Podcasting Like a Pro & Pioneering A New Industry While Balancing Family Life with Ian of @studioamericana

Podcasting Like a Pro & Pioneering A New Industry While Balancing Family Life with Ian of @studioamericana

We finally get to chat with our producer Ian all things podcasting & growing a new business!

We talk about

-Pitfalls of launching a business

-The power of podcasting & the changing world of "radio"

-The ease of use Studio Americana provides with a producer who understands the small business owner

Follow Ian

www.studioamericana.com

 

www.instagram.com/studioamericana


y name is Jenna Redfield and today I have a special guest in love it who is our producer of studio studio Mercado. Welcome.

Ian Levitt 1:11

Hey, thanks, Jen. I appreciate it. Yeah,

Jenna Redfield of Twin Cities Collective 1:12

so Ian is a guy who's actually behind the scenes every episode for the last I don't know how long we've been working together four or five months.

Ian Levitt 1:19

I feel like it's been almost a year has no

Jenna Redfield of Twin Cities Collective 1:22

no no, it hasn't been been since the beginning of this year. Oh, okay. I think it was right around maybe was January February. time I started we started working together I had been working at Studio co work for since sep tember with the podcast. And then we transitioned up here. And it's been awesome. But I wanted to have him on because we have never really talked about podcasting really before on the podcast. So just kind of, I think I think we should talk about

Ian Levitt 1:47

an interesting topic. It is.

Jenna Redfield of Twin Cities Collective 1:48

and Ian is an expert, I would say. And so I think he has a lot to talk about. So I think we're going to start with kind of your work background history and like how you got to building the studio? Sure.

Ian Levitt 1:58

I came from I'm a radio broadcast background. I started in radio at the age of 15. At a country radio station in rural North Dakota, and managed to turn that into a 20 year career I was a music DJ for about a decade in there. I was a commercial writer for a group of radio stations for a handful of years. I was the technical producer on a nationally syndicated radio show. And then I moved here to Minneapolis in 2010, where I worked for locally owned or independently owned radio station Out of Eden Prairie. I then became the program director and then hosted a daily news talk show for about three years in the afternoon.

Unknown Speaker 2:40

So you're used to being on the mic? I am

Ian Levitt 2:43

Yeah. And and I i voluntarily left, I came up with the idea of what we do here at Studio Americana. While I was working at the last radio station, I always say there's about 30 things that came together that just seemed like it was something we absolutely had to do. It almost didn't seem like an option at anymore. So I never I never saw myself as an entrepreneur. I'm not really into that culture of it. But again, yeah, with that background with where things are going, and podcasting, and I think the need for quality to be inserted into podcasting. It just made a lot of sense.

Jenna Redfield of Twin Cities Collective 3:15

That does make sense. So what was like the point where you were like podcasting? Is it podcasting? Is the thing it was at a certain time point or were you just having this fester in your brain for a month,

Ian Levitt 3:26

you know, there was a little bit about there was a festering for sure, a good fester. But also, there was I'm a home brewer as well, or at least I was until we until we had a child. Yeah, there was a homebrew podcast that I listened to that was very informative. But it was like an hour and 15 minutes long. And the guy that hosted It was really extraordinarily amateur I felt and that even though there was good information in the podcast, it was hard to slog through the whole thing. And that that really kind of lit the fire with what was already kind of in my mind of, you know, podcasts don't have to be bad and unedited and low quality. And, hey, I'm here with all this experience and how to not do that. Let's do that. Yeah,

Jenna Redfield of Twin Cities Collective 4:19

I think podcasting is evolved. Like I remember podcast 10 years ago, I remember being like, what's the podcast? Why is it on my iPod? Like what is this and it was just not a thing. Right? And it wasn't until I think the iPhone really came out and all of a sudden it was a thing and mobile. You know, every Yeah, that's really when it and I think really like cereal was really the first big one where it's like it's a story. It's a drama. It's it's something different and people can listen in different ways. And that's really what kind of was what most people that was the first thing dad heard. Yeah,

Ian Levitt 4:56

I think there were a lot of leaders of it. I think cereals are probably one of the number one once to reference. You had Mark Marin's podcast WTF pod that did really well. You have Joe Rogan's podcast has been doing really well for a long time. But it took some of those people to legitimize the medium before it even got close to the point that we're kind of at right now. Yeah.

Jenna Redfield of Twin Cities Collective 5:17

And it's cool that they've been able, while there's an influx of other really popular people that they could stay Yeah, top. Yeah, because sometimes the early adapters, like when the bigger guys come in, they kind of die. And I'm sure they probably have been podcast that have died. But I think the fact that Oh, yes, those you know, but and can I look at I look at iTunes, and there's somebody I started following her podcast, cuz I know she has a foreign social media. Her podcast was from 2010. And that was it. It hasn't been updated since 2010. I was like, dang, yeah, she was on there early. But she never kept up with it, which I'm like, Why is she not doing this? Now? She's huge. Now, why did her podcast I and we can talk about that, too. But so you had this idea for the studio. So can you kind of talk about like how you got this business up and running.

Ian Levitt 5:59

You know, I liked working in radio, I had a I it's kind of in the blood, you talked to a lot of people that have done radio for a while, and they just talked about it being in the blood. And so I didn't want to abandon that altogether. But I just saw, I saw a lack of relevance in over the air radio. Not in every case. But in a lot of cases, you've seen a lot of mergers over the last decade or so which means there's there's a couple companies that own most of the radio stations in the country. And I just think that the radio industry as a whole isn't taking seriously the direction that it's going. And meanwhile, podcasts are just exploding on a new level, it isn't like you said it isn't like it was a decade ago, there are real good quality podcasts emerging. And that is making it more accessible for people who maybe are used to listening to radio saying, Hey, I don't have to tune into my radio at a certain time, I can listen to this anytime. So that had a lot to do with it just getting to that. But my wife and I sat down and said, this makes a lot of sense with my background with where things are in general. And with kind of this vision I had for what has turned into the studio. It was just an idea that we we couldn't let go. So we got a bank loan. Okay, and had went through that product. Well, I should say, first, we put together a business plan. Yeah, for sure. I had never owned a business. My wife has worked in corporate for a long time. But you know, neither of us had owned a serious business. And so we went through, we did the actually, you know, we met with the people at score, which is a great organization that kind of helps you through some of those processes. So we got that business plan together, presented it to the bank, and we got the loan and we started building

Jenna Redfield of Twin Cities Collective 7:44

nice. And so when was this?

Ian Levitt 7:46

Um, I would say so we, we kind of made the final decision on this in July of 2016. We actually were going to plan a two week two or three week tour of Europe with some friends of ours and we canceled it. Wow. Because we were so certain Well, we were it was more of a mindset. Okay, no, no, we're going to do this. We're going to do this. So that's what we did. So

Jenna Redfield of Twin Cities Collective 8:17

you Well, I know a little bit. I feel because we've worked together for like over a year. Yeah, studio carbon. A lot of things. I'm like, Well, I know that you found this place. And you found it through like a friend. Yeah,

Ian Levitt 8:27

from my time in radio. I knew a radio engineer who had worked with some of the people that were previously in this building. And he said, You know, I know this guy who's got this vacant radio building that has studios in it you should check it out. We weren't initially looking for anything in a radio station. We were going to do a full build out and I came in here and I think between the location between the soundproofing they had in here also the prestige of being at the former take urs radio studios. It made sense yeah,

Jenna Redfield of Twin Cities Collective 8:57

and you did invest though in redoing like carpeting and you put in a lot of work at least with your equipment. You had to invest in a lot of stuff. Yeah,

Ian Levitt 9:05

we ripped everything out of here except for the soundproofing and yet all new stuff in so like yeah, these are the the desk in the producer studio as well as the desk here in the main studios is all custom built, I

Jenna Redfield of Twin Cities Collective 9:15

think would be fun is to put in the podcast notes some pictures of the before and after. Yes, he showed me some of them. Yeah. Wow. That's crazy. The transfer me. Thank you. Yes. Different because it looks really professional in here. And every time I because I give tours in here sometimes like it's really like people are like, wow, this is really cool. You have like a kangaroo out in the I do. Yeah.

Ian Levitt 9:35

I don't know if that beers any good anymore because

Jenna Redfield of Twin Cities Collective 9:41

people also like the old fashioned. Yeah, on board the board. Yeah, the mixing board. People always comment on that, too. Yeah, it's just you know, it's it's all about the

Ian Levitt 9:50

Well, yeah, I think that's the thing about podcasting. This is a big mission of mine is to get people to understand that podcasting is radio. It is radio, it's just reading do with like, no boundaries. Yeah. And you can listen whenever you want. It can be on any.

Jenna Redfield of Twin Cities Collective 10:04

It could be exactly, yeah. And that's why I think people are so excited about it. And it's this industry, and I don't think mainstream hasn't gotten it yet. I talked to my friend the other day, and I go, Oh, do you listen to the podcast? She's like, No, I've never done that. And I'm like, What? How do you not listen to common? Like, I guess it's just maybe for me, that's I'm saying it like not like everyone has a TV,

Ian Levitt 10:23

right? Like not everyone listens a podcast. So it's like, for me, it's still a thing that I have to educate people about. I think that's where it's like, for me mainstream is like we're everyone knows about it? Sure. So there have been a couple of agencies that have put out studies over the last several years Edison research is one of the better ones to look into. When you look at their graphs and studies. Everything is on the incline. But you're right, it isn't at 100%. In fact, right now, we just hit 60% in the last year of Americans above the age of 12, that listen to any podcast. Okay, so and you know, like you said, it's people that are, it isn't age specific. A lot of people just think it's, you know, people that are in their 60s and 70s, which by the way, I think is going to be a huge emerging group of podcast listeners, but it is people across the board. And that's why when we built this, one of the big questions with my wife and I was, are we too early? Are we just on the edge? And I think just

Jenna Redfield of Twin Cities Collective 11:20

because I think what happened is this year, it's really, because you open in 2017, right? Yep. And it well, and it takes a long time to get even your brand name out. We're gonna talk about this a little bit later. Like how you kind of got your yourself out there and how you built your business this year, you I've really just seen a huge influx of people in the last like, two, three months. And I think it's because Minneapolis might be a little bit delayed when it comes to trends. And I think that finally people are getting it and they're learning about you. They're learning. They're searching your name on Google. They're hearing about it through other people's podcasts. A lot of really big names have been in here. Like I've been like, Whoa, that person's here, like recording an episode. Like I'm like, starstruck so yeah. It's been kind of cool. Yeah.

Ian Levitt 12:03

And kind of cool. And and like you said, I mean, the The neat thing is when people a when they find out that what we're doing exists at the level, we're doing it Yeah. People get really excited for sure. And be and what's really satisfying, as well as when, like you said, when people walk in there, they're like, wow,

Jenna Redfield of Twin Cities Collective 12:21

okay, people always are like, this looks really nice. Yeah, I've never gotten Oh, this, like, I could do this at home. No, no one does a nice home. But you so I want to talk a little bit about how the first like few months of like building how that like affected you with your family life, because you just had a baby to which you talked about how that was like, probably not the right time to have it be you said that Originally, it was like, it was very stressful. And it wasn't maybe the ideal situation, obviously, we love your daughter, and like, She's amazing. But like right now, and I think you've gotten through a lot of that. But like during it, it was hard.

Ian Levitt 12:55

It was very hard. So yeah, I should point out that after we decided we were going to go through with this. We found out my wife was pregnant, you know, like a month and a half later. And and and that wasn't by mistake. Yeah. We and as much as that first year, and it still is tough from time to time. I think if we had done the one and gone six months, the other wouldn't happen. Yeah, I think if we had had the baby, we would have not pulled the trigger on the business. If we had if we had realized, you know, if we had gone through six months of the business, I don't know if we would have had the baby. So so. So we started. And you know, we went through that whole bank loan process, and the physical building of the building that was all while my wife was pregnant. So I was kind of in here. Yeah. And we work really close to each other, which is nice. And I was in here building that during that time. And then we opened may of 2017. And Serena, our daughter was born two months. Yes.

Jenna Redfield of Twin Cities Collective 13:54

Okay. So the last year, you kind of been the first few months, you know, your your Yeah, I remember just being like, is this guy? Just like, people coming in? I didn't know. And and now I see people, you know, every day coming in. But how did you get through that? Because I think you're kind of almost on the other end now. But oh,

Ian Levitt 14:15

let's hope so. Well, I mean, we built in a buffer to our land, so we didn't like loan just for every piece of equipment, and then have nothing left. So we did build that into it. But as non traditional as it was, and frankly, as uncomfortable as it was for me. We depended on my wife salary for a little while there. And, you know, that was a conversation we had had long before we opened up the studio. And yeah, I do feel like I mean, we're now profitable. We're not taken out of the bank account anymore. Yeah, but yeah, that was a process. Yeah,

Jenna Redfield of Twin Cities Collective 14:47

for sure. And I i've never I never had to deal with that. I'm sure there's people listening that probably have

Ian Levitt 14:52

way more common than it us. Yeah.

Jenna Redfield of Twin Cities Collective 14:53

And I think in sometimes, like when both people are entrepreneurs, which I see that a lot, too. Yeah, that to me would be really scary. But

Ian Levitt 15:00

especially if they're doing different things

Jenna Redfield of Twin Cities Collective 15:02

for even together. Yeah, cuz then it's like you that business is all you have, you know? Yeah. And I think it's a it's definitely like somebody who has to be really strong mentally as well as like, emotionally because it, I've learned that

Ian Levitt 15:16

force yourself to be those things. Yeah,

Jenna Redfield of Twin Cities Collective 15:18

true. Because I'm a I'm a very emotional person. Obviously, I've talked about that in the podcast. But for me, that's probably one of my biggest struggles is keeping my head steady when it comes to being an entrepreneur is not like for the faint of heart. So I think for me, I learning that I need to rein in those emotions sometimes is is a learning curve. Yeah,

Ian Levitt 15:37

you know, I think, Jenna, to be honest with you, the time that I had spent in the last six years in a management position at my last job, that helped me a lot with not just like, you know, it wasn't about like managing people, because we don't have many employees at the time, but just kind of cooler heads prevailing on a more regular basis, I think the end of 10 years ago, wouldn't have handled this. I mean, I'm not saying I handled it super well, this time, but I would have handled very poorly, if I hadn't had a little more life experience in just kind of temporary thing. I think

Jenna Redfield of Twin Cities Collective 16:14

that's good that you had all that years of experience, because you learn what not to do, too. I time, that's something that I feel like I've seen from you is you have really set up a standard of culture, I guess, here. Like, I think that you, we talked about talking about this last week with you, but it's like, you don't want to be like that, do she right producer that everyone kind of has in their head where they're like, arrogant or whatever. Right. You know, and, and I think that the difference between coming here is you work with them on a regular basis, too. So you have to like the person you're working. Yeah,

Ian Levitt 16:47

you know, yeah, we've turned down podcasts.

Jenna Redfield of Twin Cities Collective 16:49

Really? Yeah, yeah. And I mean, the same thing with the people coming in, they have to work with you know, and so they have to probably like, so I always talk about this because I used to be a wedding videographer. And I always tell brides that are looking for wedding photographer and videographer, you're gonna have to be with this person all day long on the most important day of your life, so you better like, so if you don't like them, even though they're your great artist, or whatever, you should, like, that's more important almost is like the their personality because yeah,

Ian Levitt 17:15

you can get along. Yeah,

Jenna Redfield of Twin Cities Collective 17:17

I love them. But you don't have to you don't want to hate right. No, absolutely not. Yeah,

Ian Levitt 17:21

you have to be able to work with people. Well, and some people, it's interesting, because some people, it is more about whether they like you or whether they like me in that case. Yeah. And other people. It's it's how comfortable they feel when they feel when they walk in the room when they walk out. So we kind of keep that as our focus. Yeah.

Jenna Redfield of Twin Cities Collective 17:39

And I think that really, you can tell because people obviously stay they use it. Yeah. You have a really good retention rate, like people don't just be like, Oh, I tried it. Right, like people stay. And like, I obviously say it happened. I mean, yeah,

Ian Levitt 17:51

we've had a couple of people go, but it's never been because they didn't. At least they didn't like me. It was just like, you know, we wanted to try this for

Jenna Redfield of Twin Cities Collective 18:01

limited here. Yeah,

Ian Levitt 18:01

exactly. Yeah.

Jenna Redfield of Twin Cities Collective 18:02

And I have seen that too. Yeah. Cuz people. Sometimes people realize that maybe are not a podcaster. You know, like, there's some people try things out. So what is something like the hardest things you've had to go through running this business? Like, what was the biggest pitfall that you had to overcome? To

Ian Levitt 18:16

be perfectly honest, I think one of the biggest issues has been navigating life with our family with, you know, again, with having the new baby with that, that being our first baby. So I've never been a dad. Right. Don't know what that was like. I knew it would be hard. Yeah. I just don't know what those specifics are. Until you're in it. Yeah. So I think that's been the hardest part for me. Um, you know, there have been, you know, hiccups here and there. But I knew that going in, it's like, there's nobody that starts a new business, that it's just like,

Unknown Speaker 18:50

free. Yeah, exactly. No, I don't know, if anyone

Ian Levitt 18:54

credibly happy with our purchases. You know, like, like you said, when we started this up, we did have to make a pretty significant investment. And in a lot of those cases, I think when you're all done, you're like, shoot, I shouldn't have invested in this, oh, this is killing. We had very little of that. Like, I feel like 95% of our predictions on how this would all be put together. Still are working on. So I'm happy about that. But yeah, I think, again, getting the word out that we exist. I did everything in radio, except for marketing and advertising. And that's like for radio people. A lot of them are. They love doing self promotion. Yeah. And I hate doing self promotion.

Jenna Redfield of Twin Cities Collective 19:36

That's why I have you on because I'm like you people need to know about you guys. And I've definitely felt like I've been pushing you this year to

Ian Levitt 19:43

know you have. Do you need to take a commercial break? Yes, I do.

Jenna Redfield of Twin Cities Collective 19:46

Let's do that. Right. Now. We're gonna take a quick ad. And we'll get back in about two minutes.

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We're back from the commercial break. And we want to talk Okay, so you've mentioned the worst things about getting through the business pitfalls. But what is like the best thing about having your own business or the best thing about city America?

Ian Levitt 21:36

Those are two different questions. Yeah. I would say the best thing about the business is like having something that went from just like an idea in your brain of something that doesn't exist in the way that we're doing it. And then to make it happen, and then for it to be successful. And for people to be like this is great. Yeah, that's the best part

Jenna Redfield of Twin Cities Collective 21:56

like them feedback from people. Oh, yeah,

Ian Levitt 21:58

it's been so cool. Like you said, like, the retention has been really good. And the kind of really nice kind words our clients have given me has been, you know, it's really, really fun to hear. I think that's that people are just pleased with what we're doing. And it went the way I thought it would like, not everybody gets Yeah,

Jenna Redfield of Twin Cities Collective 22:16

for sure. So that's kind of goes into my next question. So what kind of clients come in here? And what kind of podcasts are you currently doing? Or what what is kind of the right people that are coming in that you're like, yes, and this is a good Yeah, perfect client, or what's your perfect line?

Ian Levitt 22:30

What a perfect client. So this is the funny thing, getting back to you know, my lack of advertising experience is the perfect client to me, is somebody who all on their own has been like, I want to do a podcast and this is a, this is a regular occurrence. We get here, like I've been wanting to do a podcast, I've shelved this idea for the last six months to a year, because I don't want to deal with the technical stuff. I'm not comfortable with all the publishing and how to get out there and yada, yada, yada. And then they find us. And by the time I pick up the they're like, We're ready. We're ready. We want to see the studio. This is we're so happy that what you do exists. That's our perfect client. Yeah, that's where we I think do our best work is we surround them with everything that they need. Yeah. And they're comfortable and the content they want is exactly what they get. That's that's our

Jenna Redfield of Twin Cities Collective 23:19

Yeah. And I like about because I see the people coming in and you know, it's all different types of podcasts like yeah, had like a horse person. Yeah, yeah.

Ian Levitt 23:27

We have a veterinarian who has she believes she's going through the the research process and peer review right now that she's come up with a cure for a long standing horse disease. And she's talking about that, in this podcast. She's using it to go along with this. All this research she's doing on it. We have. Yeah, I mean, we have Josie. Josie is a wedding planner. That one's been really fun. We have a guy named Dr. Brian Laskin, he owns a handful of dental offices. And he This podcast is designed for dentists, right like they market to other people that have dental offices. And he talks about bringing the dental industry into the modern age. Yeah. Which I, I learned something in every one of the podcasts we do. Interesting thing I learned out of that. One is that you have all these dentists around the world, essentially, that have gone to dental school and learned how to be a dentist. And what they don't teach is how to be a business owner. And with a lot of industries. Yeah. And so he that's that's a lot of what he talks about with his so business clients, I think are our primary clients right now. And we have a handful of people that are doing a fun podcast, but are looking to really do it seriously. I mean, like they're, they want to make something out of it. Yeah, those two groups are probably our biggest client. Yeah,

Jenna Redfield of Twin Cities Collective 24:49

for sure. And like, it's hard, because we've talked about people that aren't the right fit for you guys. Yeah. And so like, it's the people usually that are doing it kind of on their own. Yeah. And they don't just have just don't have the money.

Ian Levitt 25:02

Absolutely. You know, and I get that. And when we opened up, we were hoping that we would catch people before they invested in the microphone. Yeah, the equipment that the learning. I think for most people, the hardest part is learning to do audio editing, and yes. And then having the patience, yes, I just happened to have the Constitution of someone who likes to do it. And

Jenna Redfield of Twin Cities Collective 25:24

I like doing video editing. And people think that's really weird, right?

Ian Levitt 25:26

So it's like, again, like I said, at the beginning, it was it was a combination, like, things that me?

Jenna Redfield of Twin Cities Collective 25:33

That's so true. And I think people are willing to pay for the stuff they don't like doing too.

Ian Levitt 25:38

Absolutely. And I think you know, our price point for somebody you know, so it's 249 to come into the studio. With that you get a dedicated producer during the whole time, which is a big part of the service that we offer, is you've always got somebody helping you out the entire time. Yeah, you have a separate room where you can kind of hang out before after have guests mingle, and then we do an hour of post editing on top of that. That's a lot. Yeah.

Jenna Redfield of Twin Cities Collective 26:03

So because I think what a lot of people don't realize is, it's a basically a production. I mean, to make a podcast, and especially if you are have guests, that's a huge thing. And when I first started our podcast, I was scraping with all of our guest, which was right, Tom, because everyone was local, but almost every podcast you listen to, is like sky,

Ian Levitt 26:24

what like if the guest is not in the same state as you, it's not going to sound as good. But what you guys have is this like calling system which even makes it sound better. Right? Right? Explain that. So you can have, you know, up to six people on the phone at the same time. Plus, you could have someone on Skype or FaceTime or anything like that. And that all comes with the studio to right, so we were not like, okay, you want a phone? charge? You're not currently doing that. Yeah. But I will say you know, a phone sounds like a phone. Yeah. And that's something I've had to be clear with a lot of appliances. You know, if you're calling from the Ozarks, doesn't matter what my phone is, on this end, it's gonna sound like that. But if it sounds better on Skype, or if it sounds better FaceTime or something like that. All of that we can pipe right to the Yeah,

Jenna Redfield of Twin Cities Collective 27:07

for sure. And I think that's we've had, I think only one or two callers since I started up here at Sudamericana. And it just it was nice, because I had my headphones on. I could just listen to them. I didn't have to like beyond Skype. But yeah, to do anything. Yeah. And and that's also the nice thing about here is like, I just fucking don't have any worries. Yeah, like the idea. People walk in, we sit down, we record and then we leave. That's it. And it's like the easiest thing, literally the easiest thing in the world, at least for me, like I was editing the podcast before this. And it's just like that has just taken a huge time. Good, you know. But another thing that I want to talk about, which I'm still working on is how do people make money doing podcasts? The biggest thing, obviously, is ads. And so I'm curious, like, how you kind of work with your clients? Or how do your clients get those advertisers? How do they afford to keep the podcast?

Ian Levitt 27:58

Sure. So I'll say for First of all, for the business clients, they're not looking to get advertisers out of their podcasts, they're using their podcast for thought leadership. They're using it for social proof. Our price point for most businesses, they're like, Are you kidding? Sure. No problem. And I get that's not the case with just a hobbyist sitting at home. That's like, I'm not gonna make any money. Yeah. But for our podcasts that are looking for advertisers, especially more of the ones in like the entertainment vein, the first thing to do is to have an episode to show people, right, because it's, it's a lot tougher to go to an advertiser and say, Hey, this is my concept. Will you advertise with the show? And they've never heard it? Yeah. So I think the first thing is have at least something you can give them on top of that. And I know this isn't always the most comfortable. But if you have a friend or family member, and a business that likes what it is that you're doing, that's maybe one of the first places to reach out. And then the other one I talked about is, you got to know who your audience is. Yeah, right. If you know who the audience of your show is, or at least to your intended audience is, you then need to extrapolate from that, who is a good advertiser to meet that audience. The great thing about that is that you can go on to social media advertising, and be very hyper targeted with the audience that's within the niche of what your podcast is. So then at that point, basically, I just recommend people sell based on their stats. Yeah, cool thing about podcast is you know exactly how many hits you get. If you pay for some decent analytics, you can get exactly what city people are listening, what device they're listening on. It's amazing.

Jenna Redfield of Twin Cities Collective 29:37

I think, for advertisers, it's a great platform, to be honest, because it's not like a billboard, it's not like even the radio, because you have a podcast. Like for example, I'll just name a podcast, I love armchair expert with Dax Shepard, he's the husband of Kristen Bell, she, you know, they're both like famous Hollywood actors, he interviews other actors, and it's just great, okay, it's a newer podcast, it's only been out for maybe like four or five months, it's like always in the top 10 on it. What I love is that they do ads on occasion. But it's like the fact that so many millions of people are downloading these episodes. But in the six months from now, they can download those same episodes, and they'll get that same ad. So the ads like last longer than even like an Instagram feed or a radio ad, like these ads are actually going to be like almost like long form long term evergreen content. And there's an industry right now trying to get this into a more unified kind of system, the ability for people to have an ad where like you say, six months down the road, if someone's listening six months down the road to a six month old interview, they might be hearing a commercial that's relevant to that weekend. And that kind of technology is emerging. Yeah, cuz one thing I wanted to do this, if it takes so much time, is to go back through all of my episodes and add ads about stuff we currently offer. Sure, but I'm like, dang, that'd be so much work. But if I could do we'll talk after?

Ian Levitt 31:00

Well, you can do okay,

Jenna Redfield of Twin Cities Collective 31:01

cuz I was like, oh, man, so many people listen to Episode Two from right 2016 or whatever when we are, I guess 2017. But I would love to have an ad for our new courses, or our new DC circle that just launched like I would love for people listening to old stuff to also hear ads for stuff that wasn't available back then. Right? So for me, that's something I'm like, I really need to because all these people are still downloading those episodes from a year ago. And so it's like, I would love to have more relevant ads, I guess right now. So that's something I

Ian Levitt 31:32

we can talk about that after. But that's interesting. And just to wrap up what you're saying with people advertising, you know, the third thing I talk to people about is Patreon. Oh, yeah. Which if you're doing a show that, you know, that people really love, but you don't necessarily have corporate or company sponsors for what you're doing. People can just go on to Patreon and become you have to sign up for your own. But people can just donate to crochet five a month. Yeah. And it's not a bad deal. I mean, I think NPR has done this, anybody where it's like, well, once you've agreed to the monthly, you just don't think about it anymore. True.

Jenna Redfield of Twin Cities Collective 32:04

And $5 is not something that like I don't even notice that. You don't you don't and I

Ian Levitt 32:09

like I pay a lot of things for $5. Like I pay for my gmail account I pay for I don't even know, I have a lot of things that come out of my account every month. I'm like, Oh, that's not that's nothing, you know, right. But I think for me, it's the pitching part. That's the hardest. I agree. And and again, that I mean, we're talking about the part of all of this that is my least comfortable part is Yeah, I really we really wanted to come in because a lot of people what I saw in the podcast, quote unquote, industry was people trying to create networks. And then you'd have to invest in talent, hope that talent was what you were hoping it was, and then go out and sell that talent, like a radio regular radio station. And that was a model that was not going to work. That wasn't something I was gonna be able to do. But being able to do what we're doing here, which what like you said, offer people a place where they walk in, they talk, they walk out? Yeah. And it's on iTunes later. Yeah. That we can do.

Jenna Redfield of Twin Cities Collective 33:04

It's literally the slickest thing in the world. And I and you I actually upload all of my own episodes, but you upload for most of your clients. You do it all yourself,

Ian Levitt 33:12

and we didn't schedule it out. Yeah, that Thursday at 2pm. Well,

Jenna Redfield of Twin Cities Collective 33:16

let's talk about that. Because like Josie, I'm different than Josie Josie. She's a member of justice collective, she's good friend of mine. She like records a lot of episodes one day she matches it all. And then they come out months later, I the opposite. I'm like the I like to do it, like the week of right. I don't know why I just like to be current. And it's fine. I'm just like, people have the most random schedules and I'm just like, all right, whenever like, he is available, I'm available in you're available, right? gotta figure it out. Like, like, I feel like I should be more organized. And that's why even lately like I've missed a couple weeks, just cuz I'm like, Oh, crap. I haven't like, you know, added anyone for the podcast. And I have like a huge list of people I want to interview but and I've recently announced that I'm getting rid of monthly topics. It's just it drew drove me that

Ian Levitt 33:54

I thought you should I think like you should be, you know, be free with what you do. Don't limit yourself on. What else about the topics for the podcast? Like, for me, it was just like, helped me like organized. But now since this collective has gone to a different place where I'm not, it's just not as set like that. Right. Um, but I that bad? Yeah, point. Yeah, really important. Yeah. And this is another place where I think you could get more people that are they want to take their podcast seriously. But there may be, you know, they're a little bit behind when they're going to get advertisers is if you come into the studio, and you're looking to do a 25 minute podcast? Well, you can do two of those. Yeah, you know, one hour session. And we can we will create those episodes separately. That's all part of the package. We have people, the dentist that I mentioned, he'll come in, he'll reserve an hour and a half, and they will get five episodes, gosh, in an hour and a half. And I'm not gonna lie. It's a little bit of a little bit of work for us. But we're happy to do it. Yeah. And I.

Jenna Redfield of Twin Cities Collective 34:49

So that kind of brings me to another question. So what is like the average length of a podcast episode? Because we I know it kind of varies. But for me, I try to stick under an hour at least Yeah, try to usually stick under 45 minutes. But sometimes it's like, if there's a good conversation, like the one that I remember, the one I did with Kylie was like over an hour. And it was like, but we just have such a good conversation. I don't want to stop it. And it's sometimes it's hard to even fill up 40 minutes. If I don't maybe even know the person. One of the rules I have with the podcast personally is like I have to have met the person before. Because otherwise, it's just very hard to talk to someone you've never met. I don't know. But like so yeah, I did

Ian Levitt 35:26

on air. I did an on air daily show for three years. And I interviewed a lot of people I'd never met until they came on to the interesting on the show. Yeah, to be interesting. But

Jenna Redfield of Twin Cities Collective 35:33

so how long do you think is the average podcast episode early for at least for your client? for

Ian Levitt 35:37

our clients, we always recommend 20 to 30 minutes, okay, that is because they're trying to catch people primarily on the commute. And people will say, hey, you can do a 40 minute one, they'll listen on both sides. What I say is, maybe they will, or maybe they'll listen on the one side. They'll go through their work day. And on the other side of that work day, they want to listen to something else all together if they even want to listen, yeah, thanks. Okay. So if you want to catch them beginning and try and do it in 25 minutes, that's what I say. Now, having said that, if you want to do an hour 15 podcast, awesome, no problem. But I but one of the things that we like to offer to people that is included currently. And what we're doing with our studio, is when you're done with it, say you did do an hour long podcast, and you had a good conversation. But maybe you'd like it to be a little shorter, we can send you that audio. You say okay, from 4410 to 5110. You know, we don't really need that you cut that out? We'll pull that out. Yeah. And that's part of the that's part of the whole pack. Yeah.

Jenna Redfield of Twin Cities Collective 36:38

And I think that that's what actually happened last week with me. I had never had to take things out before, really. But there were a few things I mentioned with the launch that I ended up getting rid Oh, that's right. And so I was like, Oh, I probably shouldn't mention that because it's not happening, or it's not happening yet. And I don't want to talk about it. So I actually asked the end to cut like, I think it was like three minutes or something of the podcast. But it was very helpful because I was I had to re listen to it again to know the exact time right measurement. But that was super helpful that I got to listen to it. Because usually when I record, I'm like, okay, that's fine. I know what I shouldn't talk about with guests. Sure. I've had guests in the past before I worked with you where they're like, Oh, I talked about something that like corporate when a lot we have

Ian Levitt 37:19

that all. And that has been one of the biggest uses of that tool that we do people that will even a day or two later and be like, well, Joe called me. And I guess he felt uncomfortable with the thing he said, because he's not sure if that is officially what he's supposed to say. So we just lifted that's the

Jenna Redfield of Twin Cities Collective 37:35

nice thing about not like, and we can talk about this, you've done some like live streams as well. But this because it's a pre recorded and edited you can kind of control that a little bit more. But you do you have done live videos before. And we have recorded some of our podcasts and done them into YouTube videos. But So can you talk about like what, like you've done video, but it's not really you're more focused on the audio part. Yeah,

Ian Levitt 37:59

I'm an audio guy. And when you're doing your own business, like, you're tempted, especially when you're starting out to stretch, to try and accommodate requests that people have, which isn't always a bad thing you have to gauge, you know, you have one idea of what you think your client base is going to be in their needs are and then you have another one after a year. That's hopefully not too different, but might be a little adjust. Yeah, so when we were putting the studio together, I had no intent on video whatsoever. And then I kept getting all these questions about what about video? What about video? What about video, and I came down to this point where, okay, The one downside of podcasts is that they're not live, if they are live there on some obscure site like blog talk radio, or speaker or something that just that handful of people are on. So what we did is we invested in a bit of equipment, that was video equipment that allows us to broadcast your show live to your Facebook page. So and which like you said, you were doing it on YouTube, but we've done it for clients on Facebook as well. And the idea is, then you can have like the little Kairos with the phone number. So you can have people calling and you can have a live interaction. And it's not on some obscure site. It's on your Facebook page where everybody else is

Jenna Redfield of Twin Cities Collective 39:15

another thing that you do that you that I'm haven't really talked about is you can have delayed Facebook Lives as well. Yeah, yeah. So basically what they do is they record the podcast, and then they put it and pretend that it's live on Facebook. So you think it's live and maybe somebody in the comments, you know, like you comment and they respond to their like actually doing it, but you don't have to be live. And that way you can actually edit the video, we're integrating the video for the sake of being able to do a live show. And at this point, that's pretty much the end of what I want to do. Yeah. And that's always the thing, that's the thing with me, too, is I have so many capabilities for my business. And then it goes up like I don't really want to do anymore. And then someone comes in they're like, I want that thing that used to do. And I'm like, Well, I guess I could still offer it. Yeah,

Ian Levitt 39:58

I don't know how to do it. So some are entrepreneur, you have to be like, okay, so you know, is this worth it? Yes. Right? Is this

Jenna Redfield of Twin Cities Collective 40:05

true? And if the money's there for me, I'm like, Yeah, sure. Like, you know, at the same time, it's but but you know, the thing about that I've learned especially being a marketing person is you don't have to put out everything that you've made in terms of a portfolio. So like, you don't have to even put it on your services page that you do that. Like I like, for example, somebody found out I did it, but just because like they saw some of my old stuff. And it's like, I'm not currently offering that you can't find it on my website. But they found out I did that in the past. And like I really want that. Like, I mean, I guess right, you know, so for me, it's it's a hard thing to say no to especially people like if I'm like low on, you know, cash or something.

Ian Levitt 40:40

And what's always in my mind, which again, I think helped inform my my thoughts on video, it's always in my mind is we're a new company. This is a new concepts, our brand and our our reputation means more than any Oh 100%. And so I don't want to be putting out anything, or I don't want would be stretching myself to a place where it isn't up to the standard that I have, which I will admit is probably very high,

Jenna Redfield of Twin Cities Collective 41:07

you have a very high standard, which I think is good for the Twin Cities podcast community, because I don't think anyone around here is making a really highly like, like there's some but they're like working with like the radio station. Yeah.

Ian Levitt 41:23

And so like, there's people that work at home or whatever, but usually they're only coming out with like, once a month. So there's like a lot of variations, at least locally that I've seen, because I know other podcasters and which is by the way, one of my favorite things about podcast, you can throw this in 30 reasons I wanted this is there's no limit to the type of shows we've talked about a few. Yeah, and it's just fun for me personally, to be a part of all these different types of shows. I like it.

Jenna Redfield of Twin Cities Collective 41:50

Alright, so I guess we're going to finish this episode with how like your fight your favorite things. And we talked you talked a little bit about Trello because you might be talking about before we started I was

Ian Levitt 42:00

like the of all this you've helped me with a lot of things here, Jenna, but Trello has been one of my favorite things that you turned me on to because it has really helped me organize. Not so let me I haven't even told you this part. Okay, so tell me organize my my you know, my work list. And I'll my priorities really well. It also is a great way to storyboard a season.

Jenna Redfield of Twin Cities Collective 42:23

So I actually took a course where they they had podcasting as an entire board. And then they had different like boards within and it was like pre outlined and then they had and then you can move it over to like this episode is done. Right. And then you move over and it's like this one is published. Oh, yeah. You can move things between the board. Exactly. Yeah. And it could be this board is episode one. Yeah, this board is Episode Two and everyone. Yeah, so it's and then yeah, I just like the fact that you can just order it so easily. And yeah. So what are your current favorite podcast? I we've talked about this. I think we have very different tastes of podcast, but I would love to hear your know,

Ian Levitt 42:59

my favorite podcast is called the dollop. And it's in fact I get to go see them live next week. They're going to be at the cedar cultural center and then Pantages. I think the sun is Thursday and Friday if you listen

Unknown Speaker 43:12

to this, and you can maybe still get ticket Yeah. Yeah,

Ian Levitt 43:16

I got the VIP is because I'm a fanboy. But that podcast is an American history podcast, told by two comedians. One comedian has researched it. He has researchers that are helping him. He tells the story, the other, the other comedian has no frame of reference. And they just riff on it for like an hour and a half. And I it's really interesting, and often dark American stories from like the 1800s, early 1900s that you just never heard before. I love it. I'm also a Star Trek The Next Generation fan, which is like the 25 year old show.

Unknown Speaker 43:54

I've never heard you talk. Yeah.

Ian Levitt 43:55

So there's a podcast out there called the greatest generation, which I actually actually found out about because I read I was on some email lists. It was like they're coming to the Twin Cities. And I was like, what's this podcast? So now it's like my, one of my favorites. So I really like the entertaining. I do listen to some informative podcast, but I don't listen to much of the entrepreneurial stuff or, or that sort of thing. When I'm personally listening to podcasts, I'm usually looking to unwind, or just not a lot. And that's so

Jenna Redfield of Twin Cities Collective 44:24

true. Because there are days where I feel guilty that I listen to a bunch of Bachelor themed podcasts, which is like probably half of what I listened to. Okay, just really sad. But the other half is like yeah, like entrepreneur, like uplifting and like, yeah, like interviews with, you know, I just my brother actually got me really into how I built this. Yeah. Which is probably one of the most entertaining because it's it's business, but it's a story, right? Not so much like, here's like how to do business. It's more like, this is what I went through.

Ian Levitt 44:53

And that's actually that's how you should do a podcast. Yeah.

Jenna Redfield of Twin Cities Collective 44:55

And I honestly, and it's big people to its and so I actually kind of want to sort of transition our podcast to be a little bit more like that, where it's like, how I grew this or like, like, like, like more of a narrative, like a story about like, the ups and downs of your business versus like, here's tips on podcasting. Like, you know, we didn't do this episode, like that week, I talked that we talked a lot about how you started and like, that's kind of what I want this podcast to kind of transition to is like people's stories about their business and not just like, oh, like, what, what's a sales funnel? And what is it? You know, like,

Ian Levitt 45:28

and I want them to be, it's gonna be great if it's like eight minutes, right? Yeah, I think that's a totally valid podcast is a hyper content heavy, eight minute, you know, twice a week podcast. That's awesome. Because then, you know, you can keep people's attention for that period. Real rich information, and then you're out. Yeah.

Jenna Redfield of Twin Cities Collective 45:47

And I think it depends on the guests too. Because we've had very emotional episodes. We've had very, like, quick kind of like, let's just talk business. Let's Don't let I don't want to get in my personal life. You know, there's a lot of different even guests. But I feel like you kind of set this standard for when you launch a podcast, kind of what it is. Yeah, but I think mine is kind of transition obviously, over time. We've transitioned locations, we've transitioned right? Like,

Ian Levitt 46:09

you have a producer now. Yeah,

Jenna Redfield of Twin Cities Collective 46:10

like it's just it's I feel like it's gotten better. So that's good. But um, so I guess for me, I'll just share some of my favorites.

Ian Levitt 46:17

I'm gonna add one more before you. Cuz this one we play now. Oh, nice. It's called hyperbole. Yeah.

Unknown Speaker 46:22

And they were just here this

Ian Levitt 46:23

Yeah, they were just here this morning. And it's a really fun, kind of a morning show style podcast. And they started out with a really good idea of what they wanted to do. And it's like, with every episode we do, we're adding a little more element to it and getting a little more intricate with what we do. And it isn't just because it's a great example of what we do here, which I think it is. It's just a genuinely fun podcast to listen to. Yeah. And they talk all sorts of Minnesota stuff. So yeah, I personally is one that I'm yeah, I'm becoming

Jenna Redfield of Twin Cities Collective 46:55

I was overhearing them. And I was like, Oh, it's kind of a lot more Minnesota themed. So I'll just quit go through a few of mine. I'm just like looking at iTunes right now. I'm like, I love Obviously, I'm sure expert, Jenna cultures, podcasts, favorites. And if you've heard of her, you've talked about it. Yeah, she's actually listened to lose. I do love like, true crime as well. Okay, but I can't listen to them all the time. Because they get me in like a kind of a mood. Yeah. So it's like, I like it when I'm like, Oh, I'm like really curious about like, for example, I love that Jacob Wetterling one the dark. Yeah, that was amazing podcast. But then now they have a new season. I just didn't get into as much like there is a story better. You know, some of those episodes are super long, too. So it's like you have to, like be Yeah, in the car. Or like, I used to actually take a lot more walks. I don't anymore because I moved. But when I was I would listen to podcast as I walked. Sure. And it like I took me an hour to walk three miles or whatever. And I would listen to probably an episode and a half of you know, or whatever.

Ian Levitt 47:49

And it was a long car trips are awesome. Some of them and yeah, I mean, I still listen to, you know, audiobook sometimes. Which we also record here. Oh, yeah. Yeah,

Jenna Redfield of Twin Cities Collective 48:00

I mean, if people yeah, cuz you've had people like beyond podcasting. What are some of the other people you've had you

Ian Levitt 48:06

Oh, man. We've done voiceover work for people. We have, you know, we have a few people that we we go to for regular voiceover work. We've had people do their own voiceover work in here because they wanted a studio to do it in. We do a monthly webinar pretty involved webinar for business community. And then we've done a little bit of radio drama, we've done commercials for people. I mean, it's an audio studio. Yeah, the problem about advertising is an audio studio, as we kind of get on Google a little bit when we started out was I got all these requests being like, Can I record my rap album? Literally, I got 15 Wow, can I record?

I feel like it was the same guy a few times.

I was like, you know, I there's some great music studios in town. Yeah, that's not what we are. But we everything shorter that we can just I mean, we could do music. Really? Why?

Jenna Redfield of Twin Cities Collective 49:02

And that's the thing about Nishan. You got it down for something. And I don't ever tell like my music friends. Go here. Thank you. Yeah. Yeah,

Ian Levitt 49:09

I did. Also in the in the 2000s. I dealt, I managed a few bands. And I was like, I don't want to deal with

Jenna Redfield of Twin Cities Collective 49:15

Well, okay, but I do have a question because you kind of help also people with like their intros and outros. Like you do find music online to add? Oh, yeah, yeah,

Ian Levitt 49:23

we help people find the music, you know, get logos put together all this stuff. I mean, when we start a person's new podcast, after, you know, we figured out exactly what we're going to do as far as like, episodes, and blah, blah, blah. The first steps are okay, what's the music? And what's the logo? Because music, you know, I get people try to argue with me about fair use all the time. You're wrong. In most case, yeah. You cannot use copyrighted music for your podcasts. And yes, maybe you will never get caught. And it's all fine. And you're just doing a small thing. No big deal. Those aren't the people we're working. Yeah, the people we're working with are, are very concerned about liability. Oh, yeah.

Jenna Redfield of Twin Cities Collective 50:06

And you know, you can it's like, this happened to me, when I was doing wedding videos, people wanted popular songs, right? Or wedding videos, you can't, unless you license them, right. And you can license certain songs, but not a lot of time. 40 or whatever. Before we finish, I just want to talk about, like, kind of the start to finish podcast. So you help people with that part of it. And then you also at the end part, you help them upload that. Yeah. And so I think a lot of people don't understand how podcasting works. You basically you upload it to whatever podcast hosts you have, and then it tends to an RSS feed. Yeah,

Ian Levitt 50:39

I've kind of compared it to like, your computer CPU and your computer's monitor. Right, like so the hosting server is the CPU. That's where you're putting all of your physical audio. I mean, we store it all here on site as well. But you have to have this engine line. Yeah. And then the monitor, you know, the thing you actually see or in this case here is the iTunes the Google Play Stitcher, all that kind of stuff. Yeah.

Jenna Redfield of Twin Cities Collective 51:02

Cuz like usually most any, we've talked about this to 80% of podcasts or listen to what on iTunes. So I always and so what I do is I try to think of every single podcast app I can find. And then I just add our iTunes feed to that show because that like they're not automatically added sometimes like you do it like I just added us to Spotify like two weeks ago, because I I don't know why but Lipson was being weird about it. Lipson is the we both use Lipson. And that's what we use for our podcast. But it like they weren't accepting new podcast for a while. And if you need that, oh, like several modify, yeah, they're

Ian Levitt 51:36

gonna do well, they had like a new system or something that they were trying to set up to accept new podcasts. And I'm like, why isn't Spotify like frickin on top of this, because they, they could be the next iTunes, they should be pretty, I tell you, what company they should be worried about is Pandora. Pandora right now really is doing something called the podcast Genome Project, which the music Genome Project turned into what Pandora is now, which is far and away the most dominant music online source that there is. And they're using that same algorithm they did for music, on podcasts.

Jenna Redfield of Twin Cities Collective 52:10

So basically, it's almost like you can like just open an app and start listening to random podcast. That's

Ian Levitt 52:15

what I kind of understand. And it'll be like, hyper targeted you

Jenna Redfield of Twin Cities Collective 52:20

that Okay, that's not rolled out. Yeah. I did not know about that. And that is a great idea. Because, for me, I usually only find podcasts if it's the topic or if I'm falling the person already on social media. That's usually how I find the podcast is, oh, I'm launching a podcast and then I go look for it. Yeah. Or I guess I look at like the iTunes like, top 100. Yeah,

Ian Levitt 52:40

the dollop I found because I, the host of it. I has been around for a while. He's been a comedian for a while, and I followed him on Twitter. And then they were like, and then I just fell in love with that podcast.

Jenna Redfield of Twin Cities Collective 52:52

Okay, so we are going to end up or end up end this podcast now. So and how do we get ahold of you? How do we contact you? What is your social What?

Ian Levitt 53:02

I'm not very good at social as you'll notice from any of our

but you can, you can email me, that's probably the best way is my first name Ian i n at Studio americana.com. That, of course is also where you can find these details and some examples of our show. We are on Facebook. We exist on Twitter. My phone number is 612-272-7970 that's another funny thing about being a pretty much solo printers. I'm like, I'm just gonna use my own phone number. Oh, cuz Yeah, whatever. Yeah,

Jenna Redfield of Twin Cities Collective 53:36

whatever. I mean, I use I use Google Voice now. But it's like, yeah, yeah,

Ian Levitt 53:41

I do have a Google Voice number on our on our website. Google

Jenna Redfield of Twin Cities Collective 53:44

Voice is weird. I've learned but I like that I don't have to put up I only give my number to people I've met

Ian Levitt 53:48

like I don't like I had on my card. I have it here locally. But yeah, on our website, I have a number.

Jenna Redfield of Twin Cities Collective 53:54

I don't know. It's interesting, because what I found is you can have multiple Google Voice numbers and then put them on different websites and see where people are coming. Yeah, I've heard like for marketing tactic. Yeah, great. Yeah. But um, I think that I think for you guys that are listening. I think the best way to really get involved is to come and take a tour which are free is free. Yep. So if you want to come by Sudamericana, it's in Golden Valley. It's really easy to get to,

Ian Levitt 54:16

but do call us first.

Yes, his bullet. Literally bulletproof glass on the wall and a very secure front door.

Unknown Speaker 54:24

Oh, yes. You will not get in. I will attest to that. I don't think I've ever

Ian Levitt 54:30

he can't get in. Well,

Jenna Redfield of Twin Cities Collective 54:30

I was gonna say we have like a remote entrance system. But like yeah, if you ring the doorbell you

Unknown Speaker 54:37

can come in but make sure to to schedule to our first

Ian Levitt 54:40

pitch I and I'll say like, I this is all my life now. So I as you see firsthand, I integrate my life with the business right now. So there are days when I'm not even here, because I'm off meeting with clients or I've got the baby to the doctor. You I had a lot of issues with the cat. Yeah, I got Yeah, there. Yeah,

Unknown Speaker 55:01

I just hear all these stories about the cats

Unknown Speaker 55:04

falling and stuff. No, I mean, what I made my favorite cat Jeff. Jeff.

Unknown Speaker 55:09

Yep. That's, that's my brother's friend's name. Nice. Cool. Thanks, guys for listening. I'll talk to you next week. Thanks, everyone

Jenna Redfield of Twin Cities Collective 55:17

Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art. And thanks to Nick like headless for the use of the song in the intro. intro. Thanks so much again, and I'll see you next time.


Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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