Pinterest Hacks, Affiliate Marketing & Online Course Tips from a Social Media Ninja
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I'm a quirky, spunky, social butterfly that values open, honest relationships in all areas of my life - including business! I spent 5 years expanding my virtual assistance business, and then went rogue! The last 4 years, I up-leveled and narrowed down my business to focus only on what I love and excel at.
With my marketing automation magic and social media ninja skills, I help busy entrepreneurs and bloggers build their brand and increase sales in a number of ways. I provide practical support & REAL strategy through simple, sustainable systems for entrepreneurs ready to rock it online – without tantrums over tech or trading sleep for success! I am a mother of two boys how are the center of everything I do, and they are the reason I am so passionate about helping others build their legacy too!
I'm your host Jenna Redfield. Today I have a very special guest. This is Laura Reich, and she is a marketing automation and social media ninja. Those are her words, not mine. Welcome, Laura. Thank you. So let's talk about today we're gonna be talking about Pinterest, mostly affiliate marketing and online courses, which is like three things we've never talked about. So I'm really excited. Yeah. So how did you get into what you're doing now? So what's your like business journey?
Laura Rike 1:27
Yeah. So I started out probably about seven years, or eight years ago now. And I was doing virtual assistants. And I call it rogue, I went rogue and decided that I just wasn't happy with how I was basically overworking. And I had one child at the time, I was going to be expecting another one. So I decided to kind of niche down and look into where my passions were at with what I was doing for virtual assistants. and ended up here.
Jenna Redfield of Twin Cities Collective 2:02
Yeah, so explaining. I mean, we've talked about virtual systems before, but if people don't know what that is, can you explain that? Yeah.
Laura Rike 2:07
So basically, it's somebody that owns a business that needs extra help for things either they do or don't know. And they hire me on as a virtual contractor. And so they can offload anything from checking their emails, to running their social media. literally anything that's digital that they don't have time to handle, I would handle it for them. Gotcha. So you,
Jenna Redfield of Twin Cities Collective 2:30
how did you get into that? Were you just looking for an online job? Or you just kind of like were like, I know, tech stuff or whatever.
Laura Rike 2:38
Yeah. So background before virtual assistants, I did collections. Oh, okay. hated it. But it was how I paid for college.
Unknown Speaker 2:45
Laura Rike 2:48
The collection agency that I was at, actually let go of my entire department. Oh, wow. And yeah, I was actually lunch came back and everybody was, gosh, yeah, except for me and my girlfriend. And then that's when they told us that we had to go home. So we did get unemployment. And I decided to go back to school, I had a graphic design degree at that time. And I went back to school for marketing. And I got a two year to finish up my bachelor's, and then went from there. And I took an internship, the school encouraged to do a virtual internship. And kind of epiphany realized, like, people were willing to hire me, I did two internships during my school time, and got hired on by both of those clients. So I was like, Okay, if they will hire me for my internship, and I don't have that much experience, then yeah, I can do this. I started figuring out how to do it myself, because I
Jenna Redfield of Twin Cities Collective 3:43
feel like I'd only heard of virtual assistants in the past, like, couple years hasn't been around that long, or was it kind of called something else back then?
Laura Rike 3:51
Um, you know, it's been called many different names. Yeah. virtual assistants became bigger. I would want to say that the last probably four or five years before that they had personal assistant, digital assistant, you could ask for specific things to like Facebook assistant. So it really dependent on what you were looking for to help them with. But yeah, it's it's gotten more prevalent
Jenna Redfield of Twin Cities Collective 4:18
now. Yeah, I think a lot of the big names you hear on the internet, in general, like the Pat Flynn's, which we just talked about, you met him yo. And like certain big names that like online marketers, they have their own VA, they do.
Laura Rike 4:31
Yep. And they you can call it a contractor, a va, whatever you call it, but they rely on them heavily to get through what they're doing.
Jenna Redfield of Twin Cities Collective 4:41
Yeah. Because they don't have time. I mean, there. I mean, it's, it's funny to me thinking about what are those people doing with their day to day lives, you know, because they're, you know, speaking at events, or they're doing podcasts, it's like, they always have those people that may be answering emails, or you know, doing all the stuff behind the scenes, you really think about that.
Laura Rike 4:58
And the the way that they do it the right way, is they pick a certain individual that specializes in that. So not a jack of all trades, but they will have multiple people to handle with multiple different legs of their business. And that's how they can feel comfortable to handle it off. Or to hand it out. Yes, so that they can know that this person specifically only works with video or whatever. And so
Jenna Redfield of Twin Cities Collective 5:24
it helps them out. I was part of a team for a while where I was the video person. And they had a online business manager, they had a graphic designer, a web designer, trying to remember everything they had, they had a copywriter. So it was just me, we would go on these monthly calls. And I would be part of it. And I always felt like I never needed to be there. Because I'm like the video part of it's like, so different than like their day to day operations. But it was really cool to see how some of those bigger teams are run. Have you been part of that for any of your clients? I have?
Laura Rike 5:52
Yeah, so some of them I cannot name. But there were just saying yeah.
Yeah, absolutely, like just their privacy.
But it was a local company here in Minnesota. And it was actually recently I worked for them for about a year to two years, helping them with their graphic design for Facebook ads specifically. And so I would help come up with the copy for them Facebook ads, and then some of the design elements of it as well. But they were working with two other companies to help as almost like a virtual assistant for the large company that shall not be named
Jenna Redfield of Twin Cities Collective 6:33
Pinterest. Yeah. I've never thought of that. So how did you get into Pinterest then? Because I think that's really what you actually reached out to me a cup was like a couple months ago and just said, Hey, I know a lot about Pinterest. If you ever need anyone I was like yes, because we've never talked about Pinterest. And I look, I'll just say this, I love Pinterest. It is one of my favorite platforms. But over time, I feel like I haven't used as much as I used to. I used to be like, I was on the beta when it first came out when I think this was 2011. Yeah, I was I heard about it from I was in college at the time. And people were talking talking about and I was like, What is this Pinterest thing like I had no idea. They somebody like you had to get invited to join. I don't know if you're on it. And I got invited. And then I got really, really into it. Probably around that. Yeah, like 2011 2012 2013, I was planning a trip to Europe. So I was like pinning, like travel things. And I just got really into it now in like in different waves. And then obviously, when I started my blog, I also got into it like pinning my blog. And then I've gotten a lot of traffic from that. So
Laura Rike 7:35
yeah, sorry, that's just like a lot of my background on Pinterest, I kind of switched a little bit my life over to Instagram. But like, I still love Pinterest. And I think a lot of people don't talk about it as much. But it's probably one of the most powerful ways to bring people to your blog, it is and the nice thing about it with Pinterest. And the reason why I love it so much is once you figure out your strategy, you can continue that strategy with less time so that you can focus on your Instagram, actually. So it's not one of those platforms that you have to spend hours and hours and hours on. There is work involved into it. But it lasts longer. And so I'll segue into one of the the biggest things that people don't understand about Pinterest is that it's actually not a social media platform. And so they use it as such, like they would Facebook or Instagram. And it doesn't work for them as well. So they think about it more as like a search platform, which we can talk about later. But the search platform abilities of it is what's going to really help you in terms of your business strategy with it. So that would be like the biggest thing that I would say when people like admittedly, when I started with it, I was pinning like recipes and outfits for my family photos and things like that. And so I ended up realizing how powerful it was. I'm kind of diving into it on my own, and then started listening to other people and kind of trial and error doing different things. And I just really noticed how much I could benefit from it. Yeah. And I was connecting with people all over. And I love networking. That's another thing. That's a passion of mine. Yep. Um, and I just I love that connection online, just like I do in person.
Jenna Redfield of Twin Cities Collective 9:26
Yeah, for sure. I think that that is something that I think that is that Miss misnomer or whatever, where people think, Oh, it's social media. And I'm like, Yeah, but kind of not.
Laura Rike 9:36
Yeah, it's not and it gets blocked into social does. The difference is, is if you look at it, like Facebook, you have a feed. And you can go through that feed, and comment and interact and whatever. But you also have a feed on Pinterest, but it's more search based. So you can look for keywords, you can look for products, you can look for virtually anything you want, just as if you would go to Google and type it in for your response there.
Jenna Redfield of Twin Cities Collective 10:04
Yeah, so how do you use Pinterest for your clients? So like, keywords are really important. But then like how, how is Pinterest using the business way? Like what do people pinning?
Laura Rike 10:17
Yep. So there's a number of different ways that you can pin, I always suggest people look into doing rich pins on their blog, or Sure, or website or however they're doing that. And within rich pins, you have product pins, you have article pins, they are now starting to get into video, I haven't dived too much into that, because it's very, very new. But there are a lot of different ways to kind of optimize that for you. And so I would say the biggest way is everybody wants to or should want to lead traffic back to their website. And whether it's their own website or a blog that somebody else is hosting for them, or they're an affiliate for you always are trying to drive traffic back to that. And so this is that platform that's going to help you One really cool stat that I was actually just looking at yesterday, for one of my clients has a Shopify store. And so we went in and just started rearranging things and kind of updating and and what I call a Pinterest profile makeover, to make sure that it's optimized for them. Within a week's time, they tripled their traffic, and we haven't even created any new designs or pins for them. Yeah. It's all the old pins that they had. We went in and updated the descriptions. Yep. And then we turned around and added some hashtags. Some sense now. It is. So hashtags are now loud, and they are searchable. And since we did that, if you search, at least on my computer, I hope it is No, I'm saying this on here, everybody searches for tea recipe, one of the top five pins is the one we edited for my client nice. And so it's super cool to see how just in that short amount of time, that now is gaining so much momentum for them to be able to use a long run for
Jenna Redfield of Twin Cities Collective 12:21
sure. I have a question about the time spent on Pinterest for the pin itself. Because I've I had a pin that I pinned and about a year later is when I started getting a lot of traffic on it. So how long is the like time span where all of a sudden, it's at the top Do you know?
Laura Rike 12:38
So I don't have a direct answer on that. I will tell you with a change of hashtags, it's a lot quicker. So just in that client, the hashtags aren't necessarily always searchable right now, because that's something they're still working on and building out on. But the hashtag seems to almost boost that for you in the beginning. So I suggest three to seven minutes, Max 10 hashtags, I typically stick around three or five. And when I've done that, I see that you can search the terms that are in that description. But if I search for that hashtag, it's already helping kind of bump that up a little bit more.
Jenna Redfield of Twin Cities Collective 13:20
That's really cool to know, because it's different than I guess Instagram where with hashtags, you click on it. And it's kind of in order that this is he dealt, this is still kind of like an algorithm based and that way it is
Laura Rike 13:31
search based, so more pins and the interaction and impressions you get, the higher you will go when they search that term.
Jenna Redfield of Twin Cities Collective 13:39
Like I've so many questions. Okay, so, so one of the biggest things that I see people struggling with is actually coming up with an image for Pinterest, because I personally have found using Canada, I don't know what you use, but I create a there's a Pinterest size in there. And I actually create that for every blog post and every video I do. And then that's what I paint. I think the other mistake people also make is they don't change the name of that on their website. So like if they upload a file, they don't actually change the like alt tag that is like and I and I, I always forget to do that. And then I'm like trying to pin something. I'm like crap. I haven't changed any of my alt tags. Can you talk about some of the mistakes people make with Pinterest? And like, kind of what when they come to you? What are they? What are they one of the biggest issues?
Laura Rike 14:24
Yep. So a couple of things is you want to focus searches, everything. So when you're coming up with a description, a lot of times people think if they just pin from the blog post, and they have their title and maybe their business name, and now hashtag or two, they're going to be fine. Pinterest is now shifting from the keyword stuffing, article title type posts, and they want the conversation. So what I tell people is you can still do your title. But then you need a couple of sentences that actually engage them just like you would in a blog post with that first paragraph, you're getting them to bite on to what you're promoting or sharing. Yeah. And then underneath that, you have a call to action. Like if it's a free download. If you want them to click to read more things like that you have to tell our viewers what you want.
Jenna Redfield of Twin Cities Collective 15:20
It's kind of like Instagram, I feel like you're trying to kind of become it's because when I the but the nice thing about that is on Instagram, you can't click on any links with Pinterest. It's all about links it is and I think that that's going to be something that we talk about more because I feel like for me, Instagram is not a big traffic thing for me yet. But it is a great way to develop community. While Pinterest is definitely more of a traffic source. You have that kind of what you get is Yep,
Laura Rike 15:48
yep. So I connect a lot closer with people on Instagram, especially when we do direct messages. But on Pinterest, there's not so much commentary or conversation, because they're clicking through to get the answers that they want. So they don't need to come to you to ask them as long as the content is giving them those answers that you're you're putting out there. Another question you asked about what's the pin size? And yes, canvas and things like that. So we will have a link to the address. Yeah, I said I have. Yep. And so I provide over. I think it's like 30 to 35 different templates actually in Canvas. Oh, great. And so it'll help people? Yes. I do Photoshop as well. But I mean, quick, it is quick. And then templates are free and Yep. And yours. are yours free? Or is it paid? It is paid. But it's because we have certain fonts that we've uploaded and certain guys and different. Yep. So it's different from the free options they do have. Another thing is Pinterest is changing eat people used to think that the longer the pin was, the better it is. And so now you'll notice some of my clients were like, Well, I have these, you know, three pins that are getting viral tap traffic every day. And then all of a sudden, all my traffic and my analytics, just take Pinterest is taking those and they're actually not showing them as much anymore, they request that you stick to that ratio of having. It's like a two three ratio. So yeah, the 600 by 900. Canvas suggests 735 by 1100, that's still fine. I wouldn't go any longer than 1100. I actually some of my templates are shorter than that Kamba because I like to kind of test the waters. They also now went and you can do the square images. Unfortunately, that's very, very new. So I don't have any stats on how those do compared to other images. But they're allowing the square Instagram images, like type images be shown as well,
Jenna Redfield of Twin Cities Collective 18:06
because what I do, and this is I just do it to do it. But I send all my Instagram images to Pinterest from if this than that. I have them on there. They don't have any links or anything. So part of me thinks it's kind of like, not like a waste, but just like, doesn't really help or hurt just kind of there. But I did want to ask about like tailwind and some of these scheduling apps, because I know board booster recently went under right? They did. And what are your thoughts on that?
Unknown Speaker 18:32
Did you use that? I
Laura Rike 18:32
did. Okay, when Yeah, I liked them. Okay, I can see why they went under though, because they didn't have the regulations or the stops, I guess, in place for people to not use them as spam. And so it was very hurtful to those people that took advantage of the platform. And I wouldn't say it's board boosters fault. But they were working on trying to get approved by Pinterest, and it just didn't try happened because of different things on the backend.
Jenna Redfield of Twin Cities Collective 19:03
Metallic is, is okay, yes.
Laura Rike 19:05
And I only suggest any scheduler that you use for any social media to look on their policies and procedures for that platform and make sure it is approved. So there's a link that we can put in a podcast to that goes directly to Pinterest. And it'll tell you all of their approved apps. tailwind is one of them. It is something that I highly suggest, we can also give a coupon that I have for two months free on top of the free trial that they do. Yeah.
Jenna Redfield of Twin Cities Collective 19:37
Lots of perks. Yeah,
Laura Rike 19:40
I love it. Anyway to help people. Yeah, you know, fall in love with the platform.
But yeah, so tailwind is definitely the place to be for Pinterest. So
Jenna Redfield of Twin Cities Collective 19:51
I actually wanted to ask you this since I met you is with talent. What is the point of talent? Like what it like, I've never used it? So I'm not saying like, I'm not an expert at all. Why? Like because I think it scheduled them out. But what are you scheduling? Like, why are you scheduling pins? Like I can't I just pin them, you know, when I pin them? Like, that's my question. Yes.
Laura Rike 20:10
So it's kind of a two fold answer. The first reason is because Pinterest looks highly upon consistency. So if you start pinning five pins one day, four pins The next day, three pins The next day, and then you don't pin for three days. And then you go back and you do 10 pins, they're going to see that as inconsistent. And so they like like any platform should the consistency.
Jenna Redfield of Twin Cities Collective 20:37
I post on Instagram every day. So that's consistent. Yeah, exactly.
Laura Rike 20:39
And so tailwind helps you create that consistency based on your personal profiles engagement. So they'll help come up with a strategic schedule for the times that you should be sending the pins out there. So if you're newer to blogging or your business and you don't have a lot of content, you'll probably pin less than someone that has a blog that's been out there for 10 years. And so then you would be pinning more. The sweet spot is about 20 to 30 pins. If you can get up there
Jenna Redfield of Twin Cities Collective 21:16
a day. No, Wow, that's a lot. Yo. So is it your own content? Or is it other people's content? Both? Okay, um,
Laura Rike 21:24
I suggest at least doing 5050 Okay, um, personally, I do about a 7030 mix. So 70% of it is mine. And 30% of it is other content. That's because of also the tribes that I use. So I don't have never used any of these. Oh, you're gonna want to Yeah,
Jenna Redfield of Twin Cities Collective 21:43
it sounds really fun.
Laura Rike 21:45
is yelling away.
Jenna Redfield of Twin Cities Collective 21:46
Oh, I saw Okay, cuz I'm in a few group boards. And we actually mentioned to collective group board. Yay,
Laura Rike 21:50
but to a try.
Jenna Redfield of Twin Cities Collective 21:52
Okay. I gotta figure this out. Okay, help you. Yes. Good. Because I'm like, I look cuz I've heard this lately. Is that a tailwind? Treiber is independent tribe?
Laura Rike 22:00
It's a tailwind. Okay. But Pinterest obviously has approved it. Okay. And basically what it is, is it's like a feed of everybody that's in that tribes content. And it'll tell you, you know, if it's got a ton of repin how things are going for those pins. That's cool. And each tribe, typically there are some out there that are kind of a catch all. But typically, they are specific to certain niches that people are looking for. And so when you connect with them in there, you share a pin, they share your pin. So it's a reciprocation in a good way, not a spammy way where you can go into like a Facebook group, and they say, hey, post your link here, and everybody needs to follow you. And I don't disapprove those. But this is an organic way to do that. So they're not forcing people to repin. Mm hmm.
Jenna Redfield of Twin Cities Collective 22:53
I'm giving them like an option to
Laura Rike 22:55
it is the tribes do have rules. So typically, it's share one, and then repin one from somebody else. So that way that it stays consistent, that engagement stays there. So Pinterest recognizes that. And then a nice thing about it too, is every time you pin to tailwind, it shows up as new content on Pinterest, not a repin. And so they like the fact that you're giving new content. That's another factor into how successful your account will be or not. Okay, and so if you're sharing from somebody is tribe, it will be a repin. If you're sharing to your Pinterest account, it will be new content.
Jenna Redfield of Twin Cities Collective 23:40
Interesting. We're going to take a really quick break, and we'll be right back with Laura. The twins this collective is super excited to announce that we have launched the Twin Cities collective circle membership. This is our first membership group, you get to be part of a smaller team of people meet monthly for events. We also do discounts for upcoming workshops, as well as our online courses. We also have accountability partner program. So you can actually meet with someone monthly to go over your goals and make sure that you follow through with them. So if you're interested in learning more about the Twin Cities collective circle membership, head on over to www dot t cc circle calm and you can sign up for our membership today and get added to our Facebook group. You'll also get added to our online directory as a premium membership where people can find out all about your business straight from the Twin Cities collective website. And I hope to see you there do you struggle with your Instagram growing it and making it look really nice? Well, I'm so excited because twins, this collective now has our own online courses all about Instagram, we have three available right now on our website, you can go to Twin Cities collective calm and click on online courses to get our Instagram growth course our Instagram Stories course and our Instagram TV course, all of these courses are just $35 each. And you can get them all bundled together for 97. So if you want to grow your Instagram to over 10,000 followers like we have, or if you just want to learn more about the platforms and learning how to edit videos to make them look awesome. Make sure to head on over to our website 20s collective calm to get our Instagram courses today.
Hey guys, so we're back with Laura. So when it comes to tail end, you're pinning a lot of your own content every day, or you're just repeating the same things over and over again. How does that work?
Laura Rike 25:28
It's a good question. So depending on how you have your strategy set up with Pinterest, I highly suggest that you have multiple boards that that one piece of content can go. Gotcha. So when you first start and a new blog post goes live or a new product goes live or something of that nature, new content, you want to set up the strategy to for it to go to each board. I suggest what tailwind does is an interval I suggest using and setting it out. So it's not five pins of the same thing in 20 minutes. You can set it out by a day you can set it up by seven days. I typically do 123 days. And then I am an early adopter as late. So I now have looping on my so a lot of people are really excited about this is the Pinterest approved way to repurpose, which is one of my favorite things to do repurpose content on Pinterest. It can be evergreen content, or it can be seasonal content. So if you have a board where you talk about like five topics that are for bloggers to write about every holiday season, maybe it's Christmas, or maybe it's Thanksgiving, you can now set up a schedule in tailwind to go 15 days before Thanksgiving. 30 days before Thanksgiving. And then the next year, it'll start it again. Yeah. So it's really efficient to be able to do that because your content actually should be reshare every 30 to 45 days on Pinterest. Okay, so it's it's another thing that I love. And then I do a lot of is Pinterest and repurposing. Yeah. And I teach repurposing and Pinterest. Yeah, they kind of go hand. Yeah.
Jenna Redfield of Twin Cities Collective 27:30
Because Pinterest is definitely more of a long term, like evergreen, which if you guys know what that means. That means it like last a long time. It's not just like seasonal or something that's going to go out of date really quickly. So that's something that I'm working on with my blog, because I have had, I've had a blog for four years. And it's all over the place. Like I've had so many different topics and all that stuff. And it's funny, there's one pin of mine that does really well. And and if you search this topic again in the top five of that, but I don't do it anymore. Yeah. So I'm always wondering, like, should I get rid of this pain? Like I know, yeah, it still brings people to my, to my to my website, what
Laura Rike 28:06
I would suggest doing is going to where it leads, and like changing doing an update, like do a disclaimer at the top, this is the old post, scroll to a section of it or Yeah, whatever to hear the new information. And a lot of people do that when they they are talking about marketing, or they're talking about a product that maybe it's out of stock or things like that, because then that tells the audience that they're trustworthy, they're going up with it, keeping up with it, and providing that value back to them, regardless of when it was Yeah,
Jenna Redfield of Twin Cities Collective 28:37
it makes a lot of sense because one of mine is about the Mall of America. Okay. And it like every year, it's like it's outdated, because like one of the stores I talked about closes or something. So it's just like a lot for me. And then pad and I was just a lot and that's like one of the those posts but over time, it's gotten less popular just because they can tell I like haven't kept it up. So
Laura Rike 28:56
which is totally fine. But I definitely. And this is something I also took talk about is I would not delete, I strongly urge against deleting anything unless it there's a strong strategy reason behind it.
Jenna Redfield of Twin Cities Collective 29:11
Even if you're bored or something.
Laura Rike 29:13
Yeah, even if, like you have a personal account, and you want to switch to a business account. There's a lot of questions out there that typically revolve around that. And so if you do that switch, and you still want to use it for personal their secret board. Yeah.
Jenna Redfield of Twin Cities Collective 29:31
Well, what I've done that this is just for me, I had like probably 50,000 pins or something at one time. And I basically made private secret accounts, not just boards accounts, because I've like ran on the boards. I hope I hit the 500 board limit. I was like this is before sections, which was like Holly Lou Yeah, that was like my favorite thing that Pinterest came out with in the last year is basically you can have a board and then have sex. I was like this would have saved me so many boards. like years ago I was so I was like mad but happy. Yeah, basically what I did was I removed all of my non business pins that I just like pin personally into like other accounts, because I'm just like, I don't want them on my main account. So what is your thoughts on like, what should you have on your Pinterest account? If you're a business? Should you have personal pins like recipes and stuff? If you're not even in the food industry? Like what kind of do you want to show variety? Or like, What's your thoughts on that?
Laura Rike 30:19
So that's kind of a trivial topic. For some I think it Yeah, you're always going to get people saying yes. And always going to get people saying no, I'm one of the people that say no. So if you look at my account, it is business centric. And then what I do is you guys can't see it. But I have secret boards underneath that for my healthy recipes, my yoga stuff. Okay, then I don't have to log into multiple speakers to one on your mobile device. And so this way, then if I'm laying in bed, and I'm scrolling through Pinterest, and I'm like, Oh, that looks really good. I want to make that. I don't have to try to log out find the painting. Yeah, that's what
Jenna Redfield of Twin Cities Collective 30:57
I'm doing. But no. So we've talked a lot about Pinterest. I think we kind of understood it. Let's talk about some of the other things you offer. So you do a lot with affiliate marketing. And we've talked about this because you have affiliate for all of your courses and you use like teachable and everything and let's talk about that. How did you find out about affiliate marketing?
Laura Rike 31:14
So I am newer to affiliate. Okay. I've been doing it for about a year to two years now. I found out about it more heavily. When I went to the Christie right Dave Ramsey, where I met Pat Flynn. Yeah. sweet guy, by the way, told the most awesome and touching story. I don't think there was a single person in there. That wasn't, it was gorgeous. But he talked a lot about podcasts and affiliate marketing. Gotcha. And I follow him heavily and started kind of diving into things on my own. Actually, I take or him going through the past year, a course for an individual who we can determine if we lyst her in the in the podcaster. At she she is one of my mentors for Pinterest. And I just went through an affiliate course with her on how to properly do it on Pinterest. So there's been a lot of training. One of the things that I will say you need to look for is the first click or last click ratio. Oh, I don't know what that means. So it depends on if you're an affiliate, like for me, what happens is, if you click on that link first, are you going to be the one tracked? Or is it only the person that clicks on someone's affiliate link the last time? So if you clicked on my link, but you didn't purchase? And then you found somebody else's link and clicked on their link, and then purchase from there. Gotcha. Whose link is tracking that affiliate sale? Interesting.
Jenna Redfield of Twin Cities Collective 32:50
Yes. So that's kind of something that the software hasn't figured out, or
Laura Rike 32:55
it depends on the software, there are some people that do it one way or the other. I just highly suggest if you're just getting started, you want to look into that. I prefer first click, because then it tracks them for the amount of the cookies that you're allowed. Yeah, for sure. Also teachable does this, which is why I promote affiliates. But I do a free course on Pinterest. And so then if you promote my free course, anybody that signs up with their email is now locked in with your affiliate code. Oh, so then it doesn't matter when they click or why where it doesn't matter, because now they're locked in. So anytime they click back, and they purchase, it's going to attribute back to your affiliate link
Jenna Redfield of Twin Cities Collective 33:43
to come up with a free course.
Laura Rike 33:45
Because it's really beneficial. I actually am an affiliate for the individual that I do the training for the affiliate masterclass for sure. And she does the same thing. And I had the Epiphany like, why am I not not promoting that with my ambassadors? Like, why am I not saying, because it's a win win for them. Yeah, and they get that locked in things. So even if I'm emailing them and marketing them to complete that sale, they still get the credit. So you want to look at those two things of how they're going to track it for you. I like first click, and I like being able to have some way to lock it in. The longer they track the cookies, the better. And be very careful with who you start out with. Don't go gung ho crazy on finding a ton of different places that you can do affiliate sales with. I'm not a fan of Amazon.
Jenna Redfield of Twin Cities Collective 34:44
Really? No, I was gonna ask about that. Because they have this new influencer program.
Laura Rike 34:49
They do. Have you had an experience with that? I have not okay. Um, so it's something that I have to look into. It may have changed. But there's a lot of rules when diving into it, because I am Pinterest having you should not be sharing Amazon affiliate links on Pinterest right now. Okay, there is no clear line that says you can or cannot.
Jenna Redfield of Twin Cities Collective 35:08
I think what I'm planning on doing is having a resource section on my website of the things that I use and having them be affiliate. Yeah, Emily discussed that.
Laura Rike 35:15
Yeah, that's an amazing idea. I think that's the way to do it. But if they're just starting out, I suggest reaching out to a company. Because what happens is, then you build more rapport with that company. And they typically have a higher return for you than Amazon does. Gotcha. So Amazon, like, if you come to a course for me, and you are a brand ambassador is what I call them. For me. It's 40% of the sale. Yeah, if you go to Amazon, it's, I don't even know, Tina. Yeah. So it depends on who you can contact and get in for your niche, and work it from there. And don't be afraid to ask people, because I've asked, and I've connected with people in the most weirdest ways. And sometimes, probably not the best start off for a conversation of us. And we were able to turn it around and now mutually benefit each other.
Jenna Redfield of Twin Cities Collective 36:13
So I have a question about affiliates for non products. Do you ever do any of that for like your services? Like how do you track that? If it's not with like, teachable or something? So I actually
Laura Rike 36:22
put it through teachable, are you do I do so yep. So I yeah, so I like to use,
okay, things, it doesn't have a course, okay. Um, my little tidbit for anybody that wants to build it out that way, is you can set it up, they'll walk you through how to set it up like a course. And that first lecture that you do, give them their next steps of what they need to be doing to work with you. So one of the first ways there was an individual that was on your podcast, and I did some branding work for her. And I had her go through through my teachable quote unquote, course. And purchase the branding package that way. And right when she was done, she was able to see what she needed to do, so that I can move forward to work with her. I didn't have to follow up with an email, everything was automated for me. So again, automation, repurposing. And then I get the notification of when she's done these first things like filled out her contract. I mean, they're already paid. So there's no invoicing that needs to be remembered or required. Because it was branding, I had them set up a board and do like their mood board on Pinterest, so that I could then get an idea of what they wanted. And everything was just right there and laid out. So it was really nice for them to feel like right away, they were being addressed as a client. And you can do that for any type of service. So my Pinterest templates, they're obviously not a course. But when you purchase them, you'll notice they're still on the course platform. So when they go in there, there's that first lecture, and they see, hey, click here to access all your templates. It's a Google Doc that pulls up, gives them naps. Next us dummies directions. Yep. And then I also have a lecture to that if they don't know Canada, because I only have the templates in Canada, I quick added a video because it is a course center area. So then, that's all you have to do. And you don't have to use their landing pages in teachable, they give you what they call an SSL back back end. So it's like the purchase page. And it's a one click purchase page. So it's one page. And the reason I do this actually another reason why everything is on that platform, services products courses, is because they do one click upgrades. So you can send them directly to that purchase order page, because they need they already want to work with your services, right? And you send them to that page they check out and then right then in there, you are passively asking them, Do you want this? Do you want this as well. And all they have to do is click yes or no. And if they click Yes, they don't have to enter any more payment information in it will charge it because they've already given their consent on that first checkout page, and it will tell them, we're going to charge you $27 for this bonus that you're going to get. So it's a nice way to kind of increase that bottom line that you're going to be bringing in with that.
Unknown Speaker 39:37
I'm like, my mind is like melted. Because I never
Jenna Redfield of Twin Cities Collective 39:40
thought of that because I was thinking about because I used to have SATA, which is a CRM for like clients. And it does a lot of that stuff, like for invoicing contracts and stuff. And it's helpful for certain things. But yeah, there's things like affiliates they don't really have in that are able to track and also like you can't really host courses and stuff. So Gosh, I got I have a lot to do. Okay, I feel like I need to hire you now cuz I'm like, this would make my life so much easier. Because what I've learned is I love passive income a lot. And a lot of this i'm sure for you is
Laura Rike 40:11
passive it is Yep, about half of the income that I bring now is something cow, whether it's my courses, thank you.
Unknown Speaker 40:21
a lot of exactly.
Laura Rike 40:22
It was a lot of blood, sweat and tears, I was very frustrated. I'm one of those that go on that roller coaster up and down. You know, my family absolutely hates it. But now it has given me that freedom. And so now when you hit that point where you're like, Okay, I know what I'm going to do. I only pay for that one platform, I don't have to pay for multiple other platforms to host the say, Yeah, that's true. Not only am I increasing that passive, I'm increasing the click through up sells on things. But I'm also removing some of the stuff that I have to be charge for on a monthly basis.
Jenna Redfield of Twin Cities Collective 41:02
Do you host your blog on there? Or how does that work,
Laura Rike 41:05
or you can host a blog on there, I currently keep my blog separate. Okay, so then what I do in my navigation bar is I will say like, I have these resources, or I have these courses. Also, when I'm providing like my service side of things on my website, if they are interested, they can either email me because of the button that will email me or it says I'm ready now. And when they click that it automatically redirects them to that purchase page teachable, which is why I do it, because then they don't have to go to another landing page. But you can also use the landing page, if you want to take time to build it out for your affiliates so that it tracks it. Okay, I feel
Jenna Redfield of Twin Cities Collective 41:45
like okay, I need to hire you. So like, overall, but this is awesome. So you do affiliates. And then so why did you choose to do online courses? Like what did you get? What got you into online courses? I got pregnant. Ah. Did you film yourself while you're pregnant? Or? I did?
Laura Rike 42:02
Yeah, actually, I did a lot. Uh, yeah, a lot of the people that are in my courses now watched me from being wonderful and bloated, and very, very pregnant to having a swing in the background. To now having a little almost two year old now running around, and, yes, loving it. So my office is actually a two fold. I have a desk and like a dresser on one wall of this office space. And the rest of it is the playroom.
Jenna Redfield of Twin Cities Collective 42:34
Okay, very cool. So how did you, first of all come up with the ideas for your courses? And then how do you like, how do you set up the pricing? Because that you said you do a little differently? You have kinda like a monthly pricing?
Laura Rike 42:46
Hmm, yep. So the way I came up with my course ideas is because I was getting so many questions all the time. But nobody was able to pay for a business coach in terms of that specific topic. So I have the repurposing course. And everybody wanted to know how to repurpose their content, because I mean, it's gold, it saves so much time, they can't afford a virtual assistant. They can't afford to do a business coach to help them walk through it. So it was an epiphany, like, how do I do this? I started out with an individual that did a group course. So there was five or six of us that did different trainings. And she kind of helped me she's actually my business coach. And she helped me walk through different steps on how to set up an online course. And so I did it in a group setting first, yep. And then again realized, why am I not doing this on my own? And so kind of broke out from there. I did a lot of surveys in different groups to figure out what, you know, content they're looking for. I just did one in my group, the Rockstar business owners about Okay, you know, you all know I do Pinterest and repurposing. What else? Am I missing the mark on affiliate marketing came up? So that's something that I'm looking into providing them totally take that course. Yeah. Because that's, that's what they need. And so it's a lot of surveying, asking questions and listening, just listening to a lot of the questions that you have come in, whether it's on your blog, your Facebook group, your profile page, wherever it comes in, write those down, I actually have two books that have different questions that have come up just so I can remember them when I go to conferences, wherever I go. Yeah, so that I can re address those whether it's a Facebook Live or a full course. Yeah,
Jenna Redfield of Twin Cities Collective 44:43
that's awesome. Well, thank you so much for coming in today to talk let's tell everyone where we can find you on the internet. So what are your like hash your handles as well as some of the courses Could you just like name off some of the courses that you have?
Laura Rike 44:58
Yeah, so I have a repurposing your content course. I have a Pinterest course. I have an outsourcing near business course for those looking to start hiring a virtual assistant. And then not really courses but I have different Pinterest templates, branding, social media coaching all things social media marketing ninja.
Jenna Redfield of Twin Cities Collective 45:21
And what's your handles?
Laura Rike 45:22
And so you can find me at Laura right calm.
And then you can go to courses dollar right calm for any of my courses that are on there products and services. And then everything is Laura. Right for my handle. So the only one that had to be different was Twitter. They are bad. All right guy gets annoyed. Yeah. So it's Laura underscore, right, gotcha.
Jenna Redfield of Twin Cities Collective 45:43
And we'll have some affiliate links for us. And description. So if you want to buy any of the courses, click that link instead of going straight to the website, because that will help
Laura Rike 45:53
support us. Absolutely. For sure.
Jenna Redfield of Twin Cities Collective 45:56
Yeah. Awesome. Well, thank you guys so much. I got so much out of this interview. I hope you did too. Thank you so much, Laura, for being here and we'll talk to you soon. Thank you.
Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Creative click subscribe if you haven't already, and make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode, as well as Melanie Lee for designing the podcast art and thanks to Nikolai had less for the use of the song in the intro. intro. Thanks so much again, and I'll see you next time.
Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.
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