Thoughts on the Future of social media, diversifying your platforms, & case studies to learn from!

Thoughts on the Future of social media, diversifying your platforms, & case studies to learn from!

I talk about facebook, the future of social, the downfall of vine, the launch of our slack groups, & much more! 

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Hey, guys, it's Jenna back again for another episode, the twins respective podcast.

Jenna Redfield 1:08

This is a solo episode today. And I really have a lot to say today. Because there's been a lot of stuff happening with social media in the last

few weeks.

And I just wanted to

kind of maybe update you if you haven't been paying attention to the news of all the stuff with Facebook. So that's what I'm gonna be talking about today. So today is the first episode of April. So we are going to be switching topics. marches topic was all about automating your business and using a lot of different project management tools. But April is going to be all about networking, building your email list and getting the right leads. So it's going to be kind of a few different things. But they all kind of go together. It's all about people. So with that, a lot of people are on social media. And that's really what I wanted to talk about this month, as well is just how things have been changing kind of what we're doing here at Francis collective to keep up with what's going on in the world of social media. So I want to talk today about the current state of social media. So a few things. So a couple of weeks ago, I don't know if you guys notice this, but there was a shift in Instagram, where all of a sudden, people were jumping on this app called vero, which literally lasted about three days before everyone just kind of stopped talking about it. And the reason a lot of people switched over to Bureau was because they have a linear or chronological feed. So very similar to how instagram, twitter, facebook used to be, before they started coming out with algorithms to make something come up higher if it's you know, more liked, basically, Instagram and Facebook and Twitter, basically decided for you what you should see. Now a lot of people got really sick of this. And then all of a sudden, I saw that a few posts on Facebook, that Instagram was trying to back off of the algorithm little bit because people were so against it all of a sudden, that they want to make sure that they are, you know, pleasing their audience. So they've actually kind of gone back to the chronological feed a little bit. So that was just something that randomly happen that if you're wondering what's going on with Instagram, that's really what's happening, they're still going to have an algorithm, but it's going to be less things that you see from like three days ago, which I think people are getting sick of seeing stuff from a few days ago when they could just see someone who posted five minutes ago. So that's really an update on Instagram. And obviously, if you know this, Facebook owns Instagram. So Facebook has had a really rough past few weeks, I'm not really going to get into the details as much about what happened. But basically, they worked with a company called Cambridge analytics, I'm not quite sure how their relationships work. But these third party apps that you can kind of sign in with Facebook can sort of keep your data. And basically, if you turn them off, they're supposed to delete the data. But basically, they have haven't been deleting the data. And so they have your data. And people think that it influence the election and all of these things. So Facebook is struggling right now, with gaining back people's trust. A lot of people wanted to delete Facebook, there was movements to do that. But my thought is, is I think that it's going to be a bump in the road. But it's not going to be the end of Facebook, I think that Facebook has a lot of changes that needs to make. But I still think a lot of people are still going to use it, I still use it on a daily basis. It still has it hasn't affected me personally as much. But I know that that the company is struggling. So what should we do about that? What's what does that mean for you know, marketers are people trying to promote their business? Well, the first thing I want to talk about is what could happen if Facebook does die, because I am going to give you guys an example. So there was an app a few years ago called divine, if you've ever heard of it, and it is a six second looping video, it was basically created and quickly purchased by Twitter. And it became a huge, huge sensation, a lot of famous people became famous on Vine, and it became really, really popular especially amongst among young people. So this app was just on top of the world, it was up there with Twitter, and Facebook and Instagram and YouTube, it was doing super well. And then all of a sudden, some of these people started leaving, they started going on to different apps, etc. And then they just announced that the app was shutting down. The point of me talking about vine, is the fact that you can put all of your eggs in one basket say there are certain designers who I know specifically only focused on buying and growing their vine, to a point where they didn't even try expanding out and launching Instagram or YouTube accounts. And when vine shut down, they were really out of luck, because they didn't start thinking about other ways to monetize or other ways to expand beyond one specific platform. So I really wanted to talk about that. Because if you put all of your eggs in a in a platform that you don't own, you have the potential to have it shut down on you. So that is why Twin Cities collective, I'm constantly paying attention to what is happening in the world, because you got to kind of predict what could potentially happen and then also have a backup plan. So one thing that I started doing is, this week, I actually launched slack groups. So slack groups are something where you can join an app called slack. And it's more of like a messaging system for people that it's definitely more of a messenger than a social media app. And the reason I did this was a few reasons. The first reason was, there is no way to kind of connect with people in your own neighborhood through our large Facebook group. A few years ago, I decided to create some smaller groups based on whatever neighborhood they lived in, but it just got too much. And a lot of people, I can handle it, and it was just it was just too much. So this is that new stuff solution for that. The second reason was was I like to have a backup plan for if something does happen to Facebook. Again, I don't think anything well. But I think that having a backup plan for a social network is a great idea. Really, the reason I'm talking about this is it's so important to diversify your following. So not just building up one platform, but also just kind of making sure that you have people following you on every platform, building a brand that isn't dependent on a specific platform. Because really, people will follow you to whatever platform you end up going on. For example, I launched slack this week, and we already had 7080 people sign up. And that's just because they were following us on one platform and wanted to stay connected on all of the platforms. So by doing and diversifying our following, I'm able to kind of protect ourselves from if something does happen, people aren't just last forever, I will have you know, emails, I will have names, I will be able to connect with people on other apps. So another thing I want to talk about is building your list. This month, we are going to be talking a lot about emails and the importance of having people's emails. So one thing you can do beyond building your social media following is actually building an email list. Now this is so important because you actually get direct access and direct contact to people you can get directly in their face and their email. And you can tell them that information if they are searching for it. Or even if they aren't, and they want maybe want to know about something, I'll give you an example. So today, today's Thursday, I'm recording this episode for Tuesday. And we just announced our event for Twin Cities collective, it's going to be a party on in April. And we announced it and within two hours, it was sold out as a free event. But it was just so crazy to me to see that, you know, just posting in a few places allowed me to share all of that. And then people just had to take a jump on that because of the marketing.

So building your email list is a way that you can get directly into people's in boxes. And they can find out about certain events that are happening beyond just social media, which honestly the reason people like social media. And the reason that a lot of people are still on social media, even though a lot of people are kind of like, Oh, I don't like social media anymore. It's too much. The reason people are still on it is because they connect to people and they can connect to the people they've met. I've met so many people through social media, more than I probably met just in person, because I wouldn't have been able to find out about the event if it not for social media. So I would say probably 75% of the people I'm friends with on Facebook, I met some way through an event that was influenced by social media. So why am I talking about this? And why am I talking about people because no matter what happens to any social media platform, in person, and direct networking is gonna always win out over anything. Because once you meet someone, you know that person, you can stay connected with them directly. And that way you can provide new information to them about your business, you can provide referrals to them. And this is the way that you're going to sell for your business. People always ask me like, how do I, how do I know so many people, and it's because I go to a lot of networking events, I try to build up as big of a network as I can. Because you never know, you know, I might meet someone say, I don't know about this person, I'm not sure if I'll you know, stay in touch with them, you know, but you know, you might see them at a future event and say hi, but then there's events where I've met someone and I'm like, Oh my gosh, we're going to be best friends, I can't believe I've never met you before. So I think the more you network, the more you kind of drill down into Who are the people that you really want to be friends with. And not just not just a network, but also a friend, and someone that you can trust, I've definitely had some bad experiences with people where they, I thought I could trust them. And then they, you know, didn't show up for me or didn't something that you know, made me lose trust in them. And then there's other people who have completely fulfilled and maintained my trust. And those are the people that I tend to refer more than others. I've known them a long time. They are they show up, they are consistent in what they say they're going to do. And those are the people that I want around me and not the ones that kind of flake out and say they're going to do something and then don't. So that's just something that I recommend doing. If you are trying to build a business, and you are struggling and you're saying, well, social media is is going away

or social media is changing, and I can't keep up, you know, go to a networking event, go to an event about social media, because then they'll educate you on what you need to be doing. I've been going to so many more events that aren't even about social media, and they talk about social media, because it is so important to be on there and have a presence. So another thing I did mention a little bit earlier is building a loyal following. So having people follow you from platform to platform, I'm not just like the number of followers, like I know, Instagram, it's all about, oh, I have this many followers, but I'm like, but if you if your Instagram shut down tomorrow, and you had to start a new one, how many of those people would move over? If it's just some something where you're just trying to build followers and don't really, you know, have a presence is not going to help you. So I think if Twin Cities collective shut down tomorrow, I think we'd still get about a couple thousand people within a few months again, because there's so many people that are connected with us. I mentioned virile earlier. But another thing is to pay attention to what kind of you can see the trends of what's happening on social media. I think that everyone that's on social media can kind of get a temperature of what's happening. I think it's that it's really important to just kind of educate yourself read, there's a lot of really awesome websites about social media. And just about, you know, marketing, Social Media Examiner is one of those. There's just so many great resources, going to events, going to different meetups, those are all just great ways to, to make sure that you know what's happening and educate yourself or hire someone to educate you. That's another option. So yeah, so going back a little bit to Facebook. I personally don't think that it will change that much. I think Facebook is really trying to scramble and get themselves back on top right now. And I think that they will be coming out with more things that will help people know, you know, what, where their privacy settings are and all that stuff. Because honestly, it's just hard to tell, like, I don't know what has been compromised. I'm not sure what all they are capable of. But it's just, it's just interesting to see how laws will be changed. One thing I always said was, the internet is kind of a wild, wild west, there's so many things that have never been done before. And so there's no real legislation or regulations around anything. For example, like Uber is a really good example. There's never been an app that allows people to basically hire other people to drive them places. It's never been existed before ever. And so it has all these rules now like about background checks, and all of these things that they had to kind of figure out and then also the law makers in the US and around the world had to figure out okay, this is a thing, what are the laws. When I was a sophomore, or I guess, junior in high school, I was really into YouTube at the time I still am. But I started a YouTube back in 2006, I think was my first video ever posted. And for my junior year, research paper for an English class I talked about the Digital Millennium Copyright Act, which is basically a lot of videos on YouTube, I'd gotten pulled down by Viacom, and a few other big companies because they were infringing on copyright. Again, this has kind of shifted over the years, because now all of the major networks are posting clips onto YouTube, cuz that way they go viral, or that gets people to watch their shows. But at the beginning of YouTube, they just really just deleted anything that had anything to do with TV or movies. And it's just completely shifted over time. Another example is I lived in LA, five years ago, I remember at the time, Instagram was still sort of new, and a lot of people didn't quite understand it. And I remember talking about people that were actors, and how they weren't really hiring youtubers to be talent. And that has now completely shifted one ad. And now in order to even audition for things, they have to know how many followers you have on social media, because if they cast you, they want to have your following as well. So a lot of really not very talented people are getting cast in a lot of shows, because they have a social media following. And so all these actors that haven't really built up their social media following are kind of getting chip because they haven't done that. So I'm not everything changes so fast. That was in within a five year range. You know, YouTube was within a 10 year range, things are changing quickly, regulations are changing. Facebook kind of has to be the leader on what to do in these situations. I don't think that Mark Zuckerberg had any malice or wanted to do anything for evil, I do think that maybe some of the companies he worked for did or maybe some of the things might not have been crystal clear. I think the biggest thing is people want to their privacy. But at the same time marketers and advertisers, they need to know that information in order for their businesses to survive. And so for me coming from a marketing and advertising angle, it's like, yeah, I can see why people want demographics, why they want information, big data, because it's easier to target the right people. But you know, at the same time, is it? At what point? Do you actually lose privacy? Are people actually seeing things about you? It's, I guess, for me, it's it's, I guess, I'm not sure what people are actually looking at? And what constitutes privacy when it comes to individuals? Or is it corporations? I'm not quite sure. So I did want to talk about that. And I'm going to talk about just kind of what a lot of people might be feeling. People might be nervous, people might be wondering what's going to happen. Again, I don't know what's going to happen. I can't predict everything. But I do have to keep an eye on it. Because that's part of my job attendance is collective is educating on social media, on this podcast at our workshops, and knowing what's happening right now, and potentially what could happen in the future. So I actually asked this week on Instagram stories for any questions, we had a few. And I want to talk about that. So Erica asked about Instagram stories. And she asked what is the worst thing or things that people are making mistakes on with the stories? Well, I'm actually doing an Instagram Stories workshop. So if you want to come to that on April 10, there are a few tickets left as of now. And it's going to be a really, really awesome workshop. I'm going to have people walk around and try out different tools on stories here at Studio co work. But she asked what are what are the people making mistakes, I think the first one that I could think of was actually just not doing stories, I think, never trying it out is a mistake, because it's a really fun and easy platform. You don't have to put your face on there, you can do other things. But I think posting onto the stories is a really good way to just kind of update your audience behind the scenes of what's happening. As for other like mistakes, I would say maybe making them too long. having them be really, really long. Sometimes you lose your audience, and you can tell how many people are watching. So having maybe over I say over 1010 second stories a day is a little much depends on who you are, if you're known for long stories, and people watch it all the way through, go ahead. But I just recommend sometimes changing it up otherwise people might get a little bit bored with you.

Other than that, I mean, maybe

consistency, so maybe not doing it every day, or maybe making them not look consistent between snaps, or I guess whatever they're called, Snapchat is another topic I haven't even gotten into. But yeah, that's That was the question that I just thought was interesting was, you know, is there mistakes people are making, I think there's a lot more mistakes you can make with Instagram, then with stories, because stories are so fleeting. You can kind of put whatever you want up there, as long as it's not super revealing, or something that's just kind of weird and can maybe lose followers because they don't agree with what you're talking about. I don't know, those are just my suggestions and all of that. So I'll be talking more about what to do at the Instagram Stories workshop, in terms of what kind of content you can make, what kind of apps you can use to make your stories look cooler, to make them fun and make people want to watch them. Our stories are always growing in terms of viewership. And so I tried to make sure that we are making them fun and interesting to watch. Every day I try to post on there and make sure that something happens even if it's not me talking that I'm talking about something we're doing, or you know, doing something fun and different. So yeah, so those are kind of the thoughts that I wanted to talk about today. These are just some things that I wanted to talk to the group about, but hadn't had a solo podcast episode in a while. I really liked doing solo episodes, I think they're fun. Sometimes I do run out of things to talk about a little bit. But you know, people tend to listen to these ones just as much or even more than the the interview with ones just because it's a lot of just information coming out. So I might do a poll next week on our Instagram stories, whether or not you want to see more solo episodes, or if you want to see I'm planning on doing about one a month is kind of my thought because I do want to talk to a lot of the people around town, I think they are interesting. And it kind of keeps the conversation going more than just me talking about, you know, social media. And also if you want beyond social media, what what kind of things you want me to talk about, it could be things about stuff locally. You know, one thing I'm planning on doing is starting a YouTube channel where I go to networking events and record my experiences. I just recorded one at the other day, and I haven't edited it yet. But that's something I'm kind of considering doing. I know a lot of people wonder about which networking events to go to. And we'll be talking about that this month on the podcast from leaders of some of the local networking groups. So I'm super excited about that.

So yeah, so let me know if you have any questions. I am all is an email or dm away,

so you can email me if it's something about the podcast, you can email me at podcast at Twin Cities collective calm, or you can send me a DM on Instagram at our Instagram at Twin Cities collective so well thanks guys so much for listening to this episode. Let me know if you have any questions about the Facebook stuff. I will try to answer it if I know

Otherwise, I'll send you some some resources and some articles to read. So thanks guys so much for listening, and I'll talk to you next week.

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for EN at Studio Americana for producing this episode as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song and the intros outros. Thanks so much again and I'll see you next time.