Lead Magnets, Sales Funnels & Facebook Ads, Funnel Hackers live & why you need an email list with @alliebjerk

Lead Magnets, Sales Funnels & Facebook Ads, Funnel Hackers live & why you need an email list with @alliebjerk

I talk to Allie Bjerk, digital marketer, about lead magnets, sales funnels & facebook ads!

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Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Hi, everyone. Welcome to the 20 selected podcast. I'm your host Jenna Redfield, and today I have a very special guest with us on the phone. This is Allie beer. She is a digital strategist and agency owner. Welcome, Allie. Hello, hello. Hi. Thanks so much for joining me.

Yes. So you are up north.

Allie Bjerk 1:20

Right. I am up up north. Yes.

Jenna Redfield 1:23

And we're like, okay, Brainerd Yeah, cuz I was you would, you'd mentioned you were willing to come down at one point, I was like, I don't make you drive just for this podcast.

Allie Bjerk 1:34

Especially since it's still like winter.

Jenna Redfield 1:36

And it was not not great. But you have been on my list to interview for a long time. Specifically, in the past, I wanted to talk about facebook, facebook ads, which I know is one of your specialties. But more recently, I've been really wanted on to talk about, you know, sales funnels and all that stuff. So you kind of want to talk about how you got started and what you do as your business.

Allie Bjerk 1:58

Absolutely. And you know, that's a really good, great combination that talks about, you know, you, you really can't have one without the other. So for sure, I think it's a it's a good place to start. So my background, it's a really long, it's been a long journey, I started I went to St. Cloud state and got a graphic design degree. And then I minor in business, because I liked the business side of things and took on a bunch of different jobs at a college I graduated in 2008. And there was, you know, that was like the peak of the economy crashing. So there was nothing in existence. So I actually sold cell phones for a little while, which is wildly random. But then I started freelancing, because I didn't have any creative outlet and the freelancing kind of turned into more of a business than I thought it would. And then I ended up taking a job as a an SEO manager for an agency here in Brainerd. And I started learning about the World of Internet Marketing. So I had this design background, I loved art, I love business, and I was working as an SEO manager. So it all kind of started coming together to really find my expertise in advertising and digital marketing. And then the freelancing side just kept growing and growing to the point where it didn't make sense for me to continue working for anybody else, you know, as running numbers and getting out over how much I needed to bring in versus you know, how much my the agency I was working for was charging, and then paying me and you know, things just were not adding up for me to continue working for anybody else. So that was probably about five years ago that I totally went out on my own. And since then I have done everything from like WordPress design to social media management, SEO. And then recently because I pulled all of my clients, you need to niche down you need to find your expertise, I decided to take my own advice and finally, niche down into just doing Facebook ads and sales funnels.

Jenna Redfield 3:49

Yeah. What was that? Oh, it's

Allie Bjerk 3:50

it's been a journey. That I think that's been about a year ago.

Jenna Redfield 3:55

Okay, cuz I did. about the time that we kind of connected was maybe about a year ago, I'd say I'm not quite sure.

Allie Bjerk 4:01

Yeah. You're right. I'd

Jenna Redfield 4:03

have to I don't remember. I think I think I discovered you in a Facebook group or something. And I was like, wait, this girl's in ministry? Yeah. How do I not know her? I think

Allie Bjerk 4:11

I joined your group.

Jenna Redfield 4:13

Oh, really? Oh, that's what it probably

Allie Bjerk 4:14

was. Well, I might have still been doing Yeah, doing creative stuff. And then, you know, a bit tidbits of it. And here I am.

Jenna Redfield 4:22

Yeah, but that's really cool. Because that's a hugely popular and very underserved, I think, like niche. Is that what you found when you've Yeah,

Allie Bjerk 4:32

one thing that I one thing I really love about my position is that I work specifically with female entrepreneurs. And there aren't a whole lot of female digital marketers around, like, I just got back from funnel hacking live down in Orlando, and there were maybe like 10% women allow, I think it's a nice thing for female entrepreneurs to reach out to someone that has more of like, the feminine touch or, you know, men sell in a very different way than women sell. So to be able to say the sales language on their level versus you know, being aggressive or whatever. That's not that guys. Yeah, but you know what? Yeah, so, just a different way. I told her train Yes,

Jenna Redfield 5:10

I totally agree. Because I think for me, I had the same experience doing video editing, there wasn't a lot of female video editors that were serving the female entrepreneurs and so I did have that kind of niche like I was one of the only ones doing it for a while that I knew of there was a couple others that were like sort of doing it but I was only one doing it like full time and so that's why I got interviews with a lot of local like online female like I worked for her it had a Crabtree a savvy business owners and like, I just ended up being like the person that people thought of when it came to the female video editor. But it ended up not being I love so I kind of shifted gears but you know, it's good to be in that niche though, right? Because you can kind of you can kind of capitalize on that market. Totally. I would love to hear about your experience at the at the event in Orlando, can you talk a little bit that

Allie Bjerk 6:00

when it comes to sales funnels, the the only tool that I'm using right now is Click Funnels just because of the ease of use. So it made a lot of sense to go to their conference in Florida. And the things that I learned there weren't just about how to use Click Funnels, specifically or even funnels, but it was a lot about like branding in general and how to create a culture and they say they always say coat shirt, like create a coat with your brand, you know, make people relate to it. And, and I, I always thought of cult as a negative thing, but they're totally talking about how to build up your brand is like a self identifying movement. So people are proud to say like, I'm a funnel hacker or I'm a leading boss, you know, like me, you build that culture around your brand and people can't help but fall in love with you and want to hire you because they still relate to you as like a human and as a brand. So that was really cool takeaway. What else? Another thing that they really focus on is simplify. All right, what were you gonna say? No,

Jenna Redfield 6:55

I was gonna ask, could you like kind of explain if people don't know what it is like what even even with Click Funnels is or like the actual movement behind funnel hackers,

Allie Bjerk 7:04

but I'll Click Funnels is a software that helps people build out sales funnels. And if you're not familiar with sales funnels, it's basically just like a choreographed journey that you're taking your visitors through, or you know, any of your audience members. It's just helping them experience all the questions or objections or, you know, like the getting to know you process it's taking them through an automated marketing process through different steps. So the sales funnel like brings in somebody as a cold visitor, they have no idea who you are, what you do, and then it It feeds them the right information at the right time to be able to help them feel more comfortable and then become like that warm audience and then become buyers. Throughout that journey, or hopefully, by the end of the journey, that whole like know, like and trust factor that can create. So Click Funnels is a way to help you be able to set up the sales funnel from like the first landing page, that's they would they would get you It also has the shopping cart, you can sell your products on a sales page directly from their software, it has email marketing. So basically all the different pieces that you would need to really automate your marketing and, you know, take take away like the, the act of needing to be there and some send an email or any of those pieces. It just says all of it for you. So it's really a great tool to use if you're interested in setting up a sales funnel, because it's also like drag and drop, kind of like other software's that you may use for landing pages, like lead pages, or I think even some email providers have built in landing page software. But this really has all of it. And when I used to, like manually build landing pages into my WordPress sites, I used to read pages and I was like, trying to make 50 different tools talk to each other. And I finally drank the Kool Aid like six months ago and became a Click Funnels person. I tried to have a really long time because I just I just didn't know if I wanted to join their culture. Then I did and and it's it's been totally worth it. It makes it way easier to do all all the things.

Jenna Redfield 9:10

Yeah. So you decided to go to the so they have Is it a yearly conference? Or is it just like this is the first one or what is it?

Allie Bjerk 9:18

I think this is their third, okay conference. And it's every spring, they have people like Tony Robbins come in, he was the main speaker, but they have speakers throughout, it was four days long, which is a really long time for me, I've three little ones. So it was a long time to be away. But they they kept us busy with different presentations from like 8am until 10pm at night, like it was the longest day I've ever had at a conference. And usually I go home feeling really burned out at conferences or go back to the hotel and like need to just sit there and stare at the wall for a little while because of all the information. But this one it was it was like motivating and inspiring. And it was a lot of storytelling not not as much like exact strategic marketing where you know, you can only handle so much information than day it was really, there's a really motivating event.

Jenna Redfield 10:12

So you mentioned that you Sorry, I probably like interrupted you to go back. But you talking about how they talked about. They talked about simplifying your systems or simplifying, what does they talk about that.

Allie Bjerk 10:23

So when I start working with a lot of clients, they're like, Well, I have 40 different opt in their lead magnets. And I have you know, all these different landing pages and I have 400 different products and their their main thing was just pick one, like, fight an opt in that works the best or find the product that works the best and only focus on selling that one product until you hit a million dollars with that product. And that mean that was a total, like re a million dollars seems like a lot depending on the price of you know what you're selling. But it was a really interesting way to think about it. Like, instead of doing bunch of little things like just focus on one, and really automate that and make the experience amazing until like, you know that you you've hit a home run with that product. Yeah, that

makes sense, is almost permission to just take a step back and like, keep it really simple for yourself.

Jenna Redfield 11:15

Yeah, but then there's people like me who want to do all the things, you know, so how do right? I'm like, how did you pick this one thing?

Allie Bjerk 11:24

I don't know, it's hard, I have the same I don't want to say issue. But I have the same, you know, multi passionate personality. But they just hammered that home the entire four days is like, just you know, try to pick the thing that you're most passionate about. And know that if you have other passion projects, like you can still help people like if you're passionate about helping people, if you instead of trying to start a business around, like just helping, like stick with your skill set and know that you're, you're helping people have a better life by offering your skill set that you know will make the most amount of money,

Jenna Redfield 11:59

you so I think what we're going to do next and this interview is actually I'm going to go through kind of what what's the steps that people need to have when they are launching their product. So it probably starts with like their lead magnet. So can you kind of talk about maybe what everyone needs to have in order to close a deal, I guess what is like the steps that they have to have?

Allie Bjerk 12:17

And actually, I would say start with the product. And you know what, I actually just designed an ebook about this yesterday, I use a link and you put it for sure. So basically to develop, like what I would call your core offer that the product that you're going to sell. Mainly, I would start by really talking to your audience and figuring out you know, what pain points that they have, what can you solve, you know, what is what is the thing that they would be most likely to buy. So, once you come up with that product, you know, lay it out, figure out what you want it to include, and then instead of just start trying to start with the lead magnet, then you would take discipline tiny piece of what that product is and offer that for free as you know your opt in or your lead magnet. So you already know that people are well qualified to be interested in buying your item because you you've set them up to get the free download that they're obviously interested in. So they're interested in what you're selling to. So by working backwards, you're able to like craft that experience and you're already you understand their pain points and you know exactly what you can do to solve them. So then take like the piece that will give them the quickest win or, you know, something that is going to help them walk away and and know that you can really help them solve the rest of their problem despite that initial opt in. Okay,

Jenna Redfield 13:44

yeah, that totally makes sense. Um, we're actually gonna take a quick break with Kelly and yes, so we're actually gonna take a real quick break and we'll be right back with the twins dyslexia podcast. This episode, the podcast is brought to you by Studio co work a co working space in Golden Valley. This studio opened in summer of 2017. It was previously a radio station for many years, and now has become a co working space as well as private offices for small businesses and entrepreneurs. So if you're interested in not spending your day on the couch and actually getting work done, you should definitely check out studio co work because they have desk seats and work at as well as just like free coffee and all this stuff. You can also meet with clients and private offices spaces which so you don't have to sit in a noisy coffee shop. If you're interested in learning more about to your co workers all the different pricing and availabilities for memberships, make sure to go to studio coworker calm and let us know you found out through the podcast. So we do all of our Twin Cities, collective events there as well as I work there. So that's really fun. So I hope you guys enjoyed that make sure to go to see a coworker calm. As some of you guys know, we record the podcast at Studio Americana. So I want to tell you guys a little bit more about studio America because they're awesome. And they make this podcast sound amazing. So they're actually recording studio that is designed to help businesses and organizations create high quality podcasts, live streams, webinars, and more. I have been a witness to this. And it's awesome. The way that they set it up, they make it super easy, because they do all the consulting, editing and publishing services. So you don't have to worry about the techie side of creating a podcast, they have access to voiceover talent. So if you don't want to be on on anything, you can just do it have somebody else do it. It's also ready for any level of project. So it's something super basic or something really complicated. They have all the capabilities. So if you are doing a lot of podcasts with people in a different state or a different country, they have a full phone system dedicated to that with integration with online services like Skype, so that you won't lose connection, which is super awesome. Thanks so much for NSZ Americana for producing the podcast. And I hope that you guys learn more about them. So let's get back to the podcast. Alright, we're back with Genesis collective podcast with Allie. So we're talking about, you know, setting up your lead magnet. And now what's the

next step after your lead magnet, what happens?

Allie Bjerk 16:03

So what you want to do after someone's opted into your list is remember that a lot of people can get in their own heads about this, like, I don't want to email them too much, I don't want to give them away. But just remember that they're choosing to be on your list, like you offer them value, and they gave you their email address so that they can hear from you. So just just remember that it's okay to email them, especially in the beginning, don't be afraid to email them every day for like, five to seven days just so that they get very familiar to seeing your name and their inbox in there. You're basically training them to open your open your emails, be excited to hear from you. And within that first sequence, I recommend including like set of five different emails, at least that will help you build value, show your authority, tell stories, to build relationships with them, give them an opportunity to move forward with you. And then don't be afraid offer them something for sale or something that you have that would complement what they've already downloaded from you. So if it's like you know what they call a trip wire or a small, small offer, not like your main product yet, but something that's going to continue helping them move through your sales funnel. And then, you know, don't be afraid to show them testimonials or case studies or things like that in that initial email sequence, too. So I think the biggest thing is like, take advantage of this getting to know you period and email them often in the beginning.

Jenna Redfield 17:30

Yeah. And so do you do all that and Click Funnels? Or can you like, I know, there's probably people listening, they're like, well, I don't have Click Funnels Can I set this up myself in like MailChimp or you know, using lead pages? What is kind of what do people that you work with? and abusing?

Allie Bjerk 17:45

Yeah, totally. Um, so I use Click Funnels for the funnels. And even though they they offer email marketing, I started out with Active Campaign. So I have all of my sequences built out in Active Campaign. So I actually use combination of both. But pretty much any email service provider like MailChimp, Convert Kit, you know, pretty much anything gives you the ability to set up like an automated marketing sequence after you someone's just enter your email list. So I think any of those you could, you could set it up to deliver that type of experience.

Jenna Redfield 18:20

Yeah, so then, so what's kind of the purpose and the end goal of the sales funnel? Is it to eventually sell a bigger product? or What is it? Or is it more of just, you know, the brand awareness what what kind of are some of your clients looking to do with their sales funnel?

Allie Bjerk 18:36

So I build out mostly three types of funnels. So it depends on what their goals are, initially, there's like a lead generation funnel, which is, you know, the standard, build your email list type sales funnel, where it's a landing page, and a thank you page and then an email sequence that follows. Or if you want more of like a selling opportunity webinars or masterclass is any of those like one too many experiences that you're putting on for people. That would be another type of webinar. So then that's more like a registration page, a replay page, like a watch the webinar page. And then if there's if you're selling something on the webinar, then it would also link to like your sales page to for the product, and then an email sequence that gives them the replay options. Give them the link to the sales page, again, maybe some like testimonials and case studies. And then another one, which is growing in popularity is called a an SLO funnel, which basically means liquidating a sales liquidating offer. So that's why it's off. This one's a little bit late. But so if you're running, if you're running, it's not. But if you're running Facebook ads, or self liquidating, is what I meant to say, if you're running Facebook ads, we know that they can cost a lot of money, especially as more and more people are running ads getting more competitive, so called, you're just going up and up and up. But this type of sales funnel, put a little offer on the back end of your free opt in. So they'll sign up to get like the PDF, or, you know, if you if you have like a free plus shipping, offer something like that, and then the next page, give them like add $20 add on to what they've already downloaded or what they will be downloading. So you give them like an extra workbook, or maybe a strategy call or you know, like a coupon or something else if they you know, buy, there are a lot of different options. But basically, it helps to liquidate your ad spend. So you're making just enough money to hopefully cover what you're spending on Facebook ads, but not making a profit. So it totally cancels out the cost of ads. It does take some testing to see what people will actually buy. But it's totally worth it. If you can, if you can come up with the right offer in the right combination that you know, you can basically run run ads for free that will pay off in profit down the road,

Jenna Redfield 21:05

so to speak. Another

Allie Bjerk 21:07

interesting thing. Oh,

no, go ahead. Go ahead. Go ahead.

One thing that Russell Brunson, the creator of Click Funnels said at the conference is that even though he's like a total funnel expert, he creates sales funnels every single day only, like one out of six of his offers will be a hit right out of the gate. So that's important to remember for people is like, Don't think that you failed if your first you know, opt in or first sales page or anything doesn't sell the way that you think it will just try again and tweak a few things and know that maybe it's going to take six tries, but eventually just keep trying and you'll get there.

Jenna Redfield 21:44

Awesome. Yeah, that's really good to know. Yeah, I think so too, because I've tried Facebook ads, and I just feel like I'm not very good at them. Because I don't really I don't really know what I'm doing. But also I don't really have that sales. salesy background. So like, for me, I'm I What, what do people want? Like, what is their desires? Why would they click on this ad? You know, and like, what am I even selling? That's another thing. I'm like, What? What should my ad before you know? Right? Yeah. So like, how do you how do you help people with that part? I don't know, if it's this, I don't know, if you help people with like, what the ad should be? Or like, Is that part of your services?

Allie Bjerk 22:18

Absolutely. So strategy is a big piece of it, of what I help people with. And a big part of it comes from just interviewing your, your audience, you know, if you know who you want to serve, get in front of them and just start asking questions. And another thing that I've seen recommended is to go on Amazon and find a book about, like, what you offer and see what the comments, or the reviews say. So like, this book helped me learn how to sell more of my graphic design services, or you know, because I couldn't find new clients. And this gave me the, the x, y, z formula to be able to sell more my services. So if you you can usually, once you talk to enough people, you can start finding patterns of, you know, their, their thought processes, or their pain points or different things that, that they're saying, in one way or another, like, please help me with this. You just have to be able to listen and put those pieces together and then like, follow the breadcrumb trail and create a product about what they're asking for basically. So instead of like guessing, like, Oh, I hope they buy this. They're like telling you.

Jenna Redfield 23:26

Yeah, that's really important. So do you, do you do ads for like free downloads? Or is it mostly like paid products or events or whatever, what's kind of what most people do?

Allie Bjerk 23:37

It's both. So I run, if I'm doing ads strategy for somebody, I will actually run ads in like, four different ways. So it's basically like, recreating the experience of what a sales funnel would do. But with Facebook ads. So you start with an awareness campaign, where you just imagine that nobody knows who you are, and you run out behind like, Facebook live streams, or, you know, like different different posts that are really getting a lot of engagement. So you're you're running like more of the the page post views, type ads, where you just want as many people as possible to see your live stream, see your post, start getting familiar with your face, you're not asking them to do anything, you're just literally seeing who's paying attention. And then with the way Facebook ads work, you can retargeting so easily people that are watching your videos that are clicking on your clicking like on your post, you know you you start to get an idea of who's paying attention. And then you can give them the next level of ads, which would be asking them to download something, or sign up for your list or bring them to that free offer. That's the second level. And then then the third level once they've shown interest in you know your, your free PDF or free video masterclass that you have or something like that, where you're asking them to invest either their email address or their time with you, then that's when you can start retargeting for like a sales opportunity. I think that was three levels. And then the fourth level is retargeting. Just letting once someone's like watch your webinar, or you know, you've asked them to invest with you. And if they haven't, then you can re target them with more ads and say like, you know, you can still you can still take a chance and buy this course or whatever. So there's like the four different levels. There's awareness, lead generation, sales opportunity and retargeting.

Jenna Redfield 25:29

That is really helpful, because I did not know.

Allie Bjerk 25:33

Yeah, yes, a little different strategies. But if you're just getting started, and you don't have like, a budget run for different levels, and I would say if you just start with like lead generation, and then maybe boosted post here there while you while you can if you have a really good video, yeah, that you think people would relate to, you know, start really small to You don't? You don't have to spend $1,000. Yeah, per month to get started.

Jenna Redfield 25:57

Yeah, for sure. Because I know that but those four levels? Yeah, that makes sense. So how do you I mean, this is more of an ads question. But I know how to target with like the facebook pixel as well as just like within Facebook, but it for the people that maybe don't, could you kind of explain what retargeting is.

Allie Bjerk 26:14

Absolutely. So there's a few different levels that you can you can do the retargeting with. And it's just within the Facebook ads settings, when you're setting up your different audiences, there's a tab that says audiences, and you can go in there and like pre create these different sets of audiences. And you could do one based on anyone who's watched any of your videos more than like 75% of the way through, you can reach target, anybody who's visited a certain page on your website, or anybody that you know, like opted into your list. And there there's so many different options of ways that you can collect data about people that are interested in you and paying attention and investing their time in your in your videos or email list or anything like that. It's just, if someone hasn't that hasn't retargeting, I would say, just get into the audience tab and start clicking around and seeing what they have available, because it might spark some ideas on what to do and how to do it.

Jenna Redfield 27:12

Yeah, that makes sense. So the topic this month is like email marketing and lead generation. So what is like the importance of even having email leads? Like, what? Why is it? So because I know some people don't really like email, or they don't, I guess, enjoy email marketing. But why is it so important to have that,

Allie Bjerk 27:32

I think the main reason it's most important to gather email addresses or create lists, even on messenger bots, that's kind of an up and coming one. It's, it just gives you different options. Because if you're relying on one source for your traffic, we don't really know what's going to happen to that source. There's like traffic that you buy, and then traffic that you own. And the traffic that you own is like your email addresses or your people that have opted in for your messenger bot, even though that's a little debatable, Facebook's doing. But you don't know if people are going to, you know, decide to revolt against Facebook for getting their data stolen or something and then all of a sudden, your audience is gone. So it just helps you be more well rounded and know that you're not going to lose your entire business. If a platform shuts down. This gives you more control.

Jenna Redfield 28:21

Yeah, I talked about that last week on the podcast about Facebook, and you know how it's good to have multi different, you know, platforms. And I think email is one that well, it's one that like, it's it's that's the same with like hosting your website I know a lot of people talk about, it's like you are you're relying on that platform. If the platform goes under, you lose your website. So it's like having everything backed up. And yeah, like emails. You know, that's why business cards still are a thing. Because if you lose all your emails, you'd have business cards or whatever. I mean, there's good ways, right? Be prepared for different things shut down, you know?

Allie Bjerk 28:59

Yeah, absolutely.

Jenna Redfield 29:01

So one of you. I don't I'm just curious. You measure? Yes. So I'm curious what your thoughts are on the whole Facebook thing that happened over the last few weeks? Is that affecting your business at all? Or is that do you think it's just like a gonna blow over?

Allie Bjerk 29:14

You know, what hasn't been? It hasn't affected anything, but I don't know, it's hard to predict what's going to happen because Facebook has done a really great job of staying updated. And, you know, even as much as everybody complains, every time that interface changes, we still kind of like it, because we're still hanging around. It's not like my space that's now irrelevant. So even though they've done a really good job, you know, they're there are other social media sites that might replace them in five years, we don't really know. Yeah, what gonna happen is they're not really on Facebook as much. So yes,

Jenna Redfield 29:46

that's true. Who knows? No, I mean, I'm hoping that eventually, I think that social media has evolved. And I think that the marketers are the ones that I think are fearing it more than anything, because they're like, well, this is my, this is my livelihood, for a lot of people. So I think it's I think the general population probably like, I don't care, I can just pick another social media network. But for some people, I've invested lots of time and money into Facebook, or Instagram, or, you know, even Twitter like, which I think is kind of not doing great. It's just, you know, right. It's just trying to figure out what, what the future of social media looks like.

Allie Bjerk 30:25

And you know, in some ways, as a marketer, it's on Facebook has, has gotten so deeply integrated with lots of marketers, but it's almost exciting to think about something else coming around. That might be an opportunity for an early adopter to jump in and find a new way.

Jenna Redfield 30:40

Yeah, I remember when, like, I'm ready. Yeah, I know. I remember when like periscope came out. I don't know if you remember that. But like, like, people that like, jumped on right away, they actually did pretty well. And then I think they transferred that to, you know, Instagram, you know, stories or lives or whatever. It's interesting, like, a lot of them kind of, into each other. They like they like, obviously, like Instagram Stories has kind of basically stolen everything from Snapchat. And you know, it's it's interesting. I mean, I think, you know, I love Instagram stories. I'm doing a workshop on it next week, but it's just like, I can't deny that. Yeah, they took a lot of that from Snapchat, you know?

Allie Bjerk 31:18

Yeah. Yeah. But it's working. It is. And I

Jenna Redfield 31:21

think that i think that that's the downfall of Snapchat is, is maybe people don't want to be as private as that as they thought. I think people do want to use stories as a marketing tool. And on Snapchat, they didn't really make it easy for you to do that. Right.

Allie Bjerk 31:34

And I don't actually, I don't know what your thoughts are on that. around. Yeah, totally. My husband's like, why does it disappear? I don't he just like, Oh, really go? Oh, my gosh, she's not an early adopter. Like, I don't understand why the messages disappear. I'm like, Yeah, I know.

Jenna Redfield 31:50

Yeah. Oh, yeah. Like, Adam. Yeah, for a marketing angle stories were kind of hard, because it's like, you put so much effort into making them and then they're gone. You know, it's like, there's no evidence. And that's what that's why I didn't like Snapchat for a while. It was like, I make all these things. And then that no one ever sees them again. You know,

Allie Bjerk 32:07

we're Instagram you can save on my profile. Yes.

Yes, I can now and about that. Yeah.

Jenna Redfield 32:12

I'm talking about I'll be talking about that. Yeah. But I that's, that's been helpful, because that makes me want to keep doing them. Because I'm like, oh, they're not like gone forever. I know. I mean, I can rewatch them. But no one else can, you know. So, so I want to talk a little bit more about kind of what you what you can offer people that are may be listening, like, do you have any, like other tips? Or like what kind of services do you specifically do for people?

Allie Bjerk 32:38

So service wise, I offer coaching and strategy under, like my personal brands. And then I have the course about Facebook ads, if you want help with that, and one about sales funnels if you want help with that. And then I also have a digital marketing agency called prosperity lab. And that's where I do like the done for you type services. We're running, managing Facebook ads to people and actually building out their sales funnel.

If any of that

my website is Allie beer can be JERK calm. And you can find most of it listed there. Yeah, I can send you a link to that you just mentioned to

Jenna Redfield 33:18

Yeah, that would be great. I know people would really love that this is something that I personally have an interest in, because I'm not great at it. So I'm like, right. I'm literally writing notes as we're talking.

So um, yeah, yeah. Well, thank you so much for coming on the podcast today.

How can we find you and connect with you on social media? What's your handles?

Allie Bjerk 33:38

Pretty much across the board is ALLIEBJERK on Facebook, Pinterest, Instagram.

Unknown Speaker 33:49

Any of those sweet

Allie Bjerk 33:50

if a rare name. Yeah, that's true on the handle.

Jenna Redfield 33:53

I also have all the handles for Jenna Redfield, which is surprising. But yeah,

Unknown Speaker 33:58

I'm like, it's just a it's

Jenna Redfield 34:00

a two combination. Am so I'm like, whatever. But I'm cool. Yeah. Thank you so much, Ellie for coming on. And all right there. Yeah. No problem. We'll talk to you guys next week. Bye.

Allie Bjerk 34:10


Jenna Redfield 34:15

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song in the intros outros. Thanks so much again, and I'll see you next time.