The rise of social media has altered the fabric of our society in the last 10 years. It’s no different when it comes to business. Digital and social media is now more consumed person-to-person vs. business-to-consumer, causing brands to market outside their comfort zone. Not only marketing has changed, but public relations, communications, HR and sales have all integrated social media into their best practices. Because of this, brand marketers are being asked to coordinate more and more with their colleagues across functional departments or partner with leading agencies for strategic programs. so what does that mean for you, your organization and your role?