How to Find Networking Events, Connecting over Coffee Chats & Following Up with New Connections with @networkingandconnecting

How to Find Networking Events, Connecting over Coffee Chats & Following Up with New Connections with @networkingandconnecting

I chat with @lanethane & Jennifer at @kroissconsulting to talk the importance of networking, how to prepare for a networking event as well as their new business Networking & Connecting.

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Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Hi, everyone. Welcome to today's collective podcast. I'm your host Jenna Redfield. Today, I have two guests, which is the first time we've ever done that. And they are Lynette and Jennifer. So welcome, ladies. Thank you. So this is the first podcast. No, but first time in a fancy studio. fancy suit? Yes. So kind of introduce yourself and then maybe share how you guys got connected.

Lanet Hane 1:26

Sure. So I'm Lynette hain and I run work for satisfaction solutions. It is a company that helps corporations and nonprofits understand how to better interact across generations. And I'll explain how we got connected a little bit after Jen shares what she does

Jennifer Kroiss 1:43

perfect. So Jennifer curious, and I have curious consulting, really creative with names. And I do business strategy for entrepreneurs, specifically newer, you know, two years or less than business? Yes.

Jenna Redfield 1:53

That's so cool. So you guys tell your story about how you got connected. I don't know who wants to share?

Lanet Hane 1:58

I'll start Okay, started because Jen found a workshop I was doing actually at Studio co work. I was doing a workshop on intergenerational communication here and she wasn't able to attend. And so she reached out to me to see if it would be possible to just get coffee or something like that and talk about what it was that I was doing. Because you thought it was interesting. Yep, absolutely.

Jennifer Kroiss 2:21

And it's funny because it's something you posted in Twin Cities collective. I saw I was traveling. So exactly like she said, reached out via social media totally cold. But introduced myself why was interested, I'd done generational training at my previous company. And that's how it started.

Jenna Redfield 2:38

So then you guys knew each other for months. And then you guys decided to start a business together. So how did that happen?

Lanet Hane 2:47

It's really interesting how that even like, started to come around. Because we met, we met just the one time and then kept up with each other on social media as things popped up, or I met someone who she might want interact with and vice versa, and kept just occasionally following up with each other and recognized eventually that we both were having sort of the same problems. And really were interested in the same thing.

Jennifer Kroiss 3:13

Absolutely. And it was really we definitely like like she said, we like connecting people. So we kept connecting and referring people to each other. That was that common thread. Yeah.

Jenna Redfield 3:21

And I found I am that way too. Yeah, definitely. So explain your business. So I was kind of there watching you guys kind of build it. It's been really fun to see as part of the beta test of the launch. So explain, Jennifer, how you got started with a business working together?

Jennifer Kroiss 3:37

Sure, absolutely. So we like Lynette had said, we're really recognized in need to help people understand how to really go about networking and building relationships professionally. And then where to do that. We both were spending a lot of time figuring out where all the networking groups were if they were a good fit, going to events, some good fit some not. It was just a lot of time. Yeah. So we really wanted to increase that skill set with people and save them time. Especially you know, you know this as a business owner, time is money. Yes. So we wanted to really shorten that learning curve.

Jenna Redfield 4:07

Yeah. So could you explain how the business works? Or what it is like really what is like or what's your pitch, I guess to potential customers?

Lanet Hane 4:15

Absolutely. A networking connecting is primarily a membership site. So what we have to offer is, is two prong really is we have a directory, which speaks to that, where do we go, we were struggling ourselves to figure out which groups and events and all that kind of stuff and it's nothing is put into one place, you have to search all over to find which event might fit and which group and they all have their own website. So what we created is a directory that puts all of those things or a lot of those things for the Twin Cities into one place. So you don't have to go all over, you can find it in one location, and then has the ability to review. So instead of going to some to a website that says our our event is amazing for these people, but you don't really know if everyone really agrees with that. You can look at reviews and find out whether people actually think it's right for that purpose. Or if maybe it's still a good event, but maybe a little different than the event top claims to be.

Jenna Redfield 5:09

Yeah, I think you told me a story once, where you said that you'd went to an event and you thought is going to be one thing. And it was the opposite, because you kind of explained maybe an example of that.

Lanet Hane 5:18

Absolutely. So there was one time in particular that strikes me as I had found this event online, that was talking about how it was a luncheon where this group of people got together. And they all talked about one particular problem they had in their business, and everyone else shared solutions with them. And I was super excited about that, because it was a format that I hadn't really seen in networking groups. And so I went to this event, and I got there. And that is not what was going on. It was really just there was food. And people were milling around and like an open networking format. And it's not that it was a bad event. The event itself was fine. It just, I was not expecting that. And so it wasn't the right event for me to be at that day.

Jenna Redfield 6:03

Yeah. So it was less structured than you wanted it to be.

Lanet Hane 6:06

Yeah, it was definitely less structured than the event had claimed. And if there had been somebody who had reviewed and said, Hey, this group is good, but for these things, don't expect this, then I would have known either going in not the event for me, or I would have at least been able to prepare for that instead.

Jennifer Kroiss 6:22

So that makes sense. Have you had that Jennifer, that experience? You know, it's not as drastically as that but it was really interesting to and this is why we were excited about the directory is we talked about that actual event and what happened when we were at a breakfast with our beta group. And people had attended that event before that similar setup. So they do it on a regular basis. And because they knew what to expect and what it was they loved it and it was super valuable for them. So again, that's where we really it was important to us to have the review capability. Yeah, yeah, I think

Jenna Redfield 6:51

cuz some I got some questions on Instagram from people. And one of the things was like finding the right event that fits your maybe your personal, but also gets you the right, I guess leads and networking people I guess. Okay, so that's something we can talk about a little bit later. But one thing I want to talk about is the word networking itself. I think a lot of in college, I thought networking was going up to people and saying please buy from me, like that was my thought of networking. I thought it was a salesy, pushy thing, but it totally isn't. And it's definitely about building relationships, referrals and friends. So can you guys kind of explain your vision behind the word networking? And why you guys love it?

Jennifer Kroiss 7:31

Sure, absolutely. So we chose networking and connecting, because to us, it's all about connecting and relationships, and providing value to others. It's not about looking at someone and saying, okay, hey, here's Jenna in front of me, what can she do? For me? It's more of what can I learn about this person? Are there people I could connect them with? Are there things that we collaborate on? All of that, and it's not looking at it as taking, which I know a lot of people freak out when they think of networking? Because they think of asking you something? And if that's what you're doing, I would freak out. Because that doesn't feel good. Yeah. Right. Like we don't like that I haven't heard from you in a year, or we just met and you're asking me to do something for you, you know, that type of thing. So that was a really big, that's why we chose that networking and connecting. We want people to really start thinking of it from connection and relationship. Yeah.

Lanet Hane 8:16

Yeah, I think I had the same idea when I was in college. And coming out of college, whenever anyone talks about networking, whatever I saw about networking was very, really business professional, the very corporate idea of networking, where everyone goes around, and they give their 32nd pitch. And there, there's nothing wrong with having a pitch, everyone should have an elevator pitch, everyone should be able to say very quickly what they are about and, and why that's valuable. That's true. But it's so salesy, and there's nothing wrong with sales, which is a different topic. Sales is good if you're selling something valuable. But that's all I had seen. And I hadn't had anyone like, like Jen, who was like, Well, actually, networking really is simply about being relationships, and it with business networking, it's about building relationships with the idea in the back of your mind, that this could potentially either help your business or your relationship could help their business. So that's really the difference with business networking, versus like personal networking is in the back of your mind, there's this idea that it could become a business connection for one of you. And I think when I started being able to look at networking with that idea, it was a lot easier and a lot more fun. Because now I can go to networking events, and really just have conversations and not worry so much about whether I have said exactly what I need to and like convince somebody what they're supposed to buy.

Jenna Redfield 9:42

And I sometimes the the connections don't manifest right away, I think that you meet people, and you maybe meet them again in a year. And you're both in totally different places, but you connect right away, because you have already met before or something. There's so many ways that's happened in my life. Have you guys had any great network stories that you've maybe didn't connect with them right away, and then reconnected later, or just really good networking experience that you've had that's really impacted you?

Jennifer Kroiss 10:09

Right? I mean, I think I could go on for days, and experiences, I absolutely love them. But for me, it's been a lot of just understanding that everyone kind of fills a different need, oftentimes, and you do the same thing for them. So I have people who I would consider absolutely in my network, but I may be talked to them once a year. Yeah, to your chart, but it's also what is that impression you're leaving with someone so that when you do run into them again, you know, in a year, it's a very favorable, like, hey, I want to go talk to Lynette Yeah, you know, that type of thing. Or if you do reach out, it's a it's not a cool thing, because I've sent you two different articles that I'd seen on LinkedIn at some point. Because I thought of you for this reason. So it's, I mean, I feel like, that's probably the same way we could go for days of just the networking stories. Yeah,

Jenna Redfield 10:52

I think for me, there are some people who I'm very close with that I found through networking, but then there's people that uh, yeah, I only talked to once a year, but still feel like, I want to stay connected with them. And I think that they are good person. But we're just maybe different fields are just, you know, busy.

Jennifer Kroiss 11:08

We all have that friend, right? Like, personal friends, where you don't have to talk every day. Yes. But you have that solid foundation. And so you know, they're there.

Jenna Redfield 11:15

I have a lot. And I think we're all adults. And yeah, it's funny, like, I haven't seen people in like two years. And then it's like, it's like, no time has passed. And that happens in the work world. Yeah. So when you guys are started coming up with your business, what were kind of the struggles that you saw people having with networking.

Lanet Hane 11:34

The very first one that I think of is, when I was first networking with my personal business and going to events, even as the like newbie at a lot of events, what I immediately saw and we still hear a lot is people go to events, and they're like, What do I do? Like they get to an event and they have no idea where to go from there. So they're just first steps of feeling comfortable in that sort of a space comfortable and asking somebody to have coffee with them. There's a lot of have this idea that I can't go up to someone have a conversation. I can't ask for coffee, because I'm asking for something. And I think we've we've heard a lot of people who think that way, instead of realizing that that's normal and expected. And people are actually flattered when you ask them for coffee. It was so flattering. When Jen wanted to meet me for coffee, because she noticed something I was doing. I was like, Yes, please. Yeah. But there's a lot of that fear. A lot of what we see when we're doing our trainings and talking with people about their struggles with networking is a fear that they don't know what they should do.

Jennifer Kroiss 12:39

And the fear that they don't have something to offer. Sure, you know, is really, especially for someone who's newer in business, you know, it's like, Okay, again, it's it's all fear driven, you know, but then it's also we really see people struggling with lack of a better term, that elevator pitch or elevator speech of how to let someone know who you are and what you do, so that they understand you, you know, and it's one of those we have that someone who we think is amazing. But if I truly don't understand what you do, and how I can help you, I can't help you, you know, so it's really helping people understand who they are, what they do, and being able to adapt to different situations. But the other really interesting one that we've been coming across a lot, the last couple months has been Okay, great, we get people to the point where they're comfortable with going to an event or a coffee, having those conversations, but then what. So even if it was a great connection with you, Jenna, it's like great, that's, you know, we should stay in touch. And then they panic after you've gone your separate ways. And don't know how to reach out again. And so you know, and we've all done that, where it's like, oh, shoot dropped the ball on that one, or you know, that type of thing. But we found that a lot of people are doing it more out of fear again. And so that's a lot of what we're doing is again, looking at this and approaching this as your business and a strategy and a plan. So you're comfortable and confident in what you're doing.

Jenna Redfield 13:49

Yeah. Because sometimes you go to a networking event and talk to five to 10 people, but you know, you may only want to connect with one or two of them. I've definitely been events where I just get stuck talking to someone. I'm like, I got it out of this. Yeah. And so just because I know, I had to say wasting time, but it's like it's not the right person. Have people talk to you about that?

Jennifer Kroiss 14:08

Absolutely. And that's a really great point. We have people asking about how do you exit? Yeah, not only how do you enter? Yeah, that's always a concern. Right is walking into an event? There's people everywhere. Now what? But then also, how do you gracefully exit, you know, and so there's so many different ways that you can do that, including, Hey, I just saw someone you know, or I have this time, it's almost like going on, you know, again, personally, the date. Yeah,

Jenna Redfield 14:30

it's kind of like speed dating. It is. Yeah. And we've done speed networking here. And that's more like structured, but yeah, you can you're not you don't have to talk to some of the whole time Exactly. forced to do that. Exactly.

Jennifer Kroiss 14:40

You can walk away, you know, but it's doing it in a special way as well.

Jenna Redfield 14:45

And you think that the person talking to you, it also kind of get, like the fact that oh, you know, it's a networking event, it's not a let's go to meet one person and talk to them for an hour. I mean, if you cannot great, do that. But if you're not feeling it, I mean, you can, yeah, you can leave it. And so we actually had a question, asking how do you go up to people start talking? What it how do you, Linda, how would you recommend to someone, the truth is

Lanet Hane 15:10

at a networking event, that's what you're supposed to do. And so there's not, I mean, there are tricks that you can come up with, and all sorts of crazy things. But the truth is, you're at a networking event, people expect you to come up to them. So I'm that awkward person, a lot of time who there's a group, I want to talk to people, I just go up and I just stand there while they're talking until I become part of the conversation. It's not like it's not like high school, right? Where you're not part of their click, like, it's a network. They just everyone just met. And that's what you're there for. And so how do you start? You just you just do it? That's that's really the easiest simple answer. Yeah, there's tricks. I guess, just kind of like with exiting, you could come up with all these crazy maneuvers on how to get out of conversations. But really, the simplest invest is just

Jenna Redfield 15:57

really nice to meet you.

Lanet Hane 15:58

It was nice to meet you, I'm gonna go talk to someone else, you know,

Jenna Redfield 16:01

they're not gonna be offended either. I think people think they're going to offend people. I don't I never offended when someone leaves me networking.

Jennifer Kroiss 16:07

But it's the same with you know, that's such a common is just getting in the door of an event, you know, again, that entry point. And there's two things that you can always remember to if you really want those tips and tricks. And that's one, there's also other awkward, uncomfortable people there. So look for them, the person who's standing by themselves, they're gonna be so thankful you came up and talked with them, you know, and it's one of those, all you have to do is go up and ask a question, what made you come to this event today? Just keep asking questions and focus on being interested, versus being interesting yourself, and people appreciate that. It's true. So so much. The other thing to another tip, when you're going especially bigger events, you know, if there's people in groups or twos, threes, that type of thing, look for literal body language of the people who are not in a closed, tight knit circle, but a little more open. Yes, odds are, they probably just met as well. And they're going to be introducing each other as they walk up as well.

Jenna Redfield 16:56

I think that's really good. But I never think of body language. But yeah, there's definitely I'm like, I'm not gonna walk up to them, right. But one tip that I had this happened, I think, maybe a week or two ago, I was at an event that I knew no one, which doesn't happen to me a lot. I usually know like a few people, I knew no one. And I met this girl, and we ended up talking, I'm like, hey, let's go talk to this group. So it was easier for me to go up with her as a twosome, and join like a group, then to be by myself and just walk up into like a circle that was already talking. So I mean, that might be a tip too, is like once you meet someone, then maybe join a bigger group. So that way, you're not coming up by yourself, right? I mean, that's another

Jennifer Kroiss 17:30

idea. And it's a great way to practice introducing others, and making connections again, for people and I do that at events all the time is I see someone, it's like, oh, well, that should meet that person because of XYZ, because it's time to get to know them and beyond their business.

Jenna Redfield 17:43

Yeah, yeah. Do you recommend and I was going, I thought of this a lot. Do you recommend going to events with people because I think if you go with someone, you end up just being the two of you together, because you know each other versus like going by yourself? It's a little more vulnerable. But you'd end up meeting more people? What would you guys recommend it?

Lanet Hane 18:00

I think, I think it really depends on your personality and your comfort level, I tend to do better if I go on my own, because otherwise, yeah, I want to talk to the people I know it's more comfortable. And I know I am confident enough to walk into a space alone and be able to do okay, I've had the practice, but especially if you're very new to networking, and very uncomfortable, sometimes having that other person can be really helpful. And especially if beforehand, you say, Okay, this is this is our rules for each other, right? Like, we aren't going to, if we're talking to each other, it's not going to be just the two of us, we're going to make sure that we are in a group with others, at least if we're talking, you know, go through some of those things. So it doesn't just become the two of you sitting over by the coffee and talking to each other. But if you're newer or shy or or just really struggling with the idea of networking. So yeah, sometimes having that second person really be especially if exiting. So there are people who are newer and shyer often have a real struggle with being able to exit a conversation. They they somebody latches on, and it's three hours later. So having another person in the room for those people can make that exit way easier. While the easiest thing to do is to say, Listen, I need to talk to someone else. If you're not ready to do that yet, you can have somebody else who is there who can pull you away from the conversation. So it depends on where you are. And you. We know ourselves, right? We know what we need. And we know what is simply a safety net. And you know, what's going to make us stumble in the process. And so knowing where you're at, I think is the answer there.

Jennifer Kroiss 19:26

And I think that's an advantage to you know, with our membership site, we've got the closed Facebook group, which you're in. And so people have been so good about posting and saying, Hey, I'm going to this event, what do people think etc? Oh, I'm going to Oh, great. I'll meet you there, you know, that type of thing. So it's just knowing Yeah, oftentimes that someone else didn't have to drive together or something like that. It's just like, great, there's going to be a kindred spirit. We understand our goals for this. Yes, you know, and knowing that someone else is in it with you,

Jenna Redfield 19:50

I found I feel way more comfortable. And I know, at least someone I know is going to be there then if it's zero people, or I just see some on the guest list. And I'm like, I know that person. So I don't, I'm pretty extroverted. And I like networking events. I've learned to love them. But I know a lot of people really, really struggle and I see them at our events. And there. I can tell they're struggling because they are sitting by themselves. They don't want to talk they they're really like nervous and shy. So what what are some like tips on getting over that shy feeling when you're coming to events? I mean, I know initiating conversation, is what you're supposed to do. But how do you do that when you're I think

Jennifer Kroiss 20:25

for most of us, if we know what we're doing before we go to the event, it takes so much fear out of it. So for example, for me, this is where a lot of kind of the seed of this business started was in my consulting business, I would be having clients texting me in a panic from a parking lot of an event. Wow. Because they were freaking out about going in. So we started building in like practicing an elevator speech practicing questions they want to ask. So they kind of developed this, go to tool kit, you know, so it becomes second nature, and so you're comfortable. So you still have the butterflies, you still have the fears. I mean, I love networking events. And I still if I'm going to want just like you were I know, there's no one I know, it's a very different type of event than I normally go to. I definitely am a little more anxious about it. But I know who I am. I know what I'm going to say I know how to approach people. And yes, do I feel great about going up to a close knit of people close knit group, not always. And that's the thing is even if you're going into it with the best of intentions, there aren't going to be people who are cliquey, there are going to be those things, but that's not personal. Yeah, it's setting yourself up for success. You know, and knowing like we were saying earlier, how to watch body language, do those things. And again, help each other out. If you see that nervous person, you know, latch on, you know, it's a great person.

Jenna Redfield 21:34

For sure. I think for me, I I've gone up to people that I know are, like, scared and stuff. And I think they're, they're like, Whoa, someone's talking to me, you know, like, like this is I think they're happy, you know, and it's like, I just start talking to them. And I can tell that they're not used to having someone come up to them, you know, usually they're like, go to networking events. And don't talk to anyone I'm like, that's why you go, I don't know it just to me, it seems it is a waste of time, if you just go and donate anyone.

Jennifer Kroiss 21:59

And that's another you know, there's so many reasons we wanted to do this business. But that's a huge one. If you can increase that skill set and people everyone in the room has something to offer. Yeah. And it's helping each other out, you know, and learning what those things are and making those connections. Yeah. And just help. It's just helping everyone.

Jenna Redfield 22:14

So how do you guys find the right networking events? And I know that your group is going to be helping with that. But like, how did you originally find the ones that you like going to?

Lanet Hane 22:25

So part of it was luck. Let's be real. So I, when I first started, I would look through Eventbrite events, meetup events, different chambers, things I saw on Facebook, just everywhere, I could find events, and looked at the descriptions. And based on those hoped I was making good choices. And the reality is the the first few months of networking, there were a lot of events that I went to that ended up really being a waste of my time, not that the people there weren't amazing. But they didn't have the ability to advance my business, I didn't have the ability to manage advance, there's, we were just way too different from places, that sort of thing. Then I landed into a couple that were really quality. And then I did this thing where I just kept going back, I think a lot of people find a networking event, and then they go to a new one, they think they need to find something different and constantly like be expanding their network all the time. And while that's good to be growing your network, it's really valuable to have a solid small one, too. And so that's what I did is I found those couple of places that were really quality, really developed relationships with those people. And then those people were able to tell me about things they were in that they thought were valuable. And that's how we've gotten the directory to the size that it is, is that we have all of these different people. I mean, there are hundreds and hundreds of events and groups in the Twin Cities area. We haven't gone to every single one of them. But we have people we trust who are telling us these are valuable for these reasons you would really like this, this person would really like this sort of thing. And that's how that's developed. Yeah.

Jennifer Kroiss 23:56

Same for you, Jenna. Oh, absolutely. And it's it's really understanding again, who you are and what you're looking for. And for me, like if I was to go to a venture capitalist type event, it's not a fit for me, I'd probably have a good time, but it's not a fit. So it's really, you know, piggybacking on what Lynette said, it's kind of doing a little bit of your homework, but it's finding those people you trust, and saying, hey, what is your favorite networking group? And why? Who's your biggest, you know, connection, you know, those type of things. Tell me about that person who's great at doing this, you know, that type of thing and start building from there.

Jenna Redfield 24:26

Would you guys be interested in sharing which groups you like that you go to on a regular basis, just so maybe our audience or at least one or two that you have really enjoyed? I can

Lanet Hane 24:34

I can share one or two. I mean, there's a lot that I think are pretty decent. One of the first events that I found, actually, the very first networking event that I ever went to was club entrepreneur. Okay, I went there, the very first day I launched my business, it was like the same exact day. And it was not the right fit for me at the time, because club entrepreneur is basically largely execs. So it like C suite executives higher level, it's entrepreneurs, but people who've started like their fourth, fifth, sixth, sixth business, a lot of times, I was not a good fit where I was at. But everyone was really, really friendly, and really kind and loved being able to share their first business and their first few months when they were launching their business. And it's really high quality education. They really have great speakers who come in and it's same format every single time. It's a luncheon, I know exactly what to expect. I know exactly what types of individuals will be there. And it has now become something where it is a good fit for me. So that was the first one I went to overtime, right at the time, I was not in that space. I didn't know I didn't know how to talk to people, I did not have my elevator pitch down. And these people had been talking about the same thing for 20 years. And I was not in that same spot. So at the time, it wasn't a good fit. Now I really, really like it. And they were clear from the get go. What they were about. I just didn't pay attention to that first one. So

Jenna Redfield 25:57

but do you think that over time, you have kind of learned from those executives, because they're at a you know, a better place maybe than you were when you first started? And it's always more of an educational thing for you?

Lanet Hane 26:08

Yeah, so what happened? So I went to that event, and then I didn't go back for six months. So I went to that first one. And it freaked me out. Because it was my very first networking event ever. And I just didn't know what I was doing. And so I did not go back just for six months. And that was okay. Right? You You need to know where you're at and be willing to step away and find the better fits for now. But then I got to a place where I was more confident I knew my speech better. I knew all these things. And I knew that interacting with those people, those higher level people would be really good for ya would help me grow my business, would all of these different things. And the education was great, and all of that. And so then I started to go back. And yes, being interacting with them at that level has been really helpful for me to have to be able to talk about what I do really well, to hear amazing people talk about business in a way that I wasn't, I wasn't used to the when the networking event that was all about social media. It was at a level that was very different from your typical social media talk that I had never heard because I had been going to entrepreneurial talks that were at a different level. Yeah. So that just because it was my first one, and is still such a high level, high quality events. Yeah. That's one of my favorites.

Jenna Redfield 27:21

Well, what about you, Jennifer?

Jennifer Kroiss 27:22

I would say I have two answers the audacity of she, which is in St. Paul with Dana. Amazing, was at a recent event. And it's a smaller, smaller group, which I tend to like, and just really authentic people wanting to kind of build each other up. And and someone even said that kind of in the introductions was like, hey, it's been a rough month. And I just knew I had to get here because this is going to raise me up. So I really like that I like surrounding yourself with people who can understand, you know, they may not get your business, but they understand enough. They're entrepreneurs themselves. And they really, it's almost a recharging. So it's networking, but it's also a lot more than that. And I'm, I'm pretty active in the online space. And for me, I mean, this isn't some cheesy sentence here podcast. But it is collective, because I still remember when I requested access to the group, I actually sent you a note and was separately and was like, I'm not sure you're gonna let me in. Because I'm business

Jenna Redfield 28:16

through I remember saying, Yeah,

Jennifer Kroiss 28:17

absolutely. By my Oh no, this is creative. creatives. That's not my space business is my thing. And I've benefited so much from being in the group because it's not only supportive, and so well managed. And Lynette knows this, because if she had $1, for every time I said, like Jenna is group, you know, when we're looking at things, we're doing it, it's just so well promoted and manage. I've learned so much because it's people not like me. But similar enough?

Jenna Redfield 28:41

Yeah, well, that's why I wanted the group to not just be a blogger group when it used to be just bloggers. And I was like that is so limiting for everyone in the Twin Cities that wants that community. And I think that there are a lot of non creatives in it to the businesses that are you know, just learning how to use social media, but they've never used it before. So I think I think everyone has a place. So cool. So I'm going to go back to some of the questions from Instagram. So how do you So you mentioned when that about wasting time at the beginning? Is it worth that like to find the right ones? Like how much time should you be spending, networking versus marketing yourself?

Lanet Hane 29:19

I can take this. So it really depends, first of all, on the place that you think networking has for your business. So anything that our business relies on, should have a strategic plan, that, that that's a first and foremost, anything our business relies on should have a strategic plan. And so looking at your business and thinking about your business, and the place networking has, the question should be okay, if I were to start networking and didn't get any more connections from networking events whatsoever, how would my business be when my business completely fail? Or would my business be just fine? Or would my business be kind of okay, but not moving forward? Your answer to that question is going to determine how much time networking should have because if your businesses going to be completely gone, if you are not making new connections, and getting new referrals and all that kind of stuff, then you're going to be putting a lot more time into your networking. And then I think it's also really important to prioritize, so we, you know, time management has its place. But before you do your time management and deciding how much time to put into each area and how much you know, all that kind of stuff, prioritize where you are going to spend your networking time. So for a lot of people, especially those who are really more on the newer end of networking, it can be more beneficial to go to maybe even just one event a month, but to do really solid follow up with the people you meet there, then to go to two events every single week, and then not follow up. So it really depends on the energy you have to put into it. And really what you've decided your priorities are.

Jennifer Kroiss 30:52

And I think it depends we're talking a lot about events, you know, and it's networking we could talk about for days,

Jenna Redfield 30:57

chats, even,

Jennifer Kroiss 30:58

it's everything. And it's you know, I'm I'm a pretty firm believer of you should be actively connecting and building relationships daily, I mean, it's definitely something that's a very compound effect, it just looks different on how you do it. It may be Hey, I'm in the middle of a launch or something like that. I don't have time to go out to events. But on those days, I make sure that I'm you know, reaching out to three people a day in the way that they would like to be approached, you know, that type of thing. And it's I mean, Linda, we were just talking the other day, and I know she had posted it on or had done a live about it is met someone at a gas station on the way to Wisconsin. Yeah. And just started having a conversation and it's turned into a business Connect crazy, you know, and it's literally just being open to those conversations. I tell people all the time. I mean, I live in the north loop and have a dog, it's a very dog friendly area. I get business all the time just having conversations with people and asking what they do. And it always comes back to Oh, like, oh, based on what you're asking me. What do you do? You know, how can we work together? That type of thing.

Jenna Redfield 31:51

I had to say I had something similar happened. I was on the airplane. And the woman across the aisle from me was editing wedding photos. And I asked her she was a photographer. Turns out, she's from the Twin Cities and was a part of it a lot of the same networking groups I was in when I'm talking about an hour, it was like, the craziest places, you know, and you never know. And I think, I think yeah, I think coffee chats are another opportunity. So if you find someone online, like say in Twin Cities collective that you're like, I want to reach out to them. How do you do that? And how do you connect? Do you add them on Facebook? Do you add them on LinkedIn? How do you like connect with people online?

Jennifer Kroiss 32:21

daily. And I'm I have a lot of people on LinkedIn again, just because I'm more of a corporate and business side from that regard. So it's always on LinkedIn, I always add a note. And personal connection. I always add a note, unless it's one of those like, Hey, you and I just met for the first time had an hour long conversation, I would just connect, if people don't add a note, and I don't know why it's never gone. Well, anyone that I've ever accepted that way has immediately pitched me. versus when someone says to me like, Hey, I'm connecting, because blah, blah, blah. And we have that in common. You know that? How does that a really good one actually Alex with Twin Cities wellness collective, when he I remember this one specifically and calling you out? If you're listening, when he reached out to me on LinkedIn, it was a very cold contact. But he told me exactly why he wanted to connect who he was what he saw in my profile as to why he was interested in connecting. And it was like, absolutely, like goes to the top of the list, that type of thing. But it's connecting with your people where they want to be and where they want to connect. And I was thinking about that I was telling you when that I was on back to back calls yesterday one was very corporate driven. One was very online space. Two very different worlds. When I was connecting with people in the online space, from that call immediately was connecting over Facebook and Facebook Messenger. Yeah, the corporate people it was LinkedIn. Yeah,

Jenna Redfield 33:39

that's true. And I think Yeah, it does depend on what type of business you have. I think most people, we have more of a Facebook presence, which is collective. But I tried to make a LinkedIn group and we technically have one. But it's a more challenge. It's just like, I don't I'm not as much on LinkedIn. So maybe it's just from where I am to because I'm like, I love Instagram. And I love Facebook. So that's where our community is going to be.

Jennifer Kroiss 34:00

But they know your audience is Yeah. Audience Yeah, primarily on LinkedIn, oh,

Jenna Redfield 34:03

I go on LinkedIn a lot more than I used to, though, because it's a great, I found that LinkedIn is a great tool for research and finding people because with Facebook, you can connect with them better. But I think with LinkedIn, it's definitely more of a research tool. Like I actually typed in the word influencer into LinkedIn to see if people who worked with influencers, I wanted to connect with them, because I was launching like a potential influencer thing that never ended up happening. But I was like, I really want to connect with people who work with influencers, because then they can, we can be on each other's radar, I guess. And that's maybe maybe that's my mistake on LinkedIn as I just kind of add a bunch of people and and they don't know who I am, right, even though the accepted

Jennifer Kroiss 34:40

well, and that's where I mean, we could have a whole LinkedIn. I mean, in the sense of, I, even if there's someone that I want to approach in a certain company that I've never met, I always go back to my network and see who I know who knows them, and ask them to make that connection for us. Great idea, because people are so much more receptive to that. Or the other example is, I was actually out of town last month for something. And my brother called and said, Hey, you know, I noticed this last minute, but you know, we're trying to get an interview at this position in another company. Do you know anyone, it's in Flagstaff, Arizona. And Mike will just a second pulled up LinkedIn, figured out some common connections, his girlfriend who he was calling for, had an interview the next day, they flew out the next week, and was offered a job within two weeks, but it's because you can make a warm contact. So that's crazy.

Jenna Redfield 35:23

What about you, Linda?

Unknown Speaker 35:25

Remind me what our question. Again,

Jenna Redfield 35:27

more about like online connecting with Facebook, LinkedIn.

Unknown Speaker 35:31

Okay, thank you.

Lanet Hane 35:37

Yep, same same answer. It depends on where you are, I spend actually a lot more time on LinkedIn than I do on Facebook. More on Facebook, now that we're networking, networking and connecting the business, more of our people are on Facebook than LinkedIn. But for for my other business, LinkedIn was absolutely where I needed to be, because that's where corporations are. And so I would connect with them there. I think it's a lot more simple than people think it is flattering to have somebody asked you to have a Skype date phone call meet for coffee. And if you're trying to reach somebody at a like a super high level, you definitely need to be more careful with your approach and more conscientious and all of that. But the reality is if somebody reaches out to me on Facebook and says, Hey, this is how I know you do want to have coffee. My instinctive reaction is to say yes, please. Because it feels good. We like to connect Yes. And so I think people we we just have this fear that somebody doesn't want. True. But if let's think about your own mentality, when somebody asks you that question and your response, which is almost always positive, I would love to do that. Even if it doesn't work with the schedule or whatever. It's still positive. Usually, that's probably what the other person is thinking. And so when I'm working with people who are more creative, I don't reach out to them on LinkedIn, because I know it's going to be three weeks, but they see that I go over to Facebook and try to do it there. But other than that, just ask the question, you don't have to get all fancy about it, just why you're interested in hanging out with them. And if they'll hang out, like, be my friend, it really does

Jenna Redfield 37:12

work. It's that simple. The first three people I ever reached out to I did informational interviews, because I was just out of college. Those three people, I would still consider very close friends, which is so weird, like, and they both they all like kind of connected me with each other. And they're like you're referring the other people. And then I finally like, was friends with all them. And to this day, I still can connect with all them. So like some of these things are not just network, but also friendships. We have you guys had that happen to? Well, I'm looking.

Jennifer Kroiss 37:43

Yeah. But no, I mean, it's so funny. So like one that just pops to mind is actually someone I met over Facebook in a in a group, that type of thing. We ended up in an event in Austin, Texas together last year, totally connected in person. I was in LA with my best friend. And he lives there. And she lives in San Francisco. And so we met once in person kept kept in touch with the Facebook group, she flew down for the weekend. And I'll never forget the reason that one jumps to mind is because he had some people over where you know, so there's a lot of noise. And a lot of things are going on. And I hear her laugh across the room and say, Oh, no, this is only the second time I've actually been with Jenna, same place. Because they thought we'd known each other for years. Yeah, because she truly became a good friend. And you and I have talked about friendships you can develop online.

Jenna Redfield 38:30

Yeah, you know, and I think that what I love about Twin Cities collective with doing that is you can connect with them online first, and then you feel you know them lazy people. I mean, I see this all the time at our events are like, Oh, I follow you on Instagram, I know exactly who you are. It's but they've never met before. And there's people in my group that I've never met, but I'm like, I feel like I've met them before, but I've never met them ever. That's going to happen at our party tomorrow. I'm like, so excited. But um, so what are any last minute tips that you guys would have like for reaching out to people or any any other tips that you have on the working and maybe a little bit more about how they can get involved with your group?

Lanet Hane 39:04

I think the biggest tip for networking is to really take an assessment of where you're at how you feel about it, and what you think your biggest barriers are, it could be the confidence, it could be knowledge of anything specific. And, and then ask yourself, okay, what do I need to do to get past that to get over that. And that could be something like our membership site where we have resources, and we have the directory one place, or it could be something like going to events, you know, you but take take inventory of yourself and where you're at. So that way you can honestly say this is what I need to be doing to be making the changes I need to to move my business forward. Yeah,

Jennifer Kroiss 39:44

for sure. I think so. And it's definitely one of those, I guess I have two folders, one, have a plan and actually execute it. Yeah, so one of the biggest things I learned right away, because I've been out of corporate america year and a half is I was networking. From day one, I started seeing the results of those connections and relationships about six months down the road, it doesn't sometimes it's great, like you'll meet someone again in, you know, in a gas station or something like that, and you immediately have that connection. But it doesn't usually happen that way. It's usually building and creating and maintaining. So as long as you're doing it consistently, it's that compound effect that I was talking about. As far as like a literal trick or you know, tip that you can do and execute immediately. Something I've done and I come to realize that not everyone is doing it is on LinkedIn. Again, if you have an audience that's on LinkedIn, and you're going to an event, or you know, their speakers, that type of thing. So you know, recently I did this, it was a 200 person luncheon. And there were two speakers that I was really interested particularly in one of them connecting, I always reach out on LinkedIn prior to the event. Add a note, Jenna, yeah. I didn't know and introduced myself, as you know, hey, I'm going to be at this event. Here's why you really resonate with me. And I really look forward to meeting you there. It's amazing, because at the end of that event, for example, there was you know, typical, oftentimes at larger events, kind of a swarm of people around the speakers. When I was able to get up to that individual. She looked at me and almost did a double take. And I said, Hi, my name is Jennifer course. She's like, Hi, how are you? Because she recognized the picture. She knew that type of thing. And we immediately went into a great conversation. That's great idea.

Jenna Redfield 41:16

Do you ever This is like one last final question. Do you guys ever research people that are going before you go? Absolutely. Yeah. All the time? I want. So

Lanet Hane 41:25

your event for networking event is not just the event itself? There's the planning beforehand. And there's the follow up afterwards, which are actually way bigger pieces than the event? Yeah. And so if you plan beforehand, and you reach who's got research, who's going to be there, you have a better idea if you want to go? And you also have a much better idea of how to interact with that person and the people who are going to be there as Yeah.

Jennifer Kroiss 41:46

Yeah, absolutely. I mean, you can tell if you can see the video, we both jumped on that very quickly. Yeah. Absolutely. Because first of all, it's human nature. Again, we want to know like that people check this out, understood that type of thing. But it also gives you again, that extra advantage to find, you know, a there's so much on social media, I mean, a personal type of connection, whether it's, you know, we both love movies with the rock, you know, me or something like that. But finding that everything or, for example, going back to that luncheon I was mentioning about where we connected, connected on LinkedIn. During the presentation, that individual actually told a side story about her therapy dog. I have a therapy dog, I would have never known that from anything I've done in my research. But so instead of talking business, when I went up to her afterwards, I entered, you know, I you know, we connected but I have a therapy dog as well. She She couldn't stop talking about it because it was a personal connection, something she's passionate about. I actually had to disengage from the conversation because there was such a line behind me. Yeah, we've stayed in touch ever since then. And it's felt more like a friend. For sure. Yeah.

Jenna Redfield 42:50

All right. Well, that is going to be all the questions I have for you guys. How do we find out about your new business and maybe how to find you guys online.

Lanet Hane 42:58

So we are at networking and connecting com kept it very simple networking, connecting calm. That's where you can find more information about the membership site. Also, we are networking and connecting on all social media handles. So we have LinkedIn, we have Facebook, we have Instagram. We do not have Twitter. But we have the other three. Okay, Twitter's Yeah, maybe it'll happen one day.

Jenna Redfield 43:22

I was talking about Twitter recently. And it's just not where my audiences, you know, it's so I'm not on there as much, but I have one.

Jennifer Kroiss 43:30

Well, you know, it's kind of a plug here at the end as well. But one of the things that we added on to our website, to that networking and connecting that calm as people have really been requesting one on one consulting Yes. And it's almost it's been really fun because it's almost become a mixture of business strategy. And the networking because it's really one in the same those relationships, you don't have business without relationships. So those have been really fun to do as well. So it's sitting down understanding you and your business and developing that plan. So that's fine. You can find that on the website as well. Yeah, I'm lucky.

Jenna Redfield 44:02

I'm excited. So very cool. Well, thanks, guys, for watching and listening, and I'll talk to you guys next week.

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song in the intros outros. Thanks so much again, and I'll see you next time.