started getting contacted at least through Instagram until I had hit 1000 followers. And I think it probably wasn't, might not have been until I was maybe even a couple hundred over that. But that was a big goal for me was just hitting that. And then kind of moving on from there. But I've definitely seen as I'm edging closer toward the 2000 marker, I've gotten a couple more people to reach out. So you know, it's not like you need 10,000 followers to work with a brand. There are definitely brands that are willing to work with people who but again, you know, I went to the first workshop, and there's one last night and another one. Yeah. We talked a lot about just engagement. Do you have? Do you have 1500 followers? And you're certainly Yeah, and you're getting five likes? Yeah, exactly. But yeah, you know, are you consistently getting a good number of likes? Are people commenting? Do you engage with other accounts? And so I think they can see that play

Jenna Redfield of Twin Cities Collective 27:00

out as well? Yeah, for sure. And I think that with all of the numbers, I think people get a little bit, I guess hung up on that. Is that kind of what you would say, too, is that like, it doesn't always matter. But like, I guess I think there are thresholds, I think you're right, like, and I did a presentation on micro influencers, which are between 1010 thousand. So that's like, kind of like kind of what you're in? Yeah. And I feel like there's a lot of opportunities for people in that, that it might be a little bit smaller brands, but like they're looking for people that maybe aren't, like 10,000 and above, they're looking for maybe some of the ones that may be able more local. Yeah, or like ones that are really plugged into a specific niche. Is that kind of what you've seen, too. Absolutely.

Holly Hulke 27:42

I mean, I'm finding that the brands that are working with me want to reach out to other people who are interested in party planning, DIY, all that space. Same thing with you know, I know, there's others in the group who do travel related blogs or local activities, they're often able to get free tickets, free passes, early, early looks at things all because they're local, and they want to work with people that they realize have a local modeling. So, you know, you can often get prizes or giveaway, you know, I'm giving away X amount, you know, these two tickets to something because it's a local thing, and they want, you know, local people to be involved. So I've definitely seen that.

Jenna Redfield of Twin Cities Collective 28:26

Yeah, I definitely agree with that. And I think that, like I've been getting on more like PR press release, like less, which is really interesting. And getting into like, that's just another perk of like being a potential influence in the local community is like you get not just like, money, I guess. But like, also like opportunities to network even more and grow your business more. So I think a lot of people should take those, if they're offered them, you know, is that something you would recommend to?

Holly Hulke 28:55

Yeah, absolutely. I mean, I think it's easy to say, Oh, I don't know if that totally fits with my, you know, thing, or I'm not sure if I want to spend my week night, but you, you can meet so many people and you can become a part of different things. And a lot of times, there's connections that you don't realize, I mean, even in talking with some people at the Instagram event, you know, I've got some upcoming partnerships with people that off the bat, you wouldn't say I do the same thing as them, but their business fits with what you know, just some extent and or if a venue is asking you to come for me, maybe that's a potential place to host a class, you know, there's always ways that you might be able to leverage that relationship in the future, even though it's not immediately obvious.

Jenna Redfield of Twin Cities Collective 29:40

Yeah, I think that just putting yourself out there. I think networking is something that I've realized a lot of people in today's collective are struggling with. And it's it's how to find those right connections, how to refer people. I know that we're going to be talking about that in the future with some other awesome people that are working on network and teach me how to network. But I think it's a skill that a lot of people, especially in Instagram need to have in order to kind of grow their own Instagram, you know,

Holly Hulke 30:08

yeah, I used to be terrified to comment on people that I didn't really know. Really, I like in the beginning, I felt like awkward about it. I don't know. And then direct definitely, like messaging someone I was like, Oh, that's so weird. You know, I'm gonna don't want to freak them out or something. But I will I'll give a shot. I think she recently joined. But I've gotten to be good friends with Megan. She owns Alva m designs, and she does principal stuff. I see invitations and signage. And she messaged me, he's like, Hey, I noticed you're from Minneapolis to we have done so much work together. And then together, we kind of started reaching out to other people and getting them involved. And now the two of us are actually going to go to a DIY party blogger conference.

Jenna Redfield of Twin Cities Collective 31:00

So we are so there was such a thing. They're

Holly Hulke 31:03

called snap conference. And we're super excited. There's gonna be a ton of brands. They're a bunch of networking speakers classes. So it'll be really fun. And another thing that's coming in the Twin Cities actually is the printers conference. Oh,

Jenna Redfield of Twin Cities Collective 31:18

yeah, I think you told me about that. Is it about with Pinterest? Yeah.

Holly Hulke 31:21

So yeah, it's a it's in June. Okay. Oh, yeah. I don't remember the exact dates. But that's a great opportunity. Like if there's something in your space or related to your space. Look into it. I know you've been promoting the business conference, like it seems daunting and go to some of these things. But it's a great place to actually connect in person with some things and then you can have that digital follow up to

Jenna Redfield of Twin Cities Collective 31:44

Yeah, so you talked about the lakeside one that Yeah, I'm not okay. Yeah. I was curious. I was like, oh, it'd be awesome. Yeah, I'm, yeah, I'm going to one in March. I like found out about it. I had heard about it last year, because when my friends spoke at it, but then this year like that, the speakers are amazing. I've never been to like a real conference before. Is this kind of like your first assignment?

Holly Hulke 32:04

Yeah, my first one that's not like, a job related. And yeah, it was kind of like, Oh, this is gonna be interesting. But apparently, the big thing is making really creative business cards. So I gotta, I gotta

Jenna Redfield of Twin Cities Collective 32:16

figure that out. Well, I know there's some awesome people locally. So if anyone wants to reach out, yeah, for sure. I know, there's, I can give you some names. But, um, but yeah, so that's really cool that you kind of found your niche. I think you're definitely niche, which is great. Because a lot of people struggle with niches. And I think because you're in a niche, it's easier for brands to find you in the craft world and the DIY world, in the party world. And I feel like that's really cool. So I just want to say that.

Holly Hulke 32:43

Yeah, and I just think, you know, it is I used to think I needed to even like niche down even more, because there are people who only do party or only do you know, home decor, but there's just find something and stick true to stick true to what you want to do and what reflects you and I found that then the brand stuff has come, you know, I think you can get really obsessed with like a certain number or certain I want this or this. And, and it's it's it's one of those things where it's so basic, and we talked about in so many things in this group. But it really is about focusing on your content first and though this stuff for and then the stuff comes? That makes sense. Yeah. And and I think you know, now I'm at a point where, Okay, I'm ready to take it to the next level actually go to this conference and learn more about how to continue to reach out to brands. And I feel like I'm at a point where I can actually hand out a business card to a brand and say, Look, I've got two years worth of solid content. And I feel like, I'm happy with that. And I

Jenna Redfield of Twin Cities Collective 33:42

think that's important to hit that point where you feel like you're comfortable. And I think it's important. Yeah, what you said about content first, I think a lot of people want to grow their following First, but I'm like, but if you have nothing to follow, you know, it's like it's not going to happen if it's if it's if there's nothing to follow them up for right. And that's kind of what we talked, we talked a little bit about that at the workshop. But I think that's really cool. So Well, I think we're going to be wrapping up our interview. So thank you so much, Holly for coming. And how do we find you on the internets?

Holly Hulke 34:14

Yes, so my blog is legally crafty blog. com you can find me on Instagram at legally crafty blog. I'm also on Pinterest, the Sq loves DIY. Sadly, the legally crafty handle was weirdly taken. So I know it's by

Jenna Redfield of Twin Cities Collective 34:32

someone who doesn't even post anything. So that was kind of sad. I have to a lot of people I know on Twitter.

Holly Hulke 34:35

Yeah. And I'm on Facebook weekly. crafty is so

Jenna Redfield of Twin Cities Collective 34:39

awesome. Well thanks guys for watching and listening and I'll talk to you guys next week.

Holly Hulke 34:44

Thank you.

Jenna Redfield of Twin Cities Collective 34:46

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Again this was recorded at Studio co work in Golden Valley. You can learn more at Studio co work com thanks again to Nicolai Heidlas for the use of the music and the intros and outros and to Melanie Lee

My Billie designs for the cover art design. Thanks again guys and we'll see you next time


Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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The Twin Cities Collective Podcast with Jenna Redfield

Each week, host Jenna Redfield will be sharing tips about marketing your brand, small business or blog! She will also interview Twin Cities based creatives, entrepreneurs, small business owners & bloggers about life, business, and of course, all things local! Makes sure to subscribe and follow us on our website www.twincitiescollective.com for more information. This podcast is recorded at Studio Americana at Studio Cowork in Golden Valley

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