Taking Control of Your Health, Writing & Publishing A Best Selling Cookbook, & Helping Women Overcome Autoimmune Issues

Taking Control of Your Health, Writing & Publishing A Best Selling Cookbook, & Helping Women Overcome Autoimmune Issues

Taking Control of Your Health, Writing & Publishing A Best Selling Cookbook, & Helping Women Overcome Autoimmune Issues

This week’s episode of the podcast is sponsored by Jill Grunewald of healthful elements

Do you know someone who struggles with hormonal imbalances or autoimmune conditions, especially Hashimoto’s hypothyroidism and alopecia, which is autoimmune hair loss? Would you like to understand more about your thyroid and how it affects every function in your body? I’m so excited to introduce you to this month’s sponsor, Functional Medicine Certified Health coach, Jill Grunewald. She  is a prolific writer who has been featured in Huffington Post and Experience Life magazine and even quoted in Oprah’s O Magazine (what!) she loves to help her clients learn more about their thyroid health, as millions of women are undiagnosed with hormonal issues that are often traced back to their thyroid. 


Jill isn’t just a coach; she’s also a hard-core & scientist when it comes to health and nutrition. She has co-authored the #1 best selling Essential Thyroid Cookbook,
www.thyroidcookbook.com where you can see for yourself that she’s a total nerd about nutritional science, as evidenced in the first third of the book. She’s also suffered from alopecia, on and off, for 35 years and eventually became 1/3 bald in her early 40s. She now has her full head of hair back and has developed a program for those suffering with autoimmune hair loss, Reversing Alopecia which is also the name of her newt book, which will be published in the fall of 2020. Her clients and course participants say that she’s one of the best sources of hope and healing for the alopecia community through helping them to learn to  regrow their hair.  

If you want to find her cookbook & more, head to healthfulelements.com and connect with Jill!

Hey everyone, welcome to Twin Cities collective podcast. I'm your host Jenna Redfield, and today I have a special guest Miss Jill Grunewald. She is a health coach and overall, she works a lot with thyroids and I just want you to introduce yourself, so I don't get your bio wrong. So welcome, Jill.

Jill Grunewald 1:21

Thank you. Thank you for having me.

Jenna Redfield 1:23

Yeah. So can you tell us a little bit more about what you do? I think it's really interesting. And I think that you can explain it a lot better than me,

Jill Grunewald 1:32

here. So I'm Jill Grunewald. I'm a holistic nutrition and hormone coach. I got my first nutrition certification in 2006. And then in last year, a little over a year ago, I received a certificate from the functional medicine certified. Well, I now a functional medicine certified health coach. I graduated from the functional medicine Coaching Academy, which is in partnership with the Institute for funding medicine. I'm the founder of healthful elements, my private practice, and I primarily focused on like you said, thyroid health talking motos, which is autoimmune hypothyroidism and also alopecia, which is hair loss. Most of my clients have autoimmune hair loss. And I'm the best selling author of the essential thyroid cookbook. And I've worked with, you know, clients and course participants around hypothyroidism, Hashimoto health and vitality for a number of years. And I helped several people reverse their alopecia even some people who were completely bald. One of my clients stories got published in a national magazine. I launched a group course last summer for alopecia sufferers, and I'm getting ready to launch it again in April. My own Hashimoto has been successfully managed since late 2008. I did not use the drugs although I am not categorically against them. And I myself have had alopecia often on kind of a mild form of it for it was about 30 years. It started when I was about 13. And then things got really bad and I became a third bald, kind of starting like late 2015 thought, I've got my hair back, I have my full head of hair. And occasionally, I work with people around graves disease, which is autoimmune hyperthyroidism or autoimmune, overactive thyroid, and I work with quite a few women around perimenopause and menopause. And my next book reversing alopecia will be published in the fall of 2020.

Jenna Redfield 3:43

Wow, that's a lot of information, which is great, because I think there's so many ways we can go with this interview. I think just learning more. So can you explain a little bit first, what is the thyroid? Like? I've heard about this? And I feel like it's been really focused on a lot lately. Is it just women mostly affected by it? Do men have it? Well, what is?

Jill Grunewald 4:02

Yeah, that's a great question about the gender differentiation because, first of all, the thyroid is a small butterfly shaped gland that sits in the neck. And it's the master of metabolism. It's responsible for growth, reproduction energy. Every cell in the body has receptors for thyroid hormone. Hashimoto, which is autoimmune hypothyroidism has historically been thought to be kind of a women's disease. It's the most prevalent form of autoimmunity, but many men, it's on the rise in the male community. It's not just a women's disease. Okay.

Jenna Redfield 4:43

So is that something that people develop later in life? Or is it something you're born with or how does that work with autoimmune diseases?

Jill Grunewald 4:52

Yeah, that's a great question. So if we think about autoimmunity, generally, of which there are over 150 different types of autoimmunity from you know, psoriasis, scleroderma, lupus, MS, there's many different types. There are children who have been diagnosed with autoimmunity. I work with several children with alopecia. When it comes to Hashimoto, specifically, you know, most people do get diagnosed, you know, I'd say late 20s, all the way up to I mean, anywhere in their 60s or 70s, because a lot of times people have it, and they're undiagnosed. And the medical community says that Hashimoto is is one of the most unrecognized and undiagnosed conditions you can live with it for decades and not knowing

Jenna Redfield 5:47

what are some of the symptoms of that?

Jill Grunewald 5:50

Yeah, so some of the common symptoms are weight gain and weight loss resistance, hair loss, achy joints, constipation, fatigue, fatigue is a big one.

digestive issues

lack of motivation dry, not only hair loss, but also dry hair and called by right here, in brittle fingernails depression. A lot of doctors say, you know, anytime a woman is complaining of depression, check her thyroid first. chakra thyroid function before you consider an anti depressant, depressant. Not that those are bad, it's just if you can get to the root cause of an imbalance. Personally, I feel that's better than just medicating it and letting the root cause kind of smolder on underneath the surface. difficulty concentrating brain fog infertility, there's a strong association between low thyroid function and infertility. So those are kind of some of the

more common

lesser known symptoms are hoarseness upon waking, which that was one of my big symptoms way back before I was diagnosed, I was always horse in the morning, and I never knew why. fluid retention, premature aging, light sensitivity, high cholesterol. So the symptoms kind of run the gamut, partly due to the fact that, like I said before, every cell in the body has receptors for thyroid hormones. So that's why the movement can be so far reaching.

Jenna Redfield 7:27

Yeah. Because the thought yeah, it reaches every part of the body. It's such an important part of your body that I think a lot of people have, don't realize, you know, sex them so much. What How did you figure out what you had?

Jill Grunewald 7:40

Yeah. So when I was 13, I got my first big bald spot on top of my head and I had a pixie cut. I had a very short like sassy haircut, and it was really devastated, you know, 13 years old, that's a very vulnerable time anyway. And then it grew back, and then I got a few more they grew back. So for like, 30 years, I would get them, they grow back, I get them, they grow back. So the doctor said, you know, this is an autoimmune condition. And I now know, because of my research as a health coach, that alopecia is largely preceded genetically by celiac disease, rheumatoid arthritis and type one diabetes. Well, my mother, at the age of 71, so many years later, was diagnosed with celiac. And according to her doctor, they said, well, because of your genetic profile, you've had celiac your whole life. So that is part of my answer as to why that happened. And then the Hashimoto diagnosis was kind of a fluke, because I wasn't super symptomatic. I'd actually gone to the doctor to talk about my low back pain. And he ran a thyroid panel and God bless him, he ran the antibodies. So a lot of doctors don't test the antibodies that would show Hashimoto. They'll test the hormones, but oftentimes, they don't test the antibodies. That's how I got the Hashimoto diagnosis.

Jenna Redfield 9:02

Interesting. So my brother has celiac and type one diabetes as well. So I kind of know a little bit about that sort of diagnosis and kind of how they all tie together, because they actually tested him for celiac, because he was diabetic. And there, they find that there's a correlation between the two. So that's really interesting.

Jill Grunewald 9:22

Yes, there's a big correlation. Yeah.

Jenna Redfield 9:24

So so something that I think is really interesting is that you then you have had these different things that but you've been able to, like, almost solve them and keep them under control? How did you figure out how to how to do all of that?

Jill Grunewald 9:40

Yeah, so when I got my Hashimoto diagnosis, without any discussions, the doctor just pulled out his prescription pad and a pen and started writing the thyroid hormone replacement prescription, and I said, you know, hold on.

If this is an autoimmune condition,

then wouldn't we want to address that first. And I didn't really know what that meant at the time. You know, I didn't know what I was getting myself into. But I just my instinct said, why wouldn't we get at the root cause of this? Let me see what I can do on my own is what I sent him, let me see what I can do, researching, balancing the immune system. I'm not categorically against the thyroid drugs. But you know, let me dig into this. And because I had been a health coach for, I guess, about two, two and a half years at that time, I kind of knew where to look. You know, I knew about doctors who were talking about immune balancing and talking about what to do for autoimmunity, dietary changes to make, so I did all that stuff. I just dug in and I did the research and I started making changes to my diet, it was already pretty healthy. But I was still eating gluten at the time, there's a strong association between gluten and automotive, took gluten out, you know, did an elimination diet, I started making some other changes. And within about my diagnosis was January of 2008. And by that fall, I think it was early November, I got in from some lab testing. And it was I was feeling good, too. I was feeling good. I, you know, the minor symptoms that I had had gone away, and my antibodies were gone. Wow, that's amazing. And I decided, well, maybe I should be helping other people do the same thing.

Jenna Redfield 11:30

So then at that point, was that when you started writing your books, or what I guess what, how did your business then move towards that thyroid? I guess a niche of of helping people with that kind of thing in your health practice.

Jill Grunewald 11:45

So it was kind of a light switch. You know, I was, I was so thrilled about my own, you know, progress that I thought well, if Hashimoto is is one of the most, or it is, is the most common form of autoimmunity, there's probably a lot of people out there that need this information. So it's kind of a light switch. I just started rewriting copy on my website, I started creating handouts around Hashimoto and thyroid health, I just kind of started slowly, you know, building out a different type of practice. And then fast forward to 2012. I had run an online course for Hashimoto is management like a group course online? And, you know, several people from all over the world participated. And one of my good friends who is a, she's a culinary nutritionist, and registered dietitian, she took part in that course. And at the end of the month, long course, she emailed to say, when you're ready to translate your nutritional recommendations to the plate, let me know. And I knew what she meant. She didn't come out and say it. But what she was saying was, let's write a cookbook. And I me said, Yes, like there isn't a cookbook out there for people with Hashimoto. So that journey started in 2012. But the book didn't publish until 2017. It was just a crazy, intense, I mean, writing a cookbook, if you want to do it, right. If you want to do a cookbook, right, it will, it will consume you.

Jenna Redfield 13:21

What took so long, was it the creating the recipes? Was it the publishing what took so long with the book?

Jill Grunewald 13:28

Yeah, all of the above. First, I would say

one of the reasons it took so long is because of just a lot of stuff going on in our personal life, you know, I'm not both my parents passed away, my brother passed away during that time, and I was doing a lot of traveling, to go help my sisters take care of appearance and visit my brother. And I was just going back and forth, back and forth between Minnesota and Missouri for like two and a half years. So there was a lot of travel, and then my co author has Lyme disease. And she has a lot of she'd have a string of good weeks, and she'd have a string of bad weeks. And there was just we were kind of both on this personal roller coaster, in addition to chipping away, chipping away chipping away at the book. But to back up, the very first thing we did, when we decided that we were going to create this thing is we interviewed a bunch of authors, authors who had self published as well as authors who had gone with traditional publishers. We really left no stone unturned. We read tons of blogs, we interviewed people, we we just really did our due diligence in figuring out do we want to go with a traditional publisher? Or do we want to self publish, that took a good six months plus, we put all the legal pieces in place to create a publishing company, we started our own publishing company. Well, after we had determined that, yes, we want to self publish. We wanted our own imprint, we wanted our own publishing company. And so we put all the legal pieces and logistical pieces in place to establish that separate business. And then we just started chipping away at the writing, you know, chipping away chipping away, in addition to life and having our regular work. And another big piece of it was getting support, which on the one hand, was kind of effortless, because we're both, you know, relatively connected in the coaching and functional medicine arena. But we were kind of spinning all these different plates. At the same time, we were learning more and more about publishing and owning a publishing company and what that means we were creating content we were garnering and you know, stirring up support for the book. And then we got to the point in at about the three and a half year mark, where we were like, okay, we're ready to make an announcement about our pub date. We've been waiting, waiting, waiting to announce, you know, to our readers and our audience, like okay, we have a pub date. 48 hours later, Harper Collins called us and said, We want to publish this book. And we were like, Stop the presses. Okay, what is this mean? How did they find out about us? You know, one of the big six publishers wants to publish this book, but we're already so far down the path, we'd already done all the food photography, we'd already done all the food styling, we already had a designer who designed the cover of the book, like we were so far down the path. Ultimately, we chose not to go with Harper Collins. But it took another chunk of time to navigate that possibility. There were lawyers involved. And you know, it was everything had to come to a screeching halt. And of course, it pushed our pub date out. And long story short, we ended up changing the course of publication of the book. There was a lot of ups and downs are a lot of curveballs. It was a steep learning curve. And it was intense. But it was also fun.

Jenna Redfield 17:12

Yeah, that sounds like really I'm, like, fascinated by that. Because I think there's a lot of people listening that maybe eventually want to maybe write their own book. And I think just learning all that. Have you ever thought about writing a book about that process? Because I feel like that would be interesting, like how to, you know, self publish, or kind of other things to look at that I think would be fascinating.

Jill Grunewald 17:32

Well, it's funny you asked.

Several other people have asked me to write a book about our journey, and kind of the pros and cons of self publishing versus going with a traditional publisher, etc, etc. I don't have the experience of going with a traditional publisher, but I kind of know what goes on behind the scenes a little bit with

will Harper Collins in particular.

And what I did do, I think it was like a year and a half ago, because I'd had so many requests for Hey, can I take you to coffee? Hey, can I can we do a zoom call about your journey? Lisa, my co author and I both had a lot of people reaching out saying I want to know more, because I want to write a book. I ended up doing a zoom class about our journey. I just said, Okay, everybody, I can't stop popi or virtual coffee with all of you guys. But if you want to join me on this free zoom call, so I did it for free. And I still have the recording, if people want access to it, I can send it to them. But it was about a 90 Minute. Here's our journey kind of from like, start to finish. And then there was q amp A at the end. So like I said, I still have that recording, if anybody wants it out, you know,

Jenna Redfield 18:45

yeah, we can put it in the show notes or something. Because I think that there are people that I feel like it is easier these days to self publish, you don't have to have a deal with a, you know, publisher. So what was the kind of the thing that made you not want to go with the publisher? And just kind of go, was it because you were so far into it that you just kind of like let's just do it on our own? Or what was that decision?

Jill Grunewald 19:08

Mostly because we were so far into it. And it just logistically, it didn't make sense. I have friends and colleagues who have published with the big six publishers, many of whom say,

it's not worth it. It's not worth doing.

I have a friend who has a best selling cookbook, who her next book is going to be self published, she did not have a great experience with her publisher. One of my prior clients husband was a seven time New York Times bestselling author. When we were navigating this possible relationship with Harper Collins, he was like call me just calling. You know, I'll help you navigate this. And we ended up talking for an hour. And he just said don't do this, because the advance that you would receive from Harper, and we knew this already. But it just solidified what we were already thinking, the advanced that you would receive would only reimburse you for I mean, yes, there'd be some leftover. But a lot of that money would have to go back into reimbursing you guys for the thousands of dollars that you've already spent on photography, design, food styling. So it plus, we would have signed away our intellectual rights. That's probably that was the biggest one for me is that we would have signed away our intellectual rights to the book, when we already had our heart and soul in the book, I mean, we were designed directing, yes, we had a fantastic designer, but he was very open to hearing our thoughts and input. Lisa and I both have a you know, design background. So we had a lot of strong opinions about the layout and the look at the book. So we were already so emotionally and artistically invested in it publisher, not just Harper, but any publisher would have said, Well, we don't like that cover, we're going to change the font, we're going to change the photo on the cover of the book, we're going to change the layout, they basically would have rearranged the book, use some of their own photography, etc, etc. and et cetera, you know, we were just too invested. And we just thought, we're already too invested financially, we're already too invested artistically and emotionally, it just doesn't make sense for us.

Jenna Redfield 21:32

I think that's kind of the difference between having a job and being self employed is kind of like you don't really get to make all the decisions at your job. There's there might be like, yeah, like the money that you get. But then it's like when you're self publishing, it's really you get the full creative freedom of what you want it to look like. I think that's kind of like the difference between the two. Right?

Jill Grunewald 21:52

Yeah. And that was so important to us.

Jenna Redfield 21:55

Gotcha. So and so how, when you publish that book, how did you market it? How did people we'll find out about it? How did you kind of get the word out that it was now available?

Jill Grunewald 22:05

Yeah, so we had started planting the seeds years ahead of time, and I have, you know, a newsletter, with, you know, I have a substantive audience through my newsletter. And we just started dropping those little seeds, like, Hey, we're writing this cookbook, and it started years in advance, and then we were already, you know, stirring up a lot of excitement about it. And we did hire a marketing manager, to help us guide us through the process, but we had already been doing a lot of reading and like, how to market a book, How to launch a book, how to get, you know, written endorsements for the back of the book, etc, etc. We did not approach it in a gorilla fashion, like, you know, no holds barred, you know, we're going to do whatever it takes to get the word out about this book, we've always taken kind of an organic approach to it. Like, we have a lot of friends and colleagues who are 100%, behind this book, I have, you know, many people on my newsletter, who are excited about it. And we just kind of started there, and we just decided we're not, because we're not making a trendy book, it's a book for the ages. It's not high p it's not trendy. It's not like, you know, diet of the month type of cookbook, yeah, um, we kind of, I mean, yes, we worked really, really hard on our marketing plan, we worked so so hard on it, but it wasn't like, thousands of dollars and Facebook ads, and, you know, going to conferences, just to like hand out postcards about our upcoming book, we didn't do any of that stuff. We relied on our existing community, we were both professional, you know, colleagues, as well as our readers. We did some social media. And that's really it. And it was a, it was an instant bestseller in five categories. We feel very, very fortunate. It was a very grassroots organic, low key Loki approach, because we knew that the that the book had legs, and then it would, you know, it wasn't a flash in the pan. And, you know, a year and a half later, we still have really strong sales. And we're really happy about that.

Jenna Redfield 24:35

Yeah, I'm sure word of mouth is a great way in, especially when it's people that have a specific diagnosis, and they're looking for that type of resource. Are you part of like you said, mentioned, you're part of like, Are you part of any like Facebook groups and stuff around that? And or do you run any of those? Or how does that work online?

Jill Grunewald 24:55

Um, I have just so my, my coaching practice, my, my private coaching practice is helpful omens. And so we ran all of the cookbook, social media promotions, through that through those channels, because our marketing manager said, you have a solid house, don't go build another house, don't go build another social media platform for the book, just take your healthy existing platform platforms, and, you know, promote the book, through through those channels. So, you know, we did take that advice, and it was a lot simpler, because then we're not, you know, running multiple social media platforms at once, which would have stressed us out with everything else going on.

Jenna Redfield 25:43

That makes so much sense to your point. Oh, no, it's no, it makes so much sense. Because I think that people that are wanting to start a new venture, a lot of times they want to start a new platform, like an entirely new, you know, whether it's a Facebook page, or an Instagram or even a website, I feel like incorporating it into your current audience makes so much more sense from a marketing perspective. Because you already have the audience and you don't have to grow, you know, twice as much.

Jill Grunewald 26:10

Audience you don't have to tell your existing audience Hey, if you want updates about the book, go over here, you know, in like, it's simpler for us, for our readers just to keep it in one place. We were very careful, extremely careful about like, not hitting people over the head with the book and and all of our social media content being book book, book book book, gotcha. We, you know, peppered it out with other blog posts, not related to thyroid and other you know, it's like, we offer people a variety. I didn't feel like, Oh, my God, these girls are only talking about this book. Yeah,

Jenna Redfield 26:44

I think, yeah, I think people fear that, you know, like, I don't want to annoy my audience. But I do think it is important to not stop talking about it, you know, you just kind of you know, don't launch and then just stop mentioning it, because people might have missed it, you know, the first time or they have to hear about a few times. So now you're launching a new book about alopecia. Was that an easier process the second time around?

Jill Grunewald 27:08

Well, I only have the outline for that book. And I have some content from my transcript from the online course that I ran last summer that I'm turning into, you know, those are very conversational. The transcripts. Yep. conversational, because they're tutorial for a group of people. But I'm taking all the highlights of the different topics that we talked about related to alopecia. And I'll be, I'll be turning that into into a book. So I, I kind of have a cover, like in my head, the cover design, I kind of have this image of what I want, and it got the outline written. And I do have some of the content that needs to be, you know, redone. So I'm taking that process much more slowly, because we really push ourselves really hard with the cup welcome. cookbooks, excuse me, a whole other animal, because of the photography and the moon, darling. And the rest of the editing itself is just really, really grueling. So I don't have to think about any of that. It's just going to be a book, you know, a black and white book with a nice color cover, you know, in hardback book. Yeah. So it's going to be a much easier process. And I don't plan on publishing it till fall of 2020. So I have time, I'm giving myself a lot of time,

Jenna Redfield 28:27

I think that it's good that you did the harder one first, because then now it seems so much easier to do just a regular

Jill Grunewald 28:33

Piece of cake. Yeah, frankly,

Jenna Redfield 28:36

I think that's such a good way to do anything that you're drunk, you know, just do something really hard. And then everything else seems easier. So what are kind of some of the things that you'll talk about in that book? Because I think it's interesting. I've never heard of anyone being able to almost reverse alopecia because I feel like I know, so many people that have it. And I just feel like there's not really many solutions for them.

Jill Grunewald 28:56

Yeah, so I had this aha moment. This was like,

I guess it was

around 2014. When I realized, gosh, you know, I'm losing a lot more hair. What's going on here? You know, I ended up becoming a third bald. And I was a third bulb for quite a while, you know, there was, there was, it was it was kind of the same, like, same thing I did with my Hashimoto was right, I had to go back and peel back the layers of the why and the start digging, and, you know, eventually my hair started coming back in and I kept it. That's a big question that a lot of people have asked me, they're like, Okay, you've grown your hair back. But have you kept it? Because a lot of people will grow spots back or maybe they'll grow a partial head of hair back if they're completely bald, but then it falls out again. So, yes, I have kept it. My client who had her story published in the national magazine, she kept her hair, it's now like down to her shoulders or I think from mid back, I had this aha moment where I, one night I just said to my husband, you know, autoimmunity is all one disease. So why wouldn't the same approach that I use Hashimoto, why wouldn't that work for people with alopecia with a few tweaks, right. And the client that I was working with at the time, was my only alopecia client and I actually didn't want to work with her. Her mom pretty much said, No, we're working with you because you've had it and I'm like, Look, but I'm still struggling. And look, you know, I'm not the person and you know, I, I had never planned on specializing in alopecia. And she said, yes, that you've had it. And you know how the immune system works. So lo and behold, this girl grows a full head of hair back after being completely bald, no eyelashes, no eyebrows for like, five years. She grows everything back. was still kind of struggling, but I was starting to see some improvement and I didn't feel like Who am I to do this? If I'm still struggling, you know, I mean, I wanted to do it. I felt like Gosh, darn it. The medical community has this all wrong. Like corticosteroids are not the answer. Rogaine? is not being or immunosuppressants are not the answer, don't even get me started on the immunosuppressive side effects are so they can be so serious. So I just had this moment of, if it's autoimmune in nature, and autoimmunity is all one disease, we just have these hundred plus different manifestations of autoimmunity, why wouldn't the same protocol work? It has worked for my client, not everybody. But I'm not in people's kitchens, I'm not in their homes, I don't really know what's going on. I can coach to the best of my ability, I can teach to the best of my ability. But people have to embrace the change. And, you know, I'm not saying this in any type of judgmental way at all. I mean, I got an email last week from one of my course participants who said, I loved your course last summer. However, I work two jobs, I've got three little kids, and I just haven't really been able to wrap my arms around the entirety of the program, but I do plan on doing it. So not everyone's going to embrace it with both arms to their best to the best of their ability, but for the people who have their growing hair. Yeah, very fascinating. That's

Jenna Redfield 32:36

really interesting. And I think that there's probably someone listening that know someone that either has alopecia or know someone that has a thyroid issue, because I think so many people do like it's it's it's just, it's become so prevalent that people are being diagnosed every day with autoimmune disorders, has it grown? In terms of like, people knowing about these conditions in the last maybe 10 years?

Jill Grunewald 33:01

Yeah, definitely. Definitely.

Jenna Redfield 33:04

I think that social media for sure has been I've been really, I've been looking at, I don't know, if you know much about breast implant illness. It's been something I just keep seeing on Instagram. And it's basically something where people are finding out that these foreign things that they put in their bodies have been causing these almost like auto immune diseases. And no one would have known without social media, you know, everyone find out everyone else has having the same exact, like issues. And I think that that social media has made there's such a voice for people that have maybe thought that they've been so alone in these different illnesses. So has you have you seen that with with social media being such a big part of the awareness about some of these

Jill Grunewald 33:50

things? Oh, my gosh, yes. And here's the thing about our piece of community, especially for women, there's so much shame and embarrassment associated with it, that many women, they just were there with all the time, they invest a lot of money in a really good wig that, you know, it's natural hair, it looks natural. I had people in my course, who said, you know, the only people who know I have alopecia is my, my partner, my parents, you know, none of my friends know. There's so much shame and embarrassment associated with it. And several of my clients, and of course, participants have said, I would never dream of going out bald, you know, I would, I would never dream of that. But because of social media, and because of the safe space, we have our own private, it's actually a secret Facebook group, you can't find it. Several, many participants have taken off their wigs allow themselves to be photographed balls gone out in public. You know, one of them said, I took my wig off before and went on the trip on a trip and I walked through the airport was my bald head. And people didn't really even give me a second glance, you know, like, it's okay to do this, and how you feel so empowered. I feel so free. I feel so you know,

free? Yeah,

Jenna Redfield 35:18

I think that that is kind of a movement that's happening lately on social. I think that this has been such an amazing conversation. And so how do people get in touch with you? If they're maybe feeling like maybe there's something wrong with their thyroid? Or if they want to kind of reach out to you as a coach? How do we get in touch with you?

Jill Grunewald 35:38

So the name of my business isn't? Really, it's a little bit difficult to understand when I say it, it's helpful elements. But a lot of people think that I say help fool with a B, it's HEALTHF, as in Frank, UL, and then the words elements with an s.com. Alternatively, you can go to reversing alopecia. com, which takes you to a page on my health on that site. That's all about alopecia.

Jenna Redfield 36:12

And then the cookbook they can get on your website, the health elements website,

Jill Grunewald 36:17

you can get it there. Or you can click through from that site to the cookbook site, which is bi rite cookbook. com. Gotcha.

Jenna Redfield 36:26

All right. Well, thank you so much for being here, Joel. I hope that people really enjoyed this conversation because I thought it was really interesting, I didn't really know a lot about this stuff. Plus, it's really interesting to there's a lot of people in our group that love cooking, and I feel like there's going to be people that want to start you know, write a cookbook, so I feel like that would be such a great resource for them that zoom call as well. So thank you so much for being here. And and as do we find you on Instagram and social at healthful elements or what's your handles there?

Jill Grunewald 36:53

Yeah, I'm, I'm a little bit of a laissez faire social media user. I tend to hang out in my alopecia group most but yes, I'm on Instagram at home. It's an also Facebook at home. And so yeah, you can find me there.

Jenna Redfield 37:06

Awesome. Well, thank you so much for joining us. Yes. And I hope you guys enjoyed this episode, and we'll talk to you all next week. Bye. Thank you. Bye Bye.