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SMBMSP #98: Social Media Case Studies

  • 514 Studios 514 North 3rd Street Minneapolis, MN, 55401 United States (map)

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Are you ready to dive into another selection of social media case studies? Join us as representatives from local companies and agencies walk you though the details, share the results, and answer your questions.

Case Study: Jim Beam Wearable Tech

In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became one of the most successful launches in the Jim Beam portfolio. A year later the product continued to experience growth but still faced one particular headwind: awareness. Jim Beam Apple needed a big idea to get in front of millennials. That idea was the Jim Beam Apple Watch. This session will discuss how the team created the watch to help generate mass awareness and talkability for the brand by aligning with a timely moment in pop culture. 

Jason Miller (@bagpipesandbeer)
Vice President of Social, OLSON Engage

Jason joined OLSON Engage in September 2016 to lead its social media practice. He has over 10 years of PR/Social experience from both brands and agencies. His work focuses on using insights and human behavior to craft strategies and ideas for brands. Prior to joining OLSON Engage, Jason lead the social media team at FleishmanHillard in Chicago. He was responsible for the integration, development and execution of all social and digital media campaigns and tactics. Some of the campaigns Jason has worked on have received national media coverage and have been featured on Mashable, AdWeek, Good Morning America and others.



Case Study: Snapchat Spectacles Come to Sports

On Thanksgiving Eve, the Minnesota Wild became the first pro sports team to incorporate Snapchat Spectacles into their social engagement strategy, ushering in a new era of tech-fueled fan engagement worldwide. Join space150 and the Wild for a case study look at the strategy, production and results.


Phil Ervin (@PhilErvin)
Digital Managing Editor, Minnesota Wild

Phil Ervin is the digital managing editor and content Strategist at the Minnesota Wild, where he oversees the digital and social media team. Phil is responsible for maintaining all Minnesota Wild digital properties and collaborating with corporate partners on digital strategy and execution. Before joining the Wild, Phil spent two years as a sports reporter at the Wild’s broadcast partner, Fox Sports North, and later joined Gabriel deGrood Bendt as an account executive. He has a bachelor’s degree in mass communications from Benedictine College in Atchison, Kansas, and he is currently enrolled in the MBA program at the University of St. Thomas in St. Paul, Minnesota.

Greg Swan (@gregswan)
VP, PR & Brand Innovation, space150

Greg helps clients build programs to influence consumer behavior online, create authentic engagement, manage crises, and uncover the “what’s next” in emerging media. He is a nationally recognized thought-leader whose teams have helped some of the world’s largest companies build brands, launch new products, and change audience mindsets. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.