My Top 25 Apps & Software I use everyday at Twin Cities Collective

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Today I’m sharing all the apps & software I use everyday at TCC!

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives. She is a well known speaker, educator & social media strategist. You can work with her one on one with coaching and content creation (photo/video) services

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Hey, everyone, welcome back to the Twin Cities collective podcast. I'm your host, Jenna Redfield. And today, after months and months of guests, I'm finally back with a solo episode. I'm so excited. I've been actually wanting to do one for a while. And I'm really excited because I feel like I have so many updates for you guys that I haven't really said I've maybe set on Instagram. But I would just love to share also on the podcast, maybe if you're more of a podcast listener, we did our first ever live podcast, which was last month and it was so much fun. I loved having you guys there, it was really cool to have that in person. Hopefully we'll do one again, maybe in a couple months, or maybe next year. It was super fun. And I really really enjoyed it. Hope you guys did. Also, we did a bunch of events this spring. And so I needed a break really badly. So we actually are taking a break from events until the fall. So September will hopefully have another event. But I had to take a break for myself. One thing I will be doing starting in the fall is having an event planner work with me because I've realized I need help with planning events and putting them on. So I will be looking for someone. So if you are interested in helping me, please send me an email. It's gonna be super fun. And I'm hoping to do more workshops and events, we're going to be doing a big event for December when it is our best of awards, which is exactly so six months from now. So we're going to be planning a really fun event. Last year's best of awards was probably the biggest thing we did all year last year, it was kind of a spur of the moment thing. And I want this year to be a little bit more planned out. If you listen to a few of the episode, they're seeing me on social media, I've been really thinking about what I offer utterances collective and I'm going to be relaunching some of the services including some of my coaching, you might have if you've been listening to the podcast for a while, you might have heard our ad for the four week coaching program, I'm also gonna be launching like full day intensive, just one on one. And then also potentially, I might be offering video again, I used to do brand videos, and I just did one recently and it made me want to do it again. So I might start offering videos again. So that's something to look out for. Also, we want to do more education, whether that's online, in person, workshops, or really what I love doing most and that's something that we're definitely going to try to get more to you guys. But today's episode I'm really excited about I actually listened to an episode last week Stacey Tuschl’s podcast, and it was all about the different tools and software she uses to run her business. And I loved it so much that I actually put a poll out on her Instagram, and asked you guys if you wanted to, like hear what I use, like it, like see all the tools that I use, and every single person that voted said yes. So I was like, okay, that's my podcast topic for the week. So today, I'm going to be sharing with you guys all of the different tools, apps and software that I use to run Twin Cities collective.

So we'll just get started. So I kind of sorted it by category.

The different categories are social media, video, podcast, website, email, and client management. So I guess we'll start from the top of social media.

Social Media

So there are two main different software's I use to schedule, social media, and one is called recurpost and the other is called if this than that (IFTTT). I use both of these every single day. And what's cool about them is that they're automated. So I never have to actually post them myself. There are schedulers, they are doing things to help me just post things in multiple places. So recurpost, basically, what it does is you can add different pictures or links or articles, and you can send it to your Facebook or whatever platform you want. And you can kind of cycle through them, which is super helpful, because you don't have to actually schedule them individually. It just kind of does it for you. And then with if this than that I send my Instagram to all the other platforms, including Twitter, Pinterest, and Facebook. So that way, if maybe someone's only following me on Facebook, or only following me on Twitter, they'll see the same content that they see on Instagram, I just find that this is super helpful, because I'm not as active on Twitter, and Pinterest.

And so just having more content go there is really, really helpful. When it comes to Instagram, I have a few different apps that I use to create awesome stories, my favorite app for sure is unfold. It is a great template app and they just launched a subscription program, I think it's like $20 a year, I might actually subscribe to it because I use it so much. But basically, it's awesome templates you can use to create awesome stories. I absolutely love the ones that have Polaroids in them, I use those ones a lot. And then to actually edit all my photos, I use the app VSCO. And there's a lot of different ways you can edit a lightroom is a really popular one with photographers. But I prefer this go because it's super easy on the go. And it comes with its own presets, which is basically the filters you can add. I don't really like to use Instagrams filters, they're not the best. So I usually try to do it in another app.

Some other apps I use for Instagram, there's two different ones I use for actually planning out my feed. One of them is called preview, I like that one because it's free. And then the other one is later Later is also free if you have one account. So both of those are really great if you're planning out your feed for, you know, the next few weeks, I prefer to actually plan out my feed, but sometimes I just get really busy. And then the other two that I use is Google Drive and Google Photos. I use those to actually store all of my photos. I don't like to ever delete any photos. So I kind of keep a lot in storage. So basically, those are the apps I use on a daily basis for social media management for Instagram.

Video

I'm going to move to video. So a lot of people ask like, what camera do you use? How do you edit your videos, so I'll kind of go through that. I actually, if you didn't know I went to school for video production in college. And so I have a lot of background in video. So for me video is very easy, and it's something I can quickly do. Most people it's a lot harder because they don't have the experience and background in it. But I recommend getting a DSR. If you are doing video because it's the best bang for your buck. They're usually about $1,000 on average. So you know, but that's how much it costs to hire a videographer. So basically, if you want to do it yourself, it is something you want to invest in. I use the Canon 80D, which is kind of a mid range, the SLR. But I think it's really great because it's great for video, it has autofocus, and most of the people on YouTube use this camera, there's some other ones that are really great as well. But this is just the one I've been using for a couple of years. So when I'm editing, I actually use the software Final Cut Pro X, which has been around for, I think five or six years. Basically, when you edit on a computer, most people would pick a Mac because there's a lot more options for video. If you're on a PC, I highly recommend using Adobe Premiere, which is basically like the Photoshop of video editors. I don't actually like editing videos on my phone, I just can't do it. But Final Cut Pro is actually my the main one I use because it's a one time fee vs spending $50 a month for premier. So that's something that I decided to invest in a couple years ago. And I really enjoy Final Cut. In addition to that for video, I also use something with YouTube called to buddy. And it's actually a great way if you're using YouTube or trying to create a YouTube channel, it's a great way to figure out what search results how to get your video to rank higher. That's just something that I've used over the years. In addition to YouTube, I also host my videos on Wistia, which is a more of a business e type website, they do have their limits on the number of videos you can have, I think it's five, three or five videos. So that's something I've used to host my courses, you can actually have the videos have a password. So that's really helpful if you have like a password protected video. So that's kind of what I use for video. If you're not interested in video, you probably skip this section. But I just thought I would kind of run through what I use for video for the podcast.

Podcast

So if you didn't know I record in studio at Studio Americana they handle the production and editing. So I used to do my own. And with that I used like audacity or a few different options for that. If you guys want you can ask me more specifics about that. But when I actually host my my podcast, I use a combination of two different websites, Libsyn and Squarespace. Squarespace is where I host my website, I've realized that they don't have the best analytics when it comes to podcasting. So I ended up adding Libsyn into my podcasting software, so that basically I can track the number of downloads I'm getting, and that's super helpful to know. So it's Libsyn, I would say it's one of the most popular podcast software's so I recommend it. It's great if you have either Squarespace or WordPress, or whatever your website is. If you want to learn more about this, I teach you how to do it in my online course Do It Yourself podcast. So that's something to learn. Two other apps that I have recently discovered in the last year that are been super, super helpful for the podcast. One is otter.ai, which allows me to add transcripts. And the other is headliner. headliner is great because you can create audio grams, which is something that a lot of people do to create videos for their podcast. So those are like the things I mostly use for podcasting. The one I didn't mention that I use basically, in every single one of these is canva. If you've never tried canva, I highly recommend it. I use that to create my video thumbnails, my podcast art, social media posts, Pinterest posts, everything I do. I use canva, it's basically Adobe Illustrator. But for people that aren't graphic designers, I literally listened to the how I built this podcast and and they had the cat, owner and founder. And it was super interesting to hear her story. She's from Australia. But basically, they want to make graphic design accessible to everyone. And it's super, super helpful for small business owners that maybe don't have a graphic design background. They have a lot of templates. So if you have anything you want to make, I've made a resume on there. I've made brochures, I've made literally everything on there. It's super, super helpful. So that kind of is probably the main thing. And and I do pay for that one. Also, I pay pro for canva

Website

. Okay, when it comes to my website, I've done episodes about website software before, but I've chosen Squarespace as my software. And I've been using that for about three years. And I you can probably listen to old episodes to kind of hear why I switch to Squarespace. But basically, it's super easy for someone who's not again, a web designer to have a website. They also have a lot of plugins that they use to like internally that you can use like you can add your scheduling software, you can embed things and it's super, super high. I highly recommend Squarespace there are some really cool ones coming out though, like I recently heard about Kajabi, which I'm interested in looking at, but I put so much work into my Squarespace site that I think I'm going to keep that for a while when it comes to actually figuring out Okay, so how do people actually, you know, how much time do they spend on my website? Where do they go? I've installed Google Analytics, which is super helpful, it's free. It's a free software. I use that to track you know, where people click on how many people are coming from Google, how many people are coming from Instagram, LinkedIn, etc. If you don't have Google Analytics setup, I highly recommend it. There's tutorials online, it's pretty easy. If you have access to your website, just you can just put some code in the header. And that's all you have to do. It's super, super helpful for you to understand Google Analytics. In addition to Google Analytics, the other thing I highly recommend installing in your website is the facebook pixel. You might have heard of it before, I may not know what it is basically, it's a piece of code that you put into your website. And it allows you to really target people with Facebook ads that have been to your website. So if you've ever been to like Amazon, and you're looking at like a shoe, and then you go back to Facebook, and all of a sudden you see an ad for that shoe, they were using the facebook pixel to retargeting you with an ad. On Facebook, it's so insanely kind of creepy, but great for remarketing. That's where you hear the term clear cache and cookies. If you clear your cache and cookies, the pixel will go away. Unless you clear your cache and cookies, it will stay with you. So you want to install the pixel for marketing purposes. Basically, what it does is it just allows you to actually market and target people who have been to your website with ads, which will be better than people who have never been to your website.

Email Marketing

And then moving on to email marketing. So I use Gmail as my main email source, I highly recommend Gmail. Most people these days use Gmail as their email. One tip I have and this is something I feel like I don't want to shame anyone for. But I honestly think if you have an older email, like outlook, or Hotmail, or something that looks like it was from the 90s, I recommend getting a Gmail and maybe even forwarding it to that one. But it just looks more professional from a business standpoint to have either a Gmail or a custom domain. So my email is Jenna@twincitiescollective.com, and I pay $5 a month to have like that custom email, but it's actually through Gmail, which is super, super nice. So plus, it helps with email marketing. If you haven't at gmail com account, it actually kind of hurts you because Google and all those things kind of see it as spam. Because you're not like an actual business. That's what I've heard. So not confirming that, but that's what I've heard. From my actual email marketing, I recently switched to Active Campaign for MailChimp, I was on MailChimp. And then I switched for about three months to Squarespace email wallet was free, because I was not paying for MailChimp either. And then I got hacked on MailChimp, it was a terrible experience. And so I really started distrusting the company. And so I decided, you know, what, if I'm going to actually take email marketing, seriously, I'm going to pay for it. So I ended up getting an Active Campaign, I paid for a full year. So I'm with that for at least a year. And it's really nice, because you can have a lot of automation, which MailChimp has some, but like Active Campaign is way more. And I haven't even like gotten into a lot of the stuff I can do that basically, I'm really focusing on email marketing, because it's, it's a type of marketing that will never go away, probably. And it's something that you know, everyone still uses. So it's something I definitely think, if you haven't gotten an email list going, I really recommend it. Because you can actually target people really easily with that. Another app that I use a lot, which a lot of people don't know about. And it makes me sad, because it's so awesome. I use something called unroll me and unroll me is an app for your phone, where basically, it searches your inbox for subscriptions, where you may be subscribed to an email list. And what it does is it rolls them all up into one email every day. So basically, instead of getting a million emails in your inbox that are, you know, promotions or newsletters, basically it puts them all into one email. So you're actually your inbox isn't as crazy as it usually is. So it's unroll.me. I think it's on the App Store. But you can also go to their website, it's super, super helpful, and I really enjoy it a lot.

CRM

Finally, the two that I this, the second one I'm gonna talk about is the one I want to talk about the most. These are the client management. So these are how I work with clients. These are how I like organize my life. And those are Trello and Dubsado. Trello is what I use to kind of do tasks. There's other apps like Asana, air table, there's there's a bunch of them that you can get where you kind of can plan out your life. But I really like Trello because it's a lot of list based I really like list based you check off your checkoff list, I need to probably get better at Trello. I've had it for years, and I'm still not great at writing everything down. But that's what I recommend for project management. But Dubsado is my favorite for client management. Probably my all time favorite companies in general, like their actual company is so awesome. And I will like talk about them forever, because their client experience. They're the team that works there. It's a husband, wife team that owns the company, I actually was like, Instagram friends with them before they even started the company. And it's based out of Burbank, which is where I used to live. And so I think it's such a cool company. And what they offer is super cool. And they keep adding new features. And I really, really enjoy them. So basically what the risotto is, it's a CRM, which is a client relationship manager basically allows you to manage all of the people that email you. Maybe you have clients that need a proposal or contract or an invoice, it allows you to add a scheduler so you can schedule appointments. Basically, if you just have a lot of clients, and you need a way to organize them, who is by far the best service, it's also not an arm and a leg in terms of cost isn't investment, it's about two $300 a year. But honestly, I use it so much that it makes sense for me, especially because I'm getting paid through it as well. I use both stripe and PayPal. And so that's something that they offer as well, which is really, really cool. That's kind of a run through,

I kind of went really fast. So what I'm going to be doing is obviously this episode will have all of the transcription that I kind of mentioned. So you'll be able to read this through and I will put links to every thing. But I really wanted to have an episode where I literally just list off all the different software I use. I if I forgot anything, I might put it in the show notes as well. But yeah, this was really something I wanted to do. I wanted to do solo episode for a while. Because I feel like I haven't given you guys anything besides the interviews, which I really do enjoy. But sometimes I just want to come on here and chat. So if you guys have any questions, again, I kind of mentioned I'm gonna be relaunching some of my services this month. And so if you need any help with any of these, I would say I'm an expert at almost all of them. I've been using them so long. If there's anything that you guys want to learn about, I offer to our kind of starter sessions. So those are great. I can get to know you get to know your brand, figure out what you need help with. Those are going to be launching at the end of July. So yeah, just reach out to me, send me an email, I can meet with you do a phone call, we can figure out how I can help you with marketing because that is my favorite thing to do. And that's kind of why I run this group. So thanks guys so much for listening.